"Boss, what do you think about this matter?" Tong Xiang was silent for a moment and asked.

"Eddie shop does this, I'm afraid it's a dying struggle, right?" Zhao Hongbing was quick to get out of the way, and said with a chuckle.

Tong Xiang said with a smile: "I think so too, boss, it is not yet the final time for spring clearance, and when the final clearance season comes, I am afraid that there is no room for price reduction of the goods in their store." ”

Zhao Hongbing laughed, agreeing with Tong Xiang's statement.

Because of the good sales data this month, and the small number of other goods accumulated by Zhao Hongbing except for underwear, Zhao Hongbing's inventory pressure is not very large, so he feels that there is no need to follow up.

"Tong Xiang, after we go back, we still have to analyze the sales data of the past three days."

Compared with the price war with Eddie*, Zhao Hongbing feels that this issue is more important. Compared with the spring clearance, Zhao Hongbing's eyes are on the sales of summer clothes.

In Zhao Hongbing's view, as long as he solves the original problem, the crazy discount of the Eddie store will not have much impact on the Uuris* store.

The next day, Zhao Hongbing began to analyze the future trend of each product according to the product sales data of the previous three days.

Of the dozens of products that hit the shelves last week, two or three have all been sold. There are also several products with broken codes, and other styles are more or less sold out.

Seeing this gratifying data, whether it was Guan Min'er or Tong Xiang, there was a hint of joy on their faces.

"Boss, this time we have succeeded." Tong Xiang said with a smile in his voice.

"Hehe, it's almost......" Zhao Hongbing took the printed sales data sheet and said.

"Come on, let's discuss how to restock." Zhao Hongbing pointed to the two or three products that were no longer in stock, and said: "These varieties, if they are still available in the wholesale market, we will purchase them twice the amount of the first purchase, that is, 200 percent." ”

Zhao Hongbing pointed to the other data on the table and quickly proposed the replenishment of other styles.

After Guan Min'er heard the purchase amount requested by Zhao Hongbing, she frowned lightly and said, "Boss, will this purchase amount be less?" ”

Tong Xiang also nodded in agreement, and said: "Boss, we don't need to 'speed up' all of a sudden, like some varieties for sale, we can purchase according to 230% of the first purchase." ”

On this issue, Zhao Hongbing and Tong Xiang have a certain amount of controversy.

The pursuit of light fashion is to keep up with the latest fashion, to ensure that the products on the shelves are always "trendy", and the cycle of single products displayed and sold in the store is relatively shorter than that of "slow fashion".

In Zhao Hongbing's view, the display time of each product on the shelf is about three weeks is the most appropriate.

However, in Tong Xiang's view, their Ueris brand has not yet produced its own goods, and it is okay to extend the product cycle to one month, and wait until the product is independently designed, and then compress the product cycle to three weeks.

When this question was mentioned, Guan Min'er suddenly asked: "Manager Tong, how long is the product cycle of the Eddie brand?" ”

Tong Xiang thought for a moment, shook his head and said: "It's hard to say, in the brand store that opened first last year, some product styles have been on the shelves for at least three months. Their branded products sit on the shelves for about three weeks for a shorter period of time and about a month and a half for a longer time. ”

"Seems like a little longer, doesn't it?" Guan Min'er commented.

Tong Xiangdao nodded and said, "I have also raised this issue with the upper echelons before. They are also aware of the problem. However, compared to us, they have not yet found a solution. ”

Zhao Hongbing said: "Bolton World Clothing only created the Eddie brand last autumn. I think the way they operate is too strong to borrow from the Bolton World brand. ”

Bourdon World Apparel is a menswear brand for mature young and middle-aged men. Young and middle-aged men, on the other hand, are less interested in fashion, and they pursue relatively mature dresses.

Therefore, in the face of these consumer groups, the cycle of some product styles on the shelves of retailers is relatively long, and even many product styles are still hot in the second year after the sales of the previous year were hot.

However, the younger group has higher requirements for fashion, and some product styles may be "outdated" in a month, which is also the reason why Zhao Hongbing shortens the life cycle of goods and takes the initiative to eliminate products that seem to be "explosive".

"In the past two days, only some of our new products are doing limited-time specials. After Thursday, we will have more products for a limited time, and the sales volume of our store will go to a new level. ”

At the beginning of April, as the weather gets warmer and warmer, the sales volume of goods will definitely increase greatly, and Zhao Hongbing has such confidence.

Time passed.

Towards the end of the week, some new models that have recently been put on the shelves of the Uuris* store, as well as some products that were on the shelves of the previous week, will start the second round of limited-time specials.

On Sunday, the Ulries* store was crowded with people, and some shopping guides were enthusiastically introducing products. In front of the cash register, there was a line of four or five people in three columns. In front of the cash register, the staff is busy hugging and cashiering, which is very lively.

Not far from the entrance of the Ulris store, the manager of the Eddie store took some free time from his busy schedule to observe the situation of the Ulris store.

As a person working in the apparel industry, she seems to see something different. After returning to her store, she looked at her store, looked at the few paying customers, and found some differences between the two stores.

So, from the next day to Monday, she made a phone call to report the new situation of the Ullis store to Manager Xin.

"I'm Xin Meiyun, what's the matter?" As soon as the phone was connected, Xin Meiyun's hard voice came from the other side.

"Manager Xin, I want to report to you on our side!" Store manager Eddie lowered his voice unconsciously.

"Your shop? Tell me, what's new in your store? Let's talk about your store's recent sales. Xin Meiyun asked.

"A few days ago, because the spring products were sold at a discount, the sales of our store were not bad. However, the discount effect seems to be worse than some time ago. Eddie's store manager carefully considered how to say, "This time I want to talk about the situation of our Ulris store next door......

Xin Meiyun paused and asked, "How are they doing now?" ”

The female store manager said: "Manager, the flow of people in their store now seems to be a lot more than some time ago...... The transaction rate of their store seems to have increased a lot compared to before. ”

On the other end of the phone, hearing the news, Xin Meiyun's brows couldn't help frowning, this is not good news.

Generally speaking, an increase in the transaction rate of a single customer means that the product style is more attractive to consumers, and there are more regular customers and repeat customers.

In short, it's awareness, or brand awareness. The U.R. store has done this, and once again walked in front of the Eddie store.

"Keep an eye on them and keep you back to me." Xin Meiyun groaned slightly, and said slowly.

A week later.

Xin Meiyun came to the Aidi store in Gehai Town, and listened to the female store manager's report on the latest developments of the Ulis store, with a look on her face and a yin in her eyes.

"Manager, the limited-time special price of their products is divided into two situations: a limited-time special price that is not three days a week; The other is a limited-time special for the whole week. ”

"Also, I've tried to enter their store two or three times, and I've seen their wares, and the few dresses they didn't put on the shelves in March seem to be all out of size.

They took the goods from the wholesale market, and now that the goods are broken, they don't seem to have restocked them in the wholesale market. ”

"I heard from their clerks that many of their stores do not have much stock of single products, and the inventory level is not high." Hearing this, Xin Meiyun sighed softly.

It's just early summer, and now it's about to enter the peak sales season, because they have to stock up, theoretically their store inventory level should be relatively high.

Right now, the stock level of their store is not high, which is not normal!

Since the beginning of last month, many of the practices of the Ulis store have been very unreasonable, giving people the feeling of playing cards that are not in accordance with the rules at all.

For example, now some of the more popular styles in their store have begun to be sold out of code; Did they not find the same source in the wholesale market, or did they do it intentionally?