Wang Bubu strives to use an advertising image to attract players to the newly built official website. On the official website, players will be able to learn more information.

The weapons on the advertising picture are very majestic and majestic. When it was still a black-and-white blueprint, Carmack couldn't take his eyes off it. Now it's in color, and it's even more beautiful.

Countless players have seen the promotion of new games as soon as they board the game box.

These weapons are so beautiful! Players are amazed.

Players have seen a lot of exaggerated, flashy weapons. For example, a heavy sword with a blade wider than a human being. For example, the entire blade of the sword is jagged, and the whole body is filled with demonic energy. Even a golden sword......

Compared to those weapons. In the advertising picture released by Celadon Technology, the weapon looks much ordinary. There are no strange energies haunting them, and there are no patterns that look fantastical. It's antique, like a weapon crafted by ancient craftsmen.

Shields, swords, swords, spears. Strange to say, it is just a few pieces of beautifully shaped ironware, just like the cultural relics on display in a museum. But the players' hearts are still full of blood, and they can't wait to grab it in their hands immediately.

In this era, entertainment is not abundant, and male gamers are generally very young, and they are full of inexhaustible strength and time. The ordinariness in reality fueled their imagination of the ancient beacon era.

Who dares to say that he has never fantasized about going to the Warring States Period and the Three Kingdoms Era, making contributions and becoming famous?

These exquisite weapons, which resemble cultural relics, have successfully aroused their inner imagination. Go to another world. Make an earth-shattering career......

Many people have long decided to buy the genuine version of this game to support Celadon Technology. When they saw this promotional image, their position was even firmer. Just being able to get such a weapon and slash monsters in the game is not a waste of twenty dollars!

Countless people were aroused by this picture and put down the game they were planning to play. Click on the image to automatically jump to the official website for more details.

The interface of the official website is still very basic, but the information is very sufficient. Screenshots of the upgraded equipment, combo scores, and oracle gameplay after the evolution of various equipment are given for players to see.

If there is a picture and a truth, then the effect is different.

A lot of players have heard about it before. Celadon Technology's new game can't explode equipment. You have to upgrade and go up. There is no precedent for this kind of gameplay, and no one has ever experienced it, so players feel that there is nothing interesting about it.

But after seeing the screenshots, the players are different. After the equipment is upgraded, you can choose your own attributes and create unique equipment. After evolution. Equipment and weapon styles can also be changed. For a significant portion of players. It is attractive design.

Previously, the most criticized aspect of the new game was the lack of surprise. This point was also made up by the oracle system. Oracles can be combined to generate new skills. This is something that players can't even imagine.

There is also a combo to play. Players have also heard of this game for a long time. According to their imagination, it seems that there is no fun in connecting the skills and releasing them in order, so it is better to pick the most beautiful and powerful skill and stare at it back and forth.

But after reading the introduction on the official website, players found that they thought it simpler. Yes, how could Wang Buyi make such a non-embarrassing play? The combos of this new game require players to combine their own starting moves, connecting styles, and finishing styles. The better the effect of the combo, the higher the score, and the better the reward.

In the middle, players need to make various trade-offs and cooperation.

It's not enough to have a picture and the truth. Wang has attached download links to the two emulators on the official website. An oracle and another combo allow players to understand the two play points in the game more intuitively through the simulator.

Players are more curious and have downloaded these two emulators.

The combo simulator is relatively large, it costs 6Mb, so you have to wait a few minutes. Fortunately, the simulator of the oracle is very small, only a few hundred Kb, and it will be able to play well in no time.

Players rightfully opened the Oracle Simulator first. It's a simplified character equipment panel with a variety of spirits to take out and put in. Players can see the effects of various levels of oracles when combined.

Everyone's preferences are different. Some like to pursue high attack, some like health regeneration, and some like high defense. According to the simulator, the players decide on the oracle to pursue later.

The gameplay of the oracle is really interesting. Don't know how to play combos?

The combo simulator is also very simple, just choose a few from a large number of skills, click "OK", and the protagonist on the screen will be automatically released and given a score.

These skills are the most basic visual effects and cannot be upgraded or enhanced by pressing a button. Even so, players were stunned when they saw it.

Combos are not about fighting blood with a bunch of skills and monsters. Rather, it unilaterally crushes the monster. The most significant difference is that the feeling of improvement is all-encompassing.

Players used to imagine Diablo 2 based on the promotion of "Amazing Country: Gaiden", but now it is based on the emulator and the promotion on the official website. For Wang Bubo's game, the understanding is more accurate.

As for which is stronger or weaker than "Diablo 2"? Even the most popular Diablo 2 gameplay player will have to admit that these are two different games.

Wang has been watching the effect of the propaganda, and the results are very satisfactory. Players have developed the notion that "these are two different games, you can both buy them and try them".

This is the effect that Wang does not want. If he doesn't attack "Diablo 2" by means of smearing, national feelings, etc., then the sales of "Diablo 2" will not be affected. He also doesn't want to influence other people's sales, as long as his own sales are enough.

It seems that he has adopted a good propaganda strategy. Grab the player's attention with a visual precedent, introduce them to the official website, and let them see the details of the game. Then download the emulator, learn what the fun is, and finally get a sense of anticipation for the game.

This time another obstacle was successfully circumvented. Wang didn't live up to his smile, the effect is one thing, the most important thing is that he didn't cost anything at all, and he did what Longyou Company used a lot of money to do!

……

Fu Hui of Longyou Company was stunned, completely incomprehensible, why did so many people suddenly appear on the Internet who said that "Stunning Country: Gaiden" was good?

The vice president said: "According to the time, Celadon Technology's game is almost done, and it's time to start promoting." Those people on the Internet are probably paid by people from Celadon Technology. ”

The VP himself has done this kind of thing, and this is the first thing that comes to mind.

"......" Fu Hui snorted and laughed, this is about to officially start the war. He is not afraid, since last year, he has been doing all kinds of layouts.

Fu Hui only felt that he was commanding thousands of troops, and said with high spirits: "You let the people below increase their strength!" Overwhelm the king in publicity! Ask someone to post on the web, post an article in a game magazine, and post a demo on TV! Three-pronged, I don't believe that celadon technology can turn over! ”

"Good!" The vice president nodded in agreement.

These two are not gamers at all and never go to the game box. Who knows that Wang Bucheng was able to reverse the concept of players, relying on precise marketing, plus two small software that add up to less than 7Mb?

Fu Hui will forget it. Even the vice president out of business intuition in the traditional industry, he also felt that Wang Bufu was playing a trick!

The VP also has a bit of a cost concept: "How much money are we going to spend on publicity?" So far, our publicity costs have reached 12 million......"

"It doesn't matter!" Fu Huihao didn't feel distressed, just stared at the glorious prospect in front of him and said, "After fighting with Wang for so long, I finally waited for him to come out!" Our propaganda costs money, so he doesn't spend money? We hurt money, but he hurt the roots! You know how my dad got to where he is today! ”

Of course, the vice president knows how Fu Hui's father, Fu Dongting, does business. When you go to a new industry, you will immediately hurt or even kill your opponents by fighting for money, and then monopolize the market and eat alone. Then use the profits obtained from this industry as a backing, and enter the next industry to continue to fight for money.

Fu Dongting has succeeded too many times, causing the vice president to believe in such a business model and not think much about it.

As long as you can finally control the game market, then what you spend now will definitely earn back hundreds of times.

"I see." The vice president said: "I'm going to increase the publicity!" ”

……

Zhou Yi knew the situation, and then ran to Wang Buyi and said: "Players' enthusiasm for this game has risen, and now the rhetoric on the Internet has reversed!" ”

You must know that Longyou Company is promoting "Diablo 2" across the country. The cost of publicity is millions and millions! What about the king? Without much effort, the same effect was achieved, and the cost paid was just the wages of the employees.

That's a big gap! Zhou Yi had seen Wang Buful's marketing skills before, but at that time, no one was there to compare, and he felt that it was acceptable.

Now that there is a comparison, Longyou Company has paid so much money to come out, and the effect achieved is also amazing, and everyone thinks that Wang Bucheng can only follow up and throw money. Unexpectedly, Wang did not live up to the casual two sentences and asked the employees to make two products, which actually resisted the publicity of Longyou Company! It's just amazing.

"It's nothing, there are more examples in reality." Wang didn't live up to the smile, not caring at all.

"Are there any examples in reality?" Zhou Yi was extremely surprised, why didn't he notice?

"When you go shopping in a hypermarket, have you ever eaten and tasted it?" Wang Buyi said with a smile, "In fact, these methods are not new, and merchants have used them." ”

Zhou Yi patted his head and understood. In the supermarket, there are tasting points for new varieties of glutinous rice balls and instant noodles. Isn't it the same as using an emulator to show players the core?

"It's amazing." Zhou Yi sighed, "Longyou Company is miserable, they thought that we were doing publicity through traditional channels, and they started to spend money again." Where did you think of it, this kind of method we use? (To be continued......)