The new book "Police Road Immortal Road" has been uploaded, please help collect it, click, recommend! The portal is underneath the pages!

*******************

In the next few days, the hype plan for Chenhua Automobile began to enter the production in full swing.

This year's Beijing Auto Show is scheduled to be held on April 21, in the agricultural exhibition hall in Beijing, in recent years, as more and more people in China have become richer, there are more and more people to improve the quality of life in the first place.

The word quality of life is reflected in people's food, clothing and housing, and another point is reflected in travel.

At present, with the expansion of domestic college students, a large number of college graduates will pour into these cities every year.

The increase in the number of immigrants has also brought a lot of pressure to urban travel, and when the city's public transportation cannot keep up, more and more people will turn their attention to private cars.

And not only people in these big cities have begun to choose to buy private cars as a means of travel, but also a group of people in some second- and third-tier areas who have become wealthy first have begun to shift their attention to private cars.

For example, in the Yangtze River Delta region and the Pearl River Delta region, two economically developed regions that are among the largest in the country, more and more people who got rich first began to consider buying a private car as a means of travel.

And it is precisely because people have such purchase demand that the domestic automobile market, especially the private passenger car market, has gradually become prosperous.

In the year 2000. Domestic civilian passenger car market. The annual production and sales volume is only more than one million vehicles. This number has risen significantly compared with the more than 700,000 units in the 90s of the last century.

Of course, this only refers to family passenger cars, not large vehicles such as vans, trucks, and heavy trucks.

In 2003, according to the statistics made by the Ministry of Industry and Information Technology of the People's Republic of China, the production and sales of private cars nationwide reached more than 4 million units last year, and the momentum of growth was increasing. Now it seems that the situation is unabated.

In the past two years, not only Chery, Geely, BYD and other companies have been born, but also Haier, Changhong, Gome, Suning and other enterprises in the home appliance industry, and they have begun to focus on the field of automobile manufacturing.

Many companies are actively applying for passenger car manufacturing licenses like the state, but unfortunately as far as Li Yifan knows. Most of these companies end up anticlimactic, and there are only a few that can really persevere.

Now Chenhua. Compared with Chery and Geely, it is late to start, but his foundation is much stronger than Chery and Geely, I don't know how many times stronger.

Therefore, Li Yifan is very confident in this Beijing Auto Show, he firmly believes that as long as his two cars are launched at that time, then they will definitely be welcomed by the market, coupled with appropriate hype, and appropriate pricing, then these two cars are bound to be sought after by the market.

After all, these two models were originally models that were tested by the market in the previous life, and they both led the boom for a period of time in the previous life.

In the previous life, if it weren't for the frequent tricks of the operators of Chenhua Automobile, the final outcome of these two cars would definitely not be so miserable.

In this life, I took over Chenhua Automobile, and while accepting their technical foundation, I don't want to go through the detours and wrong roads they have taken.

Therefore, Li Yifan firmly believes that as long as the road is correct, then these two cars will definitely be very popular.

But now it's no longer the era when the wine is not afraid of the deep alleys, but now it is the era when the wine is also afraid of the deep alleys, and your things are good, and others don't necessarily know.

Now that television, newspapers and online media are so developed, if it is not good to hype it, then he will live in vain.

Therefore, he attached great importance to the hype about Chenhua Automobile initiated by the car trust home website, not only sent them a few evaluation models, but also gave them a lot of ideas.

Originally, he just wanted to simply ask Li Zheng and them to put their Chenhua Automobile's investment call and investment announcement on the website, but later Li Zheng and Pan Xiang went back to think about it, and felt that it was not ideal.

With more than 40 days to go before the Beijing Auto Show, it is better to go to the factory to do a few special interviews, and now in the form of photos and texts, the image of Chenhua Automobile is displayed to the audience who browse their website.

In this way, it will give people a preconceived thinking mode, for example, after people look at the reports in these online media boasting, they will know that there is a private independent car company called Chenhua Automobile in China.

And if you look at how clean and tidy the inside of other people's factories is, and how neat and tidy they are, and how many people's production lines are, that's called a cow break.

Hey, you're looking, the editor here still writes, the production line used in this factory is the same as BMW, and the painting workshop, the painting machinery and equipment used, and the raw materials for the patent leather, but they are all the same as BMW, but they are metallic paint.

Damn, this is also a bull break, how can there be so many robots, what? The automated productivity can reach 95 percent, the first in the country, and it is broken by Puhai Steaming and North FAW.

Such an early hype will make Chenhua Automobile a comprehensive display in front of many consumers, and not only on the website of the car trust home, but also contact other network media, let them do it together, anyway, now those guys are the owners of the mother, give them money to write some advertorials or something, it is no problem for them at all.

Then wait until people are familiar with and know that there is such a company as Chenhua Automobile, and then launch the evaluation of Junjie and Zunchi, two cars that will be listed at the Beijing Auto Show.

In this way, readers can naturally see and understand the quality of Brilliance Auto's products, how they are produced, as well as the quality, performance, and what configurations they have, and other models on the market, and finally have a horizontal comparison.

I have something, you don't have it, you have something, I don't have to write about it.

Anyway, the ultimate goal is to blow out the characteristics of our Brilliance Auto products, which are quite bullish, and let him imprint them in the minds of consumers to form a most basic concept.

However, in the final price link, it is not directly announced.

Instead, we will do an activity with readers, so that many readers can participate in such an interactive session, such as guessing the specific price.

Because in a few days, these two cars will be released at the Beijing stationmaster, and there will be price results at that time.

You can guess the starting price of a certain car dealership, or the price range, etc.

If you guess correctly, the company will reward you with a car at the end.

And there will be a second and third prize, and the prizes will also be lined up in turn, from what mobile phone, to the final salad oil, to the last car trust house logo, etc.

Anyway, it's a lot of fun, and it looks like this activity is bleeding a lot, but in fact, this kind of game is not uncommon in later generations.

In fact, many domestic manufacturers, before the launch of new cars, will use such small games to interact with potential consumers.

Of course, such an event has been held many times in the forum of the car care home, you can guess casually, of course, I told you that there is such an event before.

Then the start time of the final event is set for you to be the last 24 hours before the new car goes on the market, so that there are very few people who can guess in the end.

And this time Li Yifan came up with such an idea, not only to heat up the two products of Chenhua Automobile, but also to pull the car support family.

You must know that this time he wants to promote the whole network, so all the soft articles about Chenhua Automobile, but not only the car trust family to write, in a few days he will invite a lot of online media to Chenhua Automobile to do an interview, and then stuff money for them to write together.

In this way, he can achieve the purpose of maximizing publicity, after all, in recent years, the daily hits of the three domestic portals have basically exceeded 100 million, and the number of people who have been online for a long time can reach tens of millions.

So with their publicity, the effect will be very good, and the cost of online media advertising will be much lower than advertising on TV these days.

Of course, the last prize quiz room will be reserved for the car trust family, after all, such an event is very popular.

He wants to use such an activity not only to hype up the two cars of Junjie, but also to make the website of the car trust home hot.

And Li Zheng and Pan Xiang also felt that the boss's idea was simply amazing, but the person who could come up with such an idea must first be generous enough.

Not every car company will be so generous, after all, in these years, every car sold represents tens of thousands of profits.

Now the boss is a person who gives a car to guess the price for nothing, and now there are more than 2 million hits per day on the car trust home, and there are 40,000 people who have been online for a long time.

If there is such an event, they are confident that the number of clicks and traffic on this website, as well as the number of registrations, will double.

Boss, it's really well-intentioned, for Chenhua Automobile, and the car tow home, people have this brain.

But Li Yifan felt that this was a matter of course, you must know that in the future, he would still expect to take this car trust home to the United States to be listed, and the money of American shareholders can be more profitable than that of Huaguo. (To be continued......)