"It's fine." Xia Ci took a bite of the dish, and he had to take a big bite to eat it, which was obviously salty.

However, this is the first time that the guardian spirit has burned a mistake! Xia Ci didn't know what psychology to do, and from time to time he chattered two chopsticks.

It's obviously a very hateful onion.,I didn't want to eat it when I asked her to eat it before.,I don't want her to eat it today.,But you can't stop eating.。

As a result, after this meal, both of them ate salty, and after drinking the soup, they did not quench their thirst, and drank a lot of water. My stomach swelled to death.

"Porcelain, I don't study at night, let's go out for a walk, shall we?" Wang Buyi suggested.

Xia Ci also felt that her stomach was swollen, and it was just right to take a walk.

"Where do you want to go?" Wang asked.

Xia Ci thought for a while and said, "Let's go and buy some biscuits, we're almost done." Walking past and back, you can walk for half an hour. ”

"Okay." Wang did not live up to the smile.

At night, it is sparsely populated, and along the road, the sound of washing pots and pans can be heard from every house. It gives people a sense of comfort.

While walking, Wang Bubu was still thinking about the marketing strategy, and always felt that he had missed a key point.

I walked around the alley for a long time, and when I walked on the main road, it was full of traffic. There is a large supermarket not far away, and the biscuits that Xia Ci said he wanted to buy were bought here.

Because it was noisy, Wang Bucheng didn't have any thoughts, so he paid attention to Xia Ci and took her to the supermarket.

Xia Ci is actually very greedy. Fifteen-year-old girl, how can she not be greedy?

However, Xia Ci's most common snack is only biscuits, and it is not easy to get fat. It's also fun to chew. Other snacks such as potato chips and so on, she just looked at them and resolutely refused to buy them.

When the two came to the place where the biscuits were sold, Porcelain had just picked up two packets of his favorite biscuits, and a new product salesman with a tray came from afar. Looking at his age, he was still a student in school, and he came over very lively and asked, "Little sister, do you want to try the new biscuits?" ”

Wang Buful's eyes lit up, as if he had realized something, and stared at the salesman intently.

The salesman caught Wang's gaze. Somewhat ashamed. put the tray in front of Xia Ci: "Little sister, take a piece and taste it, you don't need money." ”

Xia Ci reached out and picked up a piece and put it in his mouth. Two bites. Great surprise. Stretched out his hand and pulled Wang Buful's sleeve and shook it: "It's delicious!" ”

"This is our new variety, which has just hit the market and has special offers. Buy 4 get 1 free. The salesman formulaically introduced. He also pointed out where the new biscuits were.

Xia Ci thought about it, put down a pack of biscuits that he usually likes to eat, and asked Wang Buful: "Shall we buy a new pack and try it?" ”

Wang Buyi was still staring at the salesman, and nodded when he heard the words: "Okay." ”

The salesman was stared at in a panic, and when he saw that there was a customer on the opposite side who wanted to buy cookies, he quickly turned around to greet him.

Only then did Wang Bu come back to his senses, and when he saw this salesman, he figured out the way to publicize it. The so-called insight in the world is knowledge, this is the truth.

After thinking about it, he was very happy, and saw that Porcelain only brought a pack of new biscuits, and said, "Isn't there a discount, just take five packs!" ”

How to not compete with Longyou and achieve similar results as "Diablo 2"? It was in this supermarket that Wang Bucheng figured it out.

The first thing to recognize is that there is no essential difference between "Stunning Country: Gaiden" and "Diablo 2" in the hearts of current players.

Take porcelain porcelain as an analogy, it is two packs of new biscuits that she has never tasted on the market. Her impression of the two biscuits depends only on the publicity.

Now Diablo 2 is a must-play game in the minds of players. But this is a victory for propaganda. As long as the game is not officially released, there will be no player base. When players evaluate this game, there is no personal emotion in it.

If Diablo 2 had a player base, it would be different. Diablo 2 has all sorts of imperfections, but Diablo 2 is Diablo 2. Players who have poured 200 hours, 300 hours, or even more into the game, will take their feelings into it. Then there is no new game of the same genre that can compete with Diablo 2.

Whether it is "Titan Journey" after that, "Torchlight" developed by the creators of "Diablo 2", or even "Diablo 3" developed by Blizzard itself, there is no way to surpass "Diablo 2". The most basic reason is because those games don't have the player base of Diablo 2.

If Wang Buyi had announced the development of a work comparable to "Diablo 2" in 2014, he would only be regarded as a psychopath, and no one would agree with him. It is estimated that he just opened his mouth to make an intention, and before he could show all kinds of content, he was sprayed to death.

However, the current "Diablo 2" has not yet been released, players have not played it, and the game does not carry the memories of players. Players have only expectations for the game, not emotions.

As long as Wang Bucheng makes players look forward to "Stunning Country: Gaiden", then he will stand on the same starting line as "Diablo 2".

The method used by Longyou is to use large-scale visual and auditory publicity to build an impression of the game among players.

And Wang Buyi can learn from the salesman who just gave porcelain porcelain a taste biscuit, so that players can intuitively get in touch with those play points.

For porcelain, reading the advertising words a hundred times is not as good as tasting a biscuit. The same goes for players.

What could be better than allowing players to experience the fun of the game directly?

……

After going to work the next day, Wang Buyi called Zhou Yi and told him about the preparations for publicity.

Zhou Yi was already gearing up. ARPG games are not projects in his charge, but they are all games of Celadon Technology, and they are honored. Now that all kinds of players are not optimistic, Zhou Yi is already depressed.

Especially when he saw the prototype of the game, Zhou Yi was even more depressed. This game is so fun, why not be optimistic!

"Great God, we should have started propaganda a long time ago!" Zhou Yi said angrily: "When I went to school a few days ago, my classmates were sympathetic to me, and some people said something like this: 'This ARPG game is estimated to fail, it doesn't matter, the opponent is the top game in the United States.'" You will try your courage and try to turn over at the time of the main pass.'" That's why the players don't think so much about us! ”

"The game wasn't done well before, and doing publicity was just nonsense, which was boring. In this way, it creates an atmosphere of mourning and victory, and makes the employees more serious. Wang Bucheng smiled, "There is still a month to go, and it is not too late for us to publicize it." ”

"Okay, I'll call the media right now!" Zhou Yi said that he was about to leave.

"The media thing is put aside. Let's not rush it for now, and get what we need to advertise ready. Wang said.

"What else to prepare? Just according to the propaganda of Longyou Company, how good is it? Zhou Yi was puzzled. Propaganda isn't just the upper lip touching the lower lip and blowing. "Whether you believe it or not, I believe it anyway." It's a little more grand, that is, a few more screenshots, it's all there.

Plus it's been upset for too long. If Wang Bubu decides to fight with Longyou Company, Zhou Yi raises his hands in favor.

"The publicity of "Diablo 2" is wrong, and there are too many wasted resources." Wang shook his head and said: "The main consumer group of ARPG games is male players. Therefore, it is clear that the large-scale promotion campaign has been overforced. We have better channels for publicity, and we don't need to follow their path. ”

When Zhou Yi heard it, he felt right: "It turns out that I want to use a game box, it's okay." The gamebox has a relatively loyal and large player base for us, and advertising them will also guarantee sales. And we don't have to pay for it. ”

There is no cost to the promotion slot of the game box. In comparison, Longyou Company is so strong in promoting "Diablo 2", it must vomit blood. has face, but there are not necessarily many miles.

"In addition to text and screenshots, this promotion also gives players some trial games with core play points. Shift the propaganda from 'let players see and hear' to 'let players try'. Wang Buyi said to Zhou Yi: "I called you here just to let you organize people and help me make two simulators." ”

"What emulator?" Zhou Yi didn't understand. Isn't it propaganda, why do you want to make products again?

"Extract the two play points in the ARPG game, combo and oracle, and make it into a simulator for players to experience." Wang explained.

"Does that work?" Zhou Yi's concept of propaganda is still at the level of "feeding players medicine", just like the original "Tide", as long as the player turns on the phone, he will be brainwashed once. That's propaganda.

Wang Buyi explained: "Why is it useless. Players saw the promotion on the game box and generated initial curiosity. I took the initiative to find more information about the game, and then I became curious about how to play. Download the emulator to confirm it. Once they've decided what they're going to have fun with, there's anticipation. It's a complete set. ”

The key point is that these are the news that players actively learn, and I don't know how much more efficient than cramming.

Zhou Yi felt that Wang Buful's thinking was a little too smooth, but if he wanted to do it, he would do it," ...... Then I'll organize people to do it. Is it possible to keep the software as small as possible? ”

"Be as small as possible. It can be a little simpler, but the play has to be reflected. The king did not live up to his request.

"Understood." Zhou Yi asked a few more other details, so he went to make these two simulators.

Wang Buyi called Huang Xudong from the network business group and asked him about the construction progress of the official website of "Stunning Country: Gaiden".

……

After a few days, when the simulator is ready, the publicity of Celadon Technology will officially begin.

Compared with the overwhelming publicity of "Diablo 2", Wang is much more low-key and only uses the game box promotion channels in his hand.

The channel is his own, and Wang Buyi will definitely pay attention not to make this channel bad, such as "click and send", "greasy senior sister" or something.

And this step has to have a diversion effect, so it has to be made a mystery. After sifting through the various parts of the game, Wang decided to focus on those majestic and upright Warring States weapons. (To be continued......)