The website needs to let people know that advertising is a must, after all, this is not the era when the smell of wine is not afraid of deep alleys.

The information port is a characteristic product of the early stage of the development of the Internet, and it is a test field for the construction of network informatization by the prefectural and municipal governments in response to the call of the central government, and it has blossomed all over the country almost overnight.

In the initial stage, the information port played a huge role in the popularization of the Internet, and it was also a local portal. The first thing that many people come into contact with on the Internet is the information port of various places. At the same time, when each functional department does not have a dedicated website, it also plays the role of government affairs release.

With the development of the Internet, the oligopoly of the portal site occupies absolute resources, and the role of the information port is slowly weakened, and some are even directly shut down. Compared with the large websites in the country, those traffic data are small and pitiful, and they also have certain limitations. But it was enough for Chen Bo, a small installation workshop hiding in the garage.

Pengcheng Information Port is naturally the local portal of Pengcheng. According to Alexa's website rankings, there are close to 100,000 visits per day.

Chen Bo easily negotiated with Pengcheng Information Port for an advertising fee of 1,000 yuan per month, and it was also a banner advertisement on the homepage. It's not that he has any magic, it's that most people don't realize the powerful exposure of Internet advertising now. The media industry is still dominated by television, radio, and newspapers, but the emergence of the Internet will gradually break this pattern.

Moreover, the information port is an organization that does not take profit as its destination, and Chen Bo can be regarded as picking up a leak.

The official opening day is set for June 26. 626, it sounds more pleasant, and the Chinese also pay attention to a six-six shun.

But before that, Chen Bo still had to solve the means of transportation, and he had already squeezed out time to take off his driver's license, and of course the cost of dotting was not less.

In order to save costs, Chen Bo bought two cars in the second-hand car trading market. A sedan Buick Regal is used for its own transportation, a Changhe van is used as a special delivery vehicle for Dingdong.com, and Fu Xiaofeng, as the only employee with a driver's license among several employees, is a part-time driver, of course, his salary will also rise. The other employees were envious and secretly determined to sign up for a class to get their driver's license.

In order to increase the loading capacity, the triple seats in the rear seats have been removed, and the outer layer of the van has been painted with the logo and font of Dingdong.com, as well as the domain name of the website. The car is not only carrying the burden of delivery, but also a mobile advertising board.

In order to get off to a good start on June 26, the campaign and event promotion began three days before the opening. At the standard of 40 yuan a day, work-study college students were hired to distribute Dingdong's promotional color pages in the science and technology market and Dongmen Pedestrian Street, where the traffic is relatively concentrated.

can't afford to invest in large-screen advertising, and the traditional way of pushing is also one of the effective publicity channels. At the same time, the homepage banner of Pengcheng Information Port has also been launched.

It is necessary to warm up in advance to avoid the embarrassing situation of zero orders on the first day, which will also cause a blow to the morale of the whole team.

In addition to the advantage of low price, preferential activities can also be missing. People don't care what kind of operation mode you have, as long as you can get benefits.

The first place will be given a mystery gift, the top 10 will receive genuine antivirus software, the top 30 will receive a set of speakers, and the top 50 will receive a keyboard and mouse set. I can't bear to let the child hold the wolf, even if this combination punch continues, even if it doesn't make money, it has to get off to a good start.

On June 26, everyone arrived early in the garage workshop.

Four installation operators led by Su Chenghao and a cashier girl with a round face, the five of them stood in a row in high spirits.

On the first day of opening, what must be said to encourage encouragement is also what Chen Bo is good at.

"Today is our first day of business, and I am sure that today will also be a day that we will always remember, and you will be proud of what you have done today."

"The goal of Dingdong is never Pengcheng, it is Lingnan Province, South China, and the entire Chinese market. Tomorrow's sun is beautiful, but I'm going to live to see tomorrow's sun. Everyone here, I hope that you can grow together with the company and become a unique person! ”

Although the number of people is small, they are very energetic under the encouragement of Chen Bo's words.

"Tell me out loud, what is the slogan of Dingdong.com?"

"Ding dong, the computer is home!" Several people shouted the propaganda slogan of Dingdong at the top of their voices.

Chen Bo is very satisfied with their state, Dingdong's positioning is not only an e-commerce website that can give users discounts, but also needs to provide better quality and attentive services, and it must also be time-sensitive.

Everyone returned to work with a full state of mind, waiting for the arrival of the order, which was a painful moment, but also a sense of anticipation.

The data in the background is slowly growing, there are users who directly enter the domain name to access, and there are also users who enter the website through banner ads from the information port, 100 people, 200 people, and the data is constantly climbing.

"Ding-dong." The long-awaited voice finally sounded in the speakers.

Everyone's eyes were full of excitement, watching Su Chenghao click on the order details button, call back to visit the customer, get the order confirmation phone and make an appointment for the delivery time, and then divide the delivery order into two parts, one to the cashier for retention, and one to the installer Fu Xiaofeng for on-site installation.

In order to reduce the risk of someone maliciously placing an order and delaying the progress of the work. All orders must be called back after receiving the order, one is to see if the order is placed in person, and the other is to check whether the address provided by the other party is correct and confirm the delivery time.

In ten minutes, the first installation is completed, and then a self-adhesive sticker specially printed with the Dingdong logo is pasted on the chassis, and it can be packaged. As a reborn person, how could Chen Bo let go of all channels that could be promoted.

If you look at the Dingdong logo on the chassis every day, it will be a process from strange to familiar, from familiar to trust, and the brand effect should be slowly cultivated from the details.

Half an hour later, the door of a resident in a community in Pengcheng was knocked on, and Chen Bo and Fu Xiaofeng stood at the door wearing T-shirts printed with the Dingdong logo, holding the packaged chassis and accessories.

"Ah, so fast!" The door was opened by a lady with hot wavy curls, and it looked like she was a housewife.

"Hello, Ms. Liu, I am the manager of Dingdong.com." Chen Bo explained his intention straight to the point, "You are the first customer to place an order on Dingdong.com, so we specially give you a gift package." ”

Chen Bo handed over the corrugated box printed with the logo of Dingdong.com, "There are genuine Windows operating systems, Kingsoft anti-virus software, and VIP membership cards specific to you on our website, as long as you place an order on our website, you will enjoy 8.8% off forever." And it's all goods, valid for life. ”

"Oh, you're so kind. My husband had just finished calling me when you guys arrived. I wanted to buy a computer for work for a long time, but I didn't have time to go to the market. Ms. Liu got cheap and affordable, and naturally she couldn't close her mouth.

After installing and debugging the computer, Ms. Liu signed the delivery note with peace of mind and happily accepted the photo with Chen Bo.

These group photos will be hung on the website for publicity and promotion in the later stage, and the publicity is not as convincing as the real cases of customers, just like the more beautiful and more beautiful comments on a treasure, the more, the higher the sales are a truth, most people are herd mentality, and do not want to be the first to eat crabs.

The first order of Dingdong online is complete!