readx;?“ It's simple, de-channelization! ”

Lin Zheng's voice was not loud, but when the four words "de-channelization" came out of Lin Zheng's mouth, Sun Yafang suddenly felt that her scalp exploded! In this business era when the channel is king and the distribution channel is the lifeblood of the business, some people are shouting for de-channelization?!

If these words came out of someone else's mouth, Sun Yafang would have spit in his face with disdain: dechannelization? What do you dream of? But these words came from the mouth of Lin Zheng, who single-handedly created Lianchuang Technology, so it is impossible for Sun Yafang not to take it seriously, or is this the reason why the boss dares to throw off Gome? But where does the boss's confidence come from?

"But the boss ......"

"I know what you're thinking," Lin Zheng smiled and waved his hand, signaling Sun Yafang to listen to himself: "Everyone says that the current business channel is king, there are OEM and ODM manufacturers everywhere, a company does not even have its own production plant at all, as long as there is a suitable sales channel, it can also live very nourishingly, and even be able to live vigorously, the manufacturer is no longer important, who can play with consumers to sell the product will have the right to speak, and even decide the life and death of the manufacturer, even if you die, others will still scold me, Let me help him sell products, a lot of people begging me and sending me money, I don't have more than you, I don't care if you have a lot less! It's too risky for us to do that, isn't it? ”

"Hmm......" Sun Yafang nodded, waiting for her boss with an expectant look and continued to say to herself, she can now pat her chest to make sure that Mr. Lin did not make this decision with a hot head, he was deliberate. Pen & Fun & Pavilion www.biquge.info

Tan Na said with a smile: "People who say this ignore the fact that those companies that don't die and no one cares about them are all companies that have not mastered the core technology of their own technology, and we not only master the core technology of the industry, but also are OEM and ODM manufacturers, standing on the entire ecological chain from the beginning, based on this." We have the confidence to say no to Gome and carry out 'de-channelization' construction. ”

Of course, this de-channelization does not mean not having channels, but taking marketing channels into your own hands

Sun Yafang agreed with Mr. Tan's statement. The reason why Gome Electrical Appliances dares to squeeze suppliers so unscrupulously is based on their channel hegemony, if it can really succeed in de-channelization, so that Lianchuang Technology has a more complete ecological chain, and the influence of Lianchuang Technology in the entire industry will be further deepened. Thinking of this, Sun Yafang became excited, and a stream of heat was surging in her chest.

Lin Zheng nodded approvingly: "Next, the group will vigorously strengthen brand building, and at the same time vigorously develop direct stores, telemarketing, and Internet channels, Manager Yafang, your work is a bit heavy, do you want to give you a few days off to rest now, and turn back to meet more difficult challenges?" ”

"No!" Realizing that this was a battle with a lot of wins, and the situation of victory or defeat was far less pessimistic than everyone estimated, Sun Yafang's whole person was eager to try: "Boss." You don't know me yet, I just like challenges. ”

After glancing at Tan Na, the three of them laughed: "Okay! Then let's give those guys who shout 'channels are king' all day long and really think they are kings in the face! ”

………………………………

Gome's practice of lowering the price of Lisheng mobile phones without the consent of Lianchuang Technology did not hide from anyone, not only did not hide it, but Huang Yu intentionally or unintentionally promoted the spread of the news: in his opinion, this is the best way for him to step on the top of Lianchuang Technology, Lianchuang Technology has not been enough "respect" for Gome in the past, and now, this is an excellent time to let Lin Zheng know the power of channel providers.

At the same time, Huang Yu, who was full of confidence, was also curiously waiting for Lin Zheng's reaction. In the face of his own pressure, what will Lin Zheng do? Do you put pressure on yourself with a tough attitude and then acquiesce to your approach at the right moment, or do you give in a symbolic struggle? Or is it to use official power to put pressure on itself?

Not only Huang Yu was curious about how Lin Zheng would react. The business community of the whole republic is also waiting for Lin Zheng's reaction, as the most successful entrepreneur of the republic, Lin Zheng's every move has attracted much attention, in this era of "channel is king" recognized by everyone, a national chain marketing giant like Gome is a rope around everyone's neck, and everyone has already suffered from the squeeze of channel dealers. While curious about what kind of reaction Lin Zheng would have, everyone was also silently looking forward to seeing if Lin Zheng could provide you with some methods and experience in the game with channel providers.

But neither Huang Yu, who was waiting, nor Republic Business, who was waiting, didn't expect Lianchuang Technology's reaction to be so fierce: a complete withdrawal! Withdraw Lianchuang Technology's products from Gome!

This decision of Lianchuang Technology is like an earth-shattering shock, resounding like rolling thunder in the sky above the business community of the Republic!

The business community of the entire republic was boiling in an instant, and the media was also boiling in an instant, and everyone was talking about Lin Zheng's decision, and a common opinion was that Lin Zheng took a stupid move this time, and he was carried away by his past successes.

Speaking of which, it needs to be added that Lin Zheng has always adhered to the strategy of not going public, and Lianchuang Technology and Lisheng Electronics are not listed, otherwise the stock price of Lianchuang Technology is estimated to fall below the earth, and now there is no need to consider this problem, and naturally there is no need to consider the series of crises caused by it.

There are a lot of friends who really care about Lin Zheng, the first time they learned the news, Lin Zheng's friends called to persuade Lin Zheng, hoping that he would not be rash, if there is anything he can help him, just ask, Lao Ren even bluntly said to Lin Zheng, if you feel that you can't pull down your face, it's okay, I'll help you talk to Huang Yu, I believe that guy still has to give me face...... Having said that, what Huang Yu did this time was indeed inauthentic.

For the kindness of these friends, Lin Zheng was moved, but also a little crying and laughing, and repeatedly assured them that he was not rash, nor was he dizzy by Huang Yu, he had long been worried about the company's existing channel composition, and just took this opportunity to adjust the existing marketing channels, which can be regarded as barely convincing Lao Ren...... This product can't stand Gome anymore.

Huang Yu, who heard the news, was shocked!

He imagined various possibilities of Lianchuang Technology, but he didn't expect Lin Zheng's reaction to be so strong: he didn't even talk to himself, and he just withdrew?! Lin Zheng, what does he think?

Not daring to slack off, Huang Yu immediately went to visit Orlando.

Orlando was overjoyed by Lianchuang Technology's reaction, for which he even opened a bottle of cherished champagne: "Ha...... Huang, you think about it too much, do you think that guy's approach is incredible? But in my opinion, this is normal, that guy is completely carried away by his past successes, in your Chinese words, he has become self-righteous and does not listen to other people's advice, ha...... He's killing himself! ”

Hollando is happy, since he knew that Lianchuang Technology decided to withdraw the group's full line of products from Gome Electric, he hummed a little song happily, and the whole person who was excited couldn't stop at all, and completely withdrew from Gome? Hum! You're just dying by yourself, dying a great death!

He seemed to have seen the wonderful picture of more than 60 million dollars lined up in front of him, happily waving to him.

Huang Yu has also dealt with Lin Zheng many times, but he is not as optimistic as Orlando, and shook his head cautiously: "No, I know that guy very well, this matter is not that simple, that bastard must still have some hidden tricks." ”

Orlando disagreed, the concept of "channel is king" was originally transmitted from Europe and the United States, where commerce is highly developed, and he himself is a staunch supporter of "channel is king...... Although the situation of Motorola in China, led by the head of Motorola China, who firmly supports "channel is king", is getting worse and worse...... Lianchuang Technology's complete withdrawal from Gome Electric Appliances was definitely a stupid move taken by Lin Zheng, waving his hand and saying: "Huang, you think too much, in my opinion, if it wasn't for that guy's own head convulsions, he was using this way to put pressure on you, in addition to these two possibilities, do you think there are other possibilities?" But he clearly overestimated himself. ”

“…… It's true," Huang Yu was stunned for a moment, thought for a moment, and finally nodded thoughtfully: "I forgot about this." ”

Indeed, now that I think about it, it is indeed possible for Lin Zheng to exert pressure on himself in this way, after all, all the products of Lisheng Electronics and Lianchuang Technology occupy a very important position in the product series of Gome Electric, and Lianchuang Technology has completely withdrawn from Gome Electric, and the losses brought to Gome Electrical Appliances will not be small, maybe he is trying to force himself to bow to him in this way?

Although he still vaguely felt that something was wrong, before Huang Yu could seriously think about it, Orlando had already patted him on the shoulder excitedly and said, "Okay, Huang, don't think about this, don't worry, no matter how much loss you have, Motorola will compensate you...... At this moment, we should have a glass of wine to celebrate, from now on, you are really the king of China's channel business. ”

The king of channel providers? This newly crowned title shocked Huang Yu's spirit, and finally completely put aside the bad feeling in his heart, nodded and said, "That's right, it's time to celebrate." ”

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ps:This chapter is the one that makes up for the 21st.,Well,That's today's three watches.,It's been a long time since I've asked for a ticket.,Brothers.,Come to a monthly ticket to refresh yourself? (To be continued.) )