Because information is so important, publishers know how to guard against it, and usually don't hand over market data. Villefort is not a pure publisher, but he understands this, "Tide" is their buyout of the game, and the data cannot be lost to the king. did not hand over the detailed market data of the "Far Eastern Battlefield" trilogy to Wang Buful.

Similarly, Wang Bufu will not easily hand over CS's market data in China to Villefort.

Carmack doesn't have that in mind, and his ambition is not to represent someone else's game at all. He wants to act as an agent for "Stunning Country", which is similar to seeing a hundred yuan on the ground, bending down to pick it up and stuffing it into his pocket.

Therefore, when it comes to providing data, Carmack readily agrees. The data obtained by the ID software is all shared with Celadon Technology. It's the same as "Air Combat Vanguard".

Wang didn't expect to be able to negotiate the cooperation so smoothly. He thought that he would have to go through a hard battle, and even make a lot of concessions, in order to obtain some important data. After all, market data is so important that it's worth it.

I really didn't expect that Carmack was completely unaware of the importance of this. "Air Combat Vanguard" is okay, it's a small game played online, it seems that the market is not large, and it is understandable to give it. "Stunning Country" is a game that must go through retail channels! This kind of data, Carmack is also willing to give?

This is how everyone has his own aspirations. Carmack obviously didn't care at all, but Wang was afraid that people would regret it, so he hurriedly asked the legal department to prepare to sign the contract. Among them, the article "sharing information" should be written in black and white.

Wait for Carmack to sign it. Wang Buyi breathed a sigh of relief. If only Carmack had been hiding his secrets all the time. Wang is willing to continue to cooperate like this.

Constantly observing the market performance of "Stunning Country" and other games in Europe and the United States can reduce a lot of obstacles for Wang to officially enter.

It's as if precision guidance must be more cost-effective than carpet bombing. Wang Buying's time is not a small number just to save all kinds of wasteful expenses.

……

It's July.

During this period, Wang Bubu handed over the European and American agency rights of "Stunning Rivers", and set the values for various gorgeous skills. In addition, he has done a lot of things, and the subsidiary "Light Color Games" has been formed.

Ponche, the author of "The Radiance of the Republic", also proved his abilities. He single-handedly planned a campaign for Vanguard of Air Combat that successfully increased the player's retention time per playthrough. Since this is the case, Wang Buyi officially hired Pang Xie as the planning consultant of Qingcai Games.

He said that he was a planning consultant, but in fact, this was because Pang Xie was only seventeen years old. Legally still belong to juveniles. So a compromise was made. There is no planning position in the light color game, and Pang Xie can be said to be the only game planner.

At the same time, Light Color Games also began to make a 2.5D, colorful style, martial arts mode online game, called "Legend World".

This "legend" is not the "legend" of South Korea. It's that Wang doesn't live up to the copyright that he bought with serious money.

Doing martial arts online games can ensure the player base. Buy another copyright to make the skin. Another layer of eyeballs has been drawn. In the face of Korean online games without roots, it has a big advantage.

In order to buy copyrights, Wang Buyi first entrusted a company to find several copyright dealers. Jin Yong, Gu Long. There is also Huang Yi, who is in hot form, very well-known, but the price is very expensive, and it costs at least one or two million to hang the title of a work. Liang Yusheng's works are cheaper, but they have less influence.

Later, the company suggested that Wang Bufu could buy the copyright of another martial arts author, "Wu Ji". Wu Ji's works are very popular in Guangdong, but from the perspective of the whole country, the influence is inferior to that of Hong Kong and Taiwan authors. The biggest advantage is that it is cheap, and all the works are packaged and licensed, and it is only 200,000.

So Wang Buyi bought these copyrights. The names of Wu Ji's works are very uniform, all of them are "XX Legends", and a total of eleven strange stories have been written. This is where the name of the game "World of Legends" comes from.

The plot in the copyright is suitable for adaptation into various copies. There are also a lot of move names, such as "Heavenly Palm", "Dividing Flowers and Willows" and the like, which seem to be quite fashionable. It is more suitable for adapting into a game.

The core framework of the game is built according to the plan written by Wang Buful. The content was replaced with the work of the halberd, and the dialogue was polished by the screenwriting team of Celadon Technology.

The whole game will be officially built on the Australian project "Multiverse" online game engine that Wang Bucheng invested in before, and the engine is strong in the adaptability of online games, and after a few years of thorough maturity, even "World of Warcraft" will have to seek technical cooperation. Wang is convinced that the "multiverse" should go far beyond the engines developed by the Koreans themselves.

Combined with Wang's data center, the problem of basic services is solved. It doesn't matter if there is a bright setting or not, just show the fun points in the simplest way.

The production of "World of Legends" has begun, and it is expected to be made in December. Released with "Stunning Rivers". Early production, focus on what players will be exposed to in the first forty levels. It will be added slowly in the future by way of updating. In this way, the production cycle can be saved, and the game can be transformed according to the player's ideas when it is operated.

Wang Buzhu didn't care about the light color game. In the future, there are many Internet companies that don't understand games, but they don't get in the way of making a lot of money from games. On the contrary, it is difficult for people who really "love games" to move an inch.

On "World of Legends", Wang is ready to learn from the bosses of Sohu, Tengxun, and NetEase, and only does internal control to prevent losses caused by internal strife. The only difference between Wang and his complete decentralization in the production of the game is that he must control the setting of profit points. Other than that, he won't interfere with the game with his own ideas.

The pattern of the game depends on the team of the light game. Most of the employees of the subsidiary have done other games, and the project has collapsed, so they came over. They don't really like games that much, and for them, money is more important than dreams. Think of it as a place to get a salary, or a springboard to start a new business.

Several people who were airborne by Celadon Technology to manage couldn't help but shake their heads when they saw such a realistic game team.

The difference is significant. In Celadon Technology, if you want to come up with an idea, it's all "I think it's fun to do this." And here, it's "You look at the Korean xxx game, and it's because of this setting that the Taiwanese market increased its online rate by 10% at the end of June." ”

The supervisors also didn't have the time to advertise any "flying dreams". They know very well that they are here to snipe the Korean game.

The goals are big, and they also have very strong performance pressures. Without Wang at the helm, it is still unknown whether the games they make will really be popular with players. And their winnings depend on whether their game is hot or not, and in any case, make a real hot game.

……

Wang does not live up to the light color game. is mainly doing "Stunning Rivers".

After getting off work today, as usual, he sent Luo Caiqiu back first, and then went to the children's home to find Xia Ci. Xia Ci played the piano for the children there, but Luo Caiqiu came every day to help Wang Bufu do e-commerce.

Celadon Technology entered the e-commerce industry from the perspective of cosmetics, and did not usher in the counterattack of Longyou International, but encountered the blockage of eBay. eBay occupies more than 70% of the market share of domestic e-commerce, and it is a natural reaction to stick to the market in the face of intruders.

If it were another entrepreneur, it would probably be on the sleeves. But Wang lived up to the lightheartedness, because for him, eBay's attack was too low.

eBay's market share seems to be very high, but what is the total turnover? I don't want to make a big cake, but I just want to eat the food in front of me, as long as I hold this line of thinking, it is a matter of time before I am eliminated.

And Wang is not staring at the current small plate, he is thinking about the big market of more than one trillion yuan in the future.

Wang Buyi is just steadily advancing the service of Celadon Mall. In the C2C business supported by girls like Luo Caiqiu, he came up with a group purchase + flash sale gameplay.

Helping small cosmetics companies provide online sales channels is not enough.

The combination of weak and weak does not mean that both of them have become stronger, but will drag each other back, and in the end they will both die of blood. Wang Buyi must introduce large groups such as L'Oreal and Estee Lauder, and those multinational groups will support the scene of Celadon Mall, so that Wang Buyi has the ability to support small companies.

Large groups already have established physical marketing channels and don't urgently need to add an online point of sale. To bring them in, you have to play new tricks. That's the core of group buying plus flash sales, selling what's not genuine, it's their inventory.

Every large company has a problem with inventory and a lot of working capital. And for a while, it can't be sold, and the dealer is afraid of the backlog of funds, so he has to digest the products in his hand before he can continue to buy. This problem, in traditional business, can only be solved by "factory direct sales". But if cosmetics giants want to maintain their own sales channels, how can they directly compete with distributors for business?

In response to this stubborn disease, Wang Buyi proposed cooperation to them.

For example, Maybelline has a batch of lipsticks in stock. Normally, it would take five months to completely empty it. Wang Bufu directly underwrote 50,000 pieces, but took the goods at 90% of the dealer's price. After that, Wang Bubu sold it online for a limited time at 110% of the dealer's price.

Compared with the market price, the price of 110% is very low, and can even reach half of the counter price, which is very attractive. Use "limited-time" sales to stimulate consumers' desire to buy, and you may be able to sell out within a limited time.

Even if you can't sell it all within the time limit, it doesn't matter, you can make money by raising the price and selling slowly at 150%.

Group buying, which became popular in 2011, and flash sales, which became popular in 2013, are all future Internet business models. Wang Buyi took it and used it directly, and stunned those cosmetics giants. (To be continued......)