Jinghua took the lead in launching mobile phones below 4,000 yuan, adding another fire to the hot mobile phone market at the end of August and early September. Major domestic mobile phone manufacturers have followed suit to lower the price of mobile phones, or are preparing to launch new low-cost mobile phones.

On September 3, major electronic professional media reported on the 3688 yuan new mobile phone launched by Southern Hi-Tech. This is the lowest-priced mobile phone after Jinghua launched the T18 mobile phone. The market capacity is certainly large, but the era of price reduction of mobile phones is still inevitable.

The factor restricting further price reductions is the profits of major mobile phone manufacturers. If there is enough market space, no mobile phone manufacturer will take the initiative to reduce profits. It is expected that it will take some time for the 3,000 yuan mobile phone to appear.

Jinghua has its own set of mobile phone platform solutions, compared with Lianke and other mobile phone manufacturers, the cost of each mobile phone is at least 300 yuan lower. Therefore, Jinghua is not afraid of low-price competition. Lu Jing began to set up a R&D team in '96, and then invested heavily in building a R&D team, and finally reflected its value.

Of course, if Jinghua does not continue to develop new technologies, this cost advantage will slowly shrink.

"How is the progress of the new project I89?" In the office of the R&D Building of Jinghua Science and Technology Park, Lu Jingwen asked Zhou Zhilong, who was in charge of R&D.

Zhou Zhilong said: "The technical difficulty of antenna built-in has been almost solved, and it can be basically solved after another month of debugging. It is still a little difficult for the process part to be dropped without breaking. Chord ringtone technology still doesn't work. ”

Lu Jing handed a cigarette to Zhou Zhilong. Hexi's sun shines in the office, and there have been more sunny days in Jiangzhou recently. In the autumn, the nationwide floods will come to an end.

Smoked half a cigarette. Lu Jing said: "Do a good job of building the antenna inside. The process must ensure that the phone can be turned on after it is dropped. I personally check the process design and quality. You are responsible for following up on the development progress of chord ringtones. ”

"Okay." Zhou Zhilong agreed to come down. He may not be sure if he uses Jiangzhou's R&D strength alone, but EVF is hiring people in Silicon Valley. It doesn't have to be unsolvable. Until now, there has been no mobile phone in the world that has implemented chord ringtones. If it can be developed, you can imagine how valuable it is.

Lu Jing gave Zhou Zhilong a list of the next batch of Jinghua R&D departments, and the next technical difficulties to be overcome will be concentrated. These are the difficulties that Jinghua mobile phone must overcome in the next new machine. It was discussed until the afternoon. As soon as he left the R&D building, Chen Xiao called, "Just now, Ye Zhouhai from Lianke called to ask why I stopped providing them with mobile phone screens. He also said that we were doing this against Lianke, and that he was going to take the lawsuit to the city. ”

Lu Jing said in surprise: "His brain is not broken, right?" The mobile phone screen production line in the first component factory is not enough to meet our own needs, why should we supply Lianke. It was useless for him to take the lawsuit to the central government. Ye Zhouhai also thinks too highly of himself. Do we need this to compete with Lianke? ”

Chen Xiaojiao laughed: "I think so too." It may be that the T18 has been selling well lately, and he is so stressed out that his brain burns out. Ha ha. ”

Lu Jing also smiled: "Lianke is a clown who jumps off the beam, and he is vulnerable." ”

…

Ye Zhouhai's pressure is not only from the sales of T18, but also from internal pressure. His second uncle Ye Wenbin had already talked to his father yesterday: if Lianke's sales in September could not exceed Jinghua in Jiangzhou, then Ye Zhouhai would need to be responsible for the marketing plan previously formulated.

Although he is not afraid of the threat of his second uncle. But when I heard my father calling, I was still angry. Therefore, when I heard the purchasing manager say that Jinghua stopped supplying mobile phone screens to Lianke, I immediately called the mobile phone of Chen Xiao, the general manager of Jinghua.

Putting down the phone, Ye Zhouhai was still angry. Call the purchasing manager and immediately find a new source of mobile screens. Then I called the Hong Kong side to ask if the new product design plan came out...

As soon as the phone call fell, he suddenly noticed that the night was gradually enveloping. Sitting in the boss's chair, he took a deep puff of his cigarette. ClusterTech's new phone won't be available until at least September 10. The preparation time of more than ten days is already extremely fast response speed. These ten days also include the time to send to the Ministry of Information Industry to apply for network access testing.

"Made, when the new machine is on the market, you have to fight a turnaround."

…

Songtao Garden is a river-view villa developed by a real estate subsidiary of Crescent Investment. It is also two or three kilometers away from the river. Su Yuan's home is in Villa 7 of Songtao Garden. The second floor has a wide view, and you can see the river waves rushing to the east, and the river surface is almost level with the embankment.

Meng Hansheng pointed to the busy crowd on the river embankment in the distance and said, "You can still sleep in peace." If I lived here, I wouldn't be able to sleep well for a quarter of an hour at night. ”

Su Yuan smoked a cigarette and smiled: "What is not good to sleep in." My dad and they all slept on the embankment. The meteorological warning department said that there would be another flood peak in a few days. It's rare to have a sunny day today to see the river view. ”

Today, September 5th is the weekend, and he invited Meng Hansheng and Pan Tingting to come over for a barbecue at home. He knew that Meng Hansheng had been very depressed recently. Meng Hansheng's father, Meng Hansheng, is expected to be adjusted to the director of the Jiangzhou City Veteran Cadres Bureau. Although he is still the deputy director of the Organization Department of the Municipal Party Committee, he ranks lowest. Sun Xiongzhi, head of the Organization Department, is a powerful figure.

Meng Hansheng smiled. said: "How did you go to Sujiang and talk to Ye Wenbin some time ago?" Jinghua's T18 advertisements have been everywhere on Jiangzhou TV and Jiangzhou Daily these days. I asked the sales manager of Lianke, and the T18 sold very well. ”

"Ye Wenbin and I agreed that Yuanda Electric would not set foot in the mobile phone monopoly market in East China. Yonghui Group's home appliance stores will not come to Central China. I've thought about it in detail, no matter how the phone does. Ultimately, a shipping channel is needed. I am ready to vigorously develop channel resources.

Although Jinghe Commercial's mobile phone store has Shengtai Electric Appliances to help, it is currently speaking. Yuanda Electric still has to occupy an advantage. We need to concentrate our money on one industry sector. ”

Meng Hansheng is a slight sign, he has known Su Yuan for so many years, and the ups and downs of the business war have come all the way, this is the first time that Su Yuan has avoided the conflict with competitors head-on. Could it be that Lu Jing could bring so much pressure to Su Yuan?

"I'll show you a report." Su Yuan walked back to the study, took out a report and put it on the black lacquered wispred glass coffee table in the living room. "T18 was also listed on the 24th in Jianye. This is Ye Wenbin's evaluation report on the T18 in Jianye's R&D department. It was sent to me by mail last night. ”

Meng Hansheng picked it up and flipped through it for a while, then looked up and asked Su Yuan, who was leaning on the sofa and smoking. "But this report only came out after you came back from Jianye. And judging from the conclusions of this report, Jinghua is not much ahead of Lianke mobile phone. ”

Su Yuan shook his head. "In the field of mobile phone manufacturing, we don't have the technical reserves. It is impossible to dominate in UNCÔTE. So we have to develop channel resources. In the past few months, Jinghua has increased the price of supply to Yuanda Electric, so that Jinghe Commercial has narrowed the gap with Yuanda Electric, so as to gain a competitive advantage.

I am going to go to the capital to talk to Ling Xueyue and acquire the shares of Yuanda Electric held by Xinyue Investment. In the future, the battlefield of our competition with Lu Jing is not in the field of mobile phone manufacturing, but in the field of terminal sales.

Lu Jing is now doing his best to build Jinghua mobile phones. Jinghe Commercial's funds are definitely not as strong as ours. His ally Shengtai Electric focuses on the layout of first-tier cities and the northern market, and we still have a lot to do in Jiangzhou and northern Chubei. This is a step for us to gain a firm foothold in the electronics industry. It's not that I look down on Jinghe's Wu Xuan, her ability is too far behind me.

I'm ready to reorient the company's operations. The focus of capital flow is Yuanda Electric Appliances and Yuanda Real Estate. I'm going to put the big wine industry away. Your Hansheng company should also do its best to concentrate resources in one area. Recently, Internet companies have frequently reported on financing. In addition to the research and development of financial software, office software, and mobile phone software, Hansheng Software also needs to consider the Internet business. ”

Meng Hansheng lowered his head and drank tea. He understood what Su Yuan meant. Su Yuan hoped that he would give up the Internet café business. The Star Internet Cafe suddenly made a force and opened a large number of stores within the scope of Jiangzhou City. Increase the number of machines. Based on the base number of Internet users in Jiangzhou, it has the capacity of 200,000 or 300,000 computers. The Star Internet Cafe has expanded very rapidly, with a total of 8 stores, and is expected to have nearly 5,000 machines, occupying the high-end market of the Internet café industry in Jiangzhou City, and has initially had the momentum of dominating the Internet café industry in Jiangzhou City.

It is difficult for Hansheng Software to make huge profits. With the scale of Hansheng Software Company, investing tens of millions of yuan to enter the Internet café industry and compete with the Star Internet Cafe, if the annual return is only a few million, it will be nerve-wracking for the company.

Hansheng Software's piracy business has been shattered. The city has stepped up its crackdown on cultural piracy, and his father is not in his position now. He also did not dare to rebuild a piracy base in Jiangzhou. This huge profit can be regarded as being cut off.

The annual income of financial software is only a few million, and it is necessary to deal with all kinds of immortals. Office software is just starting out, and it is expected to generate millions of revenues. The mobile phone software project is still in its infancy. As for the next dozen projects with an output value of more than 100 million. That's just on paper.

Meng Hansheng sighed and said bitterly, "I listen to you." The Star Internet Cafe has not yet been able to dominate the world in the Jiangzhou Internet café industry. But I feel like I'm competing in them for more than I lose. Jinghua is now pulling out leg hair thicker than me. However, there is an Internet café on Nanyang Street. I hope to keep it. Always make Lu Jing uncomfortable. ”

Nanyang Street has been renovated, and it is estimated that leasing will begin soon. Lifeng Holdings has really made a profit on this project.

Jinghua shipped 30,000 mobile phones in a month. According to the price of Jinghua mobile phone I18 is 5499 yuan. That's more than 100 million sales. Hansheng Software has such a little background, how can it fight against Lu Jing? The gap is too far. Even engaging in commercial competition with Jinghua's affiliated company, Star Internet Cafe, has to be weighed.

He had to admit it. He is no match for Lu Jing.

Su Yuan smiled and said, "Don't worry, there will be times when Lu Jing is uncomfortable." I have an agreement with Ye Wenbin and Huang Lifei. If Ye Zhouhai's sales in Jiangzhou in September are not as good as Jinghua, Ye Zhouhai will be cleared out of Lianke, and Ye Wenbin will be asked to preside over the work of Lianke, and Huang Yuan Electronics will also be involved at that time. With the technical support of Huangyuan Electronics, it is not difficult to overwhelm Jinghua. ”

Meng Hansheng nodded. It is very clear in the evaluation report that the quality of Lianke's new mobile phone is not as good as JinghuaT18, coupled with Jinghua's price war, it would be hellish if Ye Zhouhai could recover his advantage in a month.

Ye Zhouhai could not escape the result of being cleared out of United Technology. (To be continued......)