Chapter 1225: They're Destroying the Market
Just yesterday, I was still staying in the local area, so I know the local situation relatively well.
In Hangzhou, for example, in just three months, 18 new Internet cafes have been opened in Hangzhou, adding nearly 2,000 computers in total.
This is just the situation of one city in Hangzhou, the number of new Internet cafes in the magic capital, the demon capital, and the imperial capital will be far more than that of Hangzhou.
According to my estimates, in the whole of 1997, there will be at least 10,000 new Internet cafes in the country, and if each Internet café buys 100 computers, this is a huge market of 1 million computers.
By the end of 2000, the number of Internet cafes in the country will reach about 100,000, which is the market size of 10 million computers!
Yang Yuanqing stood in front of all the executives and talked eloquently.
And the size of the 10 million computer market completely stunned all the executives.
You know, from the 80s to the present, the entire Lenovo sold computers combined, less than 5 million units, these Internet cafes add up to the amount of two Lenovos, is this possible?
"You don't have to doubt my statement, I believe everyone has been paying attention to the WCG game recently!" Yang Yuanqing said lightly, when he heard WCG, many executives present secretly looked at Yang Yuanqing's expression.
All Lenovo people know that Yang Yuanqing and Daqian have a deep hatred, and WCG, as a competition project promoted by Daqian, Yang Yuanqing will definitely have emotional changes when he mentions Daqian.
However, to their disappointment, Yang Yuanqing did not have any change in his expression, but still said calmly, "The WCG is very hot, and the audience across the country has exceeded millions. ”
"This shows that the computer game market in China is very huge, there are 200 million teenagers under the age of 20 in China, and as far as I know, 80% of teenagers are unable to resist the temptation of computer games."
"So it's fair to say that there are 160 million teenagers in the country who are very eager to get in touch with computers, especially to play computer games!"
"However, the current economic level of Huaxia has determined that the personal computer market for the family unit cannot be fully developed for the time being, simply put, there is no money, and the economy of an ordinary family is not enough to support the cost of computer purchase!"
"Obviously, Internet cafes will be the only place where these 160 million teenagers have access to computers, and they will also become the favorite place for all teenagers!"
"In the last month, I have visited six cities across the country and visited more than 100 Internet cafes for inspection, the scale of these Internet cafes is large and small, the minimum is 20 computers, the most has 500 computers, but no matter how big or small, these Internet cafes are all full."
"If you can't get to the café before 6:00 a.m., you're likely to spend the rest of the day wandering around the café, waiting for the seats to be vacated!"
"In the end, thanks to Daqian, half of the people in the Internet café are playing now, and half of the people are playing stand-alone games like that."
"All in all, the computer game market has unimaginable huge potential, and the Internet café industry also has unimaginable huge potential, but the faster the development of Internet cafes, the more demand for computers, so this will be a huge market far more than the ZF market and personal computer users, who can seize the Internet café, who can seize the future industry of the entire Huaxia computer!"
Yang Yuanqing's words were finally finished, but it also made all the executives on the scene fall into deep thought.
Although they did not welcome Yang Yuanqing, Yang Yuanqing's words made them unable to ignore it. Yang Yuanqing is an ambitious person, so at this critical moment of his re-emergence, he will never drop the chain and tell lies.
And the executives are not completely ignorant of Internet cafes, and many people have also witnessed the super prosperous market of Internet cafes, so they basically believe Yang Yuanqing's words.
At most, I think that by the turn of the millennium, there will be no sales of 10 million computers, which is the result of Yang Yuanqing's exaggeration, but it is estimated that there is still a market of 5 million units.
The market of 5 million is equivalent to Lenovo's sales for more than ten years, and this market must not be lost, and if it is lost, it is Lenovo's sinner.
The executives still have some spirit and fighting spirit.
"So, how did this Xiaomi snatch 100,000 computers from this market?" Some executives couldn't help but ask, "Don't they understand that the biggest brand in the whole country is now our Lenovo computer?" How would they go about buying a computer from a small brand that is not well known? ”
"Because people are cheap!" Yang Yuanqing smiled, and then said, "The main reasons why Xiaomi can easily win an order of 100,000 are nothing more than two!" ”
"One is that we Lenovo ignores this market, or we don't know this market at all, and we don't have any action for this market!"
"As far as I know, when the first few Internet cafes opened, I found Lenovo to order a computer, but our customer service staff was very blunt and unfriendly, which made the bosses of these Internet cafes very angry, and they were extremely dissatisfied with Lenovo computers, and finally chose to buy Xiaomi computers!"
"Secondly, there is the issue of price. Internet cafes and individual users are different from ZF, individual users and ZF will care about the computer brand and will recognize the brand to buy the computer. ”
But the owner of the Internet café will not, because the owner of the Internet café also has to buy at least double-digit computers at one time, and the purchase value is more than 100,000 yuan. So for them, cost performance is the most important, they don't care about the brand at all, they only care about which computer is cheaper in the case of the same configuration, then buy which! ”
"What's more, the price of Xiaomi computers is too low, so low that all Internet café owners can't refuse!" Yang Yuanqing said.
"How low are they?" Someone couldn't help but ask.
"Take the best model LX21 sold by Lenovo as an example, our unified retail price is 9980 yuan per unit, but the price of a computer with the same configuration of Xiaomi, if the monitor is not included, is 2499 yuan. And in the case of including the monitor, the price is 3499 yuan. ”
"What, this can't be, how can they sell the price so low, they are ruining the market!!" The executives present suddenly roared.
Just kidding,How much effort did they waste,It took a lot of effort to create a PC market with a net profit of more than 300%,As a result, this Xiaomi divided by two,All their profits were removed,This is no longer a destruction of the market,It's completely a stab yourself!
"This one maybe, LX21, our internal production cost, without the display, is about 2400 yuan, and they only sell it for 2499 yuan. How do they make money at this price? ”
"Could it be that their dealers are all good people and won't take a fee from them?" An executive asked suspiciously.
Although the unified retail price of Lenovo's LX21 is 9,980 yuan, the price to dealers is 8,500 yuan, which is equivalent to a profit of 1,500 yuan for dealers.
This is also the reason why all dealers in the world are very enthusiastic about doing business with Lenovo, because if you sell a computer, you can earn two months' salary of an ordinary worker, and of course you have to do your best to sell Lenovo computers.