Why was Steve Jobs a god?

In addition to the fact that he died at a very good time, it is also important to have the concept of user experience that he threw out.

In recent years, Nokia is still the leader of the mobile phone industry, with tens of billions of assets and hundreds of millions of mobile phones sold every year.

Their arrogant mentality has been cultivated, our Nokia is a cow B, that is, strong, resistant, look at our mobile phone, fell to the ground and fell into eight petals, picked it up and put it together, you can continue to use it.

Don't believe it, don't believe it, that nail is coming, I'll use our mobile phone as a hammer, and I'll set a nail for you to see.

We are from a military product, so the quality is guaranteed.

As for the user experience? Is that a god horse thing? Do we still need any user experience for an artifact like ours? You consumers, give me a break.

We have developed a god horse, and you will buy a god horse, what do you have to do?

This is the mentality of Nokia, the No.1 in the mobile phone industry, but why were they destroyed by Jobs and his Apple in just a few years?

It's just that the concept of user experience that Jobs threw out.

After Jobs relied on this concept to defeat Nokia and make Apple the industry leader, the term user experience was soon fried by various industries, not only mobile phones, Internet companies, but also various physical enterprises, which also paid attention to user experience.

So in the end, what does this user experience mean?

In fact, to put it bluntly, it is to make customers feel good that you have bought or used our products. You'll feel good.

Where is the coolness? For example, our service is good. Our phones don't just make calls. It can also be used as a game console, and even a network terminal, you can go out with our products, and even if our mobile phone screen can be used as a mirror, it is also one of the cool points, in short, the core of everything is to make you feel cool. That's what makes a successful user experience.

Our mobile phones don't need to be able to be used as hammers like Nokia, and we don't need to use them for five, six, seven or eight years, our mobile phones are changed every three years, what's the matter, as long as consumers use them well, they will pay for my products.

This is Jobs' concept of user experience, and it is this concept that has created his Apple empire.

But now Jobs's fruit machine is still in the lab, so his UX concept. It is still in the exploration stage, and Li Yifan is now the first to put forward such a concept. For Li Zheng and Pan Xiang, it's just a brain-opener!

Yes, if you want to increase the number of clicks to your website and maintain a high traffic to your website, what do you rely on?

To put it bluntly, isn't it that simple, you just need to make your customers feel good?

It's such a simple thing, why didn't we think of it before?

Boss Cow B, Long Live Boss, Boss v587......

Li Yifan looked at Li Zheng and Pan Xiang, who were like primary school students in front of him, and was very satisfied.

Although their exposure is not high, and their fame is not as good as the big coffee Niu B who joined later, it is their behind-the-scenes planning and silent dedication that have made the country's premier car portal a few years later.

A website where you can go to the NASDAQ in the United States to make money, without the full support of these two people, it is not possible to devote yourself to it.

Now fool the two of them, that's the biggest, best investment.

In the next few days, Li Yifan was fine at night, so he accompanied Tang Tian at home, or went out for a walk, and soaked in the Autohome website during the day to give guidance, or communicated with Li Zheng and Pan Xiang, both of them were young people, and soon became familiar with each other and became friends.

The construction of the Autohome website, under his guidance, quickly entered the state.

Li Zheng and Pan Xiang are also really hard-working, working in the company during the day, and often contacting their friends in the Internet industry at night, going out to pull relationships, blowing water, and then advertising their own companies.

definitely lived up to Li Yifan's expectations of them and the salary he gave them.

However, a week later, Li Yifan did not go to the location of the Autohome website, but went to 798 Art Street in Beijing, because he had just rented a house here.

The house is an old warehouse converted into a LOFT, which is a bit of a post-modern style style, and Li Yifan likes it very much.

However, the reason why he rented this house was not because he liked clubbing, but because he liked the artistic atmosphere here, which is very similar to people who are engaged in art and creation.

During this time, he was not only paying attention to the Autohome website, but he also asked Hao Jun to help him contact people, and from the Central Academy of Fine Arts, he got a lot of designers who understand design and modeling.

Most of these designers have some background in craft design, a total of more than 50 people, and the reason why so many people are invited is very simple.

He's going to set up his own car design company!

What exactly is a car that makes users have the desire and urge to buy?

Knowledgeable people will tell you that the engine, chassis, and transmission are the three major parts.

The nouveau riche will tell you that Lao Tzu only looks at the brand and price when buying a car, and does not look at anything else.

As for those beginners who are ignorant, have just had two dollars in their hands, and want to buy a car, for them, the shape of the car is the key.

More than a decade later, Americans conducted a survey that covered car buyers in most countries around the world.

The first question is what makes you feel the urge to buy a car as soon as you see it.

And more than 60% of consumers choose whether the car looks beautiful or not!

What does this mean? A simple truth, everyone has a love for beauty!

To put it bluntly, as long as your car is designed to look cool, dazzling and beautiful enough, even if your car uses a different engine than the current generation, the transmission will still be paid.

The seventh-generation Accord and the eighth-generation Camry in later generations are lagging behind the mainstream generation in terms of engine and transmission, but there are still countless people who pay for these two cars, why? It's beautiful enough!

There is also the eighth generation of South Korea's Hyundai Sonata, and Kia K5, the false standard engine power, as well as the false standard fuel consumption, as well as the fluttering chassis, and the body with garbage, everyone is clear.

But why are so many people willing to pay for such a vain car, it is because the shape design of people's cars is beautiful enough, cool enough, and dazzling enough!

So a new car, as long as your exterior design is beautiful enough, then you are already halfway there.

Li Yifan's understanding of automobiles is ahead of almost all Chinese people in these years, and responsibly speaking, he is much ahead of them.

Not to mention the joint ventures in recent years, they only produce joint venture brands, and there are currently two private enterprises on the market, one Geely and one Chery.

But the WhatsMiner models they produce, you see?

QQ, Huapu King Kong, Vision, these are ugly and have nothing to say, the son of the East is basically the Jetta that changes the standard, and now it is in the market, that is, it depends on the seller's market, and the car is cheap and supported.

After a few years, the domestic market competition is becoming more and more fierce, and when the price of joint ventures begins to fall, you see, these companies, and these models, how many of them can be as comfortable as now?

Chery's appearance design has always been a big problem, and it can even be said to be a cheat.

Their attitude towards engine research and development and transmission research and development is correct, but they have always paid little attention to the shape of the car, and they can even develop models in the front and rear parts, and such models are on the market, and you don't blame him for selling only three digits in a year.

Are you really a fool to be a consumer? Buy such an ugly thing and go back, do you find yourself awkward?

Not to mention Geely, the models developed were also more fucked up than one another, until in the end, they invited a Korean designer to simply take off the shape of the Hyundai Reina, and then arrange the lights in reverse, which actually created their most classic model, the Emgrand EC series.

As for the domestic manufacturers, the Great Wall, which has worked hardest in terms of appearance, relies on the design of a Great Wall H6, and they have won the crown of private independent brand sales for two consecutive years.

But that's the one they can sell......

Li Yifan has now entered this industry, so he must not follow the bloody road that those companies have walked.

He has to plan ahead, and now the first generation of his Chenhua car, Junjie, and Zunchi, are all designed by Italian designers, Giugiaro.

The appearance of these two cars can be said to be very successful, especially Junjie, when it was first listed, it relied on its beautiful appearance, which once caused a sensation.

But after a few years, because he did not grow at all, he was quickly eliminated into the garbage heap of history.

Chenhua Automobile, which he took over, will never allow such a thing to happen again.

Chenhua Automobile can only do better and better, how can there be a reason to do more and more?

However, now he is engaged in this design studio, which is also the first step to take precautions, because now in China, it can be said that there is no concept of car appearance design at all.

Everyone is blank in this area, not to mention the concept, and even how to design, there is no concept at all.

So now everyone is inseparable from foreigners, and to put it bluntly, it is inseparable from Italians.

Turin, Italy, known as the design capital, in that small mountain town, but crowded with hundreds of car design companies, Yang Rong was able to find where, in his eyes, it means that there is absolute strength. (To be continued......)