Everyone in the game industry who has been paying attention to "Escape" has a surprised look on their faces.

It's not that I'm surprised that the sales of "Escape" are too high, but that the sales are a bit low.

The sales of "Escape" in the first week of its release have been officially counted, with a total of 600,000 copies, and the sales list has fallen out of the top five.

In fact, as a horror game, this sales are okay, after all, even the well-known "Ghost" series, the third part of the domestic sales are only 2.1 million copies.

But it can't be calculated so simply, after all, the price of the "Ghost" series is basically at the level of 200+, compared with the price of "Escape", it can be said that one copy of the "Ghost" series and two copies of "Escape" are sold.

At the same time, the "Octagon Traveler" developed by Yang Chen has achieved good results, and such a data achievement as "Escape" really feels a little bit unsuccessful.

It's like if you're a top student who often scores 98, 95, or even 100, but you suddenly get a score of 85 in an exam.

Even if this score of 85 is already at the upper middle level in the class, compared with the previous results, it will make people feel that you are so bad in the test this time.

Today's Yang Chen gives people such a feeling.

"The Binding of Isaac" and "Octopath Traveler" were big hits one after another, but in the first week of "Escape", they didn't even reach one million sales, which really gave people a feeling that they shouldn't be.

Almost as soon as the sales of "Escape" were announced on the same day, major game media rushed to report the news.

Among them, some mainstream media such as Game Starry Sky are quite objective, but their sales did not meet expectations, far inferior to "Octopath Traveler" and "The Combination of Isaac" as the title of the article.

But some self-media, and second- and third-tier game media, that is, how the title attracts people's attention.

For a while, such as "Nebula Falls, the Failure of "Escape", "Dark Horse Game Producer Jiang Lang is Exhausted", "Expanded, conceited? Horror games don't have to be confident to succeed. These titles instantly grabbed half of the news in the gaming world.

Jiang City, Nebula Studios.

Chen Shu, Wang Ye and others were fixing some follow-up bugs in "Escape", and at the same time looked at Yang Chen, who was sitting in front of the computer and contemplating.

The whole office was very quiet, and it was an exaggeration to say that even the sound of breathing could not be heard, as if everyone had deliberately controlled it.

"Okay, watch less media, sales are indeed a little unexpectedly low, but to really say that it failed would be." Sensing everyone's gaze, Yang Chen, who understood a little, smiled and said loudly.

The total development cost of "Escape" is about 16 million, which is not a very small project, but it is impossible to lose money.

The price is 116 yuan, and 600,000 copies are sold in a week, although this figure is lower than he thought, but it is not difficult to sell more than one million in the end.

Even if the platform's commission is deducted, the commission on the Galaxy network's side, and the tax aspect, by the way, the development cost of the game and the bonus of employees are subtracted.

The game "Escape" can also bring Nebula Studios about 30 million ~ 40 million profits.

So the failure of "Escape" is completely.

What really makes Yang Chen care is why sales are so low.

Combined with "Escape" in the dream memory, Yang Chen has done a lot of optimization, more realistic modeling, more detailed scenes, and more flavorful environmental atmosphere shaping.

At the same time, compared to the world in the dream memory, the environment of the game market here is much better, too much.

Otherwise, the miracles of Octopath Traveler would not have happened, these have already been verified.

But why did the final sales of the game "Escape" even worse than the world in the dream memory?

You must know that both games and propaganda are better than dream memories.

Including the word-of-mouth of the game, players and the game media have praised it, but the sales are not as high as expected.

This is the most puzzling thing for Yang Chen.

Because it's about the next game he wants to make - "Resident Evil".

Standing on the shoulders of giants to make games, carving and polishing them more finely, but they can't achieve the results of the original version, which is something that makes Yang Chen feel very unconvinced.

The price factor?

Yes, but it's definitely not the main factor.

After the sales of "Escape" came out, practitioners in the game industry who had been paying attention to it immediately discussed.

In other words, why is the sales of "Escape" so low? ’

That's right, during the same period, the sales of "Soul Hunter" produced by Guo Shengan and "Operation Fireline" of Phoenix have exceeded the 1.5 million mark! ’

'Horror games, that's not what they look like.'

But it's not so low, the sales of "Ghost 3" have exceeded 2.1 million before, and I have also seen the quality of "Escape" is also very good, and online players are also applauding, the "Escape" area of the game starry sky, the score of the player's public evaluation is as high as 9 points. ’

The market for horror games is shrinking, and the sales of "Ghost 3" are difficult to replicate, and "Ghost 3" at that time was represented by Tenghua and Phoenix. ’

In a well-known forum in the game industry, many practitioners are discussing the sales of "Escape".

…………

Inside the office, the steel egg lying on the ground with the air conditioner blowing is snoring and sleeping.

Next to him, Wang Yaliang was looking at the textbook on game development on the computer.

"It's normal to fail, don't be discouraged." Looking at Yang Chen, who walked into the office, and glancing around, Wang Yaliang stood up and spoke comfortingly.

Obviously, she also knows a little about the sales of "Escape", as well as some news trends in the industry, and knows that this sales are not so ideal.

"Failure?" came back to his senses, looked at Wang Yaliang, who was comforting him, and sat on the chair thinking about what went wrong with "Escape", Yang Chen glanced at her with a strange expression.

"Escape is five times the cost of revenue, and if it fails, there aren't many successful game makers in the industry." Yang Chen stood up and stretched, and said with a smile.

"Then what are you doing with a bitter face?" Hearing Yang Chen's words, Wang Yaliang rolled his eyes.

"Applause or not, I'm wondering what's wrong with the game." Yang Chen shook his head and looked at the computer screen in front of him.

Whether it is the large game market environment or the overall quality performance of the game, it far surpasses the games in the dream memory, but why are players not so willing to buy it?

This is what makes Yang Chen confused.