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Zhai Yan looked at Song Chen with a smile and asked, "Self-built logistics requires a lot of money, and you want to play the trick of capital operation again?" ”

"Huh!" Song Chen smiled and didn't say anything, just asked, "The logistics problem will be there for a long time, and I won't mention it for the time being, which product do you plan to sell?" ”

"At present, there is no definite goal, and we are still in the process of planning and discussing the B2c business in a big way!" Zhai Yan raised her eyebrows and smiled, "However, Dong Song, you are the person who knows the concept of B2c best, I believe you must have a manuscript, right?" ”

Being close to the boss is different! Zhai Yan's speech was somewhat direct compared to other managers, a little less subtle and tactful.

Song Chen pursed his lips and nodded, and said with a smile: "There are two categories of products for the time being, I think it's worth considering!" The first one is genuine software! ”

"Genuine software?" Zhai Yan said dumbly, "Dong Song, you don't know how rampant piracy is in China, right?" Although the government is now very determined to crack down on piracy, the piracy market is still high, which has led to a much higher price of pirated CDs! I think the outlook for selling software is very pessimistic! ”

Cai Chongxin and other high-level officials all nodded, obviously agreeing with Zhai Yan's opinion.

"Indeed! There are very few people who use genuine copies in our country! But with a population of more than one billion and only about one million Internet users, is there anything smaller and more desperate about e-commerce than this scale? Song Chen asked confidently, and everyone present was silent.

In 1998, e-commerce was a new concept! It is the "lover economy", that is, luxury, dispensable! The dormancy of consumer consciousness and the scarcity of electronic cards (bank cards for online banking) have made e-commerce in China face "three mountains" - there are only a million Internet users; The entire electronic money system needs to be prepared, and the entire social credit system needs to be reconstructed; The number of specialized national goods distribution enterprises is zero.

E-commerce is more like the intersection of the Internet and traditional industries. At this time, neither the Internet, nor payment, nor the delivery of goods are far from mature enough to support e-commerce - it is just a concept!

"That's what surprised me too!" He Yuntao, the operating officer of Xi, groaned slightly, but still raised the confusion he had since joining Alibaba, "I think what Alibaba needs most at present is to go all out on the information service platform website and open various products to aggregate more global customers!" Instead of spending a lot of time, money and manpower on this gambling nature for a seemingly passionate project; In this way, Zhai Yan can mention it in private, but in front of the high-level, she naturally won't pick Song Chen's face. Except for Song Chen, everyone else looked at He Yuntao with strange eyes. Although she hasn't been with He Yuntao for a long time, Zhai Yan knows a little bit about this person's temper, and now she is a bit of a boss taboo.

"I brought up the B2C, Yuntao, are you suspicious of me?" Song Chen asked with a smile.

He Yuntao said calmly: "This is just my construction, I hope Song Dong can accept it!" ”

"Haha! I'm glad you can bring it up, it shows that you have gradually integrated into the big team of Alibaba! But I can't take it, because you haven't heard me say it yet! ”

In the eyes of many high-level executives, Song Chen is a person with unbridled creative thinking, but his management is very loose and loose. Such people are often very charismatic and more willing to give up power! Therefore, he can hand over Alibaba to Xiao Zhai without any pressure; Yao Hua of Chenxing Network is in charge; Zhu Tiejun provoked Baidu's girders; Da Zhai alone supported the backbone of Ctrip......

"What is B2C, to put it simply, B2C is to allow commodity manufacturers to bypass layers of channels to sell goods directly to customers, so as to achieve the purpose of directly serving consumers from manufacturers to retailers! From this point of view, Ctrip is undoubtedly also B2c, this is a revolution in the absolute sense! The initiators of the revolution tend to reap more lucrative returns, and we can monopolize the entire e-commerce market for a short time! We will become the leader of e-commerce, and those who come after will follow in our footsteps to learn Alibaba's model and standards! ”

Speaking of which, looking at the shock in Zhai Yan and Cai Chongxin's eyes and Zeng Qianjiang Xiaoqing's adoring eyes, Song Chen breathed a sigh of relief! The ideas that I racked my brains to come up with finally have one or two points that can impress these high-end talents who have been crawling and rolling in their careers.

Zhai Yan pondered for a moment, and suddenly asked: "Song Dong just said that Ctrip.com is also B2C...... Conceptually, it's very similar! So why do we do it separately? Is it for Vnetbsp; Song Chen smiled slightly and didn't answer, but just wrote two words on the blackboard: vertical B2c, comprehensive B2netbsp; "Vertical B2c!" Tapping on the word, Song Cen pointed at it with chalk and said, "It's like Amazon in the United States, which started with book sales!" Because books are standardized products, with high gross profit margins and high demand, it is easy to open the market! ”

"To understand from point to point, then comprehensive B2c is easy to understand, just like a large city, with a rich and complete range of goods, everything, direct sales in the form of agency or procurement!"

In fact, there is a more superior platform type B2c, which is not yet mature, so there is no need to put it forward! Otherwise, once someone leaks secrets, Alibaba has to open a "mall" early, which is undoubtedly a great waste of money in the early days, if you still have to compete in the market, it almost means that e-commerce has entered the bloody and cruel Warring States era early, rather than the favorable situation of Taobao and Tmall almost monopolized later.

If history hadn't changed, a large number of e-commerce companies would emerge next year: Jack Ma's Alibaba and Wang Juntao's 8848 aside, Dangdang, eBay (C2C) are both well-known e-commerce companies in the future.

Song Chen smiled and said to He Yuntao: "Alibaba is not doing its best to develop B2C business regardless of the B2B platform, this is impossible!" Just like the future of Chenxing Holdings, there are currently five major businesses, each with its own focus, as long as it can hand over things to professional talents, this is a parallel truth! ”

"In this case, the company has to hire a lot of talent! It's best not to redeploy people to Alibaba's existing talent! He Yuntao said, "These people have not been in the company for a long time, and the longest has only been done for more than two months. ”

Zhai Yan nodded and asked Song Chen: "Then do we do comprehensive or vertical type?" ”

Tsai Chongxin said: "Since there is a successful example of Amazon, I think it is best for our company to start with book publishing!" Boss, the domestic genuine software market is not optimistic! ”

The piracy business, which has been repeatedly suppressed in the past two years, has become a stubborn disease of the national economy more than ten years later. Song Chen smiled bitterly for a moment and said, "I know you are very worried, but the genuine software market is also related to the career of Chenxing Holdings and even Alibaba!" For the sale of genuine software, I have a plan in mind, have you ever heard of Lianbang software? ”

"Lianbang Software?"

"Something I heard!"

"If the chairman said that it is a Lianbang software industry exhibition company registered in Beijing, I know a little bit!" Mao He, who had been listening but didn't speak, spoke.

Mao He touched his chin and muttered: "Lianbang Software's chain organization, my last company has done a special study on it for this purpose!" At that time, the mature software industry considered by the federation to be a complete ecological chain: software developers, market distributors, consumers, peripheral consulting service providers! But in 1994, this ecological chain was broken, and there was a lack of mature and effective market distributors! At that time, when the pirate market was as high as more than 95%, no one saw this division of labor market, or even if they did, no one dared to take it! Su Qiqiang, Li Ruxiong and other five founders of Lianbang Software then founded Federated Software, and the following year the joint United was changed to Liannian Lian, the full name is Lianbang Software Industry Exhibition Company! ”

In 1994, Lianbang Software set up 20 stores across the country!

In March 1995, the China Software Alliance (CSA), one of the initiating units of Lianbang Software Initiative, was established in Beijing with the strong support of the Ministry of Electronics Industry (now the Ministry of Information Industry), the China Software Industry Association, industry peers and news media, which is the first unofficial professional organization in China specializing in the promotion and protection of software intellectual property rights.

In March 1996, led by the Lianbang Software Sales Chain Organization and with the strong support of the China Consumers' Association, the China Computer Users Association and the China Software Alliance jointly launched the "Ten Initiatives for the Protection of the Legitimate Rights and Interests of Software Consumers", and drafted and promulgated the "Service Convention for the Protection of the Legitimate Rights and Interests of Software Consumers", which became a representative activity during the "3.15 International Consumer Rights Day".

In June 1997, Lianbang accepted the investment of China Insurance Credit Industry and became one of the earliest enterprises in the domestic software industry to use venture capital.

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