"Since I dare to come here, I am confident that I can make a difference to Sprite. I don't deny the status of those international giants, but doesn't any big company start with a small company like Sky.com? ”

In the face of Jason Linde's sneering, Chen Bo replied neither humbly nor arrogantly. No one is born a great man, and no company is a Fortune 500 company as soon as it opens.

"In my opinion, it's more about handouts than cooperation. I've seen too many people like you who daydream all day long at a young age," Jason Lin still had a haughty expression, "If you really want to cooperate, you can do that." 5 million a year, it is paid by Skynet to Sprite! Otherwise, you're going to go back and forth. ”

Chen Bo was really annoyed at this time, cooperation was originally your love and my wish. Who is cynical and arrogant?

So he held back his anger and said, "I thought about many possibilities of rejection before I came, but I never thought that an executive of a Fortune 500 company would have such a low quality. I don't regret coming here, but you'll definitely regret your attitude today! ”

"Hmph, we have the most professional team in the world, so I don't bother you." After Jason Lin finished speaking, he casually threw the plan book in his hand to the ground, turned his head and stepped out of the door, and heard a scolding voice coming, "Are you new here!" Do you know how busy I am, and all cats and dogs are put in. Do you want to do it here? ”

Director Lin ...... I ......"

"What are you, and next time, just pack up your things and get out!"

When Chen Bo heard this, he was angry and rushed out of the door, only to see Jiang Yan with tears in the corners of her eyes, her head bowed aggrievedly, her fingers rubbing the corners of her clothes, and she was at a loss.

"The surname Lin is kind of coming at me, bullying a girl is a man. The virtue of yin and yang, I don't know how to write the word upbringing? ”

Chen Bo walked over, stood in front of Jiang Yan, pointed at Jason Lin's nose and scolded angrily. I hate this kind of man who plays prestige in front of women the most in my life, and the attitude towards him just now all broke out at once. Fortunately, although he is a 20-year-old young man, he has a 38-year-old heart, and he can still control his impulsive emotions, otherwise the consequences would be unpredictable.

"My employees don't need you to tell me how to do it." Seeing that Chen Bo was angry, Jason Lin was afraid that the other party would give him a punch, so he took a few steps back and fixed his body and shouted, "People like you are not welcome in my company, if you don't leave, I will call the security guard!" ”

Chen Bo spat on the ground and raised the plan in his hand, "You will regret it, I promise." Don't bully the poor boy, you'd better remember my name Chen Bo. ”

Then he turned around and handed over a pack of tissues to Jiang Yan, who was sobbing quietly, and said, "Don't cry, it's not cute if you cry." You should treat him as if his menstrual period is disordered, his endocrine disorder is disordered, he talks like a fart, and he is gone when a gust of wind blows."

Jiang Yan snorted and burst into laughter, tears were squeezed out, and then saw Jason Lin on the opposite side with a black face, and hurriedly covered his mouth.

"Remember my phone number, if you want to come to Pengcheng to develop in the future, the door of Skynet will always be open for you."

Jason Lin saw it in his eyes, the hatred in his heart, the daring love was all laid for your kid, and he was still flirting with my sister in front of me, so he shouted to the door, "Security, security." ”

"Remember to call me." Chen Bo made a gesture, and without waiting for the security guard to pass by, he turned his head and walked away, treating Jason Lin as air without even looking at it.

Coming out of Coca-Cola's company, Chen Bo exhaled heavily, there is nothing to say, there are successes and failures in cooperation. This one can't do it, and there's the next one.

Chen Bo set off from Shanghai and went directly to Hangzhou, the capital of western Zhejiang, which is the location of Wahaha Group and a legend in the domestic food and beverage industry. Since the end of the 80s, with a commissary, two retired teachers started from scratch by selling soda, popsicle stationery, and the output value exceeded 100 million yuan in three years. quickly opened up the Chinese market, and it can be said that most of the post-80s and 90s generations grew up drinking Wahaha.

Wahaha Group, which is not willing to be lonely, launched a carbonated beverage brand of Very Coke in May 98, and quickly competed for market share with Coca-Cola and Pepsi in the domestic market. However, Wahaha's market positioning is not too clear, and consumers cover a wide range. The marketing strategy is also based on the emotional cards of national brands and patriotism.

Chen Bo met the relevant person in charge of Very Coke very smoothly, and what happened at Sprite did not happen. But unfortunately, the main channel of Very Coke is still inclined to traditional media. I was still hesitant about the cooperation of online media, and only said that I would hold a meeting to study it.

Chen Bo understands that even if it can be negotiated, the price will be relatively low, and it is the nature to avoid risks.

Chen Bo contacted Mo Fei, and after urgently preparing some materials, he revised the plan overnight and made full preparations. Head north to the last stop, the capital Yanjing.

In a Grade A office building outside the Jianguo Gate of Yanjing, Li Ziqiang, the brand director of Pepsi, is scratching his head and thinking hard, since the local Wahaha Group launched a very Coke to carry the national and patriotic banner, Pepsi has been caught in the joint strangulation of the old rival Coca-Cola and the cutting-edge rival Very Coke.

According to the latest market survey, PepsiCo's brand recognition is actually at the bottom, and only 12% of people will choose Pepsi. For the elite who graduated with honors from Harvard Berkeley's MBA, this performance is really unattainable. The reason why the U.S. headquarters sent him to be responsible for the marketing of the PepsiCo brand in Greater China is to focus on the current high-speed economic growth of the Chinese market.

He successively signed Guo Fucheng, the king of Hong Kong Island, and Wang Fei, the queen of the music world, at sky-high prices, taking the route of entertainment marketing. But the current situation is not optimistic, and he has to think about what to do next.

A knock on the door interrupted his thoughts.

"Please come in."

Pushing the door open is his assistant pony.

"I'm sorry, Mr. Li, there is a CEO of Sky.com outside, Mr. Chen Bo, who asked to visit you, do you see if it is convenient?"

"Okay, let him in."

Sky.com, Li Ziqiang said to himself, sounding a little familiar, when the office door was pushed open again. Next to the assistant stood a young man dressed in denim and a short T. Carrying a brown shoulder bag, medium-sized, young but not immature.

After a simple greeting and exchange of business cards, the two sides sat down, and Li Ziqiang asked the assistant to bring a cup of coffee and put it in front of Chen Bo's table.

Li Ziqiang looked at Chen Bo's business card and asked, "Chen Sheng is from Pengcheng?" Then we are neighbors, and I am from Hong Kong Island. ”

"We are all Chinese."

Li Ziqiang reacted at this time that Hong Kong Island had returned to the embrace of the motherland. The two looked at each other and smiled, which was a little interesting.

"Has anyone ever said that Mr. Li is very much like an actor on Hong Kong Island."

"Oh? Who? Li Ziqiang was also a little curious.

"Zheng Haonan."

Li Ziqiang thought about it, it was really a bit face-to-face, but he still laughed at himself, "I'm not as tall as him, haha." My first dream was to be a director, and I directed a few plays. ”

"Although there is one less Wong Kar Wai in the world, there is one more brand marketing master." Comparing the famous director with him, although Li Ziqiang knew that the other party was a workstation, he was still very happy.

Chen Bo first threw out the title plan of the music billboard, and made a detailed statement on the current positioning of the website and the current traffic data.

Li Ziqiang did not answer directly, but only asked one question: "How confident do you have that PepsiCo can cooperate with a company that has only been established for a month?" ”

Chen Bo looked at Li Ziqiang's inquiring eyes and replied, "Because our website is unique, because I have a perfect team, and because all big companies also start from small companies, just like PepsiCo." Could it be that with Coca-Cola, Pepsi is going to raise its hands and surrender? Is there Yahoo, Sina. Am I going to give up on the Internet? ”

"All greatness starts small."

Chen Bo's words woke up Li Ziqiang, as he said. Although Pepsi has been suppressed by Coca-Cola, although the sales volume in a year was not as large as Coca-Cola's sales in a day, Pepsi has never taken the initiative to give up. But this is also Pepsi's fighting spirit.

Li Ziqiang couldn't help but applaud him, "Wonderful, beautiful." ”

"Pepsi's slogan is Desire for Infinity, and SkyNet's slogan is Entertainment Unlimited. And our target group is in the age group of 15-35 years old, which is highly consistent with us. Chen Bo continued, "Sky.com's music billboard adopts a competition mechanism, and all netizens will be ranked by the number of auditions. Many fans will spontaneously push the singer's ranking to the top. The brand effect of Pepsi Music Dragon and Tiger List will also be expanded accordingly, which is equivalent to Pepsi using all Chinese singers as endorsements. ”

"I believe that this kind of brand effect should be completely imaginable by Mr. Li."

Li Ziqiang silently calculated, even if the TV station broadcasts advertisements on a rolling basis, the ratings must be taken into account, and although this form of online advertising is fresh, what young people like is novelty, which also coincides with Pepsi's brand strategy and market positioning.

Combining entertainment and brand to maximize benefits is the marketing concept advocated by Li Ziqiang, not only to combine brand and entertainment, but also to create explosive points.

The marketing of the "flash mob" activities done by Sky.com in the early stage was very creative, and Li Ziqiang had heard of it and appreciated it very much. But you can't show it in business negotiations, otherwise you will lose the initiative.

Li Ziqiang thought about it and motioned for Chen Bo to continue.

"As a new media, the Internet will explode sooner or later, and this year, the three major portals have been listed on the NASDAQ, which will make the Internet hot, and it is bound to surpass traditional media and grow explosively in the future. Ten years ago, only a small percentage of people used bricks and fast big brothers, and now 100 million people in China use small mobile phones. Chen Bo raised the Nokia in his hand.

"Now there are nearly 10 million personal PCs in China, about 20 million Internet users, so what about the future? In the future, traditional industries will be combined with the Internet to have a way out, and whoever comes first will take the lead in this blue ocean. ”

"As far as I know, Pepsi just signed Asian music diva Wang Fei last year, and Wang Fei is about to release a new album. Then we can maximize the development of her endorsement and unite EMI Records to achieve a win-win situation. We at Sky.com also have exclusive electronic music rights to EMI Records. ”

Chen Bo threw out another chip, Pepsi, Baidai, and Sky Net, a trinity. Since Faye Wong's new album has been promoted, Faye Wong's image can be introduced into Pepsi's brand, and it will also attract traffic to Sky.com.