Chapter 467 - This is how viral marketing came about... [Six more ask for a monthly pass, ask for a subscription, ask for a recommendation]

"I've figured out how to save money and make it easy to promote!"

Zhu Dawei stood up abruptly and shouted,

This sudden action scared Lin Xiaohei so much that he didn't hold the mobile phone in his hand steadily, and almost fell to the ground...

"Why are you yelling so loudly?"

Shen Zilan rubbed her ears, she sat next to Zhu Dawei, and she was almost deaf when she shouted like this.

"Tell me?"

Li Wei showed such a look, when it comes to the person who knows the boss's thoughts best, there is no one more than Zhu Dawei...

Otherwise, how did this huge byte mutual entertainment come to be?

"I came up with a good idea." Zhu Dawei thought for a while and said: "Because the main feature of our online shopping platform is cheap, then we simply go more extreme." ”

"Extreme? You can't give it away for nothing, right? Chen Hui joked,

"Yes, it's for free!"

All:......

Don't make a fuss, if this horse really has a free policy, maybe the platform will go out of business overnight, you must know that there is a type of group on the Internet now, specifically to take advantage of the e-commerce platform for a living, commonly known as wool...

Don't underestimate that others just take advantage of others, but in fact, there are even people who can earn tens of thousands of dollars a month if they operate well...

This kind of thing is unavoidable for online shopping platforms, and it can only be said that when setting the rules, try to make more restrictions on the wool party.

But if you really want to give it away for nothing... Then you really can't stop these wool parties...

"That's not quite right." Chen Hui wiped the cold sweat on his forehead and said, I'm afraid that this will not be able to lose Boss Yan's byte entertainment.

"I mean kind of a free giveaway."

Zhu Dawei squinted and said: "Now the middle-aged and elderly people actually like to use WeChat, for example, Chen Hui said just now that the bean paste is, let's do an activity, that is, add to the shopping cart and then share the link to friends, let friends click on WeChat, and then make up enough people to buy the item at 1% off, you know what I mean?" ”

"Things that originally cost more than a dozen yuan now only need more than one piece, which is very attractive to middle-aged and elderly people."

Chen Hui was stunned for a moment, hey... That's a great idea!

This is actually a marketing method that captures the characteristics of user groups, but I didn't expect Zhu Dawei to say it from such a novel perspective...

If you think about it, this method is indeed very suitable for middle-aged and elderly people.

"But it's also very costly for us." Li Wei pondered for a moment and said: "And in this way, we actually borrowed the platform of WeChat to get traffic, which I think may cause the Penguin Group to be blocked." ”

After all, this kind of behavior is tantamount to nakedly grabbing user traffic on someone else's territory, and in the Internet era, traffic is everything, and no Internet company will allow other companies to do this.

"Of course, not all products do this, but we can run a promotion based on this, advertising with limited and limited products, and to put it bluntly, we just need this gimmick to attract users."

Zhu Dawei gestured and said: "It's like the mall now says that the goods are 10% off, but in fact, when you go in, you find that it is only a certain category of goods at 9% off, but for the mall, as long as there are customers coming in, then they have the opportunity to make money." ”

"As for whether it will cause the Penguin Group to be blocked, I think this point can be communicated with the boss in advance, so that the boss can come forward to communicate with them."

When they said this, the others also woke up, and they almost forgot that the identity and background of the boss were not ordinary people...

"Is there a more specific example, I can put together a report to the boss." Chen Hui showed an open-minded look of asking for advice,

Although Zhu Dawei and Li Wei are not graduates of prestigious schools, it is obvious that their way of thinking is completely infinitely close to the boss, otherwise it is impossible to create a behemoth like Byte Mutual Entertainment...

That's why the boss keeps using them as his right and left arms.

"For specific examples, in fact, we can use some daily necessities as gimmicks, such as toilet paper, cleaning and hygiene tools, and even firewood, rice, oil and salt..."

"In short, it is something related to eating, drinking, housing and transportation, after all, the older generation values these four points the most, what brand you tell them may not take care of you, but if you say that there is a one-fold rice cooker, then they are definitely interested."

"The cost of these things is not high, and as long as we control the group of people who gather wool, in fact, the benefits outweigh the disadvantages for us."

Zhu Dawei patiently explained: "It is impossible to completely eliminate the wool party, just like the plug-in of PUBG, the boss has taught us in advance, it is better to block it." ”

Chen Hui nodded, constantly gesturing on his notebook...

A group of people in the conference room discussed according to the special understanding thrown out by Zhu Dawei, constantly refining various possibilities...

Outside the window, the sky gradually darkens until the stars are shining,

A group of people chatted until more than ten o'clock in the evening to help Chen Hui improve the boss's envisioned online shopping platform a lot...

Of course, these are some ideas, Chen Hui has to make a plan first and then hand it to Yan Yuan, and only if Yan Yuan agrees to them, they can do so.

And if it is actually implemented, it will have to be changed according to the situation at the time.

"Okay, I've worked hard for everyone today, I'll invite you to have supper." Chen Hui looked at the time and it was not too early, thanks to these people, he was able to find out the boss's needs clearly in one day...

This is why he likes to work under Yan Yuan more and more, because the working atmosphere here is really good...

There is no need to fight for promotion, and there is no performance pressure, as long as you have the ability, the boss will definitely notice you, this is the ideal workplace.

"Let's go eat crayfish!" Shen Zilan raised her hand and said coquettishly,

"I'm in favor of it too..."

"Then let's go, take a photo for Qin Haoyue by the way, who let her not be in Haicheng on a business trip during this time."

"Speaking of which, I don't know how the project is progressing on Qin Haoyue's side, she hasn't been bubbling recently."

"Ask, I think she will definitely be able to do a good job, after all, she is the person the boss likes."

"Hey, the boss is too powerful, how did this vision and thinking develop, I really admire."

......

But Yan Yuan, who was playing a game at home, suddenly sneezed, and couldn't help touching his nose and muttering, "Which dog is plotting to kill me again." ”