On June 13 at 9 a.m. EST, the first thing that starts is a pre-show presentation at the theater. The major manufacturers will take the stage one by one to introduce the latest games and related information they brought this year.

Not only the mainstream foreign media, Gamespot, IGN and G4, but even domestic network signals broadcast the conference live.

Because of the daylight saving time in the United States, the time is moved forward by one hour from March to November every year, and there is now a 15-hour time difference between China and the West Coast of the United States, which happens to be midnight the next day.

Even so, there were still many viewers in front of the computer, ready melon seed drinks, mineral water, cigarettes, beer, instant noodles, and waiting for the start of the press conference.

In the past two days, various domestic media have already hung the process of the exhibition on the homepage of their special webpage to avoid everyone missing the wonderful content.

This is not the first time that domestic media has broadcast E3 live video, but there is no doubt that it has attracted the most attention over the years. There are a lot of people who paid attention to E3 before, after all, where is the fame of the exhibition, but they are mainly some senior hardcore players, as for those who watch live videos, it is even more hardcore in the hardcore.

The number of viewers in China this year is directly more than seven times that of last year, mainly because of the increase of many new users, new players, they may not know so much about other manufacturers, and they are not so interested in other games, just waiting for the appearance of Qingyu Network and Ye Shenxi.

Then I really saw the attitude of foreign people towards the herring network.

It's like the summer of 2002 when China suddenly had a lot of fans.

"Where's the boss? Why didn't you see it? ”

"Why are they all foreigners? I don't even know each other. ”

"The program list of the video game forum doesn't say when will the party always appear? Is it hard to write a little clearly? ”

"Who can say when the party will come out? Waiting online, it's a ...... in a hurry."

They started to create a lot of these problems on the forum, and there was a tendency to swipe the screen.

In fact, not only after the opening of the press conference, but also two or three days ago, with the publicity and warm-up of the media, the discussion about the herring fish network and Pasca has also reached a very high heat. It is mainly based on the speculation of new projects, the new update content of "Eternal War" and "The Origin of Everything", and the prediction of the performance of Qingyu Network in E3 this time.

The so-called performance prediction, that is, how the foreign media will evaluate this new work, no way, we like to watch foreigners discuss their own things, and it is best to discuss it.

For this reason, the management team can only issue a special "Notice of Special Management Practices during E3".

"There are also water friends discussing other companies and games in the forum, and the management team has set up a special Pasca discussion room, hoping that everyone will try to focus on the discussion, keep the layout clean and tidy, and avoid affecting other users to read the posts. However, if we post a separate post to discuss the content of Qingyu Network and Pasca, we will delete it directly, and we apologize for the inconvenience caused. ”

The same is true on Weibo, which makes this year's E3 seem to have become a popular trend, fashion elements, as if you don't pay attention, it seems a little disjointed.

Even the stars of the showbiz that everyone found sent out a picture, in which the computer screen was playing the live broadcast from the theater of the Los Angeles Convention Center, with the text: "Looking forward to the appearance of the general party." ”

Whether people really pay attention to the game, or simply rub off on the popularity, they will see the atmosphere of E3 rendered more enthusiastically.

……

At E3, not all manufacturers are qualified to develop conferences, of course, this kind of live conference is an excellent way to publicize, but what if 217 manufacturers want to open this time? Everyone comes one by one, and the development will not be able to open for a month.

The organizer can only arrange some people who are famous enough, have enough users, and have enough eye-catching content to stand on the theater stage.

The herring network is also among them.

With Soni, a product that may announce double-digits at one time, and even half of it is announced for the first time, there is no comparison, and only three games will be announced at the Qingyu Network press conference, and only one of them will be released for the first time...... But there are enough users of them.

"Eternal War" is millions, and "The Origin of Everything" has millions of daily active users...... Just these two, many old and big-name manufacturers are out of reach.

They have about 20 minutes this time, of which nearly 4 minutes will be used to play the trailer, really, there is not much time left for Ye Shenxi.

At the forefront of the list are naturally the three royals of the console platform, and the three first-party manufacturers, Ren Jile, Ju Hard and Soni took the stage in turn.

The first was Ren Jile, who walked to the middle of the stage and waved to everyone was Donnawe, the vice president of marketing at their North American branch. Prior to joining Ren Jile in 2007, this lady was the chief marketing officer of Yabluff, and after joining Ren Jile, she and President St. Regis Ichichi basically represented Ren Jile at all important press conferences in North America.

The first thing she talked about was some related data, such as the fact that the revenue of the game industry has been on par with the toy industry last year, and even surpassed that of the film industry.

Then there's Ren Glyle's annual plan, which is a bit more cliché, and she says that Ren will create a "game for everyone" theme and promise to change the traditional way of playing. Of course, she was talking about physical feelings, but the professionals in the audience were not too interested, and perhaps only avid II fans would be emotionally aroused by this content.

The 429-seat theater is only open to the top executives of game companies and professional media, and even then, the aisles are still filled with reporters with cameras and video cameras.

Everyone politely applauded after a speech, as did Ye Shenxi and Xia Qingyu, who were sitting in the seventh row.

You don't have to wear a grand dress at a party in the game industry, this is E3 not Oscar, Xia Qingyu is still wearing a professional attire, she is the boss, and Ye Shenxi is very casual, he is a game producer, shirt, jeans, and tie are not played.

"There's nothing new at all." Xia Qingyu leaned into Ye Shenxi's ear and quietly complained in Chinese.

Before Ye Shenxi could speak, Xia Qingyu turned his head and waved at a camera aimed at them, and then smiled.

Dignified and generous, elegant and decent.

As soon as the camera moved away, he turned back and continued: "I'm looking forward to it, and the organizers gave them an hour." ”

She's a little upset about her family's 20 minutes.

Ye Shenxi said: "Your emotional transformation is too flexible. ”

Xia Qingyu smiled: "Business, business." ”

Donnaway continued her elaboration on stage, but the atmosphere began to change because the picture on the big screen behind her suddenly changed from a bunch of data tables to the most familiar red hat, Mario!

Like a switch, the passion of the audience was instantly ignited, even if the previous sentence made people feel bored, the appearance of the red hat could still make the scene burst into the warmest applause.

This uncle has such magical powers.

That's the vibe that E3 should be.

"Thank you, thank you very much." Donnaway thanked everyone and waited until the applause subsided a bit, gesturing to the audience, where Shigeru Miyamoto was sitting, waving to everyone.

He had already appeared in the theater before the press conference began, but Ye Shenxi didn't say hello to him, and asked him if he really liked "The Origin of Everything".

There were too many people coming to him to talk to him.

The uncle also appeared in front of all the viewers in the live broadcast footage, and the photographer certainly didn't forget to give him a super close-up.

"It's Shigeru Miyamoto!"

"He did go this year!"

On social media around the world, players who were following E3 shouted at the same time.

Judging from the official news revealed before the exhibition, the content of Ren Jile's press conference this year is indeed a bit good, and there may only be Shigeru Miyamoto and Red Hat, and the green hat can bring players this kind of excitement.

Donnaway on stage continued: "Shigeru Miyamoto has spent 15 years thinking about how to bring Mario back to you in a completely new form, and the results of his thinking have been brought together in this II version of New Super Mario Big Bros., and we assure you that you will be able to see it today. ”

Then North America served as the marketing manager of Bliss, Bill? Cui Lun took the stage to demonstrate the II version of "New Super Mario" on the big screen, and some of the main features such as support for four-player online play, more transformation functions, and new hidden levels...... It doesn't seem to have much of a sparkle.

This was followed by the announcement of new somatosensory equipment and a large number of new works, but the return of "Golden Sun DS" was eye-catching, and many old players from 8 years ago were in tears. As well as Mario: Galaxy 2 and Metroid, which were quite explosive, and The Legend of Zelda: Souls Track, which was first announced but didn't provide much new information, Donald's exact words are because words can't describe the beauty of this game...... So let's not talk about it...... Then invite everyone to try it out at the booth for themselves.

Come on, you really want to see the green hat.

With the exception of a few first-party titles, Ren Jile's press conference did not meet the expectations of the audience, the media, and the players in front of the computer screen. The hour-long time arranged by the organizer was not used up, and it ended in a hurry.

Some players on the video game forums were a little tired of watching and asked, "When will the party come out?" Will it still come out? ”

Then a moderator replied: "According to the news from the front, it is determined that the party will always appear, but it is estimated that it is relatively backward, if you are sleepy, you should go to sleep first." ”

"I don't ......"

There are also text live broadcasts and translations on other websites, and they are also informing them to the home, and they will always appear when they are sure that the party will appear, so everyone is patient, in fact, other manufacturers are also very interesting.

It's just that for these pan-users, watching the press conference is really not interesting...... But I still have to wait, I'm sleepy and can't sleep, it's so uncomfortable.

……

The next big hard and Soni also took the stage in turn, and a good part of the things of the two overlapped, because some third-party works will be launched on both the PS and XBOX platforms.

This year's game lineup seems to be basically gun-fighting...... There is the flag-carrying series "Halo: Hell Paratroopers" by Bang Chicken Studios, as well as the third-party "Alan ake Up", "New Year's Call 6" and "Splinter Cell: Conviction......

Tututu, protruding......

And Soni's highlight is naturally several SCEI's first-party masterpieces "Uncharted 2" and "God of War 3", and sure enough, when the promotional videos of these two games appeared on the big screen, the scene thundered.

SCE USA President Jack? Triten announced that throughout 2009, the lineup of games on Sony's PS3 platform will be as high as 365...... It is completely possible for you to play one game every day for a year, and in leap years, you can play two games on one day.

Of course, he could not read all the lists, but only mentioned some of the key points. He mentioned "Shenhai 2", "Final Fantasy 13", the interactive film "Heavy Rain", "Ricky and Clank", and "Survival".

Well, among this pile of works, Fisoa's "Survival" doesn't seem to be so conspicuous, in fact, Triten's ability to read it out is quite face-saving for the herring network, but on the Chinese network, this is the first small climax after the vast majority of players have waited for nearly two hours.

I finally saw the news of the herring network...... But, how did you just pass it off?

Wouldn't you like to introduce the features of the PS3 version of the game?

Don't you thank the herring network for bringing this excellent work?

Don't you play a little bit of the actual demo screen?

"Survival" still has a considerable mass base in China.

Then everyone could only quietly continue to wait for Ye Shenxi's appearance...... The broadcast interpreters kept reassuring the crowd, please be patient, the party will come out soon.

There were a few live shots in the middle that swept over Ye Shenxi, and there was also a close-up of about three seconds, which convinced the Chinese players who stayed up all night to wait that the broadcast translation did not lie to them, at least Ye Shenxi was indeed on the scene.

And the fish are always there.

Finally...... Finally, dozens of minutes passed, and at about half past two in the morning in China, Ye Shenxi finally stepped onto the stage.

"It's coming! Mr. Dang came to the stage. ”

"I finally waited for it, and I almost didn't sleep in the middle."

"My God, if I don't go on stage in another ten minutes, I'm really going to sleep, I'll watch the video tomorrow, it's so dangerous, I'll miss it."

Ye Shenxi stood in the middle of the stage and picked up the microphone: "Hello everyone, I'm Ye Shenxi, Pasca, and I'm glad to introduce to you some of the things we are going to do in Fisoa today." ”

To his surprise, the applause from the audience was not much weaker than that of the three first parties.

Eternal War doesn't seem to have much to do with most of the people in the room, and we're really in different fields as far as work is concerned, but a lot of things are the same whether it's an online game or a single-player game. In fact, many people in the audience will choose to go back to log in to the FG platform when they are resting, and then invite friends to one.

Most of the foreign gamers are heavy gamers themselves, and in ONE and FG, they have indeed learned a lot of design skills that they can flexibly apply to their own works.

And "The Origin of Everything" is not to mention, that is the dream of many people present. Not all game companies are giants like EA and Activision, and they are still working hard for a work that can break a million sales, and "The Origin of Everything" has now been clouded with a hint of legend, and it has exploded to exceed 10 million sales in less than half a year, which is the rhythm of the best selling game record in history...... A skyscraper was erected directly on the flat ground, which became their yearning and pursuit goal.

This is their first commercially released single-player game, isn't that a legend what?

At the same time, this game is more of an incentive for them, in recent years, many people feel that it is difficult to innovate in games, which is objectively, the longer the development of an industry becomes more and more mature, the room for innovation will only get smaller and smaller.

Because almost all the genres and themes that can be tried have been tried by countless predecessors who have come up with products and got answers, it seems that they can only sum up experience on the basis of these predecessors, optimize and improve, and then add some of their own things.

But the emergence of the Blue Fish Network with "The Origin of All Things" tells them that this is not the case.

There are also gameplay that they haven't thought about before, or that they haven't thought about but haven't done like Shigeru Miyamoto, waiting for them to dig into.

And it can also be recognized by players and become the darling of a new generation and the popular trend of new players.

That's why they're willing to applaud this man on stage.

"Thank you...... Thank you, I'm scared. Ye Shenxi couldn't stop nodding and waving.

However, the applause did not seem to subside quickly.

"Thank you very much, but I would like to remind everyone that there are several companies behind me waiting to take the stage."

"Hahaha......"

Now the scene finally quieted down.

This is not an award ceremony, but a press conference, so Ye Shenxi has no intention of adjusting the atmosphere of the scene, and directly rushes to the theme.

"We've previously revealed that we'll be announcing a new product today, and yes, it's the biggest focus of our company over the next two years, a new series that will be built with the energy of our two studios in Funan, China and Seattle, USA."

On the big screen behind them, some of Cao Ruoruo's labor results in the past 70 days began to appear, all of which were perfectly restored, and then some artistic decorations were added...... Those scenes appear one by one, then shrink into thumbnails and rest on one corner of the screen...... Those are those famous mountains and rivers from China, the lakes and mountains, the desert smoke and the sunset of the long river.

Those scenes are either beautiful, or desolate, or ethereal, or have the weight of history.

This is the essence of 9.6 million square kilometers that this group of foreigners has never seen or even imagined......

There was an uproar at the scene......

Is this a big move to come up directly?

Of course, most of them don't know how to fight landlords, otherwise they should know that in China, this is called the king bomb at the beginning.

Tiger head, pig belly and leopard tail, Chinese primary school students are clear.