Chapter 163 Canteen Business Expansion
Although Liu Mengling and others don't know what Wei Minsheng's confidence is, in the past half a month, Minsheng Company can be said to have been established from scratch under the eyelids of himself and others, and its development momentum is simply staggering. Pen, fun, pavilion www. biquge。 info
Moreover, the amount of liquidity in the company's accounts is getting larger and larger, although a large part of the funds have been purchased by Wei Minsheng with various tools, equipment and materials, but Liu Mengling and others also know that these inputs are basic materials for production, and they will inevitably be able to create greater value in the future.
If it really develops smoothly according to the short-term goals of Wei Minsheng's plan, an enterprise that gathers a large number of cooperative enterprises and businessmen, not to mention the whole province, at least in a few nearby districts and counties, its influence should definitely not be underestimated.
Wei Minsheng looked at the distribution map of the canteen on Chen Xiaohua's computer again, thought for a while, and said: "In fact, in addition to the time for delivering dishes, a lot of other time in this canteen has been wasted.
Taking advantage of the distribution of canteen outlets, we can cooperate with major logistics companies to turn canteen outlets into logistics pick-up points.
First, it can expand the influence of people's livelihood canteens, increase the income of canteen outlets, and secondly, it can also reduce the delivery cost of logistics companies.
This is one thing that is beneficial to both the canteen network and the logistics company, and it should be easy to do. ”
Chen Xiaohua said suspiciously: "But this is not good for the company." ”
"For the time being, I don't see any benefit, because we are building a platform, and after this platform is built, we can even change the current express delivery model.
There are too many express companies now, and I feel that I have returned to the era of the Chinese character input method '10,000 yards galloping', but one thing is certain, the final result of competition is either a decrease in price, or an improvement in service quality.
The national logistics layout is too big for us to do for the time being, but we can plug in the last mile of logistics.
We can first cooperate with one or two logistics companies to change the last mile of logistics delivery habits, as more and more online shoppers choose to put the delivery location in our people's livelihood canteen outlets, the business volume of cooperative logistics companies will inevitably increase.
In this case, we can deliberately introduce competition from other logistics companies to reduce the logistics price of the Minsheng canteen outlets.
The lowered price is converted into the user's consumption points, and the consumption points can be exchanged to purchase various dishes and other goods on our website in a certain way, further increasing the user's dependence on the people's livelihood canteen, and ultimately achieving a win-win result. ”
Wei Minsheng took a sip of tea, and then said: "When the distribution reaches a certain scale, we can also carry out group buying business such as fruits on our website.
At present, the purchase price of some fruits is extremely low, but due to the price increase of middlemen, the price has increased several times when it finally reaches the hands of consumers.
Although we currently have cooperative relations with major supermarkets, from the early stage, the loss of intermediate links is still too large, and the terminal consumer price is still too high.
I want to put the sale of this fruit on the website, directly open up the channel between production and consumption, and really benefit producers and consumers. ”
Liu Mengling said worriedly: "Mr. Wei, the sales of this fruit are not like our dishes, the distance from the origin to here determines that it is not possible to do it in one or two days from placing an order to distribution, and the loss in the transportation and sales process is also quite large."
And if we are directly involved in the fruit sales channel, the cooperation on the supermarket side may be affected somewhat. ”
Wei Minsheng said: "At present, the business environment of supermarkets has gradually deteriorated, if it is not for the middle-aged and elderly people and logistics can not keep up, this business model can hardly be maintained if it is not changed from itself."
The rent and labor costs of the venue have been high, and we can use the surplus service capacity of the existing channels, which is equivalent to increasing the turnover of a single working day and indirectly increasing the revenue of each outlet.
The consumer groups we are facing are young people, familiar with the mode of online shopping, easy to accept new things, although the income is not very high, but the purchasing power is not worse than the middle-aged and elderly.
Coupled with the improvement of the company's credit system, some malicious behaviors in the process of online shopping can be excluded, from this point of view, the original channels of supermarkets do not have much advantage compared with us.
As for the loss of fruits, the way of online shopping is definitely much smaller than being constantly rummaged in the supermarket, we only need to strictly classify each batch of goods according to certain standards, make a pertinent evaluation from the size, appearance, taste, etc., and classify and classify the price.
Since the photos on our website come from the current batch of goods, the time difference from the distribution to the customer is very small, and the picture can basically be consistent.
As long as the standards of classification and classification are determined, they must be consistent with the publicity on the Internet, the standards are high or low, and those that do not meet are not met, and they can only be downgraded for sale, and the behavior of relevant staff should also be included in the credit system.
It is necessary for all consumers to buy with confidence, what kind of price, what kind of goods are matched, so as to dispel consumers' concerns about online shopping. ”
"What should we do with the residual and defective products in the sorting process?" Chen Xiaohua added.
"The treatment of defective and defective products should start from three aspects, the first is the procurement link, which is the main way to reduce defective and defective products.
Our procurement is directly connected with the producer as much as possible, and the price can be higher than the purchase price in the local market, but the quality must be guaranteed, and the defective products are resolutely excluded from the purchased products.
The provider of the product should also be included in the company's credit system, if the product has a quality problem, the supplier of the product will first be blacklisted by the company, and then solve it through legal means according to the supply and marketing contract.
Regardless of the final outcome of the law, at least we can isolate dishonest behavior from the company's trading behavior in our own way, so as to avoid greater losses in the future.
The second aspect is the transportation link, because the fruit is more delicate, so we must pay attention to the details on the packaging.
Although I have the ability to guarantee the quality of the fruit in transit, I am not prepared to use those resources unless it is a special case, and the market will solve what can be solved by market behavior, which is better in the long run.
The third is through the small amount of residue left after sorting, which is unavoidable.
These remnants were only squeezed and bumped during transportation, and in addition to their poor condition, they tasted exactly the same as the same batch.
If the quantity is large and there is a possibility of selling, it will be sold at a discount, and if the quantity is small, it will be made into a fruit platter and sent to the canteen outlets, and they will handle it themselves, and they can eat, sell, or give it away, anyway, it is better than rotting. ”