Zuo Jiang looked at Yang Guangzhi and said: "Looking for you is to let you continuously supplement and improve my plan, and then implement it by the team formed by you, I believe you have this ability, and I am still a freshman in high school, and I don't have time to do these things!" ”

"Ahh Yang Guangzhi couldn't help but scream when he heard that Zuo Jiang was still a student in his first year of high school, he couldn't imagine that such a perfect plan was made by a high school student, and the propaganda methods in Zuojiang's plan were similar to the propaganda methods in his plan, but they were bolder, but Zuo Jiang's plan established a new sales model, which made Yang Guangzhi admire, so he picked up the plan and looked at it carefully.

In Zuojiang's plan, in terms of publicity, it is a three-pronged approach of television, radio, and newspapers to carry out all-round publicity on the golden awakening liquid, first placing advertisements on CCTV, and then starting from Beijing, Shanghai and Guangdong, the provincial stations and newspapers carry out large-density publicity, and strive to imprint the brand of the golden awakening fluid into the minds of the people of the whole country in more than a month. During this period, only the products are advertised and not sold, so as to satisfy the appetite of consumption. By the time the product is officially launched, our inventory has also reached a certain amount, which can greatly meet the needs of consumers.

In mid-November, I participated in CCTV's 88 annual investment conference, although there was no standard Wang Yi said in this period, but Zuojiang's goal was to win the prime-time advertising, and the power of CCTV prime-time advertising was held in Songjiang in early December. Municipalities and autonomous regions recruit a general agent and the provincial, municipal and county-level agents by the general agent to develop, the profits generated by the general agent, which can greatly mobilize the enthusiasm of the general agent. At the same time, it also improves the competitiveness of the general agent, if you get the general agent right is equivalent to controlling the sales market of a province, the money is rolling in. Of course, if you want to become the general agent of a province, Zuo Jiang will set a certain threshold, and it is impossible for companies and individuals without strength to get it.

Harry Potter Pharmaceuticals Ltd.'s Sales Manager is tasked with: Conduct research on the national market and place targeted advertisements. At the same time, coordinate various business relationships with the general agent, help the general agent to establish a city and county-level agency market in the province, to put it bluntly, Harry Potter Pharmaceutical Co., Ltd. pays to help the general agent do the market, and the market is bigger Harry Potter Pharmaceutical Co., Ltd. is of course the ultimate beneficiary.

Seeing that Yang Guangzhi finished reading the plan, Zuo Jiang said: "Come, let's talk while eating." Otherwise, the dishes are cold, if you have any questions, I will answer them for you one by one. ”

Yang Guangzhi's arrogance has disappeared under Zuo Jiang's blow, he has to admire the genius young man in front of him, and very respectfully opened Moutai and poured it for Zuo Jiang first, and then poured it into his own cup. He picked up his glass and said to Zuo Jiang: "Zuo Jiang, you are the first person I can admire so far, I respect you, do it first!" With that, he drained the glass of wine.

Zuo Jiang looked at Yang Guangzhi with a smile, and also took a sip of the wine glass to dry, and after it was dry, the bottom of the glass was facing up and signaled to Yang Guangzhi. Yang Guangzhi meant that Zuo Jiang just drank it, but he didn't expect him to do it very happily, which was undoubtedly very face-saving for him. So he hurriedly poured wine for Zuo Jiang again.

This time, Yang Guangzhi was not in a hurry to drink. He looked at Zuo Jiang and said, "According to your plan, since we want to carry out all-round propaganda throughout the country. The first step is to make an advertisement, which should be very targeted and very creative, so as to highlight the characteristics of the product and make people accept, a good advertisement has twice the result with half the effort. ”

Zuo Jiang said: "Yes, you are right, I think you have already thought of any good ideas now, right?" ”

Yang Guangzhi really thought of a good advertising idea just now, so he asked Zuo Jiang this question, and when he saw Zuo Jiang asking, he hurriedly replied: "I think so, do you think it's okay!" This time Yang Guangzhi didn't dare to hold up in front of Zuo Jiangdi, but spoke in a tone of soliciting opinions, and after seeing Zuo Jiang nodding, he continued: "The most important thing to advertise is visibility, we can ask a celebrity couple to bring their children to advertise to us, of course, it doesn't have to be their children, what we want is a family atmosphere, their children drink our products with a doctor's hat, and their advertising slogan is, drink the golden sobering liquid, and our children's scores have increased again!" After speaking, his eyes looked at Zuo Jiang.

Yang Guangzhi can think of such a creative advertisement in such a short period of time, his mind is indeed not ordinary, Zuo Jiang is very appreciative, but his advertising creativity is still too general for Zuo Jiang to experience the previous life, think about it and say: "Your advertising creativity is very good, but it does not meet the requirements of our products in the market stage, please celebrities can indeed rely on their popularity to quickly improve the popularity of our products, but our products are medicine and health products, not beauty products, now please celebrities are not suitable, I think it would be more suitable to hire an authoritative expert, and it would be better to invite celebrity endorsements when our products are deeply rooted in the hearts of the people. ”

This time Zuo Jiang vetoed his plan, Yang Guangzhi lost his temper, Zuo Jiang said very reasonably, just now it was indeed his own inconsiderateness, seeing Zuo Jiang say this, he knew that he must have something to do, and his eyes looked at Zuo Jiang expectantly.

Zuo Jiang pulled and said: "For the product of gold awakening liquid, the most authoritative expert is undoubtedly its Mingren Mr. George, and his scientific research team, which you have also seen in the promotional materials I gave you, we must use the Chinese people's admiration for foreign experts very much, and play our advertisements in a targeted manner, and Mr. George is not only a double doctor of nutrition and medicinal chemistry, but also a very famous pharmaceutical expert in the world, and the advertising effect will undoubtedly be better by his team!" ”

Speaking of this, Zuo Jiang looked at Yang Guangzhi and then said: "The advertisement has a general idea like this, the picture is the scene of Dr. George and his scientific research team working in the experiment, and then the introduction outside the picture, the golden brain awakening liquid is an American pharmaceutical expert, nutrition and medicinal chemistry double doctor Mr. George and his scientific research team, after years of painstaking research, finally extracted from hundreds of drugs to open intelligence, wake up the brain and strengthen the brain has a great effect on the nutritional oral liquid, etc., the advertising words must be short and concise, I just give you a hint, Need you to reprocess and refine, and constantly improve, at the end of the picture, Mr. George and his scientific research team got together, Mr. George held a box of gold brain awakening liquid in his hand and said in Chinese: Gold brain awakening oral liquid, open the brain gold of intelligence! ”

After Yang Guangzhi read Zuo Jiang's plan just now, there was still a trace of disbelief in his heart that Zuo Jiang did it, and now he completely believes that this advertising planning is undoubtedly more professional and authoritative than the idea he just had, although Zuo Jiang is much younger than him, but he feels that he can do things with such a genius teenager, not to mention other aspects, only one aspect can benefit him a lot.

Yang Guangzhi quickly recorded Zuo Jiang's creativity, and then looked up and said: "I have written down everything you said, and I will continue to refine this advertising plan according to your ideas until it is the most perfect, what else do you command?" ”

Zuo Jiang smiled and said, "Command? I'm not commanding, but studying and discussing with you, this advertisement is just an advertisement used in the early stage of publicity, and after we win the advertising segment of CCTV's 88 prime time, we will add an advertisement, and then it will be broadcast alternately with this advertisement, this supplementary advertisement I am just an idea for the time being, and has not yet formed a specific content, and I will exchange views with you at that time! ”

In fact, Zuo Jiang already had mature ideas in his heart, but he was not in a hurry to tell Yang Guangzhi. The last sentence of his advertisement, "Gold Awakening Brain Oral Liquid, Brain Gold for Opening Intelligence" has laid the groundwork for the advertising launched in 88, the Spring Festival of 88 is February 17, Zuo Jiang is ready to borrow the advertisement of brain platinum, which is the classic sentence "This year's New Year does not receive gifts, only receives gifts for brain platinum" advertisement, replace it with "This year's New Year does not receive gifts, only receive gifts for brain gold", a Spring Festival promotion war, but there is still time now, he does not want to distract Yang Guangzhi from this period of attention.

In addition, Zuo Jiang said that he had already had an idea in his heart to find a celebrity endorsement product, Bai Xiaoyi's movie "Eternal Red Face" will be completed in January next year according to the schedule, and it will not take long for post-production, he is ready to discuss with Liang Zijin, the film will not be released nationwide first, and directly participate in the Cannes International Film Festival that will open in Cannes, France in May next year. With the Cannes Award released in China, the effect is undoubtedly unprecedented, and Bai Xiaoyi will become popular because of this film, and it is appropriate to use Bai Xiaoyi as the spokesperson of the product at that time!