Chapter 1081 It's a Big Deal to Make the Food Street Turn
A snack market near the Palpitation Hostel.
Construction is still in full swing, but it is almost in the final stages.
The original large-scale farmers' market has been renovated beyond recognition, and although the construction has not yet been completed, the general appearance of cyberpunk can be seen.
A large number of contrasting neon lights in warm and cold colors clinged to the faΓ§ade, and in order to match these lights, the exterior of the entire building has been slightly adjusted: in line with the original deconstruction, some new structures have been built that look strong.
The various billboards also exude light and give a sense of luxuriation, and these billboards are intricately intricately used to make the most of the space above.
And in the interior of the snack market, this cyberpunk style is extended to every detail.
Although the architecture here cannot be exactly the same as the scene in "Beautiful Tomorrow" because of the original architectural structure, in the snack market, Liang Qingfan still worked hard to restore several shops in "Beautiful Tomorrow", including the scene when the hero and heroine eat together.
It is precisely because the production team of "A Beautiful Tomorrow" referred to a lot of cyberpunk style in the production that Liang Qingfan can directly borrow elements from the movie, which greatly reduces his workload.
The success of "A Better Tomorrow" has also emboldened the idea of a "cyberpunk food street".
However, for Liang Qingfan, there is still a very serious problem to be solved, that is, the atmosphere of the cyberpunk snack street.
In the movie, there is a small part of the real scene + pure special effects, so there is a lot of room for free play.
And some details are difficult to reproduce in reality.
In order to improve this problem as much as possible and further enhance the immersion of the cyberpunk snack street, Liang Qingfan also thought of many ways.
The first is to customize props, like a movie set, to make a lot of decorations.
For example, the nearby lighting is all street lamps with a strong sense of science fiction, which are specially customized; There is also a high-tech sports car model parked on the side of the road at the entrance for customers to take pictures; Some places have been set aside as shops, and different shops sell models of simulated guns, medicines, or mechanical prosthetic limbs, further enhancing the immersion of the whole scene.
The second is to add something that can better set the mood, such as a fog effect.
Cyberpunks tend to choose day and night or dark and rainy weather. This is because the neon lights can be perfectly displayed at night, and the neon lights will be reflected on the wet road on rainy nights, and the dark canopy hints at the crime that is happening in this high-tech city at any time, and the fog in the air can be used to blend the lights of various colors, and the whole atmosphere can be perfectly set off.
If it's a sunny day and all the scenes are in full view, then the cyberpunk feel will definitely be diminished.
The weather in Jingzhou is normal, and there are not too many foggy and rainy days, so if you want to achieve the cyberpunk effect perfectly, the conditions are more demanding.
It is impossible for Liang Qingfan to change the weather and climate in Jingzhou, and if he had this ability, he would not have been able to be just an architect, and he would have gone to work at the Meteorological Bureau a long time ago.
What if you want to achieve the best results? Must it be a huge shell that covers the entire cyberpunk snack street? Fake exterior scenes on the inside, including pitch-black canopies and neon-lit tall buildings in the distance? But is this too costly? At this stage, there is no need for this.
After all, the cyberpunk snack street has not officially opened yet, and it is difficult to say whether tourists will accept it.
When this snack market is really popular? It's not too late to consider additional investments.
And what Liang Qingfan thought of was a relatively compromise solution: arrange a large number of spouts in and around the snack market to make spray? Will these vents be slightly obscured and hidden by the surrounding buildings? But it can leave the surroundings in a slightly wet feeling.
Lights will also be placed around these sprays to visually further blur the spray and give it a hazy feeling.
This way, at least at night, visitors can see a more authentic cyberpunk.
As for the daytime? What might be better on a cloudy day? If it's sunny, just let it be.
Just like many attractions, they are only beautiful during a certain period of time, so there is a difference between peak season and low season. It's not impossible to play when the off-season comes, although the experience is not as perfect as the peak season? But there are few people, but they are not crowded.
For a snack market, surely the best time to come in the evening? But if you come at noon or in the afternoon, there are not so many people? Some of the popular stalls are also good choices because you can eat without queuing.
Up to now? Snack bazaar is putting the finishing touches on it? It is expected to be officially opened in about a month.
Zhang Yahui has screened out the first batch of outstanding stall owners to settle in the snack market? The stallholders are all good at different snacks, and Zhang Yahui encourages them to check out more cyberpunk content and try to make something similar.
Even simple meat skewers and burgers should be as characteristic as possible, and on the premise of trying to ensure that they are delicious, they should be as diverse as possible, so that they can stand out from the crowd of stall owners.
Of course, even if Zhang Yahui doesn't say it, these stall owners will definitely try their best to improve their taste, launch new products, and strive to attract customers.
After all, there is fierce competition between stall owners and stall owners.
These stallholders are all from the original city, where they are among the best food stalls in the whole street, but when they come here, they have to start from scratch and compete with the same good stall owners, and if they are self-contained, they will soon be eliminated.
To this end, Bao Xu has also formulated a series of rules to guide healthy competition among stall owners, and these rules formulated by Bao Xu with game thinking will definitely play a very important role when the snack market officially opens.
At this time, Bao Xu and Zhang Yahui were wearing hard hats and inspecting the situation at the scene.
Since the construction of the snack market began, Bao Xu has been running here twice in three days, and he has been running much more diligently than Tengda Games.
His hard work paid off, and everyone on the Tengda side of the game thought he was on an important mission.
Obviously, in the next selection of the best employees, Bao Xu should no longer be sent abroad for the reason of "being a tour guide to accompany others to travel because there is nothing to do".
But there is obviously a side effect to this.
Bao Xu's positive actions have greatly mobilized Zhang Yahui's enthusiasm for work.
Zhang Yahui didn't expect Bao Xu, as an employee of the game department, to be so attentive to the snack market, this kind of behavior of brother departments regardless of interests and losses, and full help, made him feel the warmth of the Tengda family.
Seeing that the buddies who came to help were so serious and responsible, he, the real person in charge, must be even more attentive!
The two were chatting, and Liang Qingfan, who had just left to make a call, came back.
"Good news, two!"
"We have the money, we can buy a shop!"
Bao Xu and Zhang Yahui were stunned for a moment, and did not react for the first time: "Shop? What shops? β
Liang Qingfan said: "From here to the shops on the street of the Horror Hostel! β
Only then did the two suddenly realize: "Oh? That's great! β
Because this matter is a little far away, Bao Xu and Zhang Yahui have been paying attention to the things inside the snack market, and they are about to forget about it.
As early as when the site selection for the snack market was selected and the details of the cyberpunk style were finalized, Liang Qingfan had put forward this idea: there is a distance of about one or two kilometers from the snack market to the Horror Hotel, and if you can buy or rent all the shops along the street around it, after a little transformation, it can be transformed from a single cyberpunk scenic spot into a cyberpunk snack street.
An entire street can be made in a similar style.
Of course, this project is relatively large, and it cannot be completed overnight.
At present, the main part of the snack market is almost finished, but the shops on this street are still only in the negotiation stage, originally talking about a long-term lease contract starting in ten years, but only a small number of shops have signed a contract.
On the one hand, the work should be prioritized, and the things on the side of the snack market are obviously more important, as for these shops along the street to buy early and buy late, they are actually almost the same, and they must wait for the snack market to get on the right track, and then slowly transform this street.
On the other hand, the reason is that the attitude of the owner of each shop is inconsistent on the specific rent issue, and a lot of energy is involved in the negotiation process, which is also a little unpleasant.
This area was originally near the old industrial area, in fact, there are not many young people anymore, and the houses and shops are basically old houses, so whether you buy or rent, according to the surrounding market prices, it is not very high.
Zhang Yahui's condition is that they will sign a ten-year long-term lease contract with these shops according to 50% of the existing rent, and they will need to pay a liquidated damages if they breach the contract in the middle.
It stands to reason that this condition is already very good.
These shops were originally very biased, and they were only doing some small business before, and the profits were very low. The monthly rent of fifty or sixty square meters of shops is only less than 2,000 yuan, and Zhang Yahui also understands the difficulty of these shops, and takes the initiative to raise the price to about 3,000, which is already quite sincere.
Some shop owners felt very satisfied, so they immediately signed a contract and allowed Zhang Yahui to renovate the shop at will.
Once this long contract is signed, they don't have to worry about the rental of the shop.
But there are also some shop owners who are not satisfied with this price, and even secretly ventilate in private, wanting a higher price.
Because they can see that the Palpitation Hotel has been set up, there is a huge flow of tourists from all over the country, and Tengda has started construction on the original farmer's market, obviously busy with new projects.
Now to rent the entire street of shops, one lease is ten years, this must be a big move!
When they think that Tengda is so rich, these people feel that just a 50% increase in rent is a bit insufficient.
After all, this long-term contract is to be signed for ten years, and who can say for sure what will happen after ten years? What if the shop's money increased fivefold or tenfold after a year? If you can't increase the rent, isn't it a loss?
So, these people either want to increase the rental price a little more, or they want to sign a short-term rental, such as only for two or three years, so that they can still think about increasing the rent in the future.
Liang Qingfan and Zhang Yahui are definitely unhappy.
Because in their opinion, the development of this place depends on Mr. Pei. If it weren't for Mr. Pei's huge investment in building a horror hotel and a snack market, the rent of this street would not only not rise, but would decline with the gradual loss of personnel.
The rent has risen by 50%, and the sincerity is enough, if it is another company to rent, these shop owners may have agreed without saying a word.
But just because they think Tengda is rich and can make money, so they open their mouths, which really doesn't make sense.
What's more, it is still unknown whether this street can make money.
If the snack market didn't get started, and there would be no traffic in this food street, but they signed a ten-year contract at a very high price, wouldn't it be a big loss?
Mr. Pei trusted so much and handed over such an important project to the three of them, but in the end it became like this, this responsibility is unbearable.
Therefore, the two sides have reached a stalemate, except for a few more enlightened shop owners who have signed long-term contracts, the other shops are still waiting.
Liang Qingfan said: "It just so happened that Mr. Pei gave a sum of money, and I think this matter can almost have a result." β
"For these shops, we give them three options: either they sign a long-term contract at the current price and rent it for ten years; Or, we buy their shop at a 50% premium to the market price; If neither of them accepts, then we'll just let the food court bypass it. β
"If you want to take advantage of us, no way!"
Although the cyberpunk food street is called a food street, it is much longer than most food streets.
A distance of one or two kilometers is not a road that can reach the end, from one end to the other, at least six or seven large and small intersections.
If a certain shop does not cooperate, Liang Qingfan can consider buying it next to it, and then use some means to get tourists to bypass this shop.
For example, make a road map to guide visitors to follow a specific route; Or Tengda's own store to make unified signboards and guidance signs.
Those shops that have signed the contract are Tengda's unified planning and layout, and the decoration style is clear at a glance. It is difficult for other shops to learn even if they want to.
What's more, tourists are naturally disgusted by the popularity of "fake shops", as long as Tengda tells them that a certain store is not a snack street store, the vast majority of tourists will not go.
It is not so easy for these shops to take advantage of Tengda.
Therefore, most of the stores that do not cooperate with Tengda will not be able to get anything in the end.
Even if they do business themselves, the stall owners here in Tengda are all elites from all over the country, so why should these original bosses fight?
Liang Qingfan must let all shop owners know clearly: Tengda will never be falsely accused, don't make a mistake.
Otherwise, if you come to touch porcelain today and ask for a rent increase, and the day after tomorrow he will make trouble and change the contract, wouldn't it be endless?
As for buying and renting, it seems that the price fluctuation is the same, but in fact there is a big difference.
As a second-tier city, the rent-to-sale ratio of most shops in Jingzhou is about 1:300, which means that the monthly rent of a store in 2000 will cost 600,000 yuan to buy.
If you spend 600,000 yuan to buy a shop, you need to collect 300 months' rent, that is, it will take nearly 30 years to pay back.
With the same premium of 50%, the monthly rent only increased from 2,000 to 3,000, but the total price of the shop rose from 600,000 to 900,000.
The difference in this number seems to be huge.
The rent rises, and it doesn't hurt to get an extra 1,000 a month, but the price of the shop rises, but you can get an extra 300,000 at one time, and the higher the total price of the shop, the more money you get.
With this large amount of money, you can immediately invest or manage your finances, and the temptation is much greater.
Most of the shopkeepers on this street don't have much money, and for them, the temptation of hundreds of thousands is still great.
What's more, it has always been extremely difficult to get rid of the shops in this area, and you can still find people to do business if you rent it, but if you sell it, almost no one is willing to buy it for hundreds of thousands.
Give up this opportunity to sell it, and it is likely that there will be no chance to sell it at such a high price in the future.
Of course, there are risks associated with selling, and if the value of the store increases by more than 50% in ten years, it will sell at a loss. On the contrary, those shops that have been rented for a long time will still be in their hands after ten years, and they can still get rent, which is much more cost-effective.
But not everyone can resist the huge temptation of immediate profits, and no one can predict how much these shops will rise in the future.
Now Liang Qingfan is tantamount to a showdown with these shop owners, either selling or renting for a long time, there is no third way. If some shop owners want to be clever, Liang Qingfan would rather spend more money to turn the food street around than let them drink a sip of soup!