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When the news that Lianchuang Technology signed an OEM intention agreement with Compaq Computer Co., Ltd. was transmitted back to China, the national computer companies dominated by Lenovo could not be calm: Compaq Computer Co., Ltd. was the runner-up in sales of the world's largest personal computer consumer market in the United States last year, and this year it has shown a strong exhibition momentum from the beginning, and has won the sales championship for several consecutive months. Can't they OEM our products? This is obviously impossible;

When Lianchuang Technology signed an OEM agreement with Dell, the fifth-largest personal computer manufacturer in the United States, which has the strongest momentum in the exhibition, they have even begun to worry about Lianchuang Technology's foundry: When Lianchuang Technology's production capacity needs to meet both Compaq and Dell, will their production capacity be enough? How much more will be given to us?

For this meeting with Lin Zheng, Lenovo attaches great importance to Mr. Liu, president of Lenovo Group, who is on a business trip abroad, can not come back for a while, in order to show the importance of this cooperation, he personally called Lin Zheng to apologize, and at the same time arranged for Yang Qingyuan, general manager of the company's microcomputer division, to receive Lin Zheng and his party on behalf of himself.

As soon as they met, Yang Qingyuan apologized to Lin Zheng again and again, Lin Zheng waved his hand, "Mr. Liu has more days on business trips than in the company, which shows that your company is now showing strong momentum, and cooperating with your company is a win-win result. ”

"Haha......" Seeing that Lin Zheng really didn't mean to be angry, Yang Qingyuan put his heart down. Thumbs up, "Mr. Lin is really a wonderful person, come." This side please. ”

……………………

This visit to Lenovo Group, the focus of the inspection is Lenovo Microcomputer Division, Yang Qingyuan emphasized: "We believe that in 1o years the scale of China's personal computer consumer market can reach more than 1ooo million units per year, of which personal consumption of household microcomputer products will become the most important force in the market, the market share will be more than 4o%, home computers will be the focus of our Lenovo company in the next step." ”

"In order to better open this market, on March 19 last year. Lenovo has established the Satellite Computer Division with the aim of integrating internal research, production, sales, logistics supply and financial operations to adapt to the rapidly changing market environment. Based on a deep understanding of the operation of China's PC market, Lenovo will quickly establish a provincial distribution system covering the whole country in the next year, and build a well-organized and loyal 'Great Lenovo' sales network through honest cooperation and fine management with channel providers. Form a competitive advantage over the general agency system of foreign brands. ”

Lenovo Group's "big Lenovo" sales network is the power of Lin Zheng has seen. Before the appearance of Shenzhou, it was really pervasive and strong, Lin Zheng gave a thumbs up, "At the same time, we are now, the domestic people's demand for computers is very strong, but compared with European and American countries, the people of our country, even the people who are highly educated, rarely come into contact with this kind of products before buying personal computers." And the operation of today's computers is still relatively complicated. We think who's going to be able to do a little bit more in terms of ease of use next. Whoever has the opportunity to occupy the largest market share. ”

"That's what we think too." Hearing Lin Zheng say this, Yang Qingyuan's eyes suddenly lit up, as if he saw the excitement of his confidant, "Don't hide from Mr. Lin, next our Lenovo company will open a series of application computers and feature computers that meet the needs of the domestic market, improve ease of use, and lead the direction of China's PC market through innovative industrial design." ”

Lenovo 1+1!

Lin Zheng's mind suddenly popped up this Lenovo computer sub-brand from the mid-9o to the first five years of the next century!

Lenovo 1+1 is a home computer designed by Lenovo for the special national conditions in China, and the computer has innovatively increased the functions of many household appliances, such as after a few years the cost of VCD chips has been greatly reduced, they have integrated VCD, TV cards and other functions into the computer, and at the same time added the "one-key Internet access" function, and added a one-key start button for many functions on the keyboard, and the computer is used as a high-end household appliance to do.

Facts have proved that this kind of people who may have never touched the computer a few times before buying a computer has greatly reduced the difficulty of their use and the awe of the computer in their hearts, which has been warmly welcomed by the market, and it is also from this time that Lenovo has completely established the position of the leader of the domestic computer independent brand, and at the same time, it has also defeated foreign computer brands, and the market share has fallen again and again.

"Then you have a lot of work to do next," Lin Zheng said quietly, "In addition to the technical aspect, improving the efficiency of the supply chain and reducing the inventory cycle, shortening the occupancy rate of working capital is where you will work hard in internal management, if you can reduce the inventory cycle to 3o days, with the help of local cost advantages, I think you are very likely to beat IBM and Compaq these international computer giants, and become the first computer brand in the domestic market share." ”

"No wonder Lisheng Electronics can rise so quickly, Mr. Lin's insight in business management and marketing is really powerful, these things are indeed what we have to do next." Yang Qingyuan was slightly startled, then gave Lin Zheng a thumbs up, and said with admiration, "Mr. Lin, what do you think our Lenovo Group has to do?" ”

The senior management of Lenovo accompanied by him did not have Yang Qingyuan's self-cultivation, and they couldn't help but be shocked by each other: improving the efficiency of the supply chain and reducing the inventory cycle was at the summary meeting at the end of last year according to Lenovo's future exhibition plan, and invited the business management experts of Harvard Business School to help Lenovo formulate a good plan, which is the focus of Lenovo's work in the next 2 years.

No wonder Lianchuang Technology can achieve such impressive achievements, they were still a little dissatisfied with Lin Zheng before, and it was not wise enough for President Liu and General Manager Yang to decide to hand over Lenovo's foundry business to Lianchuang Technology, Lianchuang Technology was really lucky to be able to go so far, but now, no one dares to think so, Lianchuang Technology has been able to go so far, it is not a fluke at all, but relying on the real skills of their leaders.

Lin Zheng is not modest, said, "From the perspective of enterprise management, I build your company from now on to pay attention to ERP, it is best to invest some resources to study this thing, the current conditions are not very mature, but after three or four years after the conditions are mature, I build your company to start the construction of ERP system, I personally think that after the completion of this system, Lenovo can shorten the inventory cycle to 13 to 15 days." At this point, Lenovo will be able to establish cost and price competitive advantages with the help of the world's leading and efficient supply chain, which means to Lenovo, I think Mr. Yang should understand very well, right? ”

In Lin Zheng's memory, Lenovo seems to have started the construction of the ERP system in 1998, and finally completed the construction of the entire ERP system in 2oo1, and Lenovo Group also started to work after 2oo1, and in just a few years after that, Xunzhan has become the world's top comprehensive IT enterprise giant with computer as the core and multi-industry assistance.

But for Yang Qingyuan, the term ERP was still too unfamiliar to him, and he couldn't help frowning, "ERP? ”

"Enterprise Resource Planning, the abbreviation of the letter of English enterp Japanese color resournetg, the United States Gartnerg meat p company in 199O in the enterprise manufacturing resource plan MRP2 on the basis of the proposed management platform, based on information technology foundation, to systematic management ideas for enterprise decision-making and employees to provide decision-making means of operation management platform, is considered to be the next generation of manufacturing system and resource planning software, in addition to MRP2 existing production resource planning, manufacturing, finance, sales, In addition to functions such as procurement, there are also quality management, real room management, business process management, product count management, inventory, distribution and transportation management, human resource management and regular reporting system. ”

"That's my personal loneliness," Yang Qingyuan smiled embarrassedly, "Enterprise Manufacturing Resource Plan" he had heard, but "Enterprise Resource Plan" he really hadn't heard of, but he was not stupid, just listened to Lin Zheng said simply, and immediately realized the importance of this ERP system to Lenovo, and immediately made up his mind, and went back to find this ERP book to see, if it is indeed as Lin Zheng said, it will be of great help to Lenovo's exhibition, Then immediately invest funds and resources to start the pre-research of this system, "Mr. Lin's recommendation I must read it carefully, just when it comes to enterprise management, Mr. Lin thinks that we still have something to improve in Lenovo." ”

"Creativity," Lin Zheng said, "I think your company is still a little conservative in the future market judgment of China's home computers, you might as well be bolder, but your company can not be more correct on the road of home computers, but how to make consumers feel that they have earned this is a problem, what do you think of the name 'Lenovo 1+1 home computer'?" Buying a computer is equivalent to buying a computer and a home appliance. Of course, how to make consumers feel that they have earned it, not just a publicity stunt, your company still has a lot of work to do in the development of the product. ”

When he said this, Lin Zheng tried hard to hold back his laughter so that he didn't let himself laugh: Lenovo 1+1, it was actually brought out from his own mouth?

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ps: Thank you brothers for your monthly pass support, woo woo woo...... I am so touched that I would like to thank you all brothers for a thousand years. (To be continued......)