8. Marketing classics

"Yes, yes, sign the contract, sign the contract!" Huang Youshan excitedly took out his pen, and the contract template that had been prepared was filled out on the spot.

It can be seen that he is a little too excited to calm down now, otherwise such a big customer would have to invite someone to the office for a cup of tea.

However, the middle-aged man doesn't care about these details, for him, the most efficient means of doing things is the most important.

At this time, Huo Bufan pulled Ning Yulin and asked, "Are the showers and hoses over there sold?" ”

Ning Yulin was still stupidly looking at the two people who were signing the contract, and when he heard Huo Bufan's question, he replied casually: "Sell, sell anything!" ”

"How much does a shower and hose cost combined?"

"Less than twenty-five." Ning Yulin replied instinctively, he didn't even have the heart to think about what Huo Bufan was asking for.

Now Ning Yulin's heart is also extremely excited, one and a half million! An order of tens of thousands of yuan may not need to be too excited, but 1.5 million, even at the peak of the factory, is enough to make everyone cheer loudly.

Huo Bufan didn't disturb his ecstasy, walked to the corner of the warehouse, picked up the boxes of showers and hoses piled up on the ground and looked at them, and then roughly checked the number.

Finally, he took a set and walked back.

At this time, Huang Youshan had already filled in the general content of the contract, and waited for both parties to confirm the contract amount and sign.

Huo Bufan walked up to the middle-aged man with a shower and hose and asked, "Mr. Liao, your main business scope should be in the countryside, right?" ”

The middle-aged man turned his head to look at him and asked with great interest, "Why do you think so?" ”

"Because it is difficult to open up sales channels for the goods of small factories in towns, the better the economic conditions of the city, the more they identify with big brands. Therefore, the products of small factories are either exported for foreign trade or transferred to rural areas for domestic sales. If you dare to ask for a thousand pieces, if you are doing foreign trade, the risk is greater, so you can only do rural business. Huo Bufan replied.

The middle-aged man laughed when he heard this, and said, "You young man is interesting, that's right, I do mainly do rural areas." ”

Huo Bufan smiled and handed over the shower and hose in his hand, and said: "Then look at this, this is produced by our factory itself, the quality does not need to be said, you can understand it at a glance." Since you are in rural business, you should know very well that rural areas are more cost-effective, so I think you should sell water heaters, showers, and hoses as a complete set. Whether you are willing to give it to customers for free to improve their cost-effective experience, or do you want to add money, I am not qualified to suggest anything to you. But this shower and hose, a set costs twenty-five, charges you thirty, and earns five yuan of hard-earned money, do you think it will be successful? ”

Huang Youshan and Ning Yulin were stupid when they listened to it, this kid, are you still selling things at this time?

But what he said sounded so reasonable.

The middle-aged man looked at the shower and hose in his hand, and then looked up at Huo Bufan, the smile on his face became more and more prosperous, and his eyes were full of appreciation.

"Young man, I'll give you twice your salary, how about coming and working with me?" The middle-aged man asked.

Ning Yulin's jaw was about to drop, this is digging people in the corner?

This is the most taboo thing in the industry, and the most important thing is that it is Li Shuheng, the nerd he despises the most, who is dug up!

But then again, Li Shuheng is not an employee in the factory, and anyone who wants to dig him has nothing to blame.

Although I really want to ask how someone would fall in love with this guy, but thinking carefully about what Huo Bufan did just now, and what he said, Ning Yulin had to admit in his heart, is this really a marketing ghost!

The customer was supposed to buy 30 pieces, but he sold 1,000 pieces, and now he has to dispose of the showers and hoses in stock.

What do you mean by?

It's called!

Huo Bufan shook his head with a smile and said, "I'm sorry." ”

The middle-aged man was not angry, but said to Huang Youshan with a smile: "Mr. Huang, I really envy you for having such a good salesman, compared to him, those people under me are as stupid as pigs." Not much to say, I want all your showers and hoses, just at the price he said, thirty yuan a set. ”

Huang Youshan also wanted to say in his heart now that compared with the young man opposite, the salesman under him was as stupid as a pig.

At the same time, his heart is also dripping blood, isn't this his salesman!

Why not!

With such a marketing ghost, Huang Youshan would rather take a million cash in exchange!

In front of the customer, Huang Youshan couldn't say this, only smiled and said, "Yes, yes, I also think he is very good." ”

The latter thing is relatively simple, the contract notes the matter of the shower and hose, re-formulates the amount, and then the two CEOs sign separately.

Huo Bufan glanced at the signature on the contract, Liao Tianpeng, the font dragon flying and phoenix dancing, full of unstoppable momentum, but it is also very in line with this character.

After signing the contract, Liao Tianpeng called the truck waiting outside the factory to come in and pull the goods.

Thousands of water heaters, plus matching showers and hoses, are not enough to rely on two or three workers in the car. Huang Youshan hurriedly called a bunch of people to come over to help, and it took more than half an hour to finish the installation.

During this period, Liao Tianpeng spent more time chatting with Huo Bufan than with Huang Youshan.

Huo Bufan's knowledge is much more than Liao Tianpeng's, and he said a few words casually, which made Liao Tianpeng feel that he benefited a lot.

The admiration and amazement of this young man almost overflowed from his eyes. In half an hour, he had expressed his intention to join his company three times in a row.

And the remuneration, from twice the salary, to three times, and then to Huo Bufan's own price, step by step.

Huo Bufan was indifferent to his generous conditions, what he wanted was to return to the Huo family, and the most important thing at the moment was to get the family relationship right first. As for the rest, I'll talk about that later.

Liao Tianpeng was full of regret, but he was not too forced, he only said: "No matter when, the door of my company will always be open to you, and you can call me at any time if you want to come!" ”

As he spoke, a business card was actively stuffed into Huo Bufan's pocket.

Seeing the hot chat with Liao Tianpeng, Huang Youshan asked Ning Yulin with a puzzled expression: "Didn't you say that your brother-in-law is a nerd?" It's the first time I've seen someone who knows how to do business. ”

Ning Yulin also looked like he had seen a ghost, and he didn't know how to answer.

In the past, Li Shuheng was indeed a pure nerd, except for the unnecessary theoretical knowledge in the book, he didn't understand anything else. Where is it like now, even the professional and technical standards of water heaters are the first thing he says, and he is not much more than the technology in the factory.

Technical standards can be memorized by rote, but what about people and business methods?

The two things that Li Shuheng sold water heaters and showers just now are enough to become classic marketing teaching materials!

How can a nerd who once ran into walls everywhere do such an amazing thing?

Ning Yulin couldn't believe it, but he had to believe it.

After the goods were loaded, Liao Tianpeng took people away, and before parting, he still warmly invited Huo Bufan to have time to eat together.

Huo Bufan did not agree, nor did he refuse, and behaved very indifferently.

The more he looked like this, the more Liao Tianpeng felt that this young man was not simple.

After Liao Tianpeng left, Huang Youshan immediately came up with a smile on his face and said, "Mr. Li, thank you so much for bringing such a big order to our factory!" ”

Huo Bufan smiled and said, "This is mainly due to Ning Yulin, if it weren't for him to impress the customer first, plus the quality of your products is excellent, there would be no chance for this." ”

Huang Youshan looked a little nervous, rubbed his hands, and said: "Mr. Li is really modest, in terms of your marketing methods just now, all of us in the factory can't add a piece, I don't know which company Mr. Li is in?" ”

"I used to drive for people, but I was injured some time ago, and I have been at home and have not been there." Huo Bufan replied.

Huang Youshan was even happier when he heard it, and said, "That's really good! I'm not saying you're hurt, I mean, there's no future in driving a car. Talents like Mr. Li deserve better jobs. If you want, I can hire Mr. Li as the marketing director of our factory with a high salary, with a basic salary of 20,000 yuan, and the commission or something else. Not to mention much, as long as there is an order, it is not a problem to get forty or fifty thousand a month. ”