The new book "Police Road Immortal Road" has been uploaded, please help collect it, click, recommend! The portal is underneath the pages!

*******************

talked to these two people about market segmentation, and Li Yifan found out that these two people really had a lot of good ideas, which he hadn't thought of before.

After all, these two are human elites, and they have been in the automotive industry for a long time, and they have a very full understanding of who drives what level of car, which makes Li Yifan feel very happy.

After all, with some of their ideas, they will be very targeted in the future, whether they are building cars or buying cars.

The meal was very happy, and Li Zheng and Pan Xiang were also very happy that the boss attached importance to them, and they had a lot of face.

After all, the boss is an amazing and decisive talented person, and being able to get his recognition will make the two of them have a special sense of accomplishment in their hearts.

Then Li Yifan discussed with them again, and the two agreed to the promotion of Chenhua Automobile in the future.

After all, they are just a new website, not much famous in China, even in the field of automotive professional websites, but just emerging from the public.

At present, no car manufacturers have found them to advertise, and now the boss wants to advertise Chenhua Automobile, which is the same teacher, and they are of course obliged to do so.

What's more, the boss has said that if their website does well, they will take out a certain number of Junjie cars to give them year-end bonuses.

You know, that's a million flowers. That's enough money to pay them for advertising now.

"Don't say anything. Boss. I will discuss with the technical department and put Chenhua Automobile's advertisements in the blank space of our website. In two days, I will personally go to the provincial capital, take a good look at our Chenhua car, and then write a few good articles for us. ”

Pan Xiang patted his chest and said to Li Yifan, Li Yifan smiled and nodded, he was very satisfied with Pan Xiang's attitude.

He's very intellectual. That's great.

"By the way, you and the people in the IT department also talk, don't just put those simple picture ads, let a few editors write a few vivid ads, put them in the most conspicuous position on the website, write some investment advertising words or something, and put the investment hotline in our Chenhua Automobile also put it. When I go back, I will ask you to send you a letter of intent for Chenhua Automobile's investment promotion, and you can simply integrate it, and then put it out on the website. ”

“ok！ No problem, boss, you'll see. I'll give you a free year for this investment advertisement! ”

Li Zheng said with a smile on the side. Pan Xiang turned around and slapped him on the back of the head.

"Nonsense, the boss can put as much time as he wants you to put in it, who do you think the website is?"

Li Zheng then remembered this stubble, laughed, scratched his head in embarrassment, and when he looked up, he saw that Li Yifan didn't care, so he was relieved.

"By the way, boss, what price are we going to set for Junjie and Zunchi of Chenhua Automobile, can you reveal it to us?"

Li Zheng said suddenly on the side, this guy is really interested in the two cars of Junjie Zunchi.

"What, you're really going to buy it? Didn't I tell you before? You and Pan Xiang as long as you work hard, at the end of the year, the website will be pushed to the first position in the professional field in the country, with more than 4 million hits per day, and the number of long-term online users will exceed 400,000. ”

Li Yifan said with a smile on the side, and at the same time put forward his requirements for the two of them this year's work.

Li Zheng and Pan Xiang were immediately happy when they heard about this condition, because the two of them knew that according to the current popularity rate of private computers in China, as well as the speed of Internet access to households, this data is really nothing.

In recent years, the permanent population of these four first-tier cities in China, as well as the permanent population and floating population of these four first-tier cities in China, have exceeded 80 million.

And the car trust home that uses this city as the main battlefield wants to expand the daily hits of 6 million hits, and 400,000 long-term online users, it is simply a piece of cake.

Isn't the boss like sending them a car, don't say anything, you can be a boss like this, what else can you say when you toast and toast.

The two didn't say a word, and had a drink with Li Yifan.

However, after drinking this glass of wine, Li Zheng still insisted on asking the question just now, but his next words answered Li Yifan's doubts very well.

"Hehe, I definitely won't miss the company's year-end bonus. Boss, the reason why I insist on asking the price is, on the one hand, I want to see what the pricing system of these two cars launched by our company is, and on the other hand, it is also because I have a few friends who also want to buy a car. With that money, why should we give it to those foreigners to make money for no reason, it is better to earn it for our own conscientious car companies. ”

Li Zheng seems to have drunk a little too much, but his speech is still layered and not confused.

Li Yifan heard it, this is also true, after all, such a word-of-mouth promotion method is more conducive to shaping the reputation of a brand, word-of-mouth, how did word-of-mouth come about, it is not word of mouth, but it can not be obtained by advertising alone.

"Okay, this was originally a confidential of the company, but since you asked, it doesn't hurt to talk to you, but I can tell you, don't leak it."

"Hey! You can rest assured, this news will enter the ears of the two of us, and the rest will be guaranteed that no fourth person will know. Hehe, but my friends, if they are willing to buy it, I will still say it secretly. ”

Li Zheng said with a grin, but Li Yifan shook his head.

"A few of them, don't say it, wait until we go to the Beijing Auto Show, and then wait until after the auto show, after the price is announced, you are talking to them."

Li Zheng thought for a moment and nodded.

"That's it!"

Li Yifan saw that he agreed, and knew that he was not a person who liked to chew the root of his tongue, so he said.

"Well, in fact, the pricing of our Junjie is not too high, and it is closely behind the popular mid-level cars on the market. The starting price of the 2.0-liter comfort model is set at 168,000, and then the price of the fashion model is increased by 5,000. The online price of the Deluxe and Premium automatic models is added at 10,000 ......"

The reason why Li Yifan wanted to talk to Li Zheng and Pan about the pricing of this car was actually to test the reaction of these two people.

After all, these two people are car professional websites, they know cars very well, and for people like them, cost performance is a very key element.

Even for them, price has always been a key factor not only for them, but also for many potential consumers in China.

And the car he launched this time is a well-built mid-level car, and he doesn't want to buy it too cheaply.

The key point is that the pricing of a mid-level car will often determine the future trend of your brand in the market and the level of consumer recognition and recognition of you.

You must know that in the heart of comparison, not only those who are officials, but also ordinary people.

Your car is beautifully made and the configuration is good, but if your price is too low, it is likely that it will still be affected in the market at that time.

Some people will say, your car is beautiful, the materials are kind, and the price is cheap, how can the people not buy it?

In fact, in the field of automobiles, it is indeed the case, no matter how beautiful your car is, the materials are kind, but as long as you are stained with the side of domestic cars, then your price can not be set too high, because too high people will not admit it.

Why, of course, has a lot to do with the fact that in the past few years and later periods, those domestic brands that have flocked to the country have made the quality of domestic cars rotten.

Many consumers will get more or less negative information about domestic cars from other consumers who have bought domestic cars, so there is no doubt that domestic cars are devalued in their hearts.

This is also the main reason why many domestic independent car companies in later generations have created a lot of middle-level cars with good performance, good materials, and inexpensive pricing, but domestic consumers still don't buy it.

And now, when the reputation of domestic cars has not been rotten by those companies, Li Yifan's introduction of such pricing is also a test and signal to the market.

Because he doesn't want to be like those domestic independent brands in later generations, the car is doing well, but it is not popular in the market.

On the other hand, it is also because if you set the price too low, it will make the consumers who bought this car lose a sense of dignity.

After all, the user experience is a very strange thing, if you set the price cheap, then you will be the same as the Samsung mobile phone in later generations, the price is not expensive, but the people think that you are worth the price, if you want to buy the price of the fruit machine, people will not recognize you.

So this pricing is a very strange thing, involving all kinds of factors, not only for the consumer's purse, but also for their consumption psychology.

In short, it means that you can't set it too high, and you can't set it too low, otherwise people buy your car and go out to compare with others, you will feel that the price is low, it is not a good thing, and you will feel faceless.

Therefore, this pricing is definitely a very esoteric science, and the price that Li Yifan said is definitely not nonsense. (To be continued......)