If copyright protection is lost, it will not only have an impact on the record industry, but also make musicians lose the motivation to create. If you can't eat, who has the motivation to make music with your heart? It's better to change careers to sell pork, at least you can have enough food and clothing.

Without the motivation to create music, there will be some strange appearances in the entertainment industry that are eager for quick success, there are no good songs, it all depends on hype, and there are many stars who are popular and have bad songs. After such a bad atmosphere is opened, more industries will be affected by the violent growth of the Internet. Publishing, film and television production abound.

Chen Bo does not want to be infamy, and he does not want to see Chinese culture fall into a barren land because of the barbaric growth of the Internet industry. At the same time, Hesheng Capital and the company's legal counsel Zhang Qianzhang Dalu also expressed some concerns about the copyright issues arising from the future of Sky.com's music sector.

After careful consideration, Chen Bo still decided to contact the record company first, as long as the other party is not a lion with a big mouth, it is still acceptable.

Chen Bo knows that in the later world, the licensing fee of the music copyright of the light music website cost more than 2 billion yuan, and of course, the market is also different. At that time, there were nearly 700 million netizens in the country, and the profits generated by the Internet music market were nearly 10 billion. It is not an order of magnitude at all with only 10 million netizens.

Because Mo Fei has been engaged in the media industry and has some connections, he asked him to go to the record company to find out the bottom first, and see the other party's attitude before making a decision.

Chen Bo has to be busy with all the online promotion work before he can take a break to help Mo Fei, after all, he has just entered the Internet industry, and whether he can clearly express it when he contacts the record company is a problem, although Chen Bo is a little worried, but he also has to let him do it, no matter whether he succeeds or fails, he will accumulate experience, so as to better help him integrate into this industry, and at the same time, he also wants to grind his loose temperament of the rich second generation.

Sky.com's online promotion is mainly carried out on some large websites through the channels of pictures, text advertising space and advertorial implantation. At the same time, search engines are also a threshold that cannot be bypassed. Although Baidu has now been established, it does not conduct Chinese web search business, and is now more like a technical outsourcing job, providing technical support for site information search for Xilang, Sufox, etc.

Then you can only choose the old Internet company Yahoo to cooperate, and in order to facilitate the development of business in China, Yahoo has set up a branch in the magic capital of Shanghai, and there is a notorious rogue search company in China, but Chen Bo does not want to cooperate with this rogue company, so as not to cause a commotion in the future.

There is no free lunch in the world, Yahoo Chinese search uses the search engine provided by Google, all websites can be submitted for review, in order to filter some spam websites, but need to pay a review fee of 199 US dollars, if the audit is not passed, the fee will not be refunded.

If it passes, it will be included in both Yahoo and Google, and Yahoo's model is more like a proxy point for Google in China. After all, Google has not officially entered the Chinese market, and it will be a few years before he enters this huge market.

This is only included in the search engine, in order to facilitate their own website to be searched, you also need to submit the URL address, that is, the website address, a website can not have only one homepage, there are more second, third level and other pages, the link address of each page is different, only the more included, the greater the possibility of being searched by users. Of course, the more costs will be paid, and the more profitable the purchase and sale of a million profits, Sky has limited financial resources, so it can only submit a few link addresses to the main section.

Xilang, Suhu, and the three major portals of the network are also unavoidable, and several companies occupy 70% of the traffic of the entire Chinese Internet market. It doesn't matter how much his stock has fallen, but when Chinese netizens talk about surfing the Internet, the first thing that comes to mind is their websites.

The advertising billing model of the portal is mainly based on CPM (1,000 graphic advertising impressions) and CPC (1,000 clicks on graphic or text links), which are also more common models in the world.

Many small websites in Huaxia mostly use the form of monthly subscriptions, which is actually unfair to advertisers and sites, such as Dingdong.com, which takes advantage of Pengcheng Information Port.

The current charging standard for 1,000 clicks is generally about 20 yuan, and the price is not high. In a few years, the cost will skyrocket, and some ads in prominent positions will be calculated by time and by day. Tens of thousands, hundreds of thousands are normal standards, and it is usually the industry giants who are willing to make heavy bets in order to promote new products.

Of course, Chen Bo can't put all the traffic in one basket, and popular forums such as Huaxia Ren, Xici Hutong, and Tianya Community are also must-choose.

One of the most expensive things to do a website is the server and bandwidth, and the other is promotion and publicity. No matter how good the website is, it also needs to be promoted in order to attract traffic, and the lifeblood of the website is traffic.

You don't have to go to the company to talk about it in person, it's all a common publication price, and there is no discount to play. Chen Bo only needs to get in touch with the other party, fax the past cooperation agreement, and then send the promotional pictures made in advance.

The news from Mo Fei's side is not optimistic, and the record company's attitude is more ambiguous and has been prevaricating. Chen Bo took the website operation to complete the online promotion work, and planned to go to visit Mo Fei.

The preferred record label, MEI EMI Records, is an established record label and one of the top five record labels in the world. occupies a very heavy share of Chinese music, the headquarters of Greater China is located on Hong Kong Island, EMI Records is full of big names, and the smash hits on Hong Kong Island are basically under his banner, and Wang Fei once offered a sky-high price of 60 million Hong Kong dollars in order to sign the queen of heaven.

Chen Bo naturally takes a fancy to the other party's music library resources and star effect, if a music website can only play some second- and third-rate singers, it will not attract too many users.

The president of EMI Records Greater China is a great man, and Zheng Donghan, the godfather of music on Hong Kong Island, has become popular with countless kings and queens. And he also has a star son, Zheng Zhongji.

Chen Bo does not have a local household registration in Pengcheng, so it is not realistic to travel to and from Hong Kong Island. And now Hong Kong Island is not open to free travel, so you can only pass with the group. Although EMI Records does not sign many mainland singers, it has opened a branch in the mainland to handle the business in the mainland.

The marketing director in charge of EMI Records' mainland business is Zheng Rongsen, who usually works in Yanjing, and it just so happened that he recently came to Pengcheng to do a business event and then returned to Hong Kong Island via the customs, Pengcheng only had a three-day trip, which was very hurried. And the other party only gave an hour to make an appointment.