After the launch of the traditional version of the Xphone, the only two stores opened by the partner company in Hong Kong were put on sale. Pen % fun % Pavilion www.biquge.info

On August 19, the day of the official launch, thousands of citizens took a long line in front of the Xphone store, and the local police in Hong Kong were also dispatched to maintain order.

"It's open!"

"Don't worry, everyone can only buy one with their ID card!"

Because the current stock of mobile phones is limited, we have no choice but to limit the purchase of 1,000 units per day.

It is precisely because of the purchase restriction that it has further increased the ** of consumers!

Every day, when several major stores open, consumers almost step through the threshold and come to buy Xphone!

It opens at half past eight every day, and by half past nine, the daily purchase limit has been exhausted. Consumers who want to buy can only regret to buy again the next day.

In the following period, the sales of Xphone in Hong Kong continued to be hot.

The small partner company took advantage of the trend and cooperated with several major telecom operators in Hong Kong to launch a "futures version" of Xphone. That is, the consumer pays a deposit in advance, and is expected to pay the balance after 6 months before receiving the mobile phone. If the balance is not paid after six months, the deposit will not be refunded.

Even so, tens of thousands of ** consumers every day, starting to book 6 months after the start of the little partner xphone!

For the madness of Xphone, many media also seemed very excited, and grasped the continuous reporting of this news.

"The Xphone is popular in Hong Kong, and the iPhone is no longer the favorite of Hong Kong consumers! It is reported that the two designated stores of Xphone in Hong Kong are lined up in Jackie Chan every morning, and the daily sale of 1,000 mobile phones is not small, which is not a small number for ordinary mobile phone stores. But it always welcomes 10 times the number of consumers who have sold. Even some of the shops around the store have benefited from this, and business is booming! ”

"Xphone has become the most well-known mainland mobile phone brand in Hong Kong, and it seems that most Hong Kong people have limited understanding of mainland mobile phone brands. There are also very few die-hard fans of mainland mobile phones. Only Xphone, the popularity is no less than Apple, Nokia, Sony Aison, Samsung and other international famous mobile phone brands! According to the reporter's interviews with a number of consumers, they are not only buying because of cost performance, but also because the Xphone provides an unparalleled experience. Even the iPhone is not enough to compete with the Xphone in terms of user experience! ”

"Experience a number of popular apps on Xphone, among them, the most powerful should belong to the rental app. The author tried to register an account and bind a bank card to activate the account. Next, let's start renting a home. Not surprisingly, Mr. Wang's 1,000 low-rent houses with a rent of only 1,000 yuan are all fully rented! However, this app is not only a landlord of Mr. Wang Qinian, the author has searched for more houses through the app, rental prices, addresses, areas and other aspects of information, all of which are detailed in detail, and some landlords will take photos in detail, so that customers can better understand the internal details. Chat online with a host. A few minutes later, the owner drove to meet the author. 2000 yuan rented for a month, the author sighed that it was really cheap! The landlord is only willing to rent for 3 months, and after 3 months, the rent quote is revised according to market conditions. In other words, the low price at the beginning is just a way to start online word-of-mouth and gain popularity. Next, the author began to sign a contract with the homeowner and took photos with his mobile phone, and there was no objection from both parties. Archive to the website. In the event of a dispute in the future, the website will arbitrate. In addition, after the author paid the rent, the landlord did not receive it at first. It is not until the expiration of the rental date set by the author that the landlord can receive the funds frozen on the platform account. A columnist published his own rental experience, "In addition to experiencing online rental for the first time, you can also get vouchers for logging in to the rental app every day, ranging from 1 yuan ~ 10 yuan, when renting." You can use vouchers to redeem cash. Hosts may or may not accept vouchers. It is reported that landlords who accept vouchers can use this to purchase the platform's advertising ......"

In fact, Wang Qinian did not expect that the rental app, which did not have a very strong response in the mainland, formed a wave of crazy grabbing momentum after it was launched in Hong Kong. Basically, the properties available for rent on the app have just been listed, and they start to be rented out shortly after, which is amazingly efficient.

This is mainly because Hong Kong's housing prices and rents are too outrageous, even in the 08 financial crisis, Hong Kong's housing prices and rents plummeted, and it is still the highest rent city in the world.

In the aftermath of the financial crisis, some landlords had vacant properties and could not find tenants. Therefore, the landlord is also anxiously looking for tenants.

Recently, there has been a lot of media exposure, so many landlords have begun to find door-to-door cooperation.

It is precisely for this reason that a large number of landlords come to negotiate cooperation every day in the Hong Kong branch of the rental network, and at the same time, renters have also begun to open Internet accounts and start searching for cheap listings. The platform has gradually attracted tens of thousands of high-quality registered users, and there are hundreds of transactions every day, each with a minimum of thousands of yuan. It can be said that this platform quickly became popular!

Therefore, Wang Qi began to plan, and after a period of time, the financial crisis passed, and began to attract several rounds of venture capital, attract some investment partners, and then - go public to make money! I believe that if we grasp the pain points of Hong Kong citizens and become a company that Hong Kong citizens are very familiar with, then, the valuation of listing in Hong Kong is not expected to be very low!

However, relying on the business model of renting alone, there is no problem in obtaining stable customers, and it is really difficult to make a profit, and without a clear profit model, it seems to be very difficult to make money in the capital market.

As for the rental platform, the third-party landlord rents out, and the platform can take a 1% commission. However, it is difficult to make a profit by relying on commissions alone, after all, under the operating mechanism of the rental network, the operating cost is also a large expense.

But who called Wang Qinian a reborn, there are a lot of resources, and the brain hole is also very big.

So, after the third day of operation in Hong Kong, the rental network began to update a new way of playing - "Rental customers pay rent cumulatively and offset the purchase price!" “

Under this new model, the rental network not only rents out properties, but also sells some second-hand houses to customers on the website. Of course, the rent paid by many renters over the years may be astronomical, and even, those who cannot afford to buy a house in their lifetime, take stock of the rent they have paid in their lifetime, and may find that the cost of rent is not much different from the cost of buying a house. And if you buy a house, you will at least have a property of your own in your later years. But if you rent a house, you may still be penniless and have no place to stand in your old age. It seems that there are many elderly people in Hong Kong, and there is still no place to stand in their old age.

Therefore, under this policy, the platform naturally has a great attraction. Tenants who rent will not easily give up and continue to rent on the rental app. Because, the accumulated payment can be cashed back in the future when you buy a house on the rental online platform.

Of course, under this policy, it seems that Wang Qinian has suffered a loss. But in reality, he really didn't suffer. Because, he bought 1,000 houses privately, which was bought at the bottom of the financial crisis. Housing prices in Hong Kong are expected to triple in a few years. When the time comes, where will you go to find the pick-up man?

And after a few years, there may be a group of renters who come and go, accumulating a purchase price. When the time comes, you can sell the second-hand house directly to these renters.

The selling price is naturally based on the market price in the future!

Therefore, a good act of kindness was magically changed by Wang Qinian into a business model of hoarding houses at low prices and selling houses at high prices in the future, and even the buyers have been found, and the tenants who rent now, that is, the people who buy houses in the future.

The longer they rent, the more rent they have paid, and the more motivated they will be to buy a house in the future. Because, the rent paid in the past will be all cashback when buying a house!

The final result in the future will inevitably be Wang Qinian's practice of buying low and selling high. However, in this process, a large number of low-rent properties have been provided in the middle of the process, which has improved the livelihood of some Hong Kong citizens.

Therefore, Wang Qinian's approach even received the support of the government departments of the Hong Kong Special Administrative Region, and he got a piece of land of 150 million yuan at a low cost, with an area of about 13,000 square meters. The price of land is about 12,000 Hong Kong dollars per square meter, which is probably sky-high to get to the mainland, but it is really cheap to get land at such a price in Hong Kong. Next, Wang Qinian will raise 1 billion yuan to develop it into low-rent housing and rent it out on the rental app. It is expected to develop 100,000 square meters and about 6,000 units for rent. The rent is also 1,000 Hong Kong dollars per month, and the rent will be increased forever. However, after 10 years of operation, the property is allowed to be sold.

This new model is also known as the New Deal for Low-rent Housing by Hong Kong Service. Let's change the status quo of high housing prices and expensive rents in Hong Kong, and the people at the bottom are struggling to make a living.

Naturally, such a policy will definitely harm the interests of some classes who rely on property rental and increase rents every year. Hong Kong's housing prices continue to rise, and rents continue to rise, which is not only made by real estate developers, but also hundreds of thousands of middle-class rentier class in society, who own more than one suite, relying on rising house prices and rents, brutally exploiting those who have less income than them and do not have property at the bottom of the people who suffer the most bit of surplus value.

Imagine how cruel exploitation it is to squeeze out all the monthly salaries of working office workers for the rent of a 30-square-meter house. As a result, many people in Hong Kong live in a public housing of more than 10 square meters, which is already decent. There is also living in a cage house, a room of 10 square meters, with a cage of barbed wire, separated from the space, living in five or six people, everyone has no own **, no own space, how deformed and perverted this is.

Why do some people live in cage-like rental houses, with an average living area of no more than 2 square meters per person?

It is better because of the high rent, only this kind of room is crammed into a group of beds, and the monthly rent will be less than 1,000 yuan. (To be continued.) )