Arnold?!!! I didn't expect to see him in this place! ”

"He's here too? It's a real surprise！ ”

“Oh my god！ He’s very handsome!”

"Eh, who's the little boy next to him?"

"I don't know! Whatever, it won't be his son anyway! ”

From the moment you step out of the car, the screams are accompanied by flashing lights, like a raging wave.

The sudden rise in the decibel of cheer is like a sharp silver needle, enough to pierce people's eardrums.

In the face of those bright lights that can blind people, and the shouts that can't be heard clearly even if they hold their breath, the little guy on the red carpet has not lost the slightest color, let alone reluctantly pretentious-although he was simply held by Schwarzenegger and walked across the red carpet, but the smile that has been on his face has infected those media reporters who are squatting and shooting.

"How could Arnold Schwarzenegger come to Martin Scorsese's film premiere?" The ABC photojournalist in charge of the photo shoot also asked his colleague next to him when he pressed the shutter frantically: "This is your project, tell me about it." ”

"I don't know!"

The CNN reporter in charge of filming the red carpet scene was confused, although "Goodfellas" was a movie produced and distributed by their Warners, and before he arrived, he had also seen the invitation list, but there was no governor's name on that list!

"You don't know?"

"What a joke!"

After hearing CNN's puzzled words, voices of distrust have already appeared.

The reporter affiliated with The Hollywood Reporter is like a slippery loach, holding up his camera to capture close-ups, and at the same time, he does not stop, "Don't hide it, what the hell is going on?" Who the hell is that little boy? ”

"What's the relationship with Arnold?"

"Don't you see that the group of fans on the other side are also wondering? That's big news! ”

Yes –

Different from the situation imagined by the outside world, the premieres of major movies are different from the bilateral red carpet of the idol support club, the red carpet here, only one side can accommodate fans, in order to make the photos more beautiful, the other side of the red carpet is the forefront of photojournalists to capture Reuters photos, because shooting from their direction, regardless of whether it is a panorama or a close-up, there will be a full human flesh background board, so that it looks like the scene is very lively.

Of course, while filming routines, they will also change the angle according to the different reactions of fans and fans on the scene, because of this, most of the time, they are even better than the stars who walk the red carpet, which star are those fans discussing; Just like now, with the appearance of the governor, they were still discussing the last star, and they directly shifted the topic to the red carpet two, although they didn't know why Schwarzenegger appeared here, but the shutter in their hands did not stop until the FOX reporter slapped the door on the head.

"I remember, wasn't he the kid who worked with Joe Pesci on Home Alone?"

"It seems to be called...... Roland Allen?! ”

Roland Allen?

When the reporters of ABC and The Hollywood Reporter got together and wanted to join forces to extract information from their CNN counterparts, they were stunned for half a second by the sudden words.

Although it seems that there are a lot of practitioners in Hollywood, the circle is so big, and the circle has news channels and rules in the circle, in this case, the guys who can be remembered by their real names are actually less than a thousand.

In the eyes of those fans on the other side, Roland is simply a tool brought by Schwarzenegger - their opinion can't be said to be wrong, after all, it's the nineties, the Internet has not been as popular as in later generations, and the only way for fans to obtain artist information is the traditional media controlled by Hollywood companies, in the era when IMDb, the largest movie database on the Internet, was not born, people can discuss Tom Hanks, Jack Nicholson, but they will never know Roland Allen. Even movie enthusiasts are the same, when those capitalists don't reveal the news, no one will notice that "Terminator 2", a movie that has been established and is ready to start shooting, chose a male number two called Roland Allen.

However, this kind of news blockage is only for outsiders, if insiders don't know that in this year's A-level production "Terminator 2", there is a little actor named Roland Allen, then there is really no way to mix in this industry, although some people may not remember Roland's appearance in the information, but his name and information can still be recalled, after all, the project of "Captain Hook" is not a decoration.

"He's Roland Allen?" The ABC reporter raised his eyebrows, and the camera that Ben had put down was picked up by him again, and he took two re-photos of Roland's silhouette - yes, because he didn't know who Roland was, so when he grabbed the photo before, he only took a close-up of Schwarzenegger, even if there was a panoramic photo, he couldn't recall what Roland looked like in the photo.

"Home Alone? This movie will be released in two months, right? ”

The CNN reporter was certainly aware of the work, and he copied the ABC reporter's actions as he spoke.

"So it's him?" Hearing what his peers said, the reporter of "The Hollywood Reporter" suddenly realized, and the shutter in his hand also rang several times in a row, "There was news before that he was favored by James Cameron and wanted to cooperate with Arnold to shoot "Terminator 2", but I didn't expect that the crew of "Terminator 2" had not yet been officially announced, and they actually made a public appearance first? ”

"Yes, they made it public before the crew's official announcement...... What？ They actually made a public appearance? ”

When the FOX reporter wanted to follow the words of the three colleagues and continue, he, who was about to turn into a repeater, suddenly felt that something was wrong, and his wide eyes glanced at the two figures on the red carpet a few more times, and after confirming that the child walking slowly was Roland, the corners of his eyes suddenly twitched.

“Fuck！”

Like a bolt from the blue, the photographer who has been working at FOX for so many years yelled, and he naturally knew what he was missing out on when he didn't take a photo of the two of them - was it a photo for tomorrow's propaganda report?

No.

It is an opportunity to get promoted and raised, become a general manager, become a CEO, marry Bai Fumei, and reach the pinnacle of life.

Why?

It all started with "Blair the Witch".

"Blair the Witch", which was released in 99, is generally regarded as the source of successful Internet marketing cases inside and outside the industry, and the low-cost work with a cost of only $35,000 has successfully made the vast majority of fans have an illusion through the Internet + offline posters, weekly magazines, missing person notices, etc., making them feel that this is a murder documentary related to witches; It was precisely because of the locust-like brainwashing marketing that this movie harvested 240 million global box office at that time.

However, before the arrival of the millennium, or rather, before the power of the Internet is revealed, publicity is not played like this.

In other words, if you remove the small-budget independent films, other films have already set the publicity template when the project is established.

This template is generally divided into three stages: warm-up period, formal period and follow-up period.

From the exposure of the start-up ceremony, to the exposure of the cast, to the exposure of the styling, to the appearance of the cutting-edge class news, all of this is actually controlled by the publicity party responsible for marketing, and all the content that fans see is revealed by the crew themselves.

To put it mildly, in the era when there is no Internet, before the crew releases the news, even if the media knows about these inside information, no one will release it stupidly, because your casual revelations will affect your own jobs.

Some people think, how is this possible?

As an entertainment journalist, will reporting entertainment news be boycotted?

Yes, as an entertainment journalist, you can preemptively report gossip news related to actors, inspiration related to directors, insider scandals related to production, and even take all of this to find the relevant parties and knock a pen from their hands, but you just can't report on projects related to them before the capital nods.

Because of your revelations, it may affect the publicity and distribution progress of the film project team and the final income related to capital.

Unlike the fixed box office share ratio in the mainland, the box office share of North American movies fluctuates very much.

Before the turn of the millennium, the proportion of first-week accounts that major film companies could get from North American theaters was as high as more than 70 points, even in the next week, there were 60 points, 3 and 50 points, and until 4 weeks, it would fall to 40 to 30 points.

In the face of such a terrifying box office sharing ratio, any revelations by entertainment reporters may affect the final publicity results, and once these reporters cause losses to the capital, then-

You journalists, it's still a trivial matter to lose your skirt, if it really has a major impact, changing careers won't save you.

Because of this, before the official announcement of "Terminator 2", there will be a situation where no one knows Roland.

Because the movie hasn't started yet, how can the official throw out these news?

In this case, even if Fox wants to use the way of early overdraft to borrow the fame of Arnold Schwarzenegger and James Cameron to promote his own movie, it can't do it!

If they do, they're breaking the rules!

When the time comes, others will not show mercy when they rise up against them.

Of course, this world is full of surprises.

No one can guarantee that all projects will go as smoothly as the capital intended.

If capital can make everything they want, then there will be no movies in the world that hit the streets.

So, after some actors made public appearances and were discovered by the public.

At this time, Yu Ji chose to report, and he would not be burning.

After all—

'The actors in your group have all walked on the red carpet together, and they have all been seen and exposed by the masses, and the revelations at this time are not causing trouble! We're just going with the flow and taking advantage of the situation to propagandize......

When the two words of promoting appeared in the brain of the FOX reporter, he reacted, did not continue to hesitate, and the guy who wanted to stand in place and wait for the arrival of the next group of guests was like crazy, without saying a word, he directly changed his body, and while leaving his peers, he also rushed straight towards the front end of the red carpet.

He wanted to make amends for his mistakes.

He wants a promotion and a raise.

"Let's go! Let's get it! ”

With his yelling, reporters from all walks of life on the red carpet suddenly gave way to a passage.

Looking at the crazy rushing figure, everyone present suddenly became envious.

What a great opportunity, just fell in front of him.

And at the same time that these guys sighed, the FOX reporter who had already rushed to the forefront didn't have time to stop, and he yelled at Roland Allen, who was about to step into the news interview area, panting-

"Roland Allen!"

"Roland Allen!"

"I'm a FOX reporter!"

"Could you please turn around and take a picture of me?"

In the bright light, two figures, one large and one small, shone brightly.

In the eyes of FOX reporters, the two figures on the steps are the hope of their own promotion and salary increase.

He didn't know if Roland Allen could hear his own words - although they were very close, the two of them walking in the spotlight were not in the same world as him.

But, with his roar, Roland, stopped.

After getting out of the car, Roland, who had been smiling, turned around and glanced in the direction of the sound.

This situation caused the excited FOX reporter to yell 'Yes! ’。

The next second, he waved his hand at Roland again, shouting, "Can you turn Arnold next to you too?" ”

It seems that Roland's anomaly has been discovered, but it is more like hearing the words of the reporter.

The governor glanced down at Roland, then looked in the direction he had turned his head.

When the governor raised his eyebrows and slowly raised his head to look suspiciously, appeared in the sight of the FOX reporter, the guy holding the camera high, quickly pressed the shutter and included the two people standing in front of the huge poster of "Goodfellas" into the camera.

"Bang ......"

"Puff ......"

With the advent of the high-exposure flash, the governor, too, spotted the reporter and saw the thumbs up.

"Your goal has been accomplished." The governor whispered to the little guy beside him.

Roland, who had a formulaic smile, grinned, "Yes, I thought I would be forgotten." ”

"How is it possible, if he misses you, he will definitely be fired by FOX."

Looking at the OK gesture made by the reporter, the governor turned around and continued to pull Roland forward.

As for the governor's well-known words, Roland shrugged his shoulders and did not respond positively.

Because he saw the Fox reporter clench his fists, swing them out of thin air, and then turn away.

What is he going to do?

Of course Roland knows.

He went—

Report the news!