Sun Tianyuan smiled clearly: "Yes, I really can't say it, the more I say it, the more blocked I am, let's talk about something else." ”

"Okay, then I'll ask another question." Zhao Hongbing and his entourage prepared half Western food and half Chinese food, satisfying everyone's tastes.

Sun Tianyuan forked a piece of beef with a fork and put it in his mouth, nodded and said, "You say." ”

Zhao Hongbing: "I want to know Simmons' manufacturing process, what are the specific things in it?" I'd like to find out. Is this a trade secret? ”

Sun Tianyuan smiled: "Hehe, what kind of trade secret is this, it's very simple to say, spring coils, foam, sponges, these things, specific, let's go into the factory and look at it, what's wrong, do you want to know what this is for?" ”

Seeing that Boss Sun was talking happily, he didn't hide it, and told him all his true thoughts: "I think so, Simmons is a kind of thing, now as long as it can be openly sold in the market, it is basically the same, and the level of manufacturing technology is probably quite close."

I wondered if we could reinvent the internal structure a little bit and make something different from the various Simmons brands that are currently on the market, and make our own characteristics. ”

Sun Tianyuan: "However, if the internal structure has been changed, can it still be called Simmons?" An industry has an industry standard, and the Simmons industry also has its standard, which has changed, so we can't say that we are selling Simmons, but a new variety of mattresses. ”

Zhao Hongbing nodded, "I know this, for example, we don't change or reduce the original process, but we add some things, is that qualified?" ”

"Add? Please tell us more about it. Something exploded in Sun Tianyuan's head, and it disappeared in an instant.

Zhao Hongbing shook his head and said: "Hehe, I have a few ideas now, but they are all very immature, there is only one concept, and I still need your guidance." ”

Sun Tianyuan: "Let's talk about it, Mr. Zhao, I would like to hear what kind of whimsy you have as a person who dares to open a "joint chamber of commerce", so that we can also see and understand." ”

Zhao Hongbing: "......"

There was silence for two seconds before he spoke again.

"In view of what we said before, in Huaxia, the advent of a new product will inevitably cause the industry to follow suit in the shortest possible time, especially some unscrupulous factories, producing some products with very low cost, very poor quality, and very attractive prices to grab the low-end market.

Some large manufacturers, with the advantages of capital, equipment and personnel, will also manufacture relatively preferential prices than ours, but the quality is not inferior to our products to seize our intended consumer group.

In this way, the new products we have developed will soon have to survive in the cracks, so: first, we must quickly start the brand, attract brand agents from all over the world, and establish a stable sales channel.

Second, establish the image of new product innovators in the industry, and continuously put new products into the market, so that consumers feel that our brand is a fashionable brand, which can attract a large part of young consumers.

Third, insist on not taking the high-end route and being a fashionable mass brand, because the standard in the minds of high-end consumers is to 'only buy expensive, not the right one.' ’

Therefore, we simply can't compete with 'Rochburg' and some big brands abroad. It is necessary to face the largest consumer group in China - workers and peasants.

Fourth, the promotion of products should spare no effort, in China, the influence of advertising on goods is the most direct and effective, reluctant children can not catch the wolf, when it is time to shoot. ”

After a long speech, Zhao Hongbing felt a little dry.

But just now it was amazing, some of the ideas were prepared in advance, but some of them were suddenly thought of just now, and this feeling of being able to fight at any time is really cool.

Sun Tianyuan carefully thought about each of Zhao Hongbing's questions, and asked a targeted question: "I agree with your point of view, but where do we get the funds?"

You know, I'm going to expand the factory and buy new equipment, and when these are completed, I can't have much money on hand, how can I promote new products? ”

Zhao Hongbing relaxed when he heard his doubts: "I have already thought about this, what you have been doing, don't stop, this, as a guarantee before the first batch of new products are put on sale and an economic source for the promotion of new products."

After the new equipment is put into use, a batch of new products will be produced at the fastest speed, and it is hoped that the advertising will do all the planning before this, once the new product has a sample out, it will be put into the market promotion immediately and find the agent in the shortest possible time. ”

After thinking about it for a while, and just as he was about to speak, Feng Tiantian smiled sweetly at Zhao Hongbing, raised his eyebrows, and took the initiative to speak: "Open up sales channels in various places." I calculate this time, it is estimated that it will take about three months, and according to your sales last year, in these three months, your traditional product sales can reach about one million.

As for how much you earn, that's your trade secret, I don't ask, however, all profits must be invested in the promotion of new products.

The launch of new products, if the reputation is good, then, we will make every effort to manufacture new products, and at the same time, according to the market share of new products and the actions of other brands, appropriately adjust the output of new products and traditional products, and maintain an appropriate sales degree. ”

After saying this, seeing Sun Tianyuan's naked eyes again, Feng Tiantian couldn't open his mouth anymore, his train of thought was interrupted, and he looked at Zhao Hongbing as if asking for help.

Zhao Hongbing could hardly see the smile, just touched the top of her head casually, thought about what she said before, and cleared his throat: "At the same time, we will develop new products on the market again, and catch other companies off guard, from the first new product on the market to the second new product launch."

I also calculated, there should be three to four months of this, I am confident that the new product will not make less money, and this new product launch is the time to truly establish us as a fashion brand.

Therefore, all the profits obtained from the new and old products before are all invested in the promotion of new products, and they must be vigorous.

After that, we can breathe a sigh of relief and focus on increasing the sales of the two new products, and the new products, if the brand effect is effective, can also drive the sales of traditional Simmons, that is, all three products are sold in the market at the same time. ”

As soon as Zhao Hongbing's voice fell, Feng Tiantian picked up with a hippie smile: "At this time, our sales can stabilize at a high level, and there is still about half a year left to develop a new product."

Thoroughly establish the status of fashion brands, recruit agents, expand sales, and the time behind is the time for pure profit. ”

Sun Tianyuan pretended not to see the tacit cooperation between them, but the depression in his eyes could be seen clearly at a glance: "Mr. Zhao, I really didn't expect that you could think of so much in such a short period of time." ”

Ma Qin on the side suddenly covered his back molars: "What a smell, so sour." ”

Boss Sun blushed, Feng Tiantian also blushed a little, only Zhao Hongbing smiled and knocked a chestnut on the back of his head.

After Boss Sun was embarrassed, he had a new question: "Hehe, if you can really follow your ideas, then the future development is really limitless."

However, you have been talking for a long time, what kind of new products to develop still do not have a specific statement, how can I confirm that the new products can really occupy the market as you said, and can establish a brand image? ”

Zhao Hongbing subconsciously licked his lips: "Then let me talk about one first, it is the first batch of new products put on the market, detachable, portable Simmons mattresses......"

Before Zhao Hongbing finished speaking, Sun Tianyuan interrupted with a smile: "Hehehe, Mr. Zhao, please wait a minute, this idea of yours, I'm afraid that since the day Simmons began to circulate in the Huaxia market, some people have been working on this idea, but why hasn't it appeared until now?" That can only illustrate one problem, there is no market. ”

As Sun Tianyuan spoke, a trace of contempt clearly appeared on his face, and he thought that Zhao Hongbing was nothing more than that.