"Have you ever estimated how many sales their store is making every day right now?" Xin Meiyun looked directly at the store manager Eddie and asked in a cold voice.

"I've roughly estimated that their store sells four times as much a day as ours." Under Xin Meiyun's fierce questioning, Store Manager Eddie reported a real data, and unexpectedly opened the gap again?

After getting this number, Xin Meiyun said: "Continue to maintain a high level of attention to the Ulis store!" The female store manager nodded heavily.

For the next three days, just as when the business of the store had just expanded, Xin Meiyun stayed in the town of the sea to observe the operation of Yuris*.

As an industry insider, Xin Meiyun can vaguely feel that Yuris is selling clothes in a way that other clothing stores have used before.

Inside the Yuris* store, Zhao Hongbing looked at a sales data from a few days ago, and a smile appeared on his face.

This is a daily sales report, and on this report, the sales of the store during this period are displayed.

When the Uuris* store first opened, the average daily sales of the Ulys* store were still stuck in the four digits. But on this sales report, the first statistic broke through five figures. The most recent figure is more than double the first one.

"Not bad!" It has just entered the peak season of summer clothing, and there is such a high figure, Zhao Hongbing believes that by the beginning of May, this number will rise to a higher height.

Next to Zhao Hongbing, Tong Xiang was wearing white clothes and black pants, and his eyes were diverted from the data table. As an industry insider, Tong Xiang naturally knows that numbers imply profits.

"Manager Tong, our 'light fashion' operation seems to be relatively successful." Zhao Hongbing said to Tong Xiang.

For Zhao Hongbing, this number represents not only the profit of a single store, but also the ability of Ulris store to operate the store with light fashion.

Seven days ago, Yuris's second* store, Lanshan store, had opened; According to the report of the store manager of Lanshan, the sales volume over there is not bad. Zhao Hongbing has already found stores in Longhu Town and the adjacent town, and the third and fourth* stores will be opened soon.

Barring no surprises, these three stores will soon become profitable.

When Zhao Hongbing was thinking about these things, Tong Xiang's phone rang. Glancing at the phone number, Tong Xiang glanced at Zhao Hongbing again, and said with a smile: "I'm sorry, boss, I'll answer the phone first." ”

When he was about to press the answer button, Tong Xiang said casually: "This is a call from my former boss, Manager Xin." ”

Zhao Hongbing raised his eyebrows slightly. Tong Xiang has been out of office for half a month, Xin Meiyun called Tong Xiang at this time, what is it for?

Zhao Hongbing quickly guessed a possibility, and Tong Xiang also connected the phone at this time.

Three minutes later, Tong Xiang hung up the phone, and Zhao Hongbing seemed to be thoughtful.

Although he only heard a few words, Zhao Hongbing had already heard that Xin Meiyun invited Tong Xiang to return to work in the Aidi clothing brand.

"Let's move on to the opening of Lionsgate." Regarding Xin Meiyun's recruitment of Tong Xiang, Zhao Hongbing didn't pay too much attention to it.

Tong Xiang is a smart person, so he will naturally make a smart choice, "Boss, I rejected Manager Xin just now." ”

Regarding Zhao Hongbing's reaction, Tong Xiang was stunned at first and promised: "I will stay and work at Yuris Clothing, and it is absolutely impossible to change jobs." ”

Zhao Hongbing nodded slightly, and the two of them never mentioned this topic again, and continued to discuss work matters.

Five days later, Yuris' third* and fourth* stores opened one after another.

After the opening of these two houses, Zhao Hongbing went to inspect the town of Gehai on this day. Unexpectedly, he met Xin Meiyun at the intersection of traffic lights.

Dressed in a white dress, Xin Meiyun made light makeup, looking extremely capable.

"Manager Xin." After the red light on the sidewalk, Zhao Hongbing stood on the side of the road and waited, taking the initiative to say hello to Xin Meiyun.

"Boss Zhao." Xin Meiyun glanced at Zhao Hongbing deeply, and her eyes were extremely complicated: "Come and inspect your brand's sea* store?" ”

"Well, I just happened to be free, so I'll stop by and have a look."

"Huh." The corners of Xin Meiyun's mouth moved reluctantly, and said, "A few days ago, I also saw your Ulys* store in Longhu Town, and Boss Zhao's business is getting bigger and bigger. ”

Zhao Hongbing laughed and said, "It's okay." ”

Xin Meiyun sighed heavily, she had always thought that the Ulis brand was a small clothing store that sold goods. But the other day, when she saw Ulris in Lionsgate's hypermarket-like clothing store, she spied on Ulris's ambitions.

She's been watching the Uuris* store in action, changing styles rapidly, shortening the sales cycle with less inventory, and so on, and the Ullis store is retailing clothes in a way that no one else has!

And Xin Meiyun faintly felt the power of this mode of operation!

The green light turned on, and with the flow of people, Zhao Hongbing and Xin Meiyun walked to the other side of the road. On the side of the traffic light, near the zebra crossing, a clerk in an Eddie clothing store is handing out leaflets to passers-by.

Zhao Hongbing didn't care about this, and went back to his store directly.

It was noon, and the store didn't have a lot of traffic. Guan Min'er sat in front of the cash register, holding a leaflet in her hand, and read it carefully with her head down.

"Manager Guan, why are you so engrossed?" Zhao Hongbing sat down in his usual seat and asked casually.

"Boss, are you here?" Guan Min'er pursed her lips, and there was a hint of displeasure on her face.

"Look at this flyer." Guan Min'er handed the flyer in her hand to Zhao Hongbing.

After Zhao Hongbing took the leaflet, he glanced at it casually. This is the leaflet of the Eddie store, and the four big words "limited-time special" on it are particularly eye-catching, and Zhao Hongbing frowned.

"Boss, their Eddie clothing is too much, they can't compete with us, they even thought of copying us, how can anyone do business like them?" An Ruxin said with a look of indignation.

Eddie brand, even want to imitate the Ulis brand?

Zhao Hongbing thought of the phone call that Xin Meiyun made to Tong Xiang a few days ago. In fact, after practice, he and Tong Xiang are the people who are most familiar with this mode of operation, and the poaching action of the Aidi brand store at that time was to prepare for the imitation and plagiarism of the Ulis brand.

"Let's just do what we do." Zhao Hongbing put down the flyer and laughed loudly: "Their Aidi brand store, even if they want to plagiarize us, it is more difficult to succeed!" ”

"Why?"

"Because, they love the products of the brand store, and there is no fashion for our products!" Facing Guan Min'er, who has a good personal relationship, Zhao Hongbing patiently explained: "Haven't you seen the product style of their store? Their Eddie brand clothing is fundamentally not suitable for operating in the way we use it now. ”

Different products are suitable for different ways of operation, such as some traditional or standardized style products, which are not suitable for operation in a light fashion way.

For example, some pants with a simple style may sell well for one or two years in a row, so they are not suitable for operating with the operation method of the Ulris store.

In Zhao Hongbing's view, product style and style are the core of light fashion, and the operation method is just a means.

"Manager Guan, the gap between our Uuris brand and the Eddie store will only widen." Zhao Hongbing looked determined and said: "In half a month, our brand will have five clothing stores on hand."

We design our own products, produce and sell our own products. At that time, maybe there will be a big increase in our single store sales! ”

For a long time, wholesale goods from the clothing wholesale market has only barely met Zhao Hongbing's current needs. In Zhao Hongbing's view, if a brand wants to really grow, it still has to learn from the trend and independently design clothing products.

Guan Min'er breathed a sigh of relief, "Ah Bing, then we will let them copy our approach and do nothing?" Guan Min'er said.

"Hehe, of course not!" Zhao Hongbing's eyes narrowed slightly.

Some time ago, the Eddie brand tried to poach Tong Xiang. And today, they are directly copying Yuris's operating methods. Even if Zhao Hongbing is a clay man, he will have three points of anger.