Shanghai market, IFC in international finance, Dior cosmetics store.

The store manager is arranging his sales consultants to sort out the high-end customers that need to be connected this month.

For these high-end customers, the sales consultant will track the basic situation of the customer on a monthly basis and give product matching suggestions according to the customer's skin condition.

It is also common to mix and match the products and wait for the customer to pick up the goods in the store or deliver them to their door.

Li Juan, a sales consultant, began to contact her major customer, Sister Ma.

Sister Ma's husband is a financial worker, a senior gold collar with an annual income of more than one million.

Sister Ma herself is also one of the "Big Four" KPMG's accountant has CPA and ACCA qualifications, earns a lot of money, and belongs to Dior's high-end customers, because the nature of Sister Ma's work makes her often stay up late, so her skin condition is not good, so she spends more than 200,000 yuan on skin care every year, and spends more than 100,000 yuan on Dior.

Li Juan: "Sister Ma, hello. Has your skin improved recently? Isn't it less greasy, the acne has disappeared, when you are free, we will take care of it for you. ”

Sister Ma: "Oh, Xiao Li, thank you." Recently, my skin has been very good and I don't need any products for the time being. ”

How can I do without a product?

Li Juan immediately sent a WeChat message and said: "This shows that the products I matched for Sister Ma last month are still effective, women's skin is to be raised, Sister Ma is empty, come and take a look." ”

Sister Ma is an upright girl, and she is not shy about it, and said: "I'm raising, my husband ordered an Anyang mask for me, I've been using it for a few weeks, and the effect is much better, now I just need to put on a lipstick and draw an eyeliner when I go out, thank you, Xiao Li." ”

Li Juan: ????

Later, Li Juan contacted several guests, and many people mentioned that they had already purchased an Anyang mask and no longer needed skin care products, saying that they could buy a little makeup

"Zhang Yu, what's the situation over there?" Li Juan asked.

Zhang Yu was also very puzzled and said: "Many old customers have gone to buy Anne masks and said that they don't need our products for the time being, but basic care should also be needed. ”

The sales consultants summarized the situation to the store manager, and the store manager calculated that the sales of high-end old customers next month are only about 30% of this month! It's worth it!

Regular customers are generally the bellwether of sales, which indicates a 60 to 70 percent decline in sales next month.

It's horrible!

Dior has been open in Shanghai IFC for so long, and it has never encountered such a situation, and it is all related to a product called Anyang. Dior's store manager hurriedly reported the situation to the Dior Xia Guo headquarters in Shanghai.

Skincare products are just one of Dior's products, and if the decline in sales spreads to makeup, perfume and other products, the store manager can commit suicide.

At the same time, cosmetics giants such as IELTS LAUDER, SK, and L'Oreal have noticed that their pre-sales of basic skincare products have dropped significantly.

Shanghai, Dior headquarters.

Retail stores in many cities have reported that the sales of basic skincare products are decreasing.

The absolute number of such reductions is not very large, but the data is very glaring.

Xia Min, COO of Dior Xia Xia National Headquarters, told the district managers of major cities: "The current data is not telling, and I don't believe that a small mask has such a big impact on the company's products!" Our cosmetics business is a high-end luxury product, not an ordinary cosmetics, and I hope that the directors of the major sales areas can understand this truth. ”

Xia Min said: "Anyang is just a small company, there is nothing to be afraid of, just keep paying attention. ”

At the same time, the number of online appointments of Anyang has reached 20,000 boxes, the advance payment is close to 30 million, and all the funds have reached the company's account, Zhou Xiao fully felt the charm of the Internet.

Reaching 20,000 appointments is not an upper limit, but a number set by the technicians Zhou - he worries that the output will not keep up.

Ma Tao, the director of Hillhouse Capital stationed in Ayan, looked at such a terrifying number of appointments and knew that Hillhouse had made money from his investment this time!

The revenue of 20,000 boxes has reached almost 30 million soft rice coins, and Hillhouse Capital's injection of capital into Zhou Xiao is only more than 60 million soft sister coins.

Ma Tao now understands why Zhou Xiao only needs 10 million meters of capital injection, because An Yang only needs a little activation capital to be able to take off!

That's the biggest difference between investing in technology and non-technology companies.

Technology companies, as long as the technology is urgently needed by the market, they will make a profit without losing money!

Ma Tao hurriedly wrote an investment report to Hillhouse Xiaguo, and hoped that if Amyang still has financing needs in the future, Hillhouse Capital must seize the opportunity of Avenge's Series A financing.

At the senior headquarters, Xiang Dong got Ma Tao's report, and he was excited and immediately reported to the senior management.

The angel round investment has seen returns in less than two months, and the company's revenue has reached half of the investment amount in less than two months of investment, which Hillhouse has never encountered.

At the end of Xiang Dong's report, he said excitedly: "Thirty million revenue!" This is only a month after the company was established, which is enough to show that it was our luck that made Anne choose us, not us. ”

The investment in Anne is definitely a proud work of the east, and Hillhouse Capital originally reluctantly passed the investment in Anne, but it became a stroke of genius, and it was extremely lucky.

At the high-level meeting of Hillhouse Capital, the senior management put the Anyang project, which was not particularly optimistic, in a key position. If Amyan needs Series A financing, Hillhouse will do it.

Also in the world of capital.

Sequoia Capital saw Anyang's reservation method and 20,000 reservations.

Sequoia knows very well that Zhou Xiao's method of playing can get cash in the first time to the greatest extent.

Judging from the number of reservations, Sequoia conservatively estimates that the future market of Anyang will be more than 100,000 boxes per month, which is only an estimate of the first- and second-tier markets in Xiaguo, and does not estimate the national and overseas markets in Xiaguo.

How much is 100,000 boxes? The monthly revenue is about 150 million.

This is not a cosmetics business, it's a money printing machine business!

Sequoia vaguely feels that An Yang has become a cosmetics giant in Xia in one fell swoop, and even has a tendency to compete with foreign giants.

And Anne currently only has one mask!

Terrible!

The major partners of Sequoia Capital Xia Guo are asking the company why Sequoia has not reached a cooperation with Anyang.

Why didn't you reach a cooperation with Anneny? This is also the question that Shen Nan, the person in charge of Sequoia Xia Guo, is thinking about, Sequoia is the first VC to contact An Yang!

Pete Lee, the project leader, was called to Shen Nan's office.

Shen Nan threw the information on An Yang's current operation situation on Pete Lee's body.

Shen Nan was furious and said: "In less than a month, close to 30 million in revenue!" It's cash! How did you go about the project in the first place? ”