Chapter 1246 Cheap is not so easy to earn
Dilma belongs to the top part of the Brazilian social pyramid, but his understanding of aviation-related industries is limited to those that Embraer has been exposed to, specifically in terms of power, that is, he knows that the types of engines that aviation aircraft should have are turboprop engines, turboshaft engines, turbojet engines and turbofan engines, as for piston engines, they are backward aero engines that were used in World War II and within 20 years after World War II. At this stage, only some light and ultra-light aircraft will use piston engines as power, why would Lin Hongfei do this?
"Mr. Dilma, do you think the market for piston engines is bleak?" Looking at Dilma's expression, where would Lin Hongfei not know what Lu Dao thought?
Dirma hesitated, but still chose to tell the truth, he nodded, and said, "Mr. Lin, do you think the market prospects for piston aero engines are optimistic?" ”
Lin Hongfei nodded, "In fact, even now, the optimized design of compact piston aero engines is still the best choice for light and ultra-light aircraft power, we have roughly counted the global production and sales of piston aero engines last year, Mr. Dilma, you would never think that last year, how much piston aero engine production was produced worldwide." ”
"How much?" After a pause, Diarma said tentatively, "Are there 1,000 units?" ”
In his opinion, 1,000 units is already a staggering number.
"More than 3,000 units."
"......" Dilma was really shocked, he knew that this number was amazing, but he never thought it would be such an astonishing number anyway.
Don't think that 3,000 units is not worth mentioning, in fact, for any aero engine, 3,000 units is a staggering number. It is important to know that although automobile engines and aviation piston engines are piston engines, they are definitely not the same thing, and the price of piston aero engines is at least 10 times the price of ordinary automobile engines under the same output power!
Automobile engines usually work at 1200 to 3000RPM, and the peak power appears at 6000 to 7000RPM, that is to say, the continuous power of the automobile engine is only about 35% ~ 55% of the maximum power.
The piston aero engine requires 85% to 95% of the total power to be used in the cruising phase, and it is almost full power operation in the take-off and climb phases, which also means that the working environment of the aero engine is far worse than that of the car engine. At the same time, the design reliability of aero engines is much higher than that of automobile engines, and it can be considered that many high indicators of automobile engines are just gimmicks, while piston aero engines are real "hard" indicators, under the same working conditions. Even if you let the engine used in a supercar run continuously at 85 to 95 percent of its power. It will be scrapped in a maximum of 100 hours. A lot of good-looking civilian engines, such as the V-six 3.6L displacement civil gasoline engine, will not even exceed 1800 rpm when pushing the car to 120 km/h.
Of course, the harsh use requirements and high safety mean that the price is compromised, which also means the same power-to-weight ratio. Power delta wings, powered parawings and ultralight aircraft that use motorcycle racing engines for DIY can only exist in personal DIY, and in real aviation aircraft, there is absolutely no such use of motorcycle engines.
The total annual sales of more than 3,000 units worldwide, even piston aero engines. It is also a high-profit and high-value-added product, as far as Dilmar knows, the price of a piston aero engine with a maximum output of about 50KW is more than 8,000 US dollars, and the price of those large, star-shaped multi-cylinder engines is even more expensive! He couldn't help licking his lips, "So, in the world, the total annual sales of aero engines exceed 1 billion US dollars?" ”
"Hmm......" Lin Hongfei nodded, "The actual number is a little more than this." ”
That's more than $1 billion...... Dilmar immediately moved his mind.
Before, he didn't know how big the market was, he just thought that it was a product that was almost eliminated by the aviation industry in the world, so he naturally didn't go back to pay attention, but now when he heard that Lin Hongfei actually had such a big market, he couldn't help but think: Dirma is not stupid, he knows very well that as long as it is used in aerospace, it is a high-profit and high-value-added product, especially in the after-sales maintenance and repair, it is a big fat meat!
If it weren't for the concerns in his heart, Dilma would almost have made a decision immediately, but at this moment, he could only suppress the excitement in his heart, and cautiously asked Lin Hongfei, "So...... Mr. Lin, how many units do you think we can sell in a year if we do this? Is there 500 units? ”
"500 ......" Lin Hongfei was shocked by Dilma's good appetite, and looked at him speechlessly, "Mr. Dilma, I said, you are really optimistic. ”
"Aren't there so many?" Hearing Lin Hongfei say this, Diarma suddenly looked disappointed.
"To be able to have 300 units is against the sky, that is still the result of our own digestion of most of the results, and whether we can have such a large digestion capacity depends on whether the market recognizes our products," Lin Hongfei looked at Dilma angrily and funny, "Mr. Dilma, do you know what the annual sales of the Continental American Company are?" There are fewer than 500 units; Do you know how much sales the German company Limbach sells in a year? There are fewer than 300 units...... Don't think that this market is small, we can make a lot of money with peace of mind, the competition in this market is also very fierce, our only advantage is that we can install our own engines on our own aviation equipment, and have the right to choose the power system independently, which is our biggest advantage. ”
When he said this, Lin Hongfei felt quite concerned in his heart.
In the field of small and ultra-small aviation power equipment in the world, the German limbach engine company is undoubtedly one of the leaders, Lin Hongfei played the power delta wing, power parafoil when the last life, the optional engine is mostly the product of the limbach company, the company's technology is very good, in the field of domestic power delta wing and power parachute has the reputation of "artifact". They can get such a title because of their technical strength: they can make a maximum output of 118Kw engine to achieve a dead weight of only 86 kg, and even a power delta wing or paramotor used in a 16KW aero engine to achieve a full weight of only 7.8KG, very advantageous.
However, it is a company with such a strong level of technology, in the first ten years of the company, it has been in the stage of loss and barely flat, and it is not until 10 years later that it can be regarded as relying on its excellent quality and performance to open the market.
Aero engine is an extremely demanding field in all aspects, an aero engine that has not been tested by the market, if you want to install it on a third-party aviation equipment, it is simply impossible, if it were not for Lin Hongfei, a madman, who was idle and bored, dismantled a few limbach piston engines and made a reverse mapping imitation. I learned a lot of design ideas and concepts of piston engines, and I don't know where the star-shaped piston engines in the company are using.
"That means that we sell one or two hundred units a year at most?" Hearing Lin Hongfei say this, Diarma suddenly looked disappointed.
"You can't say that...... Lin Hongfei muttered, "ours is incomparable to the old companies such as Continental and Limbach in Germany." That is, our company can produce aircraft, power delta wings and other aviation equipment on our own, according to my estimate. It should not be a problem to achieve an annual output value of 100 million US dollars within 5 years and a net profit of 3,000 US dollars including after-sales service. ”
"Ahem, ahem, ahem......" Dirma suddenly coughed violently.
Can you make $30 million just by selling engines and after-sales sales? This reality was a little unacceptable to Dilma.
Wretched. Last year, Embraer made less than $5 million in profits, which was still negative, in fact, it lost more than $5 million, and in the early to mid-80s, the annual profit was only a few million dollars. In this way, the profitability of Embraer, which produces dozens or hundreds of aircraft a year, is not as good as that of a company that sells two or three hundred aero engines a year?!
Depressed! It's so frustrating!
At this moment, Dilma finally understood how big the gap between those who have core skills and those who don't have core skills: those with annual sales are all floating clouds, and they don't master core skills. Embraer will always be an "assembly factory" in the downstream of the aviation industry, and it can only pick up a little leftovers.
But what if Embraer had its own core know-how in powertrain and avionics? Not to mention that the avionics system and power system are all replaced with products of American companies, even if there is one more choice, the company's net profit will increase by more than 30% in a year, right?
"So, Mr. Lin, when can we sign this cooperation contract?" Thinking of this, Dilma asked Lin Hongfei impatiently.
"Sign a contract? What contract to sign? Lin Hongfei was stunned.
"Of course......," said Dilma, suddenly unable to say half a word. He suddenly realized one thing, don't look at the excitement of his conversation with Lin Hongfei during this time, but Lin Hongfei has always been painting cakes for himself, and the real investment conditions, people have not said a word from beginning to end. I didn't say anything about the conditions of cooperation, how can I sign a contract?
Thinking of this, the sweat in Dilma's head suddenly stayed: dare to love yourself for so long, and you have been led by Lin Hongfei's nose? That's a big problem!
Thinking of this, Dilma thought about it, "Mr. Lin, tell me, what kind of conditions do you need before you agree to cooperate with us?" ”
Lin Hongfei did not answer this question directly, a fool would say this question directly, he asked Dilmar rhetorically, "Mr. Dilma, how much do you think these two types of engine technology in the hands of our company can be worth?" ”
As soon as Lin Hongfei said this, Diarma suddenly didn't know how to deal with it.
Yes, how much should Brazil pay for these two techniques?
The annual market profit of a small piston aero engine alone is more than 30 million, and how much should those turboshaft engines, turboprop engines and turbofan engines be sold for? And how much profit can it bring to the company? In good conscience, with the current situation of Embraer, even if Lin Hongfei only comes up with one engine technology to cooperate, it is enough to get 50% of Embraer's shares, but this will not work. Guqi Provincial Industrial Manufacturing Co., Ltd. took 50% of the shares, how can others play?
Let Lin Hongfei suffer? This is even more impossible, in this world, there are people who do the business of cutting off heads, but no one does the business of losing money, and with his experience of dealing with Lin Hongfei just now, this guy is simply slippery like a loach, and wants to make a profit from him? It's hard, it's hard!
But no matter how difficult it is, since it is the one who is begging others to go on the pole by himself, at this time. He had to speak, and Dilma had to bite the bullet and say, "Probably...... There's always a hundred million dollars or two, right? ”
"Mr. Dilma, you are not honest in what you say," Lin Hongfei shook his head with a smile. "Do you know how much our company has paid to obtain these two types of aero engine technology and related patents totaling more than 10 types? One or two hundred million dollars...... Mr. Dilma. With all due respect. It seems that in the mid-80s, when Embraer was still at its peak, it also sought autonomy in aviation power, but it seems that after spending one or two hundred million dollars, it didn't even make a difference. ”
Hearing Lin Hongfei's words, Dilma's face suddenly turned embarrassed. For no other reason, what Lin Hongfei said was not only not the pride of Embraer, but the shame of Embraer. In the mid-80s, Embraer tried to obtain the technology related to the TFE731 series turbofan engine from United Signal, but after paying a lot of money, I don't know what it was about, and the news of this matter suddenly disappeared. Whitney Canada acquired the know-how for the PT6A series turboshaft engine and the PW100 series turboshaft engine, but also spent a huge amount of "public relations money" and then failed to do so.
Some even believe that Embraer began to decline rapidly after the mid-80s, in addition to the relationship with the international environment, but also with Embraer's damned Pratt. Whitney Canada and United Signal have made a big deal: that's nearly $200 million!
Although Dilma's old face was flushed, he had done work before this, and nodded, "That's right, Mr. Lin, what you said is the actual situation, but we have an understanding of several aero engine technologies in your hands, and we will not talk about piston aero engines for the time being, because we basically don't know much about this, but as far as the technology of the four engines of turboshaft engine, turboprop engine and turbofan engine that our company knows, The turboshaft engine and turboprop engine mastered by your company are two different types of aero engines developed on the same core machine, and the relationship is somewhat similar to that of the general engine. The relationship between PT6A and PT6B of Hui Canada, but neither of these engines is the mainstream aero engine in the world, you bought it from the Zaporosh Progressive Machine-Building Bureau...... Well, the technology is not very advanced engine. ”
"The fuel consumption level, overall weight and fuel consumption level of these two engines are not as good as those of ordinary engines. Hui Canada's PT6A and PT6B series, if my information is not wrong, your company's turboprop engine WJ-01 is still in the test flight stage, your company's D-30 and D-30KU turbofan engines are still the Russians' aero engine technology in the sixties and seventies, compared with the engines of the same thrust in the West, not only the engine weight is greater, the overhaul time is relatively shorter, and the fuel consumption is about 30% higher...... "Speaking of this, Dilma looked at Lin Hongfei, "Mr. LinWhat you have in your hands is only second-rate technology, and these engines have not obtained airworthiness certificates from countries such as Europe and the United States, whether it is safety, reliability, fuel consumption level and noise level have not been fully verified, why should we spend a high price? ”
"What you said is right," Lin Hongfei just listened quietly when Dilma said this, and waited until Dilma finished speaking, before Lin Hongfei smiled and nodded, "But we are the only company on the planet that is willing to help Embraer solve the aero engine problem." ”
This sentence almost suffocated Dilma half to death!
The meaning of Lin Hongfei's words is simply too vicious: That's right, our company's technology is not advanced enough. Hui Canada, United Signal, etc. are backward, but apart from us, there is no other company in this world that is willing to transfer technology to you, either you accept our conditions, or continue with the previous days, you can choose for yourself.
Dilma's face was red, white, blue, purple, colorful, and changed so quickly that it was like opening a grocery store.
Lin Hongfei was not in a hurry, he just looked at him with a smile, because he believed that Dilma was not a fool, and Brazilians were not fools, unless they were still willing to live the kind of days when they were stuck in the neck, they could only consider their own conditions.
But is it so easy to make your own cheapness? (To be continued......)