Chapter 808 GSM and CDMA

"By the way, I see that Daqian mobile phone has three new functions, that is, caller ID, phone book, and time display function, can our mobile phone achieve these three functions?" Ollila asked again.

"The time display function is not a big problem, our latest mobile phone already has the function of displaying the time, as for the caller ID, this function actually depends mainly on the communication operator, as long as the communication operator can provide the corresponding convenience, our mobile phone can also immediately realize the caller ID function!"

"As for the function of this phonebook...... the technical director hesitated, and then said, "We can also achieve it technically, but we need to add some storage components, and the manufacturing cost of the mobile phone will be increased a lot!" ”

"No matter how much it costs, the phonebook functionality has to be implemented on our new product right away!" Ollila said without hesitation, "Mobile phones are a big thing, expensive, and only as many functions and beautiful appearance as possible can attract customers to buy!" ”

"Customers who can afford a mobile phone will not mind spending dozens of dollars more to add a phonebook function, so Daqian's three new features this time, on our next mobile phone, I must see them all, and there can be no omission!"

"Yes!" Everyone in the conference room nodded, yes, this is true, the president is still very wise.

"Then that's the last question left!" O'Lella touched his beard and sighed, "Daqian announced that the benchmark price of their Daqian mobile phone is $1,199, but the global benchmark price of our latest mobile phone 880 is as high as $2,100. ”

"The mobile phone of Daqian mobile phone is nearly half of ours, and we don't have any advantage in terms of price, how can this be good! Should we follow the price reduction of Daqian mobile phones? Ollila asked one of his biggest concerns, and that was the price of his phone.

Whether it was Nokia or Motorola before, the price of the mobile phone has never been lower than 2100 US dollars, and the market accepts this price, after all, the forced price of mobile phones is still extremely high, it is exclusive to successful people, and luxury goods are almost the same, the price of more than 2000 US dollars will not cause any customers to question, the difference is just that some people can't afford it.

But now, Daqian mobile phone has directly reached the price of the mobile phone to 1200 US dollars, almost halving the price of the mobile phone, which makes Nokia sit on wax, this price, should they follow?

"President, I don't think it's a question of whether we should follow it, but a problem that we can't keep up with at all!" Nokia's production director stood up and said with a wry smile, "The actual cost of our current production of a Nokia 880 mobile phone is 1,300 US dollars, even if we don't make a penny, the price can only be reduced to 1,300 US dollars, and it is impossible to drop to 1,199 US dollars. ”

"This is strange to me, as far as I know, Daqian Group is a company that started with children's toys such as cards and instant noodles, and they can be said to be halfway home when they make mobile phones, how can such a company reduce the cost of a mobile phone to 1199 US dollars? Shouldn't the cost of producing a mobile phone be higher than that of us veteran companies that have been operating in the mobile phone industry for decades? How were they able to get the price down to this point? Do they have to lose hundreds of dollars for every mobile phone they sell? O'Lellah asked all the executives in the room, and in the face of this question, these executives all kept their mouths shut, because they didn't know the answer to this question, and it was a little terrible that Daqian could sell his phone at this price.

"President, it is absolutely impossible for us to keep up with the price, so I think that the price of our mobile phone will remain unchanged from the original price, and we should not fight a price war with our opponents on price at all!"

"We should give full play to the advantages of the Nokia brand, we have been operating in the mobile phone industry for more than ten years, and have a full reputation and brand effect, which are recognized by our customers."

"So we should use this to create the image of high-end products, and set the $1,200 thing like Daqian mobile phone as a bargain, a bargain, so as to open up the gap between the two, only in this way can we erase the impact of price!" The marketing director said, "And as the president said just now, the people who can afford to buy mobile phones are celebrities, elites from all walks of life, 1000 US dollars is just a drop in the bucket for them, they will definitely buy a more high-end brand, a more famous mobile phone, and will not touch the bargain of Daqian mobile phone, so as not to surrender their identity!" ”

"Makes sense!" O'Lella nodded vigorously, although he felt that there seemed to be something wrong with the words of the marketing director, but the price really couldn't be lowered, after all, the current price was lower than Nokia's cost price, and this price war couldn't be fought at all, so O'Lella could only accept this suggestion of opening up the high-end and low-end grades, and began to make every effort to shape Nokia's high-end image.

"In fact, you don't have to worry so much, at least in Europe, Daqian mobile phones are by no means our opponents!" Seeing that the atmosphere of the scene was a little dull, the president suddenly laughed and said, "It is not without benefit that we have been engaged in GSM for so many years, at least the latest communication base stations in Europe are all GSM format communication base stations, there is no CDMA format communication base station, and Daqian mobile phone is just a piece of scrap metal in Europe!" ”

"They are in Huaxia this has not yet established the second generation of mobile communication system of the country development, and now we and the relevant departments of Huaxia negotiations are very good, the relevant departments of Huaxia have decided to purchase our Nokia GSM base station, when the time comes, he Daqian mobile phone can not even keep their own chassis, the world is big, there is no place for his Daqian mobile phone! Hahahaha! Ollila laughed, and everyone else laughed too, and the atmosphere in the room instantly became cheerful.

In this way, Motorola and Nokia, the two traditional mobile phone companies, have all reacted to the emergence of Daqian mobile phones, and then look at the grievances and hatreds of the three mobile phone companies for about 10 years in the future.

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However, the current boss Jia is not interested in knowing the response of Nokia and Motorola, and he is now sitting in the office of Huaxia Mobile Communications Bureau, carrying out the final work.

Sitting with Boss Jia was Leng Zhengfei, chairman of Huawei Company.

The two of them are carrying out the final persuasion work of the Huaxia Mobile Communications Bureau, that is, to serve the Huaxia Mobile Communications Bureau and use the CDMA communication base station produced by Huawei as the national communication base station.

This is a very important job, and it is even related to the life and death of Daqian mobile phones.

Because in order to bypass the patent fortress that Nokia and Motorola have spent more than 10 years building, Daqian mobile phone can only make efforts on the CDMA new communication standard and establish its own patent fortress.

However, CDMA appeared ten years later than GSM, so that now the world's mainstream communication base stations are all GSM base stations, and the world's major communication base station manufacturers, the second generation of communication base stations they produce, are all GSM base stations.

At this time, there is no China Unicom, China Mobile these two companies, the entire mobile communication business in China is responsible for the Huaxia Mobile Communications Bureau, so the fate of Daqian mobile phone is decided in the hands of Huaxia Mobile Communications Bureau, if Huaxia Mobile Communications Bureau decides to lay the second generation of communication network, all use GSM format base stations, then Daqian mobile phones will die directly on the street, do not need to sell, after all, as soon as the mobile phone is released, but found that even the phone can not be called, then buy a wool!

On the contrary, if the Huaxia Mobile Communications Bureau decides to use CDMA's communication base station, then Nokia and Motorola will die in Huaxia, and the mobile phone will also become a piece of scrap metal.

But the problem is that the attitude of the Huaxia Mobile Communications Bureau has been very wavering, Daqian in last year, has been negotiating with the Huaxia Mobile Communications Bureau, at that time the attitude of the Huaxia Mobile Communications Bureau is still very supportive, and even in Dongguang Province, hundreds of Huawei Group's CDMA communication base stations have been purchased and installed.

But the problem is that in February this year, the Huaxia Mobile Communications Administration replaced the director, and then the attitude was ambiguous, I heard that the director was born in Europe, and he trusted European products very much, focusing on globalization, to be in line with global standards, he was more inclined to Nokia, and GSM communication system, so the whole situation was deadlocked, even if Daqian's press conference has been held now, the Huaxia Mobile Communications Administration still hasn't decided down, Boss Jia can't help it, pulled Leng Zhengfei and ran directly to the Huaxia Mobile Communications Administration to force the palace, and he had to give an answer from the other party.

And in the end, Boss Jia got a reply with two words: "bidding"