In July 2008, Apple's 3G version of the iPhone was launched, which led to a large increase in sales, and the sales volume exceeded 500,000 units that month. Pen ~ fun ~ pavilion www.biquge.info

Steve Jobs, the president of Apple, seemed relieved. The success of the 3G version proves that the iPhone continues to be popular and does not become obsolete.

"How are the sales of the Chinese version of the iPhone3G?" Because the partner company also performed very strongly, Jobs also began to pay attention to the Chinese market, only by entering the base camp of the Chinese market, can there be a substantial threat to the Xphone, "I mean, outside of Chinese mainland, such as Hong Kong and Taiwan!" ”

Since the iPhone has not yet been approved to enter the Chinese mainland market, it can only use Hong Kong and Taiwan as a springboard. First map Hong Kong and Taiwan, in Hong Kong and Taiwan sell well, naturally there are developers willing to make some Chinese version of the app. When we officially enter the Chinese mainland market, the number of Chinese apps will not be too small.

"In Hong Kong and Taiwan, the sales of the Chinese traditional Chinese version of the iPhone have exceeded 100,000!" Tim Cook, an Apple executive, said.

Jobs said a little disappointed: "Only so much? Isn't it said that there are Chinese consumers who go to the United States to queue up all night to buy an iPhone, and the cost is less than 3,600 yuan, and they can be sold for 20,000 yuan when they are brought back to China? Is there no mainland tourists queuing up to buy iPhones in Hong Kong to bring back to the mainland? ”

"This was last year!" Cook shook his head and said, "Since the launch of the Xphone, our phones have been threatened in the Chinese market and are no longer as sought-after as they used to be. ”

"What are the main causes?" Jobs asked.

"Chinese app!" Cook said with a wry smile, "We have very few Chinese apps, only a few hundred!" As for Xphone, because it is mainly in the Chinese market, there are thousands of apps! Among them, some users in the Chinese area commonly use the app we don't have, they do, therefore, consumers in the Chinese area. Probably prefer the Xphone! ”

In fact, because of the large number of xphonapps of partner companies, not only does it sell well in China, but even Hong Kong and Taiwan have some parallel Xphone inflows.

Well. It's smuggling parallel goods!

Originally, it was supposed to be smuggling iPhones from Hong Kong to the domestic market, and the price of iPhones in Hong Kong was more than 3,000 yuan. Of course. At present, iPhones are very scarce in the market, so only a few hundred parallel imports flow into the mainland market every day. Only a very small number of people have made a fortune by dumping these parallel goods.

After countless people joined the army of parallel trades, this business was no longer profitable. Even, it will be targeted by the customs, not only is it not easy to get rich, once it is found, the contraband may be confiscated, and there will be no return.

But now the situation is. Some of the smarter parallel traders began to buy Xphones in the mainland and sell them in Hong Kong. The mainland price of a 4.5-inch screen Xphone is only 1,999 yuan, but if it is sold in Hong Kong, it can be sold for at least 3,000 yuan.

Since there are a large number of Chinese apps in the Xphone, the user experience is better than that of the iPhone. Therefore, the xphone is also very sought-after when it is sold in Hong Kong shopping malls. Every year, at least thousands of Xphones are brought to Hong Kong from the mainland through parallel traders.

This kind of large-scale smuggling of electronic products from the mainland to Hong Kong for sale is just the opposite. In the past, it was very rare, so it can be seen that the Xphone is not only very popular in the mainland market, but also has a good popularity before it is officially sold in Hong Kong.

……

August 2008. While Jobs was planning ways to enter the Chinese market, Wang Qinian also went to Hong Kong to build momentum for the traditional version of the Xphone.

The launch of the traditional version is not difficult for small partner companies. At the beginning of development, a traditional version was already made. Right now. It's just a matter of coordinating with the factory's production line to set aside some workshops to make the traditional version.

And this momentum is also an extraordinary momentum, not only the mobile phone itself, but also the irresistible pain points of Hong Kong people!

This pain point is property and rent!

As China's window to the outside world, Hong Kong's long-standing economic development model is a bridge and intermediary between China and the world.

Of course, with the return of Hong Kong and China's accession to the WTO, Hong Kong's past advantages have gradually been exhausted. At the same time, Hong Kong's manufacturing industry accumulated in the past has basically shifted to the mainland market, leaving only services, finance and real estate.

Services and finance are high-quality assets for Hong Kong. Real estate is the cancer of Hong Kong, Hong Kong people nominally enjoy the reputation of being a developed region, but only for the rich, Hong Kong is indeed a paradise. But for the poor, especially those who don't own their own property, Hong Kong is hell. There is only a space the size of a bed, and the monthly rent also requires thousands of yuan. Countless low-level citizens lined up, hoping to get more than 10 square meters of "decent" space for a family of several people to live together.

Therefore, for Hong Kong, whoever can solve the problem of high housing prices and expensive rents can basically win the hearts of the people. It is a pity that the domestic government only woos the rich in Hong Kong. The rich are basically related to real estate, and real estate vested interest groups make the people living at the bottom of Hong Kong not like ghosts and ghosts. Except for rent and food money every month, there is no other remaining savings. From the perspective of the poor, Hong Kong is a rare hell for the poor in the world.

Even some entrepreneurs who do not have their own real estate will not be able to continue their business because of the high rent, which stifles the rise of Hong Kong's small capital.

To use an analogy, a Li Ka-shing has risen, and after they have speculated on housing prices, they have cut off the life of future entrepreneurs.

Therefore, at present, the main social pain point in Hong Kong is housing - housing prices and rents!

The traditional version of the mobile phone released in Hong Kong has an app that grasps this pain point!

On July 19, Wang Qinian came to Hong Kong and held a press conference for the traditional version of Xphone in Golden Harvest's theater: "Fans and media friends in Hong Kong, hello everyone, I'm late!" The traditional version of the xphone should not be released until now, but this is no way, after all, we were not prepared enough, we didn't know that the xphone was so popular, it was simply in short supply, and there were too many scheduled customers, so that we couldn't get the capacity to open up new markets. However, this problem was solved, and we were able to pay more expensive costs and expand our production capacity. So, today we can announce the release of the traditional version of the xphone in Hong Kong! ”

"As a sign of sincerity, this traditional version of the Xphone is my own development experience, not my wife."

Everyone in the audience laughed.

The domestic distribution of Xphone is Wang Qinian's wife, the boss of the small partner group serves as the president, and the distribution and promotion of the product are all responsible for the proprietress Li Lingxiang, as if Wang Qinian, the big boss, left the project alone.

Actually, no, Wang Qinian, the R&D of Xphone, looked very closely, and he was also the first to experience the product, and his experience feedback directly made the R&D team take a lot of detours.

In the project, Wang Qinian's role is similar to that of Steve Jobs and the iPhone. Although none of them are technicians, they are the initiators and souls of the project, forcing technicians to make products according to their experiences and ideas. Brutality and authority pushed the product to develop in the direction they wanted.

It's just that Apple's Jobs not only urged the R&D personnel to make the mobile phone he wanted behind the scenes, but also the front-end publicity was also done by Jobs himself.

Wang Qinian did not go into battle in person in the early publicity and promotion. (To be continued.) )