1216 conditions that cannot be refused
"So, the posture of Philip represented by Kotsley this time has been lowered very low?" Yun Fei didn't care much about the negotiations.
This matter is almost a certainty, for him, there is no need to worry about it at all, especially a company like Philip, in the future, they will even withdraw from the home appliance industry, and it will be impossible to become a big climate.
"Boss, they have always been used to being led by them, and I don't think Kotzlei can represent the entire Philip Company at all." Liang Ke said with a melancholy face.
Yun Fei was stunned: "How do you say this?" ”
"Slightly larger foreign consortia, when cooperating with us Chinese, are all in a posture that allows us to take advantage of a big advantage, but they have the advantage and get more benefits, and they have always been aggressive." Although we have the initiative, there are still many methods that they have not adopted. Liang Ke paused, and saw that Yun Fei was patiently listening to her analysis, so he continued to speak.
"It's a bit strange that putting pressure on the government, which is their most important tool, and they're working together with their counterparts who are in China, but this time the people at Philip haven't shown even the slightest bit of force. Especially when they lowered their profile this time, as if they were worried about losing our business......"
"What's this? Although Philip has strong financial strength, in recent years, when the Asian financial crisis affected the entire world economy, their entire group, especially the consumer electronics division, basically relied on the support of our domestic industry! Wang Zixin said disdainfully.
They can also feel these things.
Not to mention Philip, many foreign-funded enterprises are like this, relying on the Chinese market, which has not only not been affected by the economic and financial crisis, but has grown rapidly due to the adjustment of the domestic industrial structure. In many industries, especially in some technology industries, the Chinese market has insufficient production capacity and insufficient R&D capabilities. But it has a wider and wider market......
"It's true, Philip's current military business is not good, civilian products are supported by some small electrical appliances, medical equipment has competition from all over the world, and their main source of profit is our country. Can he not care? Yun Fei nodded.
There are some things that may not be able to be seen at this time, and he, who has come over, does know very clearly.
Once the Chinese market is lost, even if Philip has a deep family background, he will not be able to support it for a few years.
"They control our market channels, which makes us unlucky. This time it was to warn us, where did they think that we already had the idea of taking back their sales agency rights? Our goal is simply not what they can think of. After all, at present, no enterprise in China dares to enter the international market on such a large scale and participate in international competition. Yun Fei said proudly.
He has been laying out for so many years, and he has been consolidating the domestic market, but he doesn't want to be diverted from international competition, and in the end, he will be taken away from the nest and cut off their back road.
Enterprises in any country are based on their own markets. for the backing.
China has the largest population in the world, and with the development of the economy, it also has the world's largest market, which no enterprise can give up.
Yun Fei will not give up the basics.
Yunshi Holdings has been able to develop rapidly over the years. It mainly relies on the support of the domestic market.
"Then do we give them the agent in the European market? In addition, the sales period of their products has been extended to at least ten years, how can we reply? "It's a very important thing.
Yun Fei gritted his teeth and thought very seriously for a while, before he raised his head and said to Liang Ke and Wang Zixin: "As long as they obediently hand over the market agency rights, and then follow our business rules." It's not something that can't be considered......"
"At the moment, we are in the driver's seat!" Wang Zixin felt that Yun Fei was simply joking.
"In this world, there are no eternal friends, only eternal interests. As long as they don't look for trouble. Voluntarily give up our global sales agent, and follow our rules, pay a deposit, commit to a share of sales, is there nothing wrong with that? Who does this sales agent give and not give? As long as it can help us sell more products, it will be new. Yun Fei explained.
"As for the issue of our stores selling their products, it's not a problem at all. We can sign a ten-year contract, but this profit sharing has to be decided by us, anyway, our stores are open, not many of their products, and a lot less of them. In addition, Changhong told them that our share of sales profits was increased to 20%, and these grandsons were actually ready to cooperate with the Japanese to jointly develop mobile phone ......"
Changhong develops its own mobile phone, Yun Fei is understandable, he is also very willing to Changhong, a formal enterprise in computer display manufacturing and liquid crystal research to continue in-depth cooperation.
It's just that Changhong crossed the river and demolished the bridge, and when the wings were stiff, at this time he actually asked for a price increase for the Dream computer monitor, which increased by more than 15 percent, which was unacceptable to Yun Fei.
This cost price has exceeded the growth of the market economy, originally with the increase in production, the cost should be reduced, Changhong annual price increase by five percent, this is not a problem, if you want to increase the price by fifteen percent at a time, this is a bit excessive.
After all, at present, Dream Computer has a large share, which is provided by Changhong.
"What do I mean, you don't understand?" Yun Fei was stunned when he saw these two sisters staring at him, and he was a little helpless.
"I don't understand very much...... Liang Ke didn't dare to say anything, but Wang Zixin said without the slightest hesitation.
Yun Fei was speechless for a moment, and wanted to kick her out, but this was one of the people in charge of this matter, so he could only patiently explain: "In recent years, our domestic home appliance industry is still very hot, and the scale of urban construction is constantly expanding, and the demand is getting bigger and bigger." We can't always invest in building our own production line because we are greedy for this profit, right? If we want to share the profits, we have to make good use of the market channels in our hands......"
"You directly said that they would help with production, and we would intervene in the most important sales link, and then we would take away a part of their profits soon?" Wang Zixin said speechlessly.
"Alright, you all go get busy, this thing. I can talk about as much as I can, and I won't give you a bottom line. If appropriate, you can even sue them and our Dream computers can all adopt their monitors! Yun Fei added another bargaining chip to the two of them.
"What about Changhong?"
"Cold salad! Sometimes it is even more comfortable to cooperate with foreigners than with our sister companies. Yun Fei sighed.
For Yun Fei's words, even if it is Liang Ke, many of them can't understand it.
They don't need to understand these things too much, all they need to do is to seriously carry out the tasks assigned by their bosses.
Ke Cilei was not optimistic about this negotiation, but the company's board of directors didn't care, he knew. If the talk is good, it will not do him any good, after all, he is the head of the consumer electronics division, which is his duty.
If it is not good, then he has to come out and give an explanation to the company's sensibles. If you give too many benefits to the Chinese, you are harming the interests of their company's shareholders.
He had been anxious since the end of the morning negotiations, and he had not slept for two days and one night. But I can't get a good night's sleep easily.
Catherina didn't know what she was thinking in her heart, and it seemed that she had always been very concerned about the bidding of Yun's Holdings, and kept inquiring about the details, but at this time, she didn't even put forward an effective proposal.
The conversation between the two sides in the morning was very unpleasant. Suspend in the afternoon and resume in the evening.
"Mr. Ke Cilei, after our phone call, please ask the boss for your questions. In principle, he thinks it is very feasible, but some details still need to be discussed! "As soon as the two sides met. Wang Zixin went straight to the topic.
When Ke Cilei heard this, he was immediately overjoyed, but the smile on his face stopped instantly: "What does the so-called detail problem refer to?" ”
"Profit sharing!" Liang Ke also has no nonsense.
"It can't be!" Catherina felt that the Chinese were simply falling into a well.
"What if we add that our Dream Star computers all use your Philip monitors?"
That's a pretty big chip.
As soon as he heard this, not only Catherina, but even Ko Cilei was shocked.
There are also huge profits in this, China's home appliance industry because of the Asian economic and financial crisis, weak consumption and make the competition more fierce, as long as the world's well-known home appliance brands, in China can be seen.
Philip does not have any advantage in this, Japan, South Korea, Taiwan and even Xiangjiang these places, that have large-scale production capacity, their main market has become China, especially many international brands in Chinese mainland set up factories, China also has many enterprises into the home appliance industry, which has caused the current market saturation of Cheng dù.
With the support of Yunfei, Changhong Group has long begun to lay out the rural market in southwest China.
It was very difficult for Philip to expand his business in China.
And now, Yunfei has given them such an opportunity, a huge market opportunity.
"How much profit do you want from sales?" Ke Cilei suppressed the excitement in his heart and asked the other party.
There is no free lunch in the world, and Yun Fei is not a good person who is willing to help others.
"On the basis of the current profit, we are not as greedy as you are." Liang Ke said with a smile.
"Of course, this profit sharing is not static, we can negotiate to divide the ladder according to the sales volume, and the profit share of each ladder is ......" This is just like their marketing sales channel.
Anyway, the more you sell, the higher the profit.
"In this way, the profit base alone has reached 13 percent, isn't it too much?" Ke Cilei also knows that the high profit base is the profit base.
"Mr. Ke Cilei, this profit sharing ratio is required by our boss, and there is no need to talk about this. What's more, even though the more we sell, the more profit we make, you have to understand that in the end, you get more profit......"
"Okay, please let me think about this matter, besides, there is really no room for maneuver in the business of wheat mobile phone sales agents?" The initiative is in the hands of the other party, and Ke Cilei has no choice but to earn more benefits for the company.
The company's strategy was wrong at the beginning.
If Philip had built his own sales channel since he entered China, he would probably not be constrained by others at this time.
It's a pity that there are no regret pills to sell in this world. Even if they did it all over again, the company's shareholders who were only staring at how much profit went into their pockets each year would not be able to come up with this huge amount of money. Their final choice is still to take the way of agent sales.
"There's no room for manoeuvre anymore. Mr. Ke Cilei, our sales company, is currently planning to convert into an electrical appliance store. The first batch of five 91 buildings will have the most top-notch electrical appliance stores. I think you should understand how much benefit you can get if you can......"
"Of course, after careful consideration, our boss feels that we have always been a strategic partner, and you can win it directly without bidding through guò bidding, but the deposit still has to be paid......"
"How much is the margin?" Catherina asked impatiently.
"Fifteen million euros, the market over there, under the current circumstances, the number of sales per year cannot be less than 500,000 units, that is, a deposit of 30 euros for a mobile phone...... In addition, I hope you can be mentally prepared, once this sales plan works very well, the entire Yunshi Holdings directly aimed at consumers' goods, may adopt such a sales agency model......" Wang Zixin ignored the other party's reaction, and left directly with such shocking news.
With these conditions, they believed that Philip would obediently agree to the conditions they put forward.
This is of great benefit to both parties.
It's just that Yun Fei didn't put forward the model of computer sales agent. If these things were put together, Philip would definitely not agree to it, and then the two sides would become discordant. Although the contract is more favorable to Yun's Holdings, it was really depressing at that time to file a lawsuit in Europe...... (To be continued......)