The trajectory of online literature before rebirth is not as rapid as other industries, at least in terms of profitability, online literature appeared at the beginning of the Internet, earlier than blogs, and the business model is also very mature. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoYawen8w-w'w-.=y-a-w-e·n=8'.

Of course, this is mainly because the beginning of online literature was relatively low, and there were relatively few users on the Internet at the beginning. Moreover, the value of traffic in literary reading is far less valuable than that created by websites such as finance, e-commerce, games, and technology.

For example, the traffic of electrical appliances can be a few dollars a click, or even more expensive. I am afraid that it is impossible to create a dollar for a click on the site, and the value of a few cents may not be created, which is the gap in traffic value.

As a result, the scale of online literature users is almost the same level as that of online games and video websites. But in terms of industrial scale, it is simply incomparable.

Due to the involvement of small partner companies, the online literature of this time and space has appeared in the era of grassroots website building, and at the same time, the capital of small partners has entered the market in a big way, building websites and acquiring some websites.

Therefore, the two well-known original literary brands of Starting Point and Jinjiang have become the two cards in the product matrix of the small partner group.

The general manager of the starting point is where he is now.

, a writer who became famous by writing monkeys, was very strong with Jiangnan later.

In this life, it is still tearing.

Because, Jiang Nan ran to the Phantom Sword Book League, and the Phantom Sword of this era was not acquired by Tom, but later, it was acquired by Shengda. Therefore, the Phantom Sword not only did not go out of business in this time and space, but also thrived and became the main competitor of the starting point.

As for the five founders of the starting point of the original time and space, the website they are currently engaged in is the Fantasy Alliance Network, although they have not become the overlord. However, it is also a second-tier website in the industry, and due to the increasing development of the industry, it has also received some venture capital. Among them, the small partner invested 5oo yuan. Acquired a 2o% stake in the fantasy alliance network of this time and space, but did not fully acquire it.

After all, it's useless to acquire too many content sites. In essence, the small partner's own starting point and Jinjiang, a two-horse carriage. Each attacking the male and female frequency markets is already a perfect golden combination.

In addition to novels, in terms of comics, Friends also has Friends Comics Network, as well as the acquired paper media "BJ Cartoon" platform.

The pattern of online literature built by the small partners is naturally much larger than the pattern of the previous time and space. _Yawen_8w=w'w-.'y'a=w-e'n·8·. = Not only in the PC era, but in O7, the scale of the genuine VIP market has reached more than 300 million yuan.

Subsequently, e-paper books and touch screens were introduced. We have entered the era of mobile reading. The scale of the e-reading market has quickly exceeded 1 billion, 2 billion, and 3 billion!

Seventy percent of this market is monopolized by small partners.

Even if the reading base of the mobile company in this time and space is only 600 million yuan in sales a year, only one-third of the performance of the same period in another time and space.

Last year, the entire domestic Internet publishing market has reached 3o billion yuan. It is expected that the market size of this year may reach 5o billion yuan.

It can be said that the current electronic publishing market is much larger than traditional publishing in the field of pure fiction and comic publishing.

But. Wang Qinian feels that compared with overseas markets, the real value of domestic writers has not yet been opened.

Like what. In Japan and the United States, the top original writers, after their works have been fully adapted into different forms of works, the influence radiated has increased exponentially.

An original book is a comic, but the readers of the comic are actually a niche relative to the society as a whole. So. The original manga version, by adapting it into an anime, has gained new fans who only watch anime and don't watch manga. When it was adapted into a game, it gained fans from the game. was adapted into a live-action film and television, and further gained more fans......

Many world-class influential IPs have been adapted and covered in all aspects, and superimposed!

Novels are the same thing, through high-quality adaptations, the same IP is derived into a series of markets such as comics, animation, games, and film and television. It not only expands the capacity of the market, but also breaks the limitations. Moreover, the influence of IP is also further expanded.

After the crew of "Romance of the Dragon and Snake", which dreamed of a miracle machine, entered the state of preparation, the IP adaptation of the little partners continued, such as "Douluo Da 6" and "Breaking the Sky", and announced the start of the comic adaptation.

At the same time,Friends began to announce the launch-"Guoman Revitalization Plan"!

In the next five years, it plans to invest 100 million yuan per year to support the creation of comics and animation.

Of course, it is mainly market-oriented, and the comics and animations that are supported must have a market and can lose money, but it can't be a huge loss and no market repercussions. _Ya> Wen _8w·w·w-.-y'

At the very least, the action of manga and anime needs to hear a sound. It has to be an acceptable manga and anime for the reader.

"China's animation industry, although it has been supported in recent years, has not improved at all. In history, not to mention that we had villain books and comic books in ancient times, the villain books in the publishing industry during the Republic of China period were the most developed in Asia, far more than Japan in the same period. Not to mention the animation industry, we had an animation industry earlier than Japan, and ink animation was world-renowned during the Republic of China period and before the reform and opening up, until the 80s. ”

"The reason for the adaptation of Ryoto is that our research has concluded that Ryoto's readers, in fact, are no less popular than Japan's top popular manga such as "One Piece" and "Naruto". In terms of subject matter, they have a striking resemblance to the top comics that have swept the world. "Therefore, we feel that adapting it into comics is conducive to the full development of copyright and injecting new vitality into the domestic comic market, and we will further consider the adaptation of animation and the export of our Chinese animation works." ”

"You're funny about China's animation exports, right?" Some reporters couldn't help but laugh. The domestic market is still affected by Japanese animation, so how can it be confident to export to the outside world.

If it is said that online novels are translated into foreign languages, some people still believe that they are exported to overseas markets. After all, there are indeed some web novels that have been exported overseas for a long time. Starting from the traditional Chinese at the beginning, it is followed by Japan, South Korea, Southeast Asia and other places.

Even. In recent years, a strange website has appeared in the United States - the world of martial arts! At the beginning, this website translated all the novels of Jin Yong, Gu Long and other martial arts masters into English versions. Attracted a large number of Western martial arts fans, next. After the translation of martial arts novels was completed, the website began to have local tyrants sponsor the translation of works such as "Star Change", "Breaking the Sky", "Douluo Da 6", and "Tomb of the Gods". Of course, it's not free, and the translation price of that website is roughly about $8o for translating a chapter.

Why don't many domestic novels be exported overseas? The reason is that translation is too expensive, just imagine. There are many non-professional translators on the Internet, half of whom are hobbies, half part-time translators, and a chapter is also paid 8o US dollars. If you find a better translation, the price may rise several times or more.

Because of the cost factor, many domestic works are not exported overseas. Of course, this problem is not a problem for small partners, that is, it is a matter of burning money at a loss, as long as it can burn out of the market. In the next step, the partners will translate and publish domestic novels in major language regions.

Over the years, on the overseas Internet, domestic online novels have also been translated into the language of the country by countless wild translations. Although it has not yet become a mainstream influence in popular reading, the formation of this niche circle has led to the emergence of the hardcore of Chinese online novels in various countries.

Moreover, Chinese are worried that foreigners do not understand the Jindan, Yuanyu, Flying Sword, Xiuzhen, Xiushen and the like in Chinese novels. It's also a white worry. Foreigners are more serious than Chinese. In order to understand Chinese novels, those niche enthusiasts actually compiled relevant dictionary manuals. These scholarly general manuals and dictionaries. is enough to make the original author ashamed.

Of course, the need for a niche hobbyist to write a manual also shows that there are cultural differences. As a result, there are some themes in China's online novels that are indeed niche overseas.

But since there is a self-formed hardcore group, it also speaks for itself. China's culture formed on the Internet. Although it is not refined, it is definitely culturally competitive.

In the past, the lack of competitiveness was mainly due to insufficient investment and development. If there is enough investment, then it must be well-made, so that the quality can be improved to a higher level.

Not to mention anything else, if you invest some capital in the novel, polish some online literature that lacks polishing of the text several times. As long as you are willing to spend money, on the basis of retaining imagination and attractiveness, it should be possible to make the text better.

Adapting anime and exporting it overseas, my little partner's grandfather is rich, and, with such thoughts and determination, it seems ridiculous to question it.

"What's funny?" Wang Qinian was a little displeased, "Not to mention anything else, domestic animations such as "Pleasant Goat" are very successful in exporting abroad, in Japan, there are many people watching "Pleasant Goat", and the competitiveness is no less than that of local animation in Japan. And, taking online games as an example, in the past few years, our market was still a dumping ground for games in Japan, South Korea, Europe and the United States, but now? A large number of our online games are exported to foreign countries, and they are still quite competitive. Why can't animation change from weak to strong, make high-quality products, and export them to the outside world? ”

It seems that since the beginning of the new century, in the past ten years, Chinese animation has been exported to foreign countries, and the most successful is the young animation such as "Pleasant Goat".

However, for some young otaku, can "Pleasant Goat" also be considered an anime? The success of the young-looking anime, the otaku don't watch it anyway, so they naturally disdain it.

That kind of young-looking anime is done well.,It's really pretty awesome.。 For example, Disney's Mickey Mouse and Donald Duck can have nearly a hundred years of vitality and make more money than any real star.

Japan's "Doraemon" and "Crayon Shin-chan" are also very powerful, making a lot of money for decades. The profits made by its derivative products far exceed the most popular sales of manga and anime such as "Naruto" and "Pirates".

Although the little friend is not mainly creating young-oriented animation, it is an offensive youth-oriented animation. Ah Zhai and Xiaobai are all killed, this market is the biggest market.

This market is actually more difficult to overcome!

Young children don't have much appreciation, as long as you show you, it is difficult for him to search for more content comparison.

But if youth-oriented anime wants to succeed, people will inevitably have to compare it with Japanese anime. In contrast to Japan's mature animation industry, it is a difficult task for a rising country to develop both talent and market.

However, Wang Qinian is not afraid of challenges, and no giant is afraid of challenges. In fact, the potential of the team can only be unleashed if the offensive awareness is strong.

Only the strength of the opponent can make oneself full of a sense of crisis.

For example, Huawei, ZTE and other Chinese telecommunications companies, 20 years ago, they basically wanted technology without technology, and they wanted talent without talent. The domestic market is basically divided by top giants such as Cisco, Ericsson, Alcatel, Lucent, Siemens, and Nokia. Telecom and Internet facilities, even large Chinese companies, will not choose Chinese manufacturers in the first place.

However, Huawei and other companies have begun to encircle the city from the countryside, starting from a small county town that does not reach the city, starting from the low-end. At the beginning, there were many problems, but after the market and experience, the technology was a leap forward. Gradually, the counter-offensive in big cities and large enterprise markets gradually drove the products of many international giants out of the Chinese market. The overseas market is also to copy the successful experience of the Chinese market, first from the unreachable areas to start the market, and gradually the mainstream countries of Europe and the United States market, also began to be snatched away by Chinese manufacturers. The rankings of international communication companies are changing rapidly, and many traditional giants are falling rapidly. The giants on the list are gradually mostly the faces of Chinese companies.

As long as Huawei, ZTE and other companies can do, the price is mostly unexpectedly low price of the other party, and the opponent has no room for survival at all.

In the face of those giants who were once in absolute technological leadership and absolute monopoly. These Chinese companies are not counterattacking and trampling the giants under their feet. In a few years, even the combined market share of those international giants will be even inferior to Huawei.

This kind of domineering and self-confidence, Wang Qinian thinks, should be learned from all walks of life in China. You can't kneel in front of the strong, but learn from the strong, and in the end, you will kneel the strong.

This is the essence of China's rise - smash the old order, the old ranking! The whole world has to be reshuffled, many industries in the past we can't, now continue to work hard, in the future, when the opponent is weak, then we will be the boss! (To be continued.) )