As soon as Xiao Jing said this, everyone opened the "Investment Promotion Manual" in their hands and read it attentively. Pen, fun, and www.biquge.info

For such a gadget, Xiao Jing and the others tossed for a long time day and night. Everyone present should know what "singing and selling" is, and the manual explains the auction system again.

At this investment promotion, there are more than 20 advertising spaces to be auctioned. There are many pages at the back of the manual that introduce these locations, which not only have a schematic diagram of the advertising space, but also a description of the advantages and disadvantages of the location, the starting price, the increase in price, etc. Even if you have never participated in similar activities, you will understand what to do after reading this detailed and rich manual.

People's reactions made Xiao Jing very satisfied. He took two steps forward with his head held high, and said in a loud voice: "Seniors in the business world! From the first issue to the present, the Mirror has been with you for five months, thank you very much for your support! Before the auction starts, here's a piece of news I'd like to share with you! ”

The people in the audience looked up. Xiao Jing smiled: "What's the news?" That is, according to our newspaper's survey, the direct audience of the 5,000 copies of the last issue of the Mirror Newspaper was nearly 70,000! ”

After that, he explained what an audience is. Everyone was in an uproar when they heard this, some were talking to each other, some were shining in their eyes, and some were shaking their heads with disdain.

Even if the mirror newspaper is very popular, the number of 70,000 is a bit nonsense!

After the discussion below subsided a little, Xiao Jing said: "You may not believe it, then Xiao will explain it to you." To estimate the numbers, we interviewed nearly five hundred readers. According to statistics, at least two people in the family, including buyers, can read the newspaper; Of the remaining forty percent, the person who bought the newspaper could help at least one family member finish reading the newspaper!

According to the survey, on average, every person who buys a newspaper will lend it to three households. At the same time, we also found a number of manuscripts, which were copied by readers themselves after they got the newspaper. In this way, you can think about it, how many people can be covered by the Mirror Newspaper?

There are people who resell newspapers. According to them, 10 days after the newspaper went on sale, people came to buy it, and as many as 300 or 400 copies of the newspaper and even the manuscript were circulated by their hands. Excuse me, how many readers will this bring? ”

Xiao Jing smiled confidently and said, "Seventy thousand is just a conservative number. Besides, people will spread the news from the newspaper after reading it, and this is too many to count. In Xiao's opinion, the readers of the tenth issue of the Mirror in Ruidu are at least 100,000! ”

So much?

Ruidu is a large city with a population of more than one million. 100,000 readers means that one out of every 10 people has read the Mirror. With a circulation of only five thousand copies, this is an absolute miracle.

The merchants were a little overwhelmed. Many people who were originally skeptical completely dispelled the doubts in their eyes, and replaced them with expectant eyes; People who were already bound to win became even more eager to try, and they only hated why the auction didn't start sooner.

Even if there are people with scruples who can't believe the figures provided by Xiao Jing, they won't say anything. After all, the popularity of the Mirror is obvious to all, and Xiao Jing's investigation and inference are reasonable, even if the actual figures are a little fluctuating than estimated, it should be within a reasonable range.

"What's going on with that kid today, it seems to be very energetic?" Shao Ning, who looked envious, jealous and hateful, muttered softly: "As the saying goes, people rely on clothes, but even if he wears a new dress today, it won't be like a different person?" Tsk, look at that personable appearance, I'm about to compare this son......"

As a speaker, Xiao Jing's heroic appearance is not without reason. First, as a modern person, he has the experience of giving speeches on stage several times, and he is more familiar with such scenes than anyone else; Second, he has absolute confidence in the Mirror News, and he is naturally very confident.

There are very few advertising merchants who don't brag about B. Compared with those who blow the sky but are strong and hard, Xiao Jing is much calmer. Because, the Mirror is very good, and what he says is the truth.

"What Xiao Gongzi said is good, and the old man is very convinced." An old man got up and said, "It's just that the old man still has something to do." No matter how good the Mirror advertisement, aren't there still so many customers? Stores with good advertising will do better business; If the advertising is poor or there is no advertising, it can only barely maintain or lose money, in this case, why should the people behind invest money in advertising? ”

The merchants nodded. He asked the question that everyone was concerned about: no matter how advertising changes, is this piece of cake so big that it is worth everyone to increase their advertising investment?

Xiao Jing bowed and said, "Thank you for your question." According to Xiao, this matter can be divided into two parts. ”

He paced a few steps behind his back on the stage and said loudly: "You are all shrewd people who have been in the mall for a long time. Before there were no ads, who didn't have a few rivals? ”

Many people in the audience peeked at someone not far from them. Isn't it common for stores to stumble with each other for a long time?

Xiao Jing continued: "Take the example of a restaurant. Usually, between the shops on the street, is it better to compare whose wine is fragrant, whose maid or prostitute is more beautiful, and whose food is more attractive? Sometimes, there is a 'bounty flag' activity to get customers to run more to their own store, yes or no?

Competition is everywhere, and newspaper advertising is just a new way to play for you. In fact, advertising is not only because everyone has their own magical powers, but also because the strength of the store is excellent. With advertising, good stores will naturally have a good reputation and become more popular; A bad store, even if it blows the sky in the advertisement, people will not take it seriously.

Xiao believes that your shops are the best in Ruidu City, are you afraid to take them out and compare with others?

As for the number of guests, Xiao understands everyone's worries. In this regard, the person with the most right to speak is Shao Yuanwai. Dare to ask the staff, after the newspaper advertised, did there be a lot of customers in the store? ”

Shao Yuanwai nodded and said, "That's true." My silk village has a lot of customers, some of them are from other parts of the city, and some of them live nearby and have never bought silk before. ”

Xiao Jing smiled and said, "That's it." Advertising not only brings customers to the store, but also boosts consumption and creates new customers for all stores. People who didn't like to eat in restaurants in the past will be hungry after seeing advertisements, and will eventually go to restaurants to eat; People who didn't like to wear silk and satin in the past will be moved when they see the advertisement, and finally they will go to the silk village to tailor their clothes.

Many people only need to come once, and there will be a second and a third time; If the old customers are gone, and the new customers are here, where can the business go? When there are more customers, no matter how prosperous a store is, it is impossible to clean up all the business in the city, right? You have to keep food for others, right? In the future, the Mirror will expand its circulation, and more people will see the advertisements in the newspaper. How many new customers will be generated to take care of your business? If there is no advertising, it will be a pity that you will be left behind and miss the opportunity to make a name for yourself. ”

Speaking of this, Xiao Jing clapped his hands with a smile and said, "In this case, what else do you have to worry about?" ”