Chapter 428: Two Phones Compete for Dominance Two
With the launch of the 3G version in July, iPhone sales began to skyrocket, recovering the sales level of the same period last year! At the same time, Apple's distribution of goods all over the world, although many small markets, each country only distributes a few thousand to tens of thousands of iPhones per month, but the market situation in various places is very good. Pen | fun | pavilion www. biquge。 infoyankuai●⌒,
The small partner company has not yet entered the overseas market for the time being, but focuses on the large domestic market of nearly 1.4 billion people, first consolidating the domestic fundamentals, and then entering the overseas market.
Due to the amazing consumption potential of the domestic market and the rapid growth, even if only a small number of people plan to change their mobile phones or buy new phones for new users, they also have far more consumption power than the European and American markets!
There are now more mobile phone users in China than in the United States. In a few years, China's mobile phone users will be several times that of the United States.
The number of mobile phones sold in the Chinese market every year is also several times that of the United States.
In the future, the number of touchscreen mobile phone users in China will reach one-third of the world!
In this case, touchscreen mobile phones are almost all owned by China. At least, you can do one of the three in the world!
As long as the Chinese market is monopolized and the XOS system becomes mainstream, it can be ...... Retreat can be defended, advance can be attacked.
Nowadays, China has become a key force in determining the outcome of many technical standards in the consumer electronics market! It can even be said that it is the largest main battlefield of electronic consumer products in the world!
On the surface, the influence of the Chinese market is like the United States and the European market, but in fact, in terms of consumption power, whether it is the United States or Europe, in fact, compared with the Chinese market alone, it is inferior!
It is precisely because of the decisive resource of China's consumer market that China has become more and more vocal in many fields over the years!
How can European mobile phone manufacturers beat American manufacturers in the 2G era? It's better because. Europe has formed an alliance with China, and after winning the Chinese market, the mainstream markets of the world will be won, and the technical standards of the United States can only play by itself. By the way, he took a few younger brothers to play non-mainstream standards with him. In the 2G era, almost most countries in the world use the GSM standard of European manufacturers. The European countries, pulling in China, have already occupied half of the country. Then casually attract some other countries to join the market, both to achieve a decisive victory!
However, the battle for technical standards in the 2G era has made European manufacturers extremely arrogant, thinking that they can dominate the market permanently. For China, which has helped European manufacturers, they have also taken the step of crossing the river and tearing down bridges, believing that China cannot do without GSM standards, and greedily asking for an astronomical half of the patent fees from China every year. And, relying on patent barriers, suppress China's mobile phone and communication manufacturers!
Later in the 3G era. The United States and Chinese manufacturers have discussed that we will work together to defeat European technical standards in the 3G era. In order to win over China, the United States even supports some of China's technical standards internationally. Then, China turned to working with the United States to break European standards. European mobile phone and communication manufacturers have been in a slump since then, and one giant after another has been defeated.
China, which is full of fledges in the 4G era, is no longer satisfied with the layout of the industry within the framework of technical standards formulated by others, but also specifies its own 4G standards, and. It has achieved the second largest standard for users in the world. Well, in fact, relying on China Mobile alone can make this standard the second most used standard in the world. Pull some more allies at will internationally. It is possible to advertise the global technical standards.
The field of global communication is the killing of the three countries, China, the United States, and Europe! In fact, if you get one, you can be on one side, and if you get two, you can become the most mainstream standard in the world.
The same is true for the technical standards of touch screens, which historically have won the world. China's industrial chain and manufacturers, as well as the market, have also made great efforts.
Otherwise, later European mobile phone manufacturers initially thought that the touch screen was just a toy and a gimmick, and it was impossible to shake the usage habits of traditional mobile phone consumers. But they underestimated the habits of consumers from traditional mobile phones, the difficulty of switching to touch screen mobile phones is very low, and when they realized that touch screen mobile phones have become the general trend, they also launched their own touch screen mobile phones, but unfortunately, they are too arrogant, disdain to hug Android thighs, but they have made a set of touch screen mobile phone standards that are not compatible with iOS and Android. But it's too late, a few years later, the number of app applications on the platform is very small, and the number of users is very small, and there are no app developers willing to make special applications for this platform, so it will gradually not be able to develop.
In the era of touch screen mobile phones, the core soul is APP!
The more apps you have on the platform, the more people you have, and the more you are willing to open apps on this platform, the more you can expand your advantages!
Once the advantage is large to a certain extent, it is difficult for latecomers to catch up!
XOS dominates the Chinese market, not to sell many phones. No matter how many mobile phones are sold, what is the use of selling them like Nokia? At the peak of Nokia, there was a Nokia for every two mobile phones in the world! But didn't Nokia say that it would collapse if it fell?
Therefore, the success or failure of future mobile phone technology standards depends more on APP applications. Whoever has as many apps as possible will have a more attractive platform. It's hard to beat a powerful platform that already has millions or tens of millions of apps!
Just like traditional PDOS, but ...... The vast majority of the software is opened for the Indos operating system. There are not many applications on other platforms, so how can they compete with INDOS?
XOS is staking its way and continues to occupy users behind it. More and more software and hardware vendors have to be tied to the XOS vehicle for the sake of profit. Compatible with the most software and hardware, XOS can naturally get similar to Indos in PBSP; Although the partner company cannot directly sell the operating system for a fee like Microsoft. However, as long as the traffic entrance of the operating system and the sub-channels of app download are controlled by the hands of the partner company, the long-term money will definitely be more profitable than Microsoft's direct sale of software in the future!
To put it simply, Microsoft's model of selling software is the thinking of the 8o era, at that time, directly selling software, after consumers pay a one-time payment to obtain the right to use the software, there is no need to pay extra in the future, an operating system software is calculated for ten years, which means that an operating system of a few hundred yuan is only paid dozens of dollars a year on average, and a few cents are charged from users of genuine operating systems every day. That's just the cost of one hour of online gaming! This means that Microsoft's business only earns a few cents from one user every day, but fortunately, it has 1o billion genuine users, so it can collect hundreds of millions of dollars a day. In terms of operating systems in a year, the income obtained is about 100 billion yuan. And this income is not pure earning, Microsoft also needs to provide follow-up maintenance.
The operating system of the small partner company is the profit of the Internet model. As long as there are a large number of users, it is natural to get benefits from some manufacturers who want to get traffic and promote their products in the future. The more users and the more power they have to say about those manufacturers, the more they are likely to pay more advertising and promotion fees to their partners to get promoted!
So, the number of users both money printing machines!
Suppose that the partner company can get 1o billion users, which is about the same level as Microsoft's operating system. Then, the value of each user's downloaded apps and traffic entrances is very huge. An average user downloads one app a day, and the average one day is 1o billion app installs and downloads.
In this way, the partner company can confidently collect money from those manufacturers who want to promote the app. At the beginning, it can be a few cents to guide a user to the other party, and with the development of the mobile Internet, users are becoming more and more valuable, so it is okay for a user to charge a few dollars to the other party.
Therefore, theoretically, if the partner company achieves a user scale similar to Microsoft, the profit may be several times higher than Microsoft! (To be continued.) )