1215 The humiliation of Kotsley
Ke Cilei felt that if there was another chance, he would not be willing to talk to Yun Fei, a bastard, no matter what. Unfortunately, he didn't have a choice.
He thought that after the meal, Yun Fei would negotiate with him on the wheat mobile phone agency contract, but who knew that Yun Fei didn't mention this matter at all, and left directly with two of his subordinates, saying that it was unsafe to go back too late, which made Ke Cilei almost explode.
"Boss, maybe we can't do anything about this matter, and in today's situation, we can only use this contract to fight for more benefits in other aspects." Catherina was also speechless, Yun Fei was such a person, people had the initiative in their hands, and it was not up to them to decide what to do.
"Catherina, you should be very aware of the weight of the sales business of wheat mobile phones in our company, if you can't do anything, it's not just me, it's very likely, even you will lose your job!" Ke Cilei didn't know, but he didn't have anything to do about it.
This business is indeed very important for Philip, which is losing money in the international market. Once this business is lost, the Chinese market will only be their only source of profit, and for a large international company, it is very dangerous to rely on the situation of only one market.
Once they lose the Chinese market, their entire group will be divested by shareholders due to continuous losses, and at that time, what can a company with a history of more than 100 years do but go bankrupt?
"No matter how important it is, if Yun Fei is determined to cooperate with us, can we have a way? Boss, let's be realistic. Yunshi Holdings has been carrying out asset restructuring since May, and now four months have passed, and it is still not completed. Their company has always had high profits and is in a stage of rapid development, why should he restructure the assets of the entire company? ”
"Why?"
Catherine was very satisfied with this reaction from Kotsley, which confirms that her work has been fruitful: "Yun's holdings have been in a strategic contraction. Many industries that have not been able to see benefits in a short period of time have almost stagnated, and they are constantly mobilizing funds to invest in overseas markets, mainly in the mining sector. This is not their purpose, its subordinate enterprises Jiuyi Materials, Jiuyi Heavy Industry, Hongqi Machinery, Wheat, Wanyan, and at the same time are preparing for the global market strategy......"
"We all know this, but what does this have to do with their revocation of the right to sell wheat mobile phones overseas?" Ke Cilei heard this. I couldn't help frowning.
They know all these things.
"We are using the sales channels of the international market to prevent the Chinese market from being cheated by Yun's Holdings. Channels for channels, this thing was originally based on interests, at present, our company's sales channels are constantly compressed, plus our company because of losses, rarely invest in publicity for their products, so ......" Catherina said with a look of what I understood everything.
At this moment, Ke Cilei understood.
This matter did not deviate from their suspicions at all, and Yun Fei was dissatisfied with the fact that their sales channels were too small for their products.
"What if we commit to increasing advertising spending and increasing our share of sales?"
"It's late. Boss. If it were us, would we be willing to put all the unexpected sales channels in the international market in the hands of a single company? "Kathrina spoke up a very real problem.
That is, the sales channel will not be only in the hands of one company, so not only does it not have any initiative, but it will also be used as a threat by the sales company because there is no competition. Replace it with anyone. I did this when I couldn't do it at the beginning, and once I got over, I definitely wouldn't continue to do it again.
Such is the relationship between Yun Holdings and Philip.
"Is that what we're doing now?" Ke Cilei is very unwilling, and the board of directors will not be reconciled either.
Catherina shook her head: "No surprises. They will divide the market into several large areas according to international practice, and according to my speculation, it is likely to be the European market. The North American market, the South African market, except for the unexpected Asian market in China, the rest of the market is a market...... In the Chinese market, their market channels are stronger than any other company, and Jiuyi electronic product stores have exceeded 1,000 direct sales outlets, and they are likely to recruit agents in some small cities such as unimportant counties in order to further expand their market share......
Kotsley was stunned by Catherina's analysis.
If Yunshi Holdings really has such a layout, and their products enter the international market, how many companies in the same industry can compete with them!
"Our only chance is to seize the Chinese market and then win their European sales agency, which means that we are still able to maintain most of the market profits, and our sales channels throughout Europe are unmatched by any competitor." Catherina said very sternly.
"How to seize the Chinese market?"
"That's what I'm talking about voluntarily giving up agency rights in some markets in order to get a longer commitment to their market channels for us, preferably in the contract that once Yun's sales channels refuse to open to us, we will lose most of the sales ...... in the Chinese market."
Profit for market!
"What if we don't agree?" Ke Cilei hated itchy.
This is really a bit difficult for him to accept.
"Then, not only will we lose all the profits from wheat phone sales, but we will also keep the Chinese market out of our control." The situation in China is not as straightforward as the world market.
Especially customers in the Chinese market are not rational in their consumption.
This is something that the whole Philip feels deeply.
Many Chinese customers do not maintain enough loyalty to a certain brand like foreign users, and Chinese buy products, not necessarily what they need, nor necessarily the most suitable for them, if there are many people who buy, they will buy.
As long as the 91 sales are engaged in activities during the New Year's holidays, big festivals, small festivals, small festivals, and many things are even packaged for sale. For example, if you buy a computer, how much more can you add to it, you can upgrade your memory for free, or how much cheaper is it to buy a TV, or how much cheaper is it to buy a mobile phone......
Such a marketing approach. This is uncommon in foreign countries.
Any marketing strategy is to deeply grasp the psychology of Chinese people who love to take advantage of small advantages when consuming.
At present, only Changhong and Philip's TVs have entered their stores, and countless electrical appliance manufacturers want to enter their stores, but they have no chance at all.
"I'll think about this again." The matter was too big for Ke Cilei to make a decision, so he had to ask the board for instructions.
After Catherine left, Kotzlei dialed the phone number of Marriott, and Marriotton was also unable to make up his mind and sued Kotzlei. Let him wait, the directors will meet today on this matter.
All of Philip's people take this very seriously.
It's not important for them not to pay attention to it, it's related to the profit of their entire company!
The European market is sluggish, the American market is sluggish, not to mention Africa, most people don't even have clothes to wear. As for Southeast Asia, where the economy is growing by leaps and bounds, it has not yet eased up because of the Asian economic and financial crisis in '97. Japan. South Korea, Xiangjiang, and Taiwan, the four Asian tigers, in addition to returning to China. With the mainland as the backing, the economic situation of Xiangjiang is still very good, but other regions are not at all.
The house leak happened to rain overnight, and the economic take-off of Japan and Taiwan and other places mainly relied on the electronics industry.
The market competition in this region can be seen how fierce it is!
Wait until dawn the next day. Marriott didn't call Ke Cilei, and what happened to the board of directors only came with a text message. Let him take matters into his own hands.
Philip's board of directors has nothing to do about it!
If it were other Chinese companies, they might use forced pressure. The opponent is Yunshi Holdings, and the way to deal with ordinary Chinese companies is obviously not good.
Early the next morning, Ke Cilei, who had a dark circle under his eyes, went to the headquarters of Jiuyi Group in the Rongcheng Economic Development Zone with Tanalia, hoping to solve this matter with Yun Fei as soon as possible.
However, they came unfortunately, Yun Fei went to the Northeast for something, and only Wang Zixin and Liang Ke received them......
"Mr. Ke Cilei, if Philip Sales Company wants to bid for our European market, there is no problem with this, but our new regulations are that all sales agents must set an annual sales share, and provide a deposit for this share, if it cannot be completed, or the gap with their own sales share is too large, this deposit will be used to pay compensation to our company...... "Liang Ke didn't expect that Yun Fei was so accurate, Ke Cilei lowered his requirements a lot as soon as he came in the morning.
She also thought it would be a very difficult negotiation.
"Ms. Liang, why do you have to pay a deposit? More than just a sales agent? As the agent of your products, you have to pay 50% advance payment for each shipment! "This is not the case with international practice!
This regulation of wheat mobile phones is too overbearing!
"Paying the deposit, is the meaning of our boss, this part of the cost is actually just the cost of publicity, of course, in the end, we must pay our own, our company will never let partners suffer...... Of course, this deposit will be paid to the agent if the sales plan is completed every year, if not, then, sorry, the agent can only bear our own losses......" Wang Zixin explained with a smile.
It's not that simple.
"Isn't there a clear scope for this? The shape of the market economy is no longer changing all the time, and the competition in the mobile phone market is very fierce. Catherina's brow furrowed very tightly.
"Of course not, there will be a clear division on the contract......," Wang Zixin smiled slightly, "Moreover, this is only a preliminary idea at present, and we have not fully refined it...... Rest assured, Lady Catherina, we will certainly not make any overbearing terms......"
Catherina was about to say something, but was stopped by Kotsley.
"Two beautiful ladies, I think the most important thing we should consider at present is the agency contract between the two of us about the wheat mobile phone, not about the agency conditions after the wheat mobile phone...... Ke Cilei pulled the topic back very dissatisfied.
It's a shame that Catherina is still the head of China, and she was so easily led astray by two sisters who obviously didn't have much experience.
This is the person who threw the whole Philip company.
Ke Cilei decided that after this matter was over, he must replace Catherina, an idiot woman!
"Really? Mr. Ke Cilei, are you not interested in acting as an agent for the European sales rights of our wheat mobile phones? Let's get to the brief, nothing off topic! Liang Ke had already laughed in his heart, just as Yun Fei said. A manager must learn psychology.
Only by mastering psychology can it be easy to get the opponent to do what he wants in the negotiation process.
"Regarding the agency contract between our two parties, even if the renewal is not signed, according to the supplementary terms of the contract, when both parties have no doubts, it will be deemed that both parties have agreed to renew the contract...... "The assistant is unreliable, and he can only go out by himself."
Hearing Ke Cilei's words, Catherina knew why she was interrupted by Ke Cilei. I was suddenly embarrassed.
However, she is still very excited about the agency conditions of wheat mobile phones, and in the European headquarters, she was transferred to the Chinese market because of her outstanding performance, if she can win the agency rights of wheat mobile phones......
"That's true. However, the additional clauses of the contract also indicate that once one party fails to complete the obligations agreed in the contract, it can be regarded as a breach of contract and the contract is terminated unconditionally. Mr. Kotzleigh, according to the European market and the American market. According to the contract, last year, your general agent should have sold at least 750,000 mobile phones for us, with a contract amount of nearly 900 million US dollars, and how much did you sell? Only 480,000 units were sold. Less than 70% of the contracted quantities have been completed! As soon as she said this, Wang Zixin's face was full of frost.
"The market situation is not very good, coupled with the fierce competition...... Ke Cilei trembled in his heart, what is the specific situation here. Of course he knew.
"What does it mean that the market is not in good shape? Mr. Ke Cilei, this number was proposed by you yourself, and we did not impose it. In order to ensure sufficient supply to you in the case of satisfying the domestic market, our wheat mobile phone production scale has expanded to 3.5 million units this year. Liang Ke also said unceremoniously. In order to ensure the quality, the workers of our assembly line are all foreign college students from North Korea, who will pay for the cost? ”
Ke Cilei rolled his eyes when he heard this.
Nima, the cost of using North Korean college students as female assembly line workers is lower than that of ordinary workers in your country!
Ke Cilei has no way to refute Liang Ke's statement that the production cost of wheat mobile phones is the most uncertain in the whole of China. They say it costs as much as it costs. However, according to the sales agency agreement between the two parties, the profit of wheat mobile phone will definitely not be very low.
Wheat Mobile Phones will bear the publicity costs, with Wheat providing 10 percent of the sales price to Philip, and Philip will bear the publicity costs, and Wheat Mobile phones will provide 20 percent of the sales.
This proves that the gross profit of wheat mobile phones is at least 45% or more!
"Ms. Liang, there are many factors in the market sales that we can control. We can promise to sell at least one million units in the new year, according to the terms of the contract, and we will cover the publicity costs, as long as the profit is ...... 17 percent," said Kotzlei, almost gritting his teeth.
This abandonment lost tens of millions of dollars in profits all of a sudden. And it's still a profit!
"Mr. Ke Cilei, let's face it. At the beginning, the definition of contractual liability was relatively vague, but I think you know better than us why it only sells so little. Your company's directors have very good relationships with companies such as Ericsson, Lokia, and Motorola, and continuing to sell our products will definitely affect their relationship...... "Wang Zixin calmly threw out a fact that Ke Cilei wanted to find a crack in the ground.
That is, the number of sales is too low, not because of uncontrollable factors such as market conditions, but because Philip is deliberate.
Philip has been looking for a breakthrough and is now preparing to enter the mobile phone market, and they originally wanted to use the cooperation between Guò and Yunfei to obtain the production technology of wheat mobile phones, but they were ruthlessly refused.
After all, what they wanted to invest most in the first place was wheat mobile phones.
"As for what you said about our domestic sales channels promising to promote your products for at least ten years, I don't think we can make a decision about this. After all, only our boss can agree to this. "I have the initiative in my hands, and I have the world.
If Wang Zixin dared to agree to the other party's conditions indiscriminately, Yun Fei would have to tear her up.
Philip has no choice in this matter!
"I don't think our boss will agree to any non-cent request." Liang Ke's words made Ke Cilei's mood fall to the bottom.
"Our contract will end on December 31, 2000, and you still have three months to go, and of course, you can no longer perform the remaining three months as a sales agent. At that time, we can't tell what kind of overreaction our boss will make......
Threat, this is the threat of Chiguoguo!
Since he joined Philip, Ke Cilei has never suffered such humiliation!
Especially in China, two young Chinese women!
This is clearly a threat, once they refuse to sell wheat mobile phones in the future when wheat mobile phones have not yet been dealed, the sales companies under Yunshi Holdings and the stores of the Spring and Autumn chain will definitely be taken off the shelves without hesitation!
This loss is definitely something that the current Philip company cannot afford! (To be continued......)
PS: Thank you for the two big monthly passes ken_.