Chapter 356: What's Delicious?
Wu Jun and Zou Hai took a lot of effort to squeeze into Qin Xiaoyu's shop.
Qin Xiaoyu behind the cash register was already so busy that he was dizzy, his head was covered with sweat, almost mechanically bagging, collecting money, and making change, feeling like an assembly line robot.
Zou Hai saw that she was too busy, so he took the initiative to squeeze in and played the role of cashier.
Wu Jun took a piece of cake himself and squeezed it out again.
It's been a long time since he's eaten Qin Xiaoyu's Qi Xiang Fruit Cake, let's see if her skills have improved.
When you bite into it, it feels soft and soft, and the unique aroma of Qixiang fruit stimulates a large amount of saliva to secrete, making the cake feel like it melts in your mouth.
And the sweetness is moderate, it doesn't make people feel tired, and it is indeed better than before.
However, Qin Xiaoyu's business method is still a bit problematic.
The number of spice fruits is limited, and there are only so many cakes that can be made every day, and if they are sold at such a low price, it is definitely not cost-effective.
But if you want to increase the price of the cake, you have to find a way to make the cake more beautiful, which requires a lot of time and manpower, and she may not be able to keep it busy alone.
However, this issue can be considered slowly, and let's talk about the sales and fame first.
In about half an hour, today's cake was sold out, and those who didn't buy it were very regretful, and some even complained dissatisfied.
Wu Jun felt that this effect was better than that of Feng Shui Stone.
Feng Shui stone can attract popularity, but if it is not supported by good goods and services, it will eventually lose its effectiveness.
Therefore, doing business, good goods are the real king.
The Feng Shui Stone is just a powerful auxiliary tool.
"Ah, I'm exhausted!"
Qin Xiaoyu sat on the chair, her little face flushed, but she was very happy.
She knew that the cake would sell well, but she didn't expect it to be so good, and in less than an hour, all of them were sold out!
It would be great if there was such a good business every day in the future!
"How much did it sell?" Wu Jun asked.
Qin Xiaoyu hurriedly opened the cash register and let out a small exclamation: "A total of two thousand eight hundred yuan!"
"Too little. ”
Huh? Too little?
Qin Xiaoyu was a little stunned, two thousand eight!
More than her previous three days of turnover, the master actually said too little?
Wu Jun said: "If you deduct the cost of Qi Xiang Fruit, you may have to lose money." ”
However, when he said this, he just asked Qin Xiaoyu not to be satisfied so easily, although the Qi Xiang Fruit was precious, it was zero cost to him.
"Yes, you see I'm confused," Qin Xiaoyu suddenly realized, only caring about being happy, and even forgetting the cost of Qi Xiang Guo, "So what should I do now?"
Wu Jun used to be an apprentice in a cake shop, so he still has a certain understanding of this.
There are many kinds of cakes, some are five yuan a catty, and there are very few little bits, which are sold for twenty or thirty.
In addition to the different materials used, the key is positioning.
The quality of the cake made with the strange fragrant fruit is undoubtedly superb, but if it is too expensive, the nearby consumption capacity may not be able to afford it.
"In this way, we will divide it into several stages," Wu Jun said, "In the first stage, we will make all the cakes like today, because it is relatively simple, and it can be used to impulse and expand popularity and popularity." However, the ingredients used in the fruit are reduced by half, which means that the finished cake will be doubled. ”
Doubling it again?
That's so much, can you sell it?
"And what about the second stage?"
"Well, the second stage," Wu Jun thought for a moment and said, "I haven't thought about it yet." ”
In business, Wu Jun also crossed the river by feeling the stones.
"That's it," Zou Hai said at this time, "the first stage is to accumulate popularity according to what the master said." What to do later, I think we should find a professional person to ask. ”
"Who are you looking for?" Wu Jun asked, "Su Haoran may be more professional than me." ”
Zou Hai shook his head: "No, the person I invited in the store should be okay." ”
Wu Jun was stunned when he heard this: "The little sister who sells tea?"
"It's not a little sister, she's still a little old," Zou Hai said, "but she's really good, and the sales plan she designed for me is very good, and I admire her more." ”
Wu Jun thought in his heart, you have to admire him for being a businessman, right?
But since Zou Hai said so, then he decided to leave it at that, let her make a plan first, and then talk about it.
"Then I'll have her come over tomorrow morning. ”
After saying yes, the three of them closed the store.
Qin Xiaoyu had such a good business for the first time, and was very happy to invite them to a hot pot.
......
In the pastry shop next door, several clerks gathered together, enduring the continuous saliva, looking at the store manager sitting at a table, staring at an ordinary cake in a daze.
Today is the third day of opening, and with almost crazy promotional methods, it has successfully applied for hundreds of members, and almost all the regular customers who often buy cakes in the neighborhood have been cleaned.
As for the little pink shop next door, from the boss to the clerk, I never took it to heart.
There were even two employees who teased in private, and from a distance, the little pink shop looked like one of those informal barbershops.
But it was this small shop that they looked down on suddenly broke out this afternoon, and there was a long queue of dozens of people at the door.
The store manager, He Rui, sent someone to take a look and found that it was a new cake launched next door, and now this cake was placed on the plate in front of her.
It looks ordinary, just an ordinary cake piece that can be made by novices.
And because there were so many people when I bought it, the cake was already a little deformed and loose.
But it was such an inconspicuous piece of broken cake that she would never have looked at before, but it exuded a fragrance that she couldn't resist.
It's really irresistible.
She couldn't control her saliva coming out from under her tongue, and she couldn't control her stomach growling.
But as a store manager, she felt that she couldn't easily lose to a competitor's product, so she endured it for two minutes.
In the end, she comforted herself in her heart that it was not that she wanted to eat it, that she ate this cake to get to know her opponent better.
Thinking about it, she felt a little better, so she eagerly picked up the fork and cut a small piece into her mouth.
The rich fragrance rushed straight to her head, making her almost can't hold back her satisfied groan.
It tastes so good!
She felt like her soul was going to emerge from her body, wafting through the air with the scents.
"Manager, how does it taste?" asked the clerk next to him.
"Hmm...... The taste is very bad," He Rui said against his will, "It's just that the fragrance is a little special." ”
As she spoke, she cut another large piece and put it in her mouth.
"Isn't it?" the clerks asked, looking at her in disbelief, "Can you give us a taste too?"
He Rui frowned.
As an employee of Embas, how can you look at other people's cakes?
Isn't there a shame in saying this?
As for herself, she is spying on the enemy, and it is a business matter, so it doesn't count.
Again, she cut another piece and put it in her mouth: "What's so delicious, isn't that it?"
A few clerks were collectively speechless, there is nothing to taste, and you still have to eat as if you haven't eaten for a few days?
Is the store manager amazing?
Quietly gave He Rui a few blank eyes, and a few clerks dispersed dissatisfiedly, it's a big deal to bear with it today, and let's buy it ourselves tomorrow!
He Rui almost gobbled up the cake on the plate, and then a sense of satisfaction came from his stomach like never before.
Judging by her experience, this cake is very ordinary in terms of ingredients and baking techniques, without the slightest characteristic.
But this magical fragrance gives it magical powers, making it a piece of top-notch pastry that she has never seen before.
So all the secrets, are in this fragrance.
As a store manager, she felt that she should report this matter to her boss.
So she walked out of the store, dialed Boss Xiao's phone, and reported in detail what happened today and how she felt after tasting it herself.
"Got it, let's keep watching it for a few days. ”
Boss Xiao only said one word and hung up the phone.
For the owner of dozens of cake shops, it is too normal to have competition, and he competes with others almost every day.
But no matter how you fight, some things are objective and unchanging.
In this society, there is a high level of transparency in many things.
Take making cakes as an example, the world's raw materials and ingredients have been found to be almost the same, and the prices are relatively stable and transparent, so people can easily find and buy them.
As for the recipe and technique, please invite some senior bakers, even if you can't do the top, you can stand in a relatively high position.
Raw materials, manpower, fixed asset costs and taxes, plus part of the profit, this is the final price of the finished cake, and no one will be cheaper to make it.
Therefore, in this relatively mature industry, the competition is the software of sales strategy, service, and brand effect, coupled with strong capital to defeat opponents, in order to occupy more markets.
The small cake shop next door suddenly broke out, and he wasn't worried at all.
He believes that there are only two possibilities for this to happen.
One is that this small store used additives in violation of regulations to create this powerful taste. But this method is just to quench your thirst, and once it is investigated, it will capsize immediately.
The second is the discovery of a new ingredient that people have never seen before, or a very powerful and mysterious formula.
But is this possible for a small cake shop with only one person?
If this can be figured out by her, then those who spend all day researching new recipes can be laid off.
Therefore, Boss Xiao concluded that it was very likely that the small cake shop next door would take a risk, and he only needed to wait quietly for a few days, and everything would naturally be known.
He Rui was also relieved.
Anyway, she has already reported this matter as soon as possible, and whether the boss attaches importance to it or not, how she will deal with it in the future has nothing to do with her.
It's just that the cake is really delicious, I will definitely ask my friend to come to line up early tomorrow and help her buy a few more.