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Who brought up the trend of comparison in China, and when it comes to the root, isn't it these officials who brought it up?

In terms of seniority, they oppress people according to rank, and the authority and rank of officials should be reflected not only in their titles, but also in what they eat, wear, use, and sit under their buttocks.

In ancient times, people had to wear animal clothes, and different crowns wore flower feathers to reflect their different levels.

Although I no longer pay attention to this set on the surface, in fact, it has not changed at all in my bones.

For example, some levels of people can smoke the Yellow Crane Tower 1916, some levels of pipes can bring Patek Philippe, and some levels of officials can bring Hermes and so on.

In short, in terms of food, clothing, and housing, there is no aspect where you can't see the embodiment of other people's levels.

And this is especially evident in official cars.

Officials at the city level, regardless of whether you are a third-tier town or a fourth-tier town, almost all of them are Audis, and the only difference is in the displacement and some other performance.

And this comes more from the heart of comparison.

My own Zunchi car, although it is said that whether it is from the driving experience, or the appearance, or the safety configuration, it is all tailored for the official car.

But first of all, you are not a foreign brand, and secondly, because you are a domestic car, so in terms of price. You can't be as tall as someone else's Audi.

So. You can't give those officials a very good sense of hierarchy. Even in terms of price, he didn't plan to sell this car for more than 300,000 at most.

But in this way, how can you accept those officials who let that car be their face?

Director XXX is an Audi, I am not lower than him in terms of level, he can sit in a car of more than 400,000 yuan, why should I only take a car of more than 200,000 yuan?

It seems that I still ignore the most critical point, the performance of this car, whether it is comfortable or not. For those who are officials, it doesn't matter, what matters is whether the car can give them face.

What Pan wants to say is not wrong at all, he thinks about it, but he still ignores the most critical point, that is, the consumption psychology of consumers!

It seems that I still haven't cultivated enough, and I've told others many times before, such a term, but when I got here, I forgot all about such a key point.

What is the consumer experience? To put it bluntly, you want to make the consumers who buy your products feel good.

Any aspect will feel cool, such as a successful fruit phone. In terms of screen, he doesn't have Samsung, the ham sausage is big, and it is not comparable to the domestic machine, and the difference is not half a star.

On performance, it is not outstanding to any extent, on the inner core, the upgrading and other Samsung, ham sausage, and even domestic machines cannot be compared.

In terms of price, it is even more incredible, the price of any one is twice that of three stars and ham sausages.

But there are so many consumers who like to chase him, and even reach the point where people can be snatched out of stock if they casually change to the shell of a local tyrant?

Do you think those consumers' brains are being squeezed? But one or two, you can say that people have a bubble in their brains, but so many people are sought after, do so many people have bubbles in their brains?

Obviously not, so why their products are sought after, the reason is simple, is because they can bring the ultimate user experience to many people who follow him.

What is the ultimate user experience, to put it bluntly, is to make the people who buy their mobile phones feel that they have more face.

What's the matter, Lao Tzu can afford to spend more than 5,000 and afford such an expensive mobile phone, and you poor dicks, you are dead in that Samsung is installing B.

Although your Samsung is about the same as Lao Tzu's fruit machine in terms of configuration, the price of Lao Tzu's mobile phone is more expensive than yours, which can make consumers feel that they are higher than others.

This is the so-called user experience of the fruit machine, in an extremely immature market, in an extremely unfair social environment, a mobile phone can become a symbol of a person's status, what do you say consumers have not to pursue him?

If you take him to a mature market like the United States, in a relatively fair social environment, you will see again, does he dare to sell at such a high price?

Even if a fruit machine is the latest, it is a problem that can be solved by 100 dollars, because in the social environment of others, a fruit machine does not represent a person's identity and social status.

This is like BMW, and Mercedes-Benz, such luxury cars, in the United States also can't sell at a high price, from its volume is tens of thousands of dollars, but when it comes to China, it can be multiplied several times at once, and it can be bought for millions, but there are still people who are chasing after him.

This is people's consumption psychology, people do not buy cars, but user experience, to put it bluntly, it is a symbol of people's identity.

I can buy it, you poor dicks, don't think about it......

And now the Zunchi sedan he has carefully built obviously does not have such key elements.

Li Yifan was silent, but then he remembered what Pan wanted to say just now, as if he obviously didn't say the second half, this kid seemed to have some other ghost ideas.

Well, you might as well ask him what he thinks.

Li Yifan raised his hand to look at the Patek Philippe on his wrist, and then looked at the sky outside.

Although the capital in March has entered spring in terms of solar terms, it is still a little far from the real spring, and the sky is darker early.

He said to Pan Xiang, who was driving in front of him: "Pan Xiang, I think you don't seem to have any other ideas that you haven't said, let's go." That's it for today, it's not too early, and you've been driving for so long, and you're enjoying it. Let's find a place to have a meal together and have a good chat. Tell me what you think. ”

"Hey! The boss invited guests to dinner, that's just right, otherwise Li Zheng and I would have to find food. ”

Pan thought that he didn't refuse, Li Zheng didn't have to go home to accompany his girlfriend today, so Pan wanted to drive the car, drove the car back to the garage, and then got out of the car without a smile.

The group came out of the test site and went straight to the capital.

This is the test site in the suburbs of the capital, there is no good food nearby, Li Zheng and Pan Xiang are old alleys in the capital, and the two of them really know a lot of delicious places.

asked Li Yifan a question, knowing that he didn't have anything to provoke, so he led the way and took Li Yifan to the Beijing Office of XXX Province in the capital.

"Hehe, Mr. Li, our brothers don't have any hobbies other than cars, they just like to eat."

Li Zheng led the way and said while walking, Li Yifan snorted.

"I believe in that, and you can see it from the size of the two of you."

"Hey, hey! That is, the ambition of both of us is to one day be able to eat all the food we have all over the country. ”

Pan Xiang snorted on the side, if someone else said this, he would definitely be upset in his heart, but Li Yifan said that they didn't have any such thoughts at all.

"Hehe, but, ah, you have to work when you enter the society, time is tight, you want to eat all over the country, it's impossible. Later, the two of us found a trick that even if we didn't go out of the capital, we could eat all over the country. That is, to come to the Beijing office of various provinces and cities to live in the capital to eat, such a place, generally will open a restaurant, and they all have their local local characteristics, the food is very distinctive, and the price is not too expensive. Today, let's come to this special restaurant in Mengjiang Province to taste, last time Lao Pan brought his family to come, I heard that the food here is cheap, and the taste is authentic, the ingredients are real, how about we eat here today? ”

It's all here, can you still go, but Li Yifan is also a carnivore, he has been to the restaurant of the Mengjiang Provincial Office in Beijing before, nothing else is an affordable, the barbecue, hand-grilled meat or something is very authentic and distinctive.

A few people went to the restaurant, found a private room, sat down to order, and then waited until the meal came up, started eating, halfway through eating and drinking, their stomachs were a little bottom, Li Yifan felt that it was time to get down to business.

"Okay, Pan thought, it's almost over, you hurry up and tell me what you haven't finished in the second half, how can you make this car targeted?"

"Hey, hey! Mr. Li, I said before, I think you have also figured it out, if this car is really only for local governments at all levels, with the current market situation, I am afraid that only the big leaders of the center will take the lead in demonstrating, and the following people will buy this car, otherwise, it is really, it is difficult to sell it. After all, you also know that for those people, face is very important. ”

Pan Xiang still has a bit of a hippie smile in the first half, and a very serious expression in the second half.

Li Yifan nodded, indicating that he agreed with what he said, Pan Xiang looked at Li Yifan's attitude, was very satisfied, and then continued.

"However, you ignore another group of people, that is, there are actually many public institutions in China. Especially those institutions that don't have much oil and water, because the source of funds is not very much, but many people don't want to lose face, they also need a car that can support their face, such units, such as the Forestry Bureau, the Animal Husbandry Bureau, and so on. ”

When Pan wanted to say this, Li Yifan heard it, and felt that it was really like that, and there were indeed some units, especially those Qingshui Yamen, whose official cars were often greatly restricted because of financial problems.

"Yes, yes, Mr. Li also has many national enterprises, especially those half-dead state-owned enterprises, and you don't have to target the big leaders of these enterprises, such as some small leaders, who have some real power, but they can't challenge these guys at the top of the ......" (to be continued......)