readx;

When Huayi Brothers Company was shocked, the entire domestic media heated up the gossip. Pen, fun, pavilion www. biquge。 INFO partner company quietly launched the promotion of "Painted Skin".

To be honest, it is pure nonsense to insist on saying that "Painted Skin" directed by Chen Jiashang is better than "Seven Swords" directed by Tsui Hark.

Purely in terms of the level of the movie, "Seven Swords" is still more than one grade better than "Painted Skin".

The advantage of "Painted Skin" is that the theme of the movie is adapted from the well-known story of Liaozhai.

Wang Qinian believes that if Tsui Hark of "Painted Skin" comes to shoot, the same script may be upgraded a little.

However, after all, Chen Jiashang is also a qualified commercial director, not as good as Tsui Hark, but he is still a scarce talent in a small partner company.

Therefore, Wang Qinian signed a contract with Chen Jiashang, signing a contract of 15 million yuan for five years, and shooting at least three movies within five years. In other words, the minimum salary for each movie is 5 million yuan, which is already a very good salary in the Chinese film industry. In addition, if the box office performance of the movie is relatively good, the company will also give additional rewards depending on the situation.

"Director Chen, given that the box office of Tsui Hark's "Seven Swords" is also very average, the investment is a loss. I pondered that the promotional strategy of "Seven Swords" may be too conservative. The director and crew, accepting media interview-style publicity, are still not enough! Wang Qinian said frankly, "We need to mobilize the curiosity of the audience to the greatest extent!" ”

"Oh? How do you arouse the curiosity of the audience? Chen Jiashang asked.

"The film first edited some shocking commercial short films and put them on TV!" Wang Qinian said, "In addition, the focus is not on the movie "Painted Skin", but on "Painting Heart"! ”

"Painting the Heart?!" Chen Jiashang was a little skeptical, "Relying on the theme song." Can it drive the popularity of the movie? ”

"Of course, I'm also so confident!" Wang Qinian said with a smile.

"Then wait and see!" Chen Jiashang knew that he didn't have any clever strategies.

In fact, no one in the film industry is a god, and many bigwigs just say that they have a good vision. I chose the right movie to invest in, so I made money. No one arrogantly thinks that it is because they invested in such and such a movie, so such and such a movie became popular.

Directors and stars are also the same, although they have a little box office appeal, they are often not the main factor in the success of the movie.

For example, does Andy Lau have box office appeal? His films are both big hits and big pounces! Stars such as Fan Bingbing and Zhou Xun always have several times more movies that hit the street at the box office than movies that hit the box office.

Lots of stars. Industry insiders think it's very strange, it's obviously pounced one after another, the star himself, but he is red and purple.

There are also some actors and directors, obviously the movies are selling one after another, but they are just not popular?

Why?

Publicity, building momentum?

Shameless posturing, for example. Film awards at major film festivals, regardless of whether there are works in the exhibition. They all rub the red carpet, have a good relationship with the media, have a high level of public relations, and can rub a little fame every time. rubbing around, red carpet stars, on the contrary, are more well-known than some stars whose works are big sellers.

Secondly. It's a water army!

The stars who are good at managing their own fame have a huge and amazing power behind the water army. Behind the sky-high income, a lot of money was used to feed the water army and public relations for the media.

Therefore, many celebrities with high income and high expenses. The money was used to maintain his reputation. It's similar to a lot of products to advertise. In order to maintain their fame, celebrities are constantly gritting their teeth and paying money to maintain their brilliance in the media.

Some artists who are too honest often have a big selling work, but they are rarely mentioned in the media, as if they are small and transparent.

Film works are also the same thing, you must be good at managing and building momentum, so that you can achieve good results. Tsui Hark's "Seven Swords" is not powerful.

Positive examples are Zhang Yimou's "Hero" and Chen Kaige's "Wuji", both of which are very strong in terms of publicity and momentum. So, it's all a big sell!

……

On September 1, 2005, CCTV Movie Channel suddenly broadcast a music MV "Painting Heart", which has a weird, poignant atmosphere, and classical beauty, which immediately attracted the ears of many listeners.

"If you can't see through it, it's your lost soul

I can't guess, it's the color of your pupils

A gust of wind, a dream, love is as unpredictable as life

What is your heart bewitched?

Your silhouette is drowned in the night

Look at the peach blossoms, what kind of results they bloom

Looking at you, holding me, my eyes are like moonlight and lonely

Just let you, be happy in the arms of others

Loving you, like a heartbeat, hard to touch

Draw you, can't draw your bones

Remembering your face is my obsession with waiting for you

You are me, a song that can't be sung......"

In this music MV, the edited clip of the movie "Painted Skin", coupled with Zhang Liangying's shallow chanting on the modern stage, caused an auditory and visual impact, which really sparked a wave of heated discussions.

"What kind of song is this, it's so good!"

"Who is the singer?"

"It seems to be Zhang Liangying, who is the third place of Supergirl!"

"Damn, I didn't have a good impression of Supergirl, but I didn't expect Zhang Liangying to surprise people!"

With the stunning broadcast of the single MV of "Painting Heart" on CCTV Movie Channel, through the media and the Internet, all kinds of information about "Painting Heart" and Zhang Liangying have exploded.

Tianya Heshang, under the promotion of the little partner company, Zhang Liangying's popularity gradually overshadowed Li Yuchun's posture.

How popular is Li Yuchun? Almost everywhere on the Internet, Brother Chun is discussed!

Many people lamented that Jay Chou's record began to decline, and Li Yuchun's inexplicable record was sold as a champion.

Li Yuchun's records have sold more than Jay Chou's new records, which shows how popular Brother Chun is!

The water army propaganda strategy of the little partner company is to pull hatred!

degraded Brother Chun to nothing, and used "Painting Heart" to propose that Zhang Liangying surpassed Brother Chun by a hundred times.

As a result, Brother Chun's fans were unconvinced.

As a result, Zhang Liangying's topicality gradually hyped up to a topic that everyone knows about the Internet.

In addition, the number of free auditions of "Painting Heart" on the Little Partner Music Network has grown rapidly to more than 10 million times!

This terrible number of listeners has almost become a myth.

Next, Xiaoyou Music Network cooperated with Monternet to sell "Painting Heart" as a mobile phone ringtone on Monternet.

Each mobile phone user downloads 2 yuan once, which is also frenzied to get more than 3 million paid downloads. According to the five-fifty sharing ratio, in the music of "Painting Heart", you can also get an income of 3 million yuan. Of course, this income only makes up for part of the publicity costs.

When the popularity of "Painted Heart" became more and more popular, the small partner company once again changed the direction of public opinion, guided the topic, and proposed that "Painted Heart" was only the theme song of the movie version of "Painted Skin".

If you want to really understand the song "Painted Heart", watching "Painted Skin" is a must.

Show one’s true colors in the end!

Promoting Zhang Liangying and "Painting Heart", in essence, is still for the blockbuster "Painted Skin"! (To be continued......)

PS: Well, the last chapter was 362 chapters, and the title is wrong.

Chapter 363 "Painting the Heart":

...