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"Fang Xiao, I don't want that music box, is there a lite version of the disc for sale?"

"You don't even want the pickle girl artifact, no wonder you are alone. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info" Fang Xiao pointed at the shouting fan with his index finger, and after teasing him, he said with a smile: "The baby I just released is called 'Half Life', commonly known as 'Gift of Love', and nicknamed 'Purse Killer'......"

In the laughter, he added: "I just said, the concert uses 4K ultra-high-definition video, the file is very large, the 4 discs just now, each of them is 100g capacity, you can go to the Internet or physical stores to take a look, each of this kind of disc blank costs 100 yuan, the six of us sang and danced for a night, this content is worth 10 yuan, right?" Coupled with the production fee, editing fee, publicity fee, transportation fee, all kinds of messy expenses add up, the cost is more than 500, that is to say, I only sell CDs, at least 600 yuan to make money, 600 yuan of CDs do you buy? Don't buy it......"

After Fang Xiao paused for a moment, he said in a helpless tone: "The things made for more than 500 yuan will be sold in less than 24 hours, and there will be high-definition pirated downloads on the Internet, and then this disc will be worthless, so I am here to sell boxes today, and the disc will be given away for free...... Netizens say that I am the little prince of T-shirts, but in fact, there is no way, if I don't sell T-shirts, do I sell music? Who still buys music these days? Selling vegetables is more promising than selling music. ”

There was silence in the room.

"I recently met a friend who loves music and spent a month's salary - his salary is not low, more than 10,000 - to buy a Walkman, this Walkman is a product from 2007, it is very thick. It's also very big, with a 2-inch display, no touch, no Internet access, no video, it's a very old-fashioned thing. In order to match this Walkman, he spent another month's salary to buy a headphone amplifier and a good pair of headphones, when the Walkman and the headphone amplifier are bundled together, it is so big, so thick, it is very inconvenient...... Fang Xiao gestured and said: "When he goes out to listen to songs, he is often intercepted by the security guards of the subway and the bank. Because it's a bomb. ”

A lot of people laughed.

In order to listen to music, or rather, in order to listen to music well, he endured all kinds of inconveniences and spent more than 20,000 yuan to buy equipment, but what about the music itself? He never spent money, not a dime, why? Because it is free to download online. Listen to whatever you want. Willing to spend money on things to listen to, but not willing to spend money on music itself. Isn't this situation hilarious? Isn't it like I was selling "F" just now

Fang Xiao's index finger turned half a circle in the air, pressed the remote control, and a red dragonfly appeared on the curtain behind him, and the dragonfly circled and flew on the curtain, sprinkling pieces of beautiful notes. Finally, it stopped in the middle of the curtain and turned into a four-winged angel logo that seemed to be standing with a sword, and the title "Dragonfly Music 2.0" was typed next to it.

"Now there is a voice on the Internet and in the music industry. In advocating the idea that music is free, they keep saying: In the Internet era, free is the best, music can't make money, it's better to send it out for free, and then use concerts and sell peripheral goods to make money...... Don't laugh, it's not us

"Have you noticed? In the 80s, there were Lin Zhicheng, Chen You, and Qingcao duets in the mainland, Li Mulin, Li Boran, An Tong, Tang Ya and other pop music masters in Taiwan, and Song Xiao, Bai Xiaoqi, and Limestone Band in the mainland in the 90s. Four kings and four queens', the entire Chinese music scene is prosperous, many songs are still well-known golden songs, and after 2000, in the era of free music, in the past ten years, except for Taiwan's Fan Xiwen, there are no bright spots, all kinds of little divas and little kings emerge in endlessly, but there are few that people can remember, even if those few stand on their heels, they are far from the kings and queens of the ** ten years. ”

That's the truth......

But fans can say it, the media can say it, Fang Xiao can't say it, because he is an insider in the music industry, and no matter how popular he is, he is just a newcomer, as soon as this word comes out, it will not only offend all the singers who debuted after 2000, but also cause many other singers and fans to besiege him......

No one in his eyes, getting carried away, arrogant, etc., can be put on his head......

The reporters looked at each other with excitement.

"My friend who spent a lot of money on a Walkman told me that because the Chinese music scene is rotten and there are no good songs at all, he is not willing to pay for it, and some musicians I know told me that because no one buys songs and can't make money, they have no intention of writing good songs." Fang Xiao didn't care what the reporter called Xiao Jiujiu, he continued: "Whether it's because the music is bad so no one buys it, or because no one buys it, no one can say, but from my point of view, everything is caused by this music free thinking." ”

"It's summer, and many fast food restaurants have signs at the door of free soup. Do you think chefs don't care when they make free soup? Even if the chef is willing to do it with his heart, do you think the owner will allow him to use real ingredients to cook and simmer? It's impossible, spend your mind and time on free soup, who will do the work of making money? You get what you pay for, free stuff, don't ask for too much. ”

When preparing for the concert, Uncle Bao once told me that in the past, they used to make music, which was a kind of pursuit, as long as it can arouse people's emotional resonance or someone appreciate the ideas in music, they can make money, and it is very accomplished to do it. Of course, the pursuit of life will be kept improving, and the work will be passable. ”

"After talking so much, in fact, there is just one sentence: from today onwards, Dragonfly Music will be charged." Fang Xiao pressed the remote control, and the dragonfly music logo on the screen was split into two, with the free version written on the left and the member version written on the right. He pointed to the free version and introduced: "The free soup is still going to be delivered, so I'll talk about the free version first...... The client is doing a nice job, right? Like an angel? This angel-like dragonfly has two pairs of wings, the upper left wing is 'Start' and 'Pause', the upper right wing is 'Switch Song', and the lower left wing is 'Red Heart Collection'. The lower right wing is 'Black Heart Nasty', and by tapping the dragonfly's body, you can switch between 'Random Listening to Songs' and 'Listening to Red Heart Songs'......"

With the explanation, the operation video of dragonfly music was also played on the screen, which was very simple, just a few functions, at a glance, and then Fang Xiao explained the browser version and the mobile app version, the functions are basically the same.

"There is an idiom. It's called Dragonfly Dotting Water, so this free dragonfly will tap water every 30 minutes and play a five-second advertisement, during which the music will be paused...... In the Dragonfly Music 1.0 era, listeners can choose the quality of their own music, from 128kbs to lossless. But starting today, the free version of Dragonfly Music only provides 128kbs of low-bitrate music ......"

This one is a bit ruthless. 2014 is not 2004, with the development of digital music and the improvement of living standards, there are not many music lovers who will listen to 128kbs songs......

"Free things, don't ask for too much...... Fang Xiao made a helpless and indifferent expression at the buzzing audience, and said, "Now I'll talk about the membership version." That is, the paid version. ”

The curtain animates the four-winged angel flying by, turning into a very orthodox rectangular software client.

"It looks like there are a lot of features, and I guess there will be a download, right? It's really inconvenient to not download, and it will consume dozens of meters of traffic on the way to work by subway. ”

"It's hard to say. No one could have guessed what Fang Xiao was doing. ”

"If you can't download it, you'll be charged!"

Fang Xiao didn't rush to explain the functions of the paid version, but said another thing: "Two months ago, I acquired Linting Music, and in addition to 2 million registered users, there was also a licensing contract for 800,000 genuine music, but of these 800,000 music, 500,000 were terminated by me, that is to say, there are only 300,000 pieces of music in Dragonfly Music's music library, and of course, we f."

"Of the 500,000 songs that have been contacted into the contract, 380,000 are English songs, not that I don't like English songs, or that these English songs are not good, but I want to focus on Chinese music first, so fans who like English songs don't have to pay to upgrade to membership...... The remaining 120,000 songs are low-quality garbage songs, and this 'garbage song' is not what I said, but was identified by our company's expert group. ”

Fang Xiao raised his hand, and a row of photos and profiles of experts appeared on the screen, he explained: "The expert group has a total of 25 members, including teachers from professional music schools, outstanding graduates, musicians, music critics and media people. Since it's all charged, it's impossible to use garbage songs to the façade, so I returned these songs. ”

Fang Xiao pointed to the curtain and switched to the first function of Dragonfly Music 2.0: musician tracking.

"The expert group is responsible for screening music, and guiding listeners to discover music, it adopts another way, we all know that doing streaming music, guiding listeners to discover music is very critical, some use machine algorithms, some use social recommendations, some use scene selection, Dragonfly Music uses an artist-led + social recommendation hybrid method, because streaming music is good for everything, but there is a problem, that is, it will bury musicians."

"In the era of records and downloads, musicians are dominant, and listeners look for similar music through them, whereas in streaming, the connection between music and music is the music itself, and then the musician...... You see, I listened to the dragonfly music, listened to it, heard a good song, but I won't remember who sang it, because as long as I click on the heart, collect the song, and then the system will automatically recommend songs with a similar style to me, all I want is music, nothing to do with musicians......"

"Our team of experts will identify music and label it with all sorts of labels, from lyricist, composer, singer, album title, love song, sentimental, hot-blooded, lovelorn, quiet, piano, violin, soprano, work, café, etc., from the creator to the genre of music. From the accompaniment instruments to the applicable scenarios, these tags are what I call 'musical genes', and there are more than 300 labels for each song. Fang Xiao explained the content on the curtain one by one: "Most of the tags are hidden, but the musicians can be tracked...... Like this. After collecting "Blue and White Porcelain", you will see the name of the composer and lyricist and singer in the song list, click on the name, you can enter his page, which will have a detailed introduction and all the works......"

The audience let out a neat inhalation - a long list of works appeared underneath, each with a string of numbers after each of them indicating the number of Red Star Collections, even the lowest song, the number exceeded one million.

"It's shocking!"

"yes, I don't know if I don't see it. I was shocked when I saw it, Fang Xiao actually had so many works. ”

"If there is no piracy, Fang Xiao estimates that he can become the richest man in China by selling albums."

Fang Xiao switched the content on the curtain, and eye appeared next to the dragonfly music

Many keen reporters present immediately sensed the "conspiracy" involved.

"Fang Xiao is going to platformize Dragonfly Music?"

"It's too ruthless, if this function is done, the record company will be pinched by Fang Xiao's neck in the future."

"Don't just pinch your neck, this is directly wiping your neck, once you do it, musicians don't need a record company at all."

"Good idea. But it's hard to do, the audience has to pay to become a member first, and then they have to hear someone's work in a random way before they can track it, and the threshold is too high. As a result, it is difficult for new and unknown musicians to gather enough popularity. ”

"But if you think about it the other way, it's because the threshold is high, so every listener who comes in the track is a loyal fan and is willing to pay for his music, I remember there is a theory that as long as an artist has 1,000 fans who are willing to pay for his works, he can live a very nourishing life and create with peace of mind."

"I'm afraid this feature is not that simple."

Fang Xiao didn't explain too much about how this musician page works and operates, he instead introduced other membership features, such as exchanging song lists between friends, multiple editing of song lists, setting tags to listen to songs, etc., but there is no mention of downloading.

"I know that many people are looking forward to downloading, but to your disappointment, Dragonfly 2.0 still does not provide download services, but ......" In the midst of huge boos, Fang Xiao played another video, explaining: "In order to facilitate mobile users, we have adopted an encrypted cache technology on the mobile version, and members can put 100 hearts songs into the cache in an environment with wireless networks...... These songs cannot be copied, edited, or recognized by other players...... When the 100 slots are used up and a new song is added, the song with the least number of plays is deleted...... The phone's storage capacity is limited, so to save space, these songs are not lossless, but a compressed version of 128kbs......"

"Damn! Fang Xiao really did everything to prevent piracy. ”

"Listening to songs with a mobile phone is generally outdoors, and there is no difference between 128kbs and lossless."

"What I'm saying is that I listen to it on my commute to work, and I can listen to 100 songs for about seven or eight hours, which is enough."

"In fact, this can't be prevented for long, hackers are everywhere, maybe it will be cracked tomorrow."

"Cracked so what, 128kbs of music who is rare, and f

In the midst of a discussion, Fang Xiao gave the price of the membership version, as expected by the outside world, 30 yuan a month.

"One dollar a day, enjoy good music." (To be continued.) )u