【1166】Price War(1)
Summary of the previous chapter: Not long after Ma Xiaoquan was deployed, competitors appeared in the market around Beijing
+++++++++++++++++++++ Ma Xiaoquan dragged his chin and thought for a moment, his eyes suddenly lit up, and then he patted his head and muttered: "How did I forget, how did I forget, hehehe"
Li Qinghan was curious: "What's wrong Ma Xiaoquan, do you remember anything again?" ”
Ma Xiaoquan nodded and said: "Well, I did think of something, Qing Han, the price of our wild landscape, it seems that we have to mention it, well, one or two silver sells for a can, to be honest, we are losing money."
"Raise the price at this time?" Li Qinghan was puzzled, "The turnover is already declining, if we increase the selling price again, I am afraid that our turnover will decline faster and lose more." ”
Ma Xiaoquan exhaled: "That's not necessarily, people are a very strange animal, some things are cheap, he just doesn't want them, and once they become expensive, they have become sought-after goods, well, for example, for example, Qinghan you fell in love with a dress, this dress sells for a consistent money, you like it very much, but because of the consistent money, you didn't buy it, two days later you went again, and found that the dress became half-money, Qinghan, what is your mentality at this time?" ”
Li Qinghan thought for a moment and said truthfully: "I will think that the price of that dress will be reduced in a few days." ”
"Well, okay~" Ma Xiaoquan nodded, "It's still that dress, if you looked at it before, it's still the same money, but recently you went and it became two money, what would you think?" ”
Li Qinghan thought for a moment and said, "I think that the price of that dress will go up, perhaps, I will buy that dress with two dollars." ”
"Okay, haha" Ma Xiaoquan laughed, "Qinghan, have you noticed that it is actually the same clothes, but due to the price adjustment, your original hesitant mind has become firm, you could have bought the clothes with the usual money, but in the end you used more consistently, and it was two times before you bought it"
Li Qinghan reacted, nodded and said, "Yes, Ma Xiaoquan, when you say that, I really have to think of it, I did it."
"Well, so," Ma Xiaoquan concluded, "since those competitors have begun to compete with us, their prices will definitely get cheaper and cheaper, which is the so-called seizing the market and fighting a low-price war, and we, if we also rashly follow up on the low price, it will be equivalent to us admitting that the cost of wild mountains and rivers is very low, and the profits are very good, so we will be called 'profiteers'"
"Ma Xiaoquan, what do you mean?"
Ma Xiaoquan smiled: "Raise the price." ”
"Raise the price? How much to lift? ”
Ma Xiao said with Shen Zhu in his chest: "For the first three days, half a million yuan (five hundred copper coins) was raised every day, and after three days, one hundred yuan was raised every three days, and such a price increase lasted for a month. ”
Li Qinghan nodded: "Okay, then I'll go down and order." ”
"Hmm~~"
The next day, the sales prices of Beijing and the "wild landscapes" around Beijing were raised, and the current sales prices were more than half a dollar higher than yesterday's.
As soon as the news of the price increase came out, a lot of people immediately came to refund the money, yes, it was a refund.
"Wild landscape" for some dignitaries launched the "money before goods" service, as long as these dignitaries have paid, according to the amount of payment to determine how many cans of water can be taken away, because the water is heavier, so the dignitaries and nobles are generally put dozens of two hundred taels of silver, slowly to take, take an account on the line.
According to the current exchange rate of the Ming Dynasty, one tael of silver is exchanged for consistent money (one thousand Wen), and one tael of silver can buy a jar of wild landscape water, according to the original price, one hundred taels of silver can buy one hundred cans of wild landscape water, due to the price increase on the first day, now one hundred taels of silver can only buy fifty cans of wild landscape water, the number is less than half.
As for the dignitaries and dignitaries who came to refund the money, Ma Xiaoquan allowed refunds one by one.
At the end of this day, not only did he not make much money, but he lost a lot of money.
That night, Zhang Tianhao came to Ma's house to discuss the price increase during the day with Ma Xiaoquan, and advised Ma Xiaoquan not to blindly raise the price, after all, the cost of wild landscape water is very low, Ma Xiaoquan listened to Zhang Tianhao's words, just smiled and said nothing.
The next day, the price of wild landscape rose again by half a yuan (500 yuan).
Compared with the first day of the price increase, the business on the second day was even more bleak, and there were still dignitaries and dignitaries coming to refund.
At night, Zhang Tianhao came to Ma Xiaoquan again and advised Ma Xiaoquan not to raise prices again, Ma Xiaoquan still smiled and said nothing, Zhang Tianhao had no choice but to go back.
On the third day, the price of Yeshan Water increased by half a cent, and now the price has become two or two five for a can of water, which is double and a half compared with the previous two days.
Ma Xiaoquan has not shown up in the past three days, and only Li Qinghan and others have helped him take care of his business.
And those competitors saw Ma Xiaoquan doing business, and while gloating, they quickly adjusted the prices of similar products, played the price reduction card one after another, and also launched a buy one get two free activity.
In the face of such fierce market competition, Zhang Tianhao came to Ma's house for the third time, this time, he did not persuade Ma Xiaoquan again, but warned him that if he was so obsessed with raising prices, the Zhang family would stop supplying Ma Xiaoquan, a "dealer".
Ma Xiaoquan saw that Zhang Tianhao was in a hurry, so he stopped laughing and said nothing, he got up, arched his hand at Zhang Tianhao, and said slowly: "Uncle Zhang, don't be impatient, does Uncle Zhang think that my price increase in the past three days is too fast, does he think that my Ma Xiaoquan is harming your business?" ”
Zhang Tianhao's old face turned red, and although he didn't say anything in his mouth, he really thought so in his heart.
Ma Xiaoquan smiled and said: "Uncle Zhang, let me ask you, although I have been raising prices these days, am I still buying from your Zhang family?" ”
Zhang Tianhao nodded.
"I have also investigated the source of the wild landscape, well, Uncle Zhang, your Zhang family monopolizes the sea eye of Beijing City, it is of course good to be able to make such good water, and you have not lowered the standard while making water, I am very satisfied and gratified."
Zhang Tianhao didn't understand the meaning of Ma Xiaoquan's words, and looked at him in surprise.
Ma Xiaoquan explained: "Uncle Zhang, although there are a lot of sea eyes in our Beijing city, but there are probably only a few who can make wild landscapes, am I right?" ”