On March 31st, Ulis brand summer clothes were launched, welcome to patronize.

The female store manager is now well aware that the competitor next door is now planning a promotion!

After thinking about it for a while, the female store manager took out her mobile phone and reported the matter to Manager Xin, who was more concerned about the store across the sea.

After the reopening of the Ulis clothing store, there seem to be some changes from before.

When the door opened in the morning, Zhao Hongbing and Tong Xiang came to the * store early. After negotiation with Tong Xiang, he formulated a more detailed promotion plan.

The core of this plan is the launch of new summer clothes.

Just opened, the store had less traffic, Tong Xiang sat in front of the cash register, looking at some minor adjustments to his store, he exhaled deeply. He was not sure that this experiment would be absolutely successful.

"Start setting up limited-time specials now!" Zhao Hongbing glanced at the several employees in front of him and ordered.

Eddie's in-store.

When the female store manager reported to her work yesterday, she mentioned to Manager Xin the recent actions of the Yuris * store.

Manager Xin's answer is: wait and see.

Holding the phone and hearing Manager Xin's instructions, the female store manager understood in her heart that the regional manager was a little concerned about this matter, but she hadn't paid too much attention to it.

The female store manager of Eddie began to observe the changes of competitors on the side of the couch through some channels.

In the morning and at noon on this day, the traffic of the Yuris* store was as usual, a little more than the Eddie store; When the traffic was higher in the afternoon, the female store manager saw the difference.

The flow of people in the Yuris clothing store in the afternoon has increased significantly compared to the previous days!

"What the hell is going on?" The female store manager stood outside the store, watching Yuris* people come and go, her face puzzled.

Two days later, inside the Eddie clothing store.

"What, you said that the business of the Ullis store has been very hot for the past three days?" In the rest area, Xin Meiyun, who came to inspect the town of the sea, said with a different color on her face.

"Yes, manager, during this period, their average daily turnover is at least three times more than that of our store." The female store manager looked at Xin Meiyun's not good-looking face and reported carefully.

Originally, there was a big gap between the sales of their two stores, and now Uulis has pulled the sales to the point that the Eddie store cannot catch up.

Xin Meiyun took a heavy breath, and her face quickly calmed down.

"I just passed by their shop, and they don't seem to have many people in the store...... How can there be a threefold gap? Xin Meiyun asked.

"General manager, it's morning, and the flow of people in their store is about the same as ours, but in the afternoon, the flow of people in the two stores has widened the gap." The female store manager said again.

"Oh, really?" Xin Meiyun motioned for the female store manager to continue.

"Manager, I've inquired about the details of Yuris's shop, and they don't play cards according to common sense at all!" The female store manager said loudly: "Their store has held 'limited-time discounts' and 'limited-time specials' activities these days.

Their store has a higher foot traffic than us in the afternoon because their store likes to hold 'limited-time discounts' and 'limited-time giveaways' in the afternoon! ”

"Limited-time giveaway?" Xin Meiyun's eyes turned slightly, and the look of interest on her face became stronger, and she said, "How did they get limited-time giveaways?" Let's hear it. ”

"Manager...... Their store, between 1 p.m. and 3 p.m., carries out a 'limited-time giveaway' activity, just like yesterday, each consumer pays during this period of time, and the purchase amount exceeds 129 yuan, you can give a men's or women's sunhat.

The day before yesterday their giveaway seemed to be women's stockings or men's pants. ”

The corners of Xin Meiyun's mouth moved slightly, her voice was slightly disdainful, and she said, "The limited return giveaway activity shouldn't be very attractive, right?" "This kind of giveaway activity will not cause a huge change in store traffic.

"Manager, you're right. From 1 to 3 o'clock in the afternoon, the difference in traffic between our two stores is not very large. The female store manager quickly changed her words and said, "However, after three o'clock, many customers cross the zebra crossing and enter their store directly, and only some enter our store." ”

It was only after three o'clock in the afternoon that the gap between them was widened.

"Go on, how do they operate limited-time discounts." Xin Meiyun asked.

"Most of the products in their store are usually discounted by 20%, but when it comes to the limited-time discount, their store will directly discount 6.5% for every two pieces of clothing they buy."

Xin Meiyun put her hands together, and her fingers were clasped together. As an industry person, it was the first time she had heard that someone had discounted in such a way!

What about the other consumers who pay after five o'clock, will they be balanced? First hit 80% off, hit 6.5% off at the limited time, and then back 8% off, what's the point of tossing like this?

"That's right, manager, they have new summer clothes on the shelves, and they use the 'limited-time special' method. That's what I don't understand the most. ”

"Limited time special?"

"That's right...... Manager, the dozens of products that were put on the shelves of their store some time ago were all put on the shelves with 'limited-time specials'. They have several women's dresses, and the special price for the first three days is 159 yuan; As of today, it has been adjusted to 259 yuan! Some tops are on sale for 66 yuan, and today it has been raised to 88 yuan! ”

Xin Meiyun held her hands tightly, raised her eyebrows, and said, "The price of the new product is preferential for three days before it is put on the shelves, and the price will be raised after three days?" How could Boss Zhao do such a thing? He didn't want to drive the guests away, did he? ”

Doing clothing retail is like doing a fruit business, making a lot of money and making a small profit.

When clothing retail stores put new products on the shelves in the new season, the price of goods is relatively high, just like the price of some of their new summer clothes on the market is 8.5% off.

But by the end of June, it will be reduced to a 7% discount or even lower; When it comes to the clearance season, the price is even as low as 5% off, how can there be a reason like the price of the Eddie store is set higher and higher?

Under such a strategy, the trading volume of Ulries's clothing actually left them far behind?

"We don't care about them. If they want to discount, then we will follow suit. The spring long-sleeved products of the store across the sea should almost start to be cleared. Are we selling these products that are about to be out of season at a 6% discount now? Wait a minute, we've redesigned the discount information for the old product! ”

"For anyone who sells orders, we still give a 6% discount for one piece and a 5% discount for two pieces...... Three pieces, we get four discounts! ”

As a regional manager, Xin Meiyun has such authority!

The female store manager was stunned for a moment, and then asked, "Manager, do you really want to do this?" ”

Isn't that a discount too harsh?

"Any questions?" Xin Meiyun looked at the female store manager and said, "We do clothing retail, relying on popularity. ”

The Ulries* store has already absorbed so much popularity, and if they don't do anything, business will only get worse and worse!

As a new store, only with a more attractive price can it rob some of the popularity of the thriving Euris store.

"Okay, I got it." The manager gave them such a big discount, and the female store manager showed a hint of joy on her face and said.

Lanshan Town, the second Uuris store has been almost renovated. Zhao Hongbing was checking the renovation process when he suddenly received a call from Guan Min'er.

After hanging up the phone, Zhao Hongbing said to Tong Xiang next to him: "Tong Xiang, Eddie's store across the sea has also started promotions." ”

"Promotion?" Tong Xiang quickly thought that this was a counterattack to their Yuris, and asked, "What are their promotional methods?" Sell 100 get 50 free? Or something else? ”

"Spring clearance, one piece is six percent off, two pieces are five percent off, and three pieces are five percent off!"

"Manager Xin really looks up to us Yuris!" Tong Xiang's voice raised slightly, after working in Botonshi for two years, Tong Xiang knew who had the authority to approve such a promotion.

"Boss, how much have we been affected?" Tong Xiang asked again.

Zhao Hongbing glanced at the time on his mobile phone and said, "Store Manager Guan said that the sales volume of our store is only 40% of the same period yesterday.

In addition to the fact that yesterday was the end of the week, today is the time difference between weekdays, and the limited-time special price of some of our best-selling products is over, the discount of the Eddie store still has a little impact on our store, and the business of the Eddie* store today is even more hot than usual. ”

Zhao Hongbing entered the retail industry and has always attached great importance to "data"; Like real-time sales data, the store will definitely be counted.