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Hey! Don't say it, these two guys, when they say this, Li Yifan really thinks that he has the point.

It is indeed unrealistic to rely on this Zunchi to challenge Audi's current position as the chief officer car in China, but what if you quietly dig into the corners below?

For example, a municipal government, in fact, there are many branches below, and some institutions have yamen, although the face is not very large, but the real power is not small.

And these units are often very oily departments, and they also need to be the kind that can keep a low profile.

Far away, for example, the transportation management office, subordinate to the transportation bureau of the unit, but the right is not small, a city's transportation management office, not only to manage the national highways, highways, but also indoor taxis, bus lines and so on.

This is definitely a unit with a lot of oil and water, but do you think their leaders dare to sit in an Audi?

You must know that the head of the transportation bureau is just enough to be at the level of Audi, and if the director of the transportation management office below him sits on Audi, then he still has to do it?

There is also the garbage management department under the Environmental Protection Bureau, which usually seems to have no real power, but in fact, the real power of this subordinate unit in charge of garbage collection and treatment is not small at all.

Do you say that the leader of such a department, does he dare to sit in Audi?

So such people actually need a car that meets their identity, but can sit comfortably.

In the past, most of everyone's choices were from Camry, Accord. Or inside the Passat. If you put this one yourself at this time, the performance is excellent. What about the cheap Zunchi pushed in front of them?

You must know that the price positioning of Zunchi will not be much lower than the Passat and Camry, as well as the Accord.

Of course, it is a medium and high-end model, and the price of a low-end model will not be very high, after all, this will be related to the status of this car in the hearts of the Chinese people.

If you put such a model, that is, economical, and very good performance, you can push it in front of them. That's not necessarily not going to be competitive at all.

There are also many state-owned enterprises, the half-dead kind of operation, that is, a few cars are needed to come out to save face, and there are the kind that cannot be too old-fashioned and embarrassed, which is also the object that Zunchi can face.

"And the boss, not just the kind of state-owned enterprises that are not doing well. For example, monopoly state-owned enterprises such as tobacco, oil, sugar, and electricity, in fact, our Zunchi also has opportunities. ”

Li Zheng added another sentence on the side. When Li Yifan heard it, he pondered. It seems that this is indeed the case.

For example, in the tobacco company, a city has a tobacco company, and then the towns below will have branches, and the leadership and administrative level of the head office is only just enough to sit in Audi.

As for the branch leaders below, you must know that tobacco companies are never bad for money.

Don't look at the tobacco companies in those small towns and villages, there are only a few people, or even a dozen people, but the leaders of these people have the same bus configuration, but it is impossible to reach the level of Audi, but there are always more than 100,000 or 200,000 cars.

The same is true for units such as oil or electricity.

These are a big market to choose from!

As soon as he figured out this, Li Yifan, who originally felt a little discouraged, suddenly returned his confidence at this time.

These two boys really gave themselves a few good ideas, it seems that after this car is introduced to the market in the future, when it is sold, it is really necessary to find some units with faces to promote it.

But now is not the time to think about those, now Chenhua Automobile in the provincial capital of the Hunhe River factory has just been built, the current production equipment should have just been in place, the specific production equipment, or just installed, in the commissioning period.

This time will take about three months, that is, it will not end until May, and the auto show in Beijing will be held in April 20.

Therefore, this participation in the auto show is destined to be an opportunity to show Chenhua automobiles, and it is also an opportunity to contact franchisees, as for the two products of Junjie and Zunchi, although they will be officially listed at this year's auto show, the production capacity will certainly not be very high, and the sales channel is also very problematic.

The specific real production capacity will come up, and then the official large-scale listing and get on the track, I am afraid it will not be until the middle and late of this year.

At present, Chenhua Automobile has contacted the agents of Jinbei vans in major provinces and cities to ask them whether they have the intention of joining their 4S stores, and now it seems that the situation is not bad.

At present, there are many agents, all of whom have clearly expressed their intention to join, and some agents are waiting and seeing.

Before the Jinbei van, it was bought very well in China, and even relying on such a model, the provincial car, it can be the third largest domestic automobile manufacturer and salesman after the North FAW and Puhai Motor.

Therefore, Jinbei bread has a lot of channels in China, although now Jinbei bread and Chenhua Automobile have been separated, but it used to be a family.

And no matter how Yang Yuhe's face is, Jinbei van always has to be given, so it is not a problem to find them to help contact their channels and suppliers.

Jinbei Van is happy to help them with this problem.

However, because of the turmoil in the provincial capital last year, it also greatly affected the sales of Jinbei automobiles, so Jinbei automobiles now have an obvious downward trend in the reputation of consumer groups.

Although it has now been taken over by private individuals after being split and auctioned, the specific adjustment performance has not yet seen results.

To a large extent, this also affected the idea of those dealers to join the 4 stores of Chenhua Automobile.

In short, there are many people who are really waiting and watching, but there are also many people who have shown a very strong interest in Chenhua Automobile.

For example, in Beijing and Puhai, as well as several large agents in Yangcheng, they have shown strong interest in Chenhua Automobile's new products.

Chenhua Automobile has contacted these interested agents, and will organize a franchisee conference in Beijing in two days, and will bring everyone here to have a practical experience of these two models.

Then I will talk about some specific rules and regulations for joining, and then I will take everyone to their newly built factory in the provincial capital to have a look, on the one hand, it is to promote itself, on the other hand, it is also to give these franchisees, or franchisees who are still hesitant to make a decision, to see is to believe the experience.

I believe that many people will no longer be suspicious of them after seeing their factories.

The new factory built in the provincial capital, the area of the factory, and the layout are all based on the first-class automobile factories in Europe.

The equipment used is not only the set of equipment that Yang Rong came in back then, Li Yifan also got several sets of equipment from Europe through Heidi.

The current total production capacity of this plant is designed to be 1 million vehicles a year, and the current production capacity of the first phase is 400,000 vehicles a year.

The degree of automation of these production lines is very high, although it is not as high as BMW's degree of automation of more than 97 percent, but it can also reach nearly 95 percent of the automated productivity.

With such an automation penetration rate, in all the domestic automobile factories, Li Yifan dared to pat his chest and say that he was definitely proud of himself in this year.

After more than ten years, the 95% automation penetration rate may not be anything in the domestic automobile manufacturing enterprises, you must know that at that time, those domestic automobile manufacturing enterprises, even if they are local tyrants such as BYD and the Great Wall, can also do it, or even exceed such automated productivity.

But in this year, you must know that even those large state-owned joint ventures, their production line automation penetration rate is only about 85 to 87 percent.

Therefore, Li Yifan is convinced that as long as he takes those franchisees to his factory and takes a casual turn, he can immediately dispel all their doubts about Chenhua Automobile.

With such a group of people, eating crabs at the beginning, and then having such a well-built model as Junjie to support the scene, and finally coupled with a strict quality management system and excellent after-sales support services, I believe that Chenhua Automobile will soon be able to occupy a place in the market.

Within two years, to be able to achieve production and sales of 300,000 vehicles, this is the most basic goal set by Li Yifan for Chenhua Automobile, and then after digesting and absorbing Saab's technical system.

It's time to update the model, and the time to make force, at that time Chenhua Automobile, if it is used again, I am afraid it will be difficult to stop.

After all, he knows the development process of the domestic automobile market best.

In the next ten years, China will usher in a golden decade of the automotive industry.

The first stage is the period from 2004 to 2006, and in 2007, because of the initial outbreak of the U.S. financial crisis, the domestic auto market will usher in a period of stagnation.

However, this stagnation period will be very short, with the introduction of the national policy to stimulate economic development in 2008, as well as the investment of 4 trillion yuan, the automobile industry will immediately adjust and pick up, ushering in the second blowout period.

And these two golden stages, you must seize them, because this will mean a critical period for the future survival of Chenhua Automobile.

He didn't want to work hard to build a factory, and finally follow the old path taken by many domestic car companies, and could only grab food in the lowest-end market and his own domestic counterparts.

The mid-to-high-end market is completely monopolized by car companies in Germany, the United States, Japan and South Korea.

They eat the fattest cream, while they gnaw the bones below, such a car company is not what he wants. (To be continued......)