readx;?“ May I ask Mr. Sun, is your company's package too cheap? Can you earn back the cost of a mobile phone? A reporter from the Yomiuri Shimbun asked. Pen? Interesting? Pavilion wWw. ｂiquge。 info【Latest chapter reading】

"Is it cheap? That's right, we originally wanted to make the consumer profitable, not as expensive as a monopoly giant! Son said with a smile.

"Wang Jun, I noticed that there are 3 hardware configurations, which are currently the most high-end configurations, and many famous mobile phone manufacturers are impossible to sell at this price. Are you supplying at a loss? The TV Tokyo reporter handed the microphone to Wang Qinian.

"I'm glad that your station cares about the profitability of our manufacturers, but we won't lose money when we sell at this price. Because our shipments are very large, the cost of R&D and patents is very small when apportioned to each mobile phone. In addition, Chinese factories have cost advantages, so we should not lose money in particular. Of course, cheap shipments, may be related to our corporate culture, small partners do not pursue a single product to make huge profits, even if a product with very high technology content, I personally think that to earn 30% gross profit, after tax can earn more than 10%, it should be okay. Excessive pursuit of six or seven percent of profits is too greedy in my opinion! Wang Qinian said with a smile.

It seems that SoftBank and its friends always have a big wrong.

But in reality, both sides feel that they are not at a loss!

The supply price of the three pairs of SoftBank from the partner company is 20,000 yen. Although there is not much oil and water, there is no loss, on the contrary, each mobile phone has a slight profit of about 10%.

In addition, every mobile phone sold means that the partner company occupies an additional user in the mobile Internet market.

Because, the official browsers and app download malls are all upstream traffic entrances in the Internet industry, and they can continue to bring income in the future. If you use the traffic entrance to promote your products, you can save a lot of advertising costs.

For an Internet company like Xiaoxiao, not to mention that it is not a loss to sell mobile phones, even if it is a little loss. It can bring about the growth of Internet users, and it is also worth it!

Is SoftBank losing money on mobile phones at such a low price to package customers? There is also no loss, the subsidy of telecom operators, in essence. It's about making money in the future. Contracts of less than two years are naturally not profitable. However, after two years, the customer will continue to remain with SoftBank and will not be transferred to other operators. Then, in the future, you can also earn telecommunication service fees from customers.

Telecom operators all over the world. This strategy is adopted to gain market share gains. This is a conventional competitive strategy, which does not make money in the short term, but after earning long-term customers, it can still earn back with interest in the future.

At the press conference, Son Zhengyi and Wang Qinian stood together and accepted an interview with the media with a smile.

Of course, most of the media are completely unprepared for the fact that two companies that have not worked together in the past have suddenly become so close. I was very surprised.

"Mr. Wang, you just said that because of mass production, the cost is very low. I want to know, how many of them can you sell? "A financial media personality is more interested in data.

Wang Qinian said with a smile: "Our 3, the global limited sales of 100 million units. Since its release in November last year, more than half of the 70 million units have been sold in less than a year. Many users around the world are well-known, in addition. There are also some Japanese users, as well as those who have purchased a non-customized version of the phone in advance. Currently, there are hundreds of thousands of users in Japan, quality problems and hardware configurations. We all belong to the conscience of the industry. In addition, as a free and open source system, the XOS system developed by our partner company has been adopted by hundreds of mobile phone brand manufacturers around the world. The number of new users is at least two or three hundred million, and the rate is still growing! Samsung and other brands, several best-selling mobile phones in Japan, it seems, are all XOS system! ”

"What about after-sales service?"

"Now there are 20 maintenance points and a maintenance team of more than 100 people, on standby at any time, which can basically be done within 72 hours, rushing to the user to provide maintenance services. We will open more service outlets in Japan to provide services to users. Any of the experience stores of small partners, as well as the business outlets of SoftBank, can apply for repairs. In addition, many of our XOS mobile phone technology and hardware are universal, some manufacturers, such as Samsung, Huawei, they have come out with a similar size to us, similar hardware configuration products, they have a large number of accessories in stock, can repair Samsung, Huawei's XOS terminal, should be able to provide after-sales service for 3. ”

Wang Qinian did not boast that although it is not the best-selling mobile phone in Japan, the XOS system currently occupies at least 10% of the market share in the Japanese market.

With the replacement of traditional feature phones by touchscreen mobile phones, XOS mobile phones are likely to occupy more market share.

"In addition to product cooperation, we also have equity cooperation. Little partner online (Japan) group company, a subsidiary of Tokyo Co., Ltd., will introduce venture capital from SoftBank, and in the future, this small partner online will be based on the Japanese market, operate independently, and will also seek to go public! At the press conference, Wang Qinian once again threw out a blockbuster news.

"What?!"

"SoftBank investment partners online?!"

You know, SoftBank's venture capital can be described as a myth, and the most successful investment in 90 years was to participate in Yahoo's financing and become a major shareholder of Yahoo. In addition, Yahoo's business in Japan is already dominated by SoftBank, and Yahoo's parent company has essentially transferred the dominance of the Japanese industry to SoftBank.

After that, I invested in Alibaba and Taobao a few years ago, and the benefits created by the investment are almost no less than those created by the original venture capital Yahoo.

Of course, people only focus on SoftBank's successful investments, but in fact, SoftBank's failed investments are even more. However, in order to diversify the allocation of assets, a part of the profits will be taken out every year and cast a net around the world. Due to the relatively large scale of investment, the number of times to cast the net is relatively long, and more critically. SoftBank's several major Internet ventures were relatively early, so they have tasted the dividends of the growth of the American Internet and the Chinese Internet successively.

However, for the Japanese Internet industry. The development is not so hot. At one point, the market capitalization of Yahoo Japan was higher than that of Yahoo's parent company. But now, Yahoo Japan has returned to mediocrity, after all, Yahoo Japan is nothing more than a regional portal in any case. Based on the Japanese market with a population of more than 100 million, even the most trafficked portal in Japan, the size of the market is limited, and it is unlikely that it will have much room to grow. Besides, the portal itself is already a late business model.

When people calculate the market value of portals such as Yahoo and Sina, they will be surprised to find that the market value and valuation of the portal's investment in other Internet companies have far exceeded the market value of the portal itself. This means that the capital markets value the portal as worthless. Even negative equity!

But there is no doubt that the traffic of the portal is still very large, even in the future, the model of the portal will encounter challenges, but the current traffic value of the portal is still very valuable.

While the valuation of portals is low, why do some Internet giants salivate over portals? The reason is that you can squeeze out the traffic value of the portal, buy a portal, and frantically direct the traffic of the portal to a more promising platform, a few years later. Even if the portal is dead, it will not hesitate.

Little partner online is undoubtedly a product in the era of mobile Internet, and it has more growth potential than web portals.

But. SoftBank has portal resources. In addition, it has the channel advantages of telecom operators, which is also helpful to the diversion of Internet products of small partners.

"Yes, we found that the business model and operation concept of Little Partner Online are very worthy of promotion, so we introduced this model. Just like when we introduced Yahoo. Son smiled and said, "Buddy Online is even more valuable than Yahoo, and it is the mainstream business model of the next generation of the Internet." I talked to Wang Sang about this for a few hours, and he was convinced. He is right, as the most discerning entrepreneur in the Internet industry, he sees the long-term beyond us. I don't think that we can do better than him at SoftBank, so I invested in Xiaobian Online. ”

In fact, Son wants to invest in many assets of his partners, and it is not a day or two.

However, the endogenous growth of small partners can create a lot of value, and there is no need for excessive external financing. In addition, if financing is needed, the small partner can borrow a loan instead of obtaining it in the form of equity financing.

It is precisely because of this that there has been no opportunity to invest, and then seeing the growth of the partner at the speed of Nyima makes SoftBank's business in Japan full of new development.

So much so that the new team of Little Partner Online, which has just been established for a short time, can also receive 100 billion yen in financing.

The equity transferred is only 20% of Ququ, which means that the small partner online (Japan) company, which has not yet been established for a full month, is valued at 500 billion yen.

At the current exchange rate, 500 billion yen is roughly equivalent to 5 billion US dollars. The valuation has exceeded the market value of Sina and NetEase at this time, and also exceeds the market value of Lionsgate and DreamWorks, independent Hollywood film production companies.

If it's a platform that has been in business for several years and has hundreds of millions of users, it's just that. The key is that Xiaobian Online has just been established, with less than 1 million registered users, which has won the favor of SoftBank.

The reason for this is very simple - SoftBank is optimistic about its partner online and copying the business model of the Chinese market. In addition, Little Partner Online seems to be only operating in the Japanese market, but in fact, it is an integral part of a multinational Internet giant.

As long as Xiaobian Online guarantees that it does not lose money in the Japanese market, and occupies a large number of copyright resources and incubates a large number of novels, comics, animations and games that are worth exporting to overseas markets, then it will make a lot of money.

At least, if the high-quality content produced by XiaoXiaowei Online has achieved good results in the Japanese market, at least, it is no problem to promote the product to the Chinese market by cooperating with the parent company.

There is hardly an entertainment group in the world that does not want to export its products to the Chinese market, but the Chinese market also needs to have channels.

Partners in the Chinese market naturally grasp the advantages of channels, cinemas, video websites...... What's more, the online payment giant, more than 100 million people in China use small partner payment tools. Every year, there are more than one trillion yuan of capital, which is transferred and paid on the payment platform of small partners.

That is, the small partner has its own channel for the trillion-dollar consumer market, and the real giant that links traffic and cash flow.

Behind it is the Chinese market and the channel advantages of small partners in the Chinese market. Overseas companies that are trying to make money in the Chinese market are naturally easy to use small partners as the first choice for cooperation.

Rather than saying that SoftBank invests in partner online (Japan) companies, it is better to indirectly share the endogenous growth dividend of partner groups by investing in partner online (Japan) companies. (To be continued.) )