The NBA's successful business model has attracted great attention from enterprises, especially the recently published book "Learning from the NBA", which systematically summarizes the successful business model of the NBA, and has attracted the climax of the business community learning from the NBA.

Indeed, the NBA's business model is a fairly successful one, and for this, the NBA has given the NBA a lot of brilliant aura. From 1946 to the present, the NBA has gone through nearly 50 years. In more than 50 years of history, the NBA has used the first 30 years as the internal foundation for league level training and business operations; After more than 20 years, it was introduced to the market, to the world, and gradually developed into what it is now the richest and most well-known, BA in the world, when it began, it was like an amateur league that entertained itself, with no spectators, no good teams, and no televised. It wasn't until the 1958-1954 season that a television station broadcast an NBA game for the first time, with 13 games paid the NBA $39,000. But for nearly 20 years since then, neither has paid the NBA a penny, although NBC and ABC have been broadcasting NBA games. This state of affairs lasted until 1973.

From the 1973-1974 season, CBS signed a contract with the NBA and paid the NBA $27 million for three years. Since then, CBS has renewed its contract with the NBA four times, and by the 1986-1987 season, the broadcast fee had risen to $174 million over four years, almost five times that of 13 years ago.

After Stern took office, the NBA's national television broadcast increased from nearly $23 million a year in 1984 to $400 million a year now; Cable television has grown from $10 million a year in 1984 to $366 million a year today. In addition to the main income of TV broadcasting, BA now has Adidas, sneakers Nike and Reebok, drinks Coca-Cola, food McDonald's, the Internet AOL, and even children's toys are sponsored by Lego.

The league has changed from a single NBA in the past, to the current NBA (Women's NBA) and NBDL (National Basketball Development League); From the past domestic league, it has grown to broadcast in 42 languages in 212 countries and regions around the world.

BA is a civil organization, not a government organization. As a result, the NBA does not receive government grants and subsidies. The purpose of BA is clear, which is to make money. The NBA's clubs are also privately owned.

Because of this, the NBA is essentially the same as General Motors, Boeing, or even McDonald's. He's not so much a sports league as a multinational sports company.

The NBA Finals are both one of the best parts of sports culture and a classic example of a successful business model. The 2004-2005 season sold out tickets for the three Finals in Philadelphia, with nearly 21,000 spectators in each show, including many fans from out of town.

During the 2005 NBA Finals, merchandise related to the Lakers and 76ers was on sale. According to statistics, from the beginning to the end of the Finals, more than 200,000 vests of the 76ers' No. 3 Iverson were sold, and his various jerseys cost $35 to $55. From 2004 to 2005, sales of NBA monopoly products have exceeded $1.5 billion, with the 76ers and Lakers accounting for 30.3% and 23.8% of the market share, respectively.

The NBA's business model has earned it huge profits. In the book "Learning from the NBA", the business operation model of the NBA is systematically revealed, from which it is not difficult to see that Stern is playing with various systems and economic laws.

The NBA is like an industry as a whole in real life, each team seems to be a different production enterprise in the industry, players are the factors of production, such as raw materials, etc., and the results of these teams are the products they produce, of course, there must be superiority and inferiority. According to the normal market law, the better the product, the more liked, the greater the profit, the easier the enterprise can develop and grow, the same is true for the team, good results, good income, there will be more money to buy better players, in the future games to send elite soldiers, and then a virtuous circle. However, this is not the case in the NBA, and it cannot be this way.

The charm of the game is to be full of competition and unpredictability, to paraphrase a famous saying in the domestic football world "basketball is also round", just imagine, if O'Neal, Garnett, Nowitzki, James and Nash (of course, I just discuss from the strength, whether the specific tactical arrangements are appropriate, not considered for the time being) in a team, if nothing else, it should be invincible, but such a momentum of the rainbow, the other side of the game looks like a rainbow, the other side looks like a rainbow, what is the strength of the game?

In fact, the so-called "antelope and wolf pack", "silver carp effect", "children of poor families are in charge early", "role models and advanced", to put it bluntly, are all activated because of the existence of competition, and live a more prosperous life. Therefore, only competition can truly activate your potential, keep you vigilant, open your intelligence, and force you to overdrive!

The book "Learning from the NBA" conducts a systematic study of the "competition" culture of NBA professional basketball, and it is not difficult to find that the wisdom of human competition has developed quite maturely and has been studied extensively and profoundly. In order to defeat their opponents, they have almost played a set of the most practical and excellent "theories" in terms of talent introduction, talent development, ability improvement, potential detonation, team motivation, business wisdom, and personnel management.

The whole value of our lives lies in transcendence. Especially to surpass yourself. So, how can you surpass yourself? That is, if you defeat your opponent, you will surpass yourself!

There are two ways for human beings to acquire wisdom beyond themselves: one is obtained through thousands of times of blood and sweat and hard work in actual combat; One is obtained through rapid replication.

Of course, in addition to profiteering, an organization like the NBA also brings one of the most precious gifts to mankind - the spirit of entertainment.

Can your business produce a "culture of happiness"?

If the corporate culture completely cultivates a team that dares to work hard like a wolf pack, it will be too cruel, and the society will be uneasy because of it; If the corporate culture completely cultivates a loyal customer base like a dog, it will be too philistine, and the society will regress because of it; If the corporate culture is completely cultivated as a tight organizational structure, it will be too closed, and the society will be fragmented as a result. If we can stand on the court of heaven and overlook the world, it is not difficult to find that what is in the corporate culture is the most important and the most in line with human nature.

Modern people are too painful, too stressful, too depressed, 1 billion people in this world do not have enough to eat, millions of people are still living in misery, 40,000 people die of hunger every day, and millions of people suffer from oppression or various diseases. For most people, things don't go their way out of the way. People chase after each other on the competitive highway, only to find that they have gained far less than they have lost. Many people are troubled by household registration problems, employment problems, and children's education problems; Many people are depressed because they have not lost weight; Many people are annoyed that they are smart late and age too quickly...... How the world needs to be happy! If enterprises and institutions, which are the basic cells of society, create and promote a "happy culture", then the whole world will become a better place.

The philosopher Osho said, "Everything depends on something else." "You give happiness to others, and others return the happiness to you, and everyone lives in happiness. This idealism is not just religious, but all of humanity. Lincoln, the father of the United States, wrote the pursuit of happiness into the Declaration of Independence; Marx proposed to emancipate all mankind and establish "a society in which material wealth is greatly abundant, the people's spiritual realm is greatly improved, and everyone is free and all-round development." This is simply a blissful world. We are an enterprise, not only to produce happy products, but also to produce happy spiritual culture, which is where the excellence of the enterprise lies. If every enterprise builds its own culture in this direction, then people do not need to be distressed by fake, fake, inferior products or brutal services, do not need to be angry about some contradictions and disputes, and do not need to panic about personal existential crises. Creating a happy life is by no means an illusory dream, in fact, it is real, and each of us can do it.

Directing the team culture holistically towards a "happy culture" is invaluable and encouraging. Many teams in this world don't do it, but the NBA does, and it's beautiful! It is it that dispels the loneliness of hundreds of millions of people on the earth, it brings countless carnivals to people, it brings people the passion of life, and it makes the whole world a better place!

Shouldn't we learn from the NBA?