At the beginning of November 2011, after the small partner company reached a strategic cooperation with SoftBank, 2 and other star-level terminals were also placed on the counter of SoftBank's mobile business hall. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info [full text reading]

At the same time, the media propaganda battle is also very amazing!

I don't know how many times I have been bombarded with many print media, television media, and news soft advertisements in Japan. A lot of the reports are not even advertisements, but the media is also very interested in companies like Xiaoxiao. After all, the rise of the small partner company can be called a miracle. The mobile phone products of the little partner can be on par with Apple, which has made the little partner company itself full of news elements.

In addition, the founder of the little partner company, Mrs. Li Lingxiang, is like a mascot in Japan, and her visits and exposures everywhere have also attracted a lot of news and made a lot of advertisements for the little partners.

Not to mention, many pens who write science and technology news and entertainment news are taking advantage of this window to continue to submit and write articles. As a result, the news exposure related to small partners has become a frequent headline visitor in the Japanese media in recent times.

As for the Yahoo Japan portal, it almost doesn't cost 2 dozen ads on the front page every day.

As the most trafficked portal in Japan, Yahoo Japan can reach 20 million or 30 million users every day. Many office workers, at work, at home, browse the news mainly through the Yahoo website.

Yahoo Japan is an internet asset owned by SoftBank. From the beginning, Yahoo from the United States was introduced, and Yahoo Japan was a joint venture. Then, after Yahoo's parent company ran into difficulties, it sold off some of its stakes in Yahoo Japan, so that no one could threaten Son's control of Yahoo Japan.

It seems that Yahoo's global strategy is one tragedy after another. Most of the overseas markets eventually exited in disgrace. In particular, the Japanese market and the Chinese market, which have the highest value, have been pitted by SoftBank and Alibaba. SoftBank was an early venture capital for Yahoo, but Yahoo didn't negotiate it.

Ali's most difficult time was also when Yahoo, as a venture capitalist, invested a large amount of dollars in Ali. But. Later, Ali and SoftBank teamed up to pit Yahoo, so that Yahoo was forced to withdraw from the Chinese market.

Even if you know, SoftBank is not a good bird, but a capital that is very good at crossing the river and demolishing. However, at present, cooperating with SoftBank has indeed opened up the situation in the Japanese market.

On November 1. SoftBank launched a new purchase package, and tens of thousands of users applied for a 3-installment package on the same day. In the next period of time, 3 sales were in full swing.

At the same time, the sales of XPAD 2 also reached more than 5,000 units on the first day.

At present, the sales capacity of SoftBank's channel has far exceeded the several self-operated stores opened by small partners in Japan.

Of course, Wang Qinian knows about SoftBank's customized version of the phone. User loyalty to a brand is very limited.

If you can't rely on your own quality and experience to retain users, users may not choose > in the future when they change to a new mobile phone

So. The small partner has taken a similar path to Apple - constantly increasing the number of self-operated stores. Compared to the channels that cannot be controlled by themselves, and the entrance to Internet traffic that is very unstable. In reality, brick-and-mortar stores sometimes show surprising stability.

The physical stores of many big brands are, in essence, a special kind of traffic entrance. After choosing a very reliable geographical location, you can steadily import "traffic" and "sales" to the product. In contrast, Internet traffic is becoming more and more expensive. If the brick-and-mortar store buys the store, then the momentum of cost increase is limited. At least nowhere near as fast as the price increase in internet traffic.

"The small partner experience store and the brand's own store are in Japan. We need to expand our physical stores at a constant rate at the rate of opening a new store every week! Wang Qinian said, "We need to have physical stores, face-to-face sales to users and face-to-face communication with users!" ”

"Boss, why don't you rent it?" An executive asked.

"My personal principle is to be more inclined to buy than rent!" Wang Qinian said indifferently.

In China, the partner also chose to buy a property instead of renting it.

Over the years, it has been a very good deal. Not only does it avoid the trouble of rising rents and soaring operating costs.

Moreover, the substantial appreciation of the property, in essence, has also made the assets of the partner appreciate a lot.

Not to mention long-term investment, buying is definitely cheaper than renting.

Unless you don't plan to do it in the long run, why not buy a property asset if you have the conditions to buy it?

"It's a matter of speed to open a store like this, and sometimes it's too aggressive? Unlike China, Japan has experienced a real estate collapse and knows that there is no real estate that only goes up and does not fall. A Japanese employee said, "Boss, you are Chinese, at present, China is in the stage of the seventies and eighties when Japan, real estate only rises and does not fall, it seems that there will never be a big bear market." But...... This is wrong! A property depression will only be late, but it won't come forever! ”

In fact, Japanese employees have experienced the collapse of the real estate bubble, and they know the extent of property depreciation, which can even fall by seven or eight percent!

Moreover, it is not a bull market in a few years, at least a rebound, as in the stock market.

The real estate industry bears up, and it is normal for it to fall all year round, and it is normal for the depression to be more than ten or eight years. After the 21st century, Japan's real estate industry, although, has begun to stop falling. After all, the bubble was all squeezed out back then, but previous generations who witnessed the collapse of the real estate bubble will inevitably think that Chinese have not experienced the collapse of the real estate bubble, and will not know that property investment is also a huge risk.

Wang Qinian couldn't help but look at it differently and said with a smile: "Thank you for the reminder, but I am not investing from the perspective of real estate speculation, nor is it from the perspective of bullish real estate." Because I can see where you can't see......"

"Where you can't see it?" The Japanese employee did not question his boss again, but he continued to feel emotion in his heart.

A large number of brick-and-mortar stores are opened, and real estate is purchased. This strategy is naturally very costly, according to the standard of small partner experience stores, with an area of more than 300 square meters, the cost of each store is as high as between one million dollars and ten million dollars.

If you choose to rent, then you don't need to invest too much in fixed assets at the beginning of opening a store, and you can open a store quickly.

But Wang Qinian is very stubborn, he believes that buying is definitely more cost-effective than renting!

Just imagine, even if the business of a purchased store is very bleak, and the store will be bankrupt and liquidated in the future, the store can still be transferred and a large amount of fixed assets can be recovered.

But renting a store, if the long-term efficiency is very poor, then, in the end, liquidation, there may be nothing left.

What's more, in the long run, the cash you pay to buy a property will definitely save you more money than renting. You can buy a property at a rent of about 20 years, and if the interest rate in Japan is relatively low, the partner company can get a loan with an interest rate of 3%.

What's more, the yen will depreciate in the future!

The loan will be repaid less!

Buying a house with a mortgage loan is essentially a way to cash out a portion of the profits from shorting the yen in the next few years. Moreover, it is still short the yen with a certain amount of leverage, and it will not blow up, or even - it will not be realized that Wang Qinian is short the yen.

As for rent, there is no way to reap the benefits of the depreciation of the yen!

To put it bluntly, Wang Qinian's investment in real estate is fake, and in essence, it is nothing more than bearish on the yen. Find a reliable excuse to borrow a large amount of yen.

Getting a loan at a lower interest rate is even more beautiful because the currency will depreciate in the future...... Therefore, the loan that needs to be repaid is essentially a lot less repaid.

During the period of yen depreciation, its real estate and securities assets will not depreciate in yen, but will even rise a lot.

After all, the future depreciation of the yen will essentially be a release of water by the Bank of Japan. In addition, the Federal Reserve is now also releasing water to the world with quantitative easing, and the European Central Bank is also releasing water......

Monetary easing around the world has fallen together, so many currencies will depreciate. Relatively speaking, assets such as property will rise in price in an environment where everyone is releasing water.

This is not that the economy is improving, everyone is optimistic about the price increase caused by real estate, but it is just that a lot of money has been printed around the world, and the collective is injecting water. In fact, the currencies of various countries have depreciated, so the real assets are relatively stronger than banknotes.

In the past, the logic of speculative real estate in Japan in the 60s ~ 80s was that the yen rose, so yen-denominated assets appreciated. As a result, many people have joined the ranks of buying real estate in Japan. The bull market in real estate has led to the bankruptcy of a large number of Japanese and foreign speculators.

In essence, the decline in the competitiveness of many Japanese companies is due to the fact that in the 80s, real estate has entered a crazy stage, and they have abandoned their main business, but have used their own funds, even the funds obtained from loans, to speculate in real estate.

In the 90s, Japan's real estate collapsed, although the Japanese government engaged in a bunch of stimulus policies, but it was only effective in the short term, and in the long term, the stimulus policy even delayed the end of the real estate bear market and downturn. Moreover, many people misjudged the situation, thinking that the government's bailout would definitely have an effect, so as to continue to be optimistic about the real estate market, and then, the losing mother did not know.

At that time, a large number of capitalists in the world were wiped out by the Japanese real estate bubble.

Of course, simply borrowing yen and then converting it into currencies such as the US dollar, betting on the fall of the yen, and earning short-selling profits, is not conducive to the cultivation of a healthy corporate culture.

In the future, I will always try to speculate to make money, and I will not have the heart to engage in entities and products. Speculation has succeeded countless times, and it only takes one failure to lose its vitality.

Therefore, Wang Qinian will not tell the company's management and employees too much about his current investment logic. Because, in fact, there is no logic in this, he Nima is a reborn person who can predict the future, which is a very unreasonable ability. (To be continued~^~)