PS: Continue to ask for a monthly pass......

After the film screening, the theater burst into warm applause, and many people even whistled and applauded loudly.

"Beautiful!"

"It's hilarious!"

"I'm going to watch it again!"

……

Stephen Zhao showed a relaxed smile, he knew that the box office of "East Becomes West" may not be too high, but it will not be very popular, and there is absolutely no problem in returning to the capital.

The main creators of the crew began to take the stage to thank them, and then gave their own speeches.

At this point, the premiere is about to end.

At the end of the show, Stephen Zhao suddenly had some urgency to urinate, and then went to the toilet.

When he walked through the aisle, he heard some people scolding him: "What a bullshit writer, it's so vulgar, it's really disgusting to me." ”

"Who's to say it isn't? But it's normal, now in this year, as long as you are popular, there is no difference between good and bad works, and there are people who support it; Even if the thing that comes out is garbage, some people will say that it is fragrant. ”

"At the beginning of the premiere, he still had a lot of fans cheering him on, and he also sent a banner to wish the box office a big hit or something, I wonder how they will feel after watching this movie, I think it should be interesting, right? Haha......ha

"Forget it, it's none of our business, let's still think about what kind of movie review to write, so that we can brag for him when the time comes. Hey, once you enter the judging arena, it is as deep as the sea, and from then on you are a passerby! ”

……

Zhao Xingchi frowned when he heard this, and his psychological face was disgusting to the extreme, these deflated three!

took his money, and actually hurt him behind his back, the inferior character is really outrageous!

Hiring film critics to write flattering reviews is something that almost every studio does. Even if you don't need to rely on them to promote the film. But it's always necessary to spend a sum of money to buy them off and keep them from messing around. There are a lot of film critics who have no lower limit of discipline are more than successful and more than defeated, and if they don't give them benefits, they will spray, and then keep brushing negative news for you, and in the end, the impression of the film in the audience's mind will plummet.

The quality of a movie cannot be controlled by people who have no lower limit on this part of the discipline; But. The potential audience is something they can influence.

If the impression of a movie in the minds of the audience plummets, or even all negative impressions, many people will not buy tickets to enter the cinema.

At this point, Stephen Zhao has a deep understanding, because he himself is a person who follows the crowd. A lot of people say that this movie is good, and he will have curiosity, and then suddenly buy a ticket to the cinema at some point; Many people say that a certain movie is bad, and he will think about it for a long time, and finally dispel the idea of buying a ticket to enter the cinema.

There is a lot of truth in the saying that rumors stop at the wise. But how many people in real life can be to the point of being wise? And everyone is busy to death, where is the time to think about it seriously, it's not like everyone is in the clouds.

Therefore, Zhan Xianjun reported that he wanted to invite some film critics to sing praises, and Stephen Zhao agreed after thinking for a while.

It's just that this situation has shaken his previous thoughts. is paralyzed, and actually spends money on those who scold him, which is too grandson.

Zhao Xingchi walked quickly towards the place where the voice came from. He wanted to condemn them severely.

Still, when he passes. The two who spoke were gone.

"I'll go!" Zhao Xingchi was speechless for a moment.

After coming out of the toilet, Qian Minli saw that his face was wrong, and immediately asked, "What's wrong?" ”

Stephen Zhao sighed and said this matter briefly.

Qian Minli's face was a little unnatural, but she quickly regained her composure, and said with a smile: "This kind of thing is also worth your sullenness?" Isn't that a normal thing? You're not a banknote. Of course, it is impossible for everyone to like you, someone is scolding you behind your back, and naturally some people will talk about your good or bad behind your back, so let's open it. ”

Zhao Xingchi said depressedly: "Of course I won't be angry if I don't hear it, but who let me hear it?" There are naturally pimples on the psychological side. If anyone hears someone scolding him. But he is not angry at all, then this person is either a robot or a saint. ”

Qian Minli laughed and said, "Then what are you going to do?" Find out who they are and don't give them manuscript fees, or find a few people to find their bad luck? ”

Zhao Xingchi thought for a while, and then laughed gloomily: "Of course, find them out first, and then find a water army to fill them with water, disgust them, and see if they dare to be cheap in the future." ”

Qian Minli was no longer able to complain: "Whatever you want, as long as you don't make trouble, it's fine!" ”

Zhao Xingchi hurriedly said: "Okay, I won't tease you, I don't have the spare time to find trouble with this guy." It's about hiring film critics to sing praises, and you have to pay attention to it in the future, don't invite everyone, if you want to invite someone with a good reputation, or someone with a good character. ”

Qian Minli nodded and made a note of it.

……

After the premiere that night, "East Becomes West" was immediately released in the Magic City Lianhe Cinema, but it was at ten o'clock in the evening, a garbage time.

The premiere and premiere day of a movie are two different concepts.

The premiere is an event before the film, mainly for publicity and to fill in the gaps.

The premiere day is the first day of release.

Generally speaking, it is not uncommon for the premiere to be before the premiere day, and the difference between ten days and half a month is not unusual, in order to let the media and guests attending the premiere promote the movie again, write some film reviews or viewing feelings, and fully mobilize the audience's interest in watching the movie. Based on the work ethic and the red envelopes given by the film company, a large section of spoilers will not be allowed, but some plots or lines will be revealed that can attract the audience.

The premiere of "East Becomes West" is scheduled on the same day as the premiere, which is a bit rushed, but they all have the mentality of losing money and making money, so they let it go.

The release started at ten o'clock, and the number of films scheduled was basically negligible, and even the screens screened did not reach the full quota of 384 in Lianhe Cinema, and some screens were not released at all.

In the negotiation with Lianhe Cinema Line, "East Becomes West" will not officially set the number of films until March 11. How to decide? Determined by the box office data on March 10, everything speaks with data.

If the box office results are good, the number of films will be given a little more; The box office performance was poor, and the number of films was lowered.

After the premiere, Stephen Zhao took a look around several other theaters in the studio.

Stephen Zhao didn't need to go to the statistics, just looked at it with the naked eye, and then mentally calculated, he soon found that the largest number of films was a literary film "White Fire" that had just won the award from the Berlin International Film Festival, accounting for more than one-third. Looking at the number of screenings, each theater actually shows three times in a day: one at 10 o'clock in the morning, one at 1 o'clock in the afternoon, and one at 6 o'clock in the afternoon!

The second largest number of films is an urban youth drama "My Love", but the number of screenings in some theaters is less than that of "White Fire", and the number of screenings in other theaters is comparable to "White Fire", and there is even a theater with four screenings a day, which is more than "White Fire".

Well, the two movies account for more than two-thirds of the schedule, where are there other films, it's good to be able to pick up a little leftovers.

Stephen Zhao took a look at other films, in addition to his "East Becomes West", there are six movies in theaters, which means that seven films compete together for less than one-third of the remaining film schedule.

Is there anything worse than that?

Stephen Zhao couldn't imagine it, so he could only admire: "Nima, the theater chain is the real giant in the film market, no wonder in the previous life, so many distributors and film companies attacked the theater chain together, asking for an increase in box office share, but the result was overwhelming, and these giants couldn't be helpless at all." That's the strength! ”

"Don't sigh, this is also something that can't be helped, who let us have no theater by ourselves." Qian Minli comforted on the side.

"How about we build our own cinema?" Zhao Xingchi suddenly asked.

Qian Minli was stunned for a moment, and then said with a smile: "Your idea, Orange Red Entertainment has thought about it, and Brother Rey has thought about it, but it has been more than ten years, and there is still no movement." ”

Stephen Zhao nodded and said thoughtfully: "In addition to building a cinema line, it requires a large amount of funds, but also a professional management team. Either of these two questions is extremely difficult, let alone both. Lianhe Cinema Line also relies on various resources of the country and has been cultivating talents since the establishment of the country, so that it has come to this point. However, I am confident that I will build a cinema chain of my own. ”

Qian Minli's eyes were full of brilliance, and she quickly smiled: "Now the film market in the third- and fourth-tier small counties is promising, and the countryside surrounds the city, but this should be the most difficult opportunity." ”

"Time is ticking!" Stephen Zhao sighed.

The first- and second-tier cities in the mainland are basically covered by cinemas, either the first-line lineup of Magic City United and Huayi Cinema, or the second-tier lineup of Jinyi and Times Cinema; In addition, there are not a few theaters with a third-tier lineup. You can know which city you want to investigate, as long as it is a first- or second-tier city, the cinema chain is clustered.

There are only small counties and towns in the third and fourth tiers and vast towns and villages, and there are no cinemas yet, and most of them are private or state-run cinemas that fight alone.

With Zhao Xingchi's conditions, if he doesn't rely on Ye Weihong's relationship, if he wants to set up his own theater, it is best to start from these places. One is to avoid fierce competition, and the other is to reduce construction costs.

The theater with a scheduled show began to screen "East Becomes West", and Stephen Zhao asked about the attendance.

Five minutes later, Zhan Xianjun trotted over with the report: "It's not very ideal, the average attendance rate is only forty percent, and the best one in a movie theater has only sixty percent attendance." ”

Stephen Zhao was silent for a moment, and then said: "No matter how many achievements there are, maybe the response of the media and the audience will surprise us tomorrow." ”

Whether it is Qian Minli or Zhan Xianjun, they have no confidence at the moment.

At most, the attendance rate is 60%, and the average attendance rate is only 40%, which can almost imagine the bleakness of the box office, and you can also imagine the situation where Lianhe Cinema will reduce the displacement of "East Becomes West" next. In such a bad start, both are skeptical about how much of a response from the media and the audience can make. (To be continued......)