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Previously, he and Heidi set up a research company in Xiangjiang, and this time, the pricing was obtained after doing a lot of social field surveys through this consulting company.

In recent years, before the domestic independent brands formed a climate, the domestic automobile market was basically monopolized by those large joint venture car companies.

Puhai Motor, North FAW, and Yangcheng GAC are several large car companies, and now they are three points in the world.

Needless to say, the high-end car market is dominated by Germany, imported BMW, Mercedes-Benz, and Audi produced by FAW in the north, firmly controlling the domestic high-end car market.

And the mid-level car, that is, the market that Li Yifan intends to test the water this time, is also firmly controlled by the German and Japanese manufacturers.

Among them, the best performers are of course Volkswagen's Passat, Yangcheng Honda's Accord, and Yangcheng Toyota's Camry.

And the pricing of these three cars is not low.

The current market starting price of the Passat is really about 250,000 yuan, and the starting entry-level price of the Camry is only a few thousand yuan lower than that of the Passat.

At present, the entry-level pricing of the Honda Accord, which is the dominant one in the market, has dropped to about 240,000, and such a 'kind' price, coupled with a quite attractive configuration, has undoubtedly made the Accord the hegemon in the field of domestic intermediate cars.

According to Li Yifan's memory, such a strong Accord will continue until around 2007, when they launched the eighth generation of Accord by themselves. I smashed my own signboard. In addition to the price wars that other car companies continue to launch. There are also new brands that are constantly emerging, causing the impact of market segmentation, as well as the untimely upgrading of their own technology, which has led to the decline of Honda in China.

And now is the most beautiful time for the Accord, the classic appearance of the seven generations of Accord, and the market price that seems to be very generous at present, as well as the new technology they have come up with with more sincerity, as well as the 4S sales and service concept model that they took the lead in introducing into China. As well as the market segmentation business model they have promoted, Honda has become a rising star in the domestic automobile market.

In the past two years, due to the slow pace of upgrading, as well as the lack of a clear business philosophy and ideas for the future, as well as many problems and small problems that have been leaked out, it has gradually tasted like being pulled off the altar by Honda.

Later, if it were not for the economic friction between China and Japan, there were many violent incidents of smashing Japanese cars in China, as well as the attitude of the Japanese themselves about history, and the worries of Japanese manufacturers about the investment environment in the mainland. and other factors that lead to the untimely upgrading of technology.

The public may really be pulled off the altar in this wave of shock.

It can even be said that Volkswagen was strong in the country later. It has a very important connection with the stupid management ideas of the Japanese.

Of course, these are not what Li Yifan cares about, what he cares about is the impact of the current market pattern and the pricing of these cars on the pricing of Chenhua Automobile.

As I said before, the most popular Accord on the market is now priced at about 230,000, which is definitely enough to be 'kind' in the eyes of many Chinese consumers.

But that's also because this price is compared with the Passat and Camry, which is considered generous.

At this time, South Korea's Hyundai has just entered the domestic market, and their manufacturers are not very cheap, and the high-end configuration of the main mid-level car Sonata is about 200,000.

Even the Jetta still has to buy eighteen turns, and Santana needs more than 160,000.

This is the current price chaos in the domestic auto market, there is no standard market pricing system, and there is now a seller's market, so the car factory has the initiative in the pricing power, and sells as much as they want.

The investigators sent by Li Yifan searched the market for several months before finally proposing to him the previous price system, which was also deduced based on the current price trend in the market.

Because after you set the price of a mid-level car, it is not easy to change, after all, such a price system will be used for many years, no matter how many generations you upgrade your technology to in the future, no matter how much you update the shape of the car, this price system will continue to be used for decades in the future.

And you also have to consider that in the future, when facing the price war of other manufacturers, you also have to leave yourself a certain amount of room for price reduction, and you must ensure your own profits while the price is reduced.

There is also the user experience of consumers mentioned by Li Yifan before, if you put the price low, he sells your car, and when he drives it out to compare with others, he will feel too cheap and have no face, etc.

Considering these factors together, this has the current starting price of 168,000.

In fact, such a price, in the eyes of more than ten years, can be said to be not kind at all, you must know that at that time, the price of South Korea's mid-level cars, has dropped to about 150,000.

But now Li Yifan has set such a price, which can be said to be really not kind, but after all, it is more than ten years later, and this price, put it now, is far more generous than that Japanese, German, American, and Korean cars.

The reason why such a price is set, Li Yifan's plan is to compete with Korean cars in the market, and the first step is to kill Korean cars first, seize their original chassis, and then compete with German, Japanese, and American cars in later generations.

The later generations of South Korea's Hyundai and Kia, in the past two years, have just entered the domestic market, just began to cooperate with Jingcheng Motor, their annual production capacity in the first phase is only 100,000 units, it can be seen that they are not particularly optimistic about the domestic market.

But it was precisely because of the strong support of the Beijing government that it became popular.

After the economic crisis in 2008, they relied on their passable quality and beautiful and novel appearance to become the world's top ten car companies.

Their domestic sales in China can reach more than 700,000 units per year, and later more than 1 million units, accounting for more than 14% of the Chinese automobile market.

You must know that at that time, the minimum bottom line of the market share set by the Chinese government for domestic independent car companies was only 40%, and this was still the share that many independent car companies, even vans, could occupy.

And the South Koreans are just playing a set of twin tactics, and they can occupy 14% of the Chinese market, which can show how good they are.

However, now the two South Korean car companies, Hyundai and Kia, are not yet in the domestic climate, so the first step for Li Yifan is to squeeze them to death and snatch their market position.

So if you want to do this, there is no doubt that you have to compete with them in terms of product pricing.

In 2004, it seems to be the first year of cooperation between South Korea's Hyundai and Jingcheng Motors, and this year they are investing in the construction of a factory in Beijing, which has not yet been put into production.

However, now they have started to sell their cars on the market, but because they are imported from Korea, the price is not cheap.

Sonata and Kia Cerato, the car is not good-looking, and the price is not cheap.

The starting price is 1670,000 yuan, and the high-end ones are more than 200,000 yuan, compared with Japanese cars and German cars, they have no advantage, so they are not famous in the market.

At this time, if Junjie can stand up and challenge the price range similar to theirs, it will be promising.

Therefore, he plans to set the starting price of Junjie at 168,000, which is already the lowest range of the current price of intermediate cars, and then Santana.

But compared to Santana and his Junjie, there is no comparison at all.

The starting price of Zunchi is set at 188,000 by him, and the highest capped model is really about 240,000, which is only the entry-level price of the lowest version of the Accord.

And such a price, as soon as it was said, after Li Zheng and Pan Xiang heard it, they called the boss kind.

This is our good car company in China, and it is really worthy of our people to set such a price.

After Li Yifan heard this, he laughed secretly in his heart, nonsense, Lao Tzu set a price for this, but he found people from the investigation company, and there were more than 100 people in total, and they were running everywhere all over the country.

From first-tier cities, to second-tier cities, to third-tier cities, and then to fourth-tier cities.

It took more than three months to make such a price survey and figure out the bottom line of Chinese consumption.

Did you think it was that easy?

During this time, these guys, just running around the country, have traveled more than tens of thousands of kilometers, and the salaries they paid them alone, plus the reimbursed air tickets, tickets, and room and board expenses, as well as special subsidies, Lao Tzu threw nearly 10 million into it, do you think this pricing was come up with by Lao Tzu with a pat on his head?

In later generations, there was a company, like the Great Wall, how did they succeed?

Isn't it just the number of people who went down, first hired a research company to find out everywhere, and then announced a very reasonable price increase, and then there was a series of steering hype, which led to the success of their SUV.

It's a pity that they were carried away by the momentary success and made money, so they only thought about how to enjoy the money, but forgot to do the fundamentals of the automotive industry, that is, to invest heavily in research and development.

Didn't the end of the technology be planted? The Germans were stunned, and as a result, their stocks were cut in half, and their leaders could only be blamed for being too short-sighted! (To be continued......)