readx;

After the first batch of e-paper books sold like crazy, on June 28, 2006, the company once again put 10,000 e-paper books in the new production furnace!

In less than 10 minutes, the 10,000 e-paper books sold on K's official website have been sold out. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Nearly 20 million yuan of e-paper books were sold in one month, which also caused a lot of sensation in the industry. And in BJ, SH and other cities, K has gradually become a new generation of pretending artifact.

For the consumer electronics industry, all kinds of electronics and electrical appliances have become the red sea K representative of the e-paper book, and suddenly become a new blue ocean that has attracted much attention!

Gradually, many consumer electronics companies have claimed to develop e-paper books and enter the wireless reading industry.

However, many companies that want to enter the e-paper book market are embarrassed to find that the core e-ink screen is all monopolized by small partner companies.

Many companies analyze purely from the perspective of hardware, and conclude that the hardware cost of e-paper books is about 700 yuan, and it is sold at a price of 998 yuan.

After all, the current e-paper books are in short supply!

There is a company called Hanwang Technology in BJ City, which is very hot and ready to enter the e-paper book industry.

"The little partner company is this kind of e-paper book, and the prospect of sales is unlimited!" Hanwang's boss Liu said firmly, "But they can't meet the needs of all consumers, if we make e-paper books, as long as the brand advertising is loud, even if it is more expensive than them, there will be a market!" ”

"Why?" Hanwang's employees were puzzled.

"He's making ordinary consumer goods. What I make is a gift! Hanwang's boss Liu said mysteriously, "Will someone dislike the price of gifts when they give gifts?" ”

All of a sudden, everyone suddenly realized. All kinds of health care products and luxury goods, people buy the price and price. The pricing is lower. Buyers still dislike the price grade is too low.

Hanwang's boss Liu spoke, and after a lot of discussions, the low-level executives gradually agreed to enter the e-paper book industry. R&D is not very difficult, although Hanwang is not a big company, but it still has some technology, making a product like an e-paper book. There are samples to imitate, and they can be made in a few months.

But the key is the screen!

The little partner company is "shameless". ordered 2 million screens in one go, if Yuantai Technology does not increase the production line, the production capacity in the next two years will be all contracted by the partner company.

But Hanwang Company gritted its teeth and bid $50 a piece to order 200,000 screens from Yuantai Technology. Because the price is relatively high, Yuantai Technology also adopts the method of working overtime to rush work, and on the basis of completing the orders of the small partner company, it supplies to Hanwang.

……

In addition to the domestic Hanwang technology company. Overseas Amazon companies feel a little depressed. Amazon started by selling books in its early years, even though it has now transformed into a comprehensive e-commerce. All kinds of products are sold. However, Amazon's boss Jeff Bezos has always had a love for books, so Amazon is brewing to create an e-paper book. At present, it is still in the research and development stage, and it has been preempted in China.

"Why, a Chinese company took the lead?" Jeff Bezos asked, holding the newspaper, looking at the news line, and countless Chinese consumers frantically grabbing news pictures of e-paper books.

"I don't know if that link is leaking!" An Amazon executive said.

E-paper book in Amazon Labs. It is almost no different from the e-paper book first launched by the small partner company. Even. Also to Amazon's technicians, a lot of inspiration.

None of this is the point. The key thing is that the small partner company has bought almost all the production capacity of e-ink screens. If Amazon wants to launch a similar product, it will be screenless!

Jeff Bezos asked the technicians and was told that they would either give up on the e-ink screen or join the screen grab war as well.

The end result was that Amazon also took out a $50 million order and ordered 1 million e-ink screens.

Because e-ink screens are in demand all of a sudden, Yuantai Technology has been stimulated and plans to invest $80 million to increase the production capacity of e-ink screens!

……

After two batches of e-paper books were sold, the assembly workshops of Yuantai Technology and Foxconn gradually entered the state of mass production.

Therefore, starting from July 1, the small partner company has released limited sales, but launched unlimited sales of e-paper books on the K official website and offline physical store channels of the small partner company.

In addition, under the Little Prince e-commerce platform, the small partner company has also opened an online brand flagship store to sell K e-paper books.

With the unlimited number of e-paper books, sales have also entered a blowout.

Sales exceeded 30,000 units on July 1 and 20,000 units on July 2...... The e-paper books in offline physical stores were quickly sold out as soon as they were placed on the counter. Only a few samples are left as a way for customers to experience and showcase.

After the offline sales were sold out, the small partner company had to issue an announcement: "Limited to K core hardware production capacity, a maximum of 100,000 units will be sold per month." At present, our company's inventory has been sold out, and for the orders submitted by consumers, we will process them in order of order. For orders that have not yet been shipped, request a return and the funds will be returned to your account shortly. If the consumer who shows that the goods have been shipped apply for a return, it may take 7 working days for the cash to be returned, please understand! ”

Despite this announcement, orders continue to grow.

On July 5, more than 50,000 orders were placed in the queue, and more than 50 million yuan of cash was frozen.

On July 6, the order exceeded 80,000 units, and 80 million cash was frozen.

……

On July 10, the order has exceeded 200,000 units, and the frozen cash exceeded 200 million yuan......

Moreover, orders are still increasing, and orders are increasing day by day.

The current speed of processing old orders by the small partner company cannot catch up with the increase of new orders. Many orders may not be shipped until two months later.

With the crazy sales of K e-paper books, Wang Qinian gave an extra 10,000 yuan of red envelopes to each of the e-paper book team to encourage their hard work.

Of course. The crazy sales of e-paper books, coupled with the subversion of new reading experiences and innovations, have also set off a wave of worship of small partner companies in China.

On CCTV News Network. The host broadcast the news with a look of adoration: "The e-reading products developed by my country's well-known enterprise partner companies. Tianshu e-paper book, English name k e-paper book. In less than a month after its release, the order exceeded 250,000 pieces, each of which was 998 yuan for e-paper books, the hardware was free, and all the cash purchased was converted into book coins for subscribing to genuine novels. It is reported that this e-paper book, from the operating system to the design of the hardware. All of them are independent and original by China's scientific and technological personnel. In addition, the advent of e-paper books is also a revolution for the publishing industry. With the growth of the number of books, a small e-paper book can be read in the future, which may be much wider than the largest library in the world. Ancient and modern, Chinese and foreign, astronomy and geography, natural sciences and literature and art, newspapers and magazines. Any kind of book, we can easily subscribe on the e-paper book platform. A well-known overseas company, Sony of Japan. Amazon in the United States is concerned about the great changes that K has brought to the world's publishing landscape......"

CCTV's report, in addition to the public relations of the partner company.

More importantly, it is also the encouragement of the relevant departments of the state, after hearing the achievements of the small partner company, many leaders have visited the small partner company.

Of course, it may be because they are bluffed by the so-called "operating system"!

There are also some scientific research institutions and companies in China that research operating systems, but most of them have no commercial value and are not recognized by the market. Market-recognized operating system. First of all, there should be a bunch of software and applications in it, which are not compatible with the operating system of commonly used applications. Naturally, it is to hit the streets.

The operating system of the e-paper book of the small partner company, although it is based on the open source Linux. But even so, the commercial success is impressive.

Wang Qinian bragged to many leaders and said: "The e-paper book project is actually just a test for us. In the future, we will develop more hardware and operating system platforms! For example, mobile phones, tablets, we are gradually bypassing the monopoly of Intel and Microsoft in terms of CPUs and operating systems. We will create a new ecology from new and disruptive consumer electronic products. In terms of hardware, in the future, our screens, power supplies, and new films can basically be done by domestic hardware manufacturers, and it doesn't matter if their technology is not as good as Intel, our new platform does not need to be better than the performance of the PC, but relies on subversive experience to gain the market! In the future, when we succeed, we can rewrite the rules of the semiconductor industry! ”

"Don't users consider the compatibility of the operating system and hardware?" A leader asked.

"Because our sales model is advanced, users are preconceived and accept our products and brands. After that, we can rebuild a new set of operating systems and hardware in new products and brands! Wang Qinian patiently explained, "We didn't engage in PC at the beginning, because this platform Intel and Microsoft have done the extreme, and new opponents, even if the product is stronger than them, will be impossible to compete with because of compatibility." Bypassing the strong fortress of the PC and opening up a new battlefield may eventually make the PC only one of the entrances to the Internet, not the whole of the Internet entrance. Gradually, hardware and software manufacturers will not revolve around platforms such as Intel and Microsoft, and after that, it will not be difficult to beat them in the market! ”

This awesomeness, that is, the pattern, makes the leaders feel impressed!

In fact, many leaders are very dissatisfied with pure scientific research institutions. I feel that many scientific research institutions have invested a lot of money, but it is difficult to produce results. Even if it produces results, it is difficult to have a market.

It is precisely for this reason that there is a market for companies like small partners. Without relying on the state's allocation of scientific research funds, the results were obtained, which naturally made the leaders like it.

But there is no desire, no demand, no national policy support, which also makes the leaders feel uneasy.

As a result, Wang Qinian applied for a credit of 5 billion yuan from the policy bank, China Development Bank, with an interest rate concession of 525%!

In addition, the partner company is ready to invest in the establishment of a hardware company in TJ City to produce ARM chips, electrophoretic display screens and touch screens, which has also received full support from the state!

Not only develops the operating system by itself, but also makes the core chips and screens, which inevitably makes the leaders look at it again!

In fact, the small partner company really doesn't need support, from the perspective of profit growth, even if the company willfully makes a bunch of money-burning projects, but in fact, profits are still growing.

However, in order to let the leaders brush up their political achievements, they have to be "cared for" and "cared for" by the leaders, otherwise, making such great achievements has nothing to do with the leaders, and the major leaders will inevitably have to beat and beat. (To be continued)

ps: Thank you for the generous tipping of the wind lock bells.

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