The next day, Lin Li continued to participate in the recording of the program "I Am an Advertising Man", while Song Wenjie went to discuss the details of cooperation with Li Yongjun's aunt and uncle, and Song Wenjie took professionals to inspect their production plant.

Once you want to talk about endorsements, these situations of the other party must be clarified, after all, this is also related to Lin Li's image in the future.

Today is the recording of the second episode of "I Am an Advertising Man", because after the first episode was broadcast, the response was very good, and the broadcast has even surpassed the first episode of "I Am a Creator".

And "I Am a Creator" has passed for half a year, and it is still the No. 1 broadcast program among Youku's self-made programs!

An advertising program can achieve such a high amount of on-demand and online topicality, which was not expected by Youku and Tao Yufeng.

Tao Yufeng even began to hope that this show could surpass the broadcast volume of "I Am a Creator" and become the first place in Youku's self-made variety show, in this way, the first two of Youku's self-made variety shows are all his team's.

Of course, Tao Yufeng knew that if this was the case, people from the outside world would only notice that these two programs were Lin Li's participation.

Tao Yufeng also sighed, Lin Li is really easy to use, no matter what program you find him!

If someone asks themselves what is the secret of their success in the future, it must be Lin Li!

Due to the popularity of the first issue, today's sponsors are more excited than the previous one, but except for the people in the forest creek advertising building, the people from other advertising companies do not have the momentum of the previous issue.

Even if it was the majestic and high-spirited company in the last issue, we are here to teach you a lesson, this time I appeared, and I didn't have the feeling of being self-respecting last time.

After all the advertising companies enter the venue, they will invariably look at the advertising building of the forest creek.

Lin Li and An Xiaoxi stood in the guest seat of the advertising company and whispered softly, making everyone who looked at them envious, no matter what time the male and female appearance is, it will make people jealous, not to mention that this pair can say that men and women are talented, and it is okay to say that men and women are rich, and men and women are rich.

Not long after, the host Qiu Tian came.

Qiu Tian wore a light mesh dress today, and the whole person showed a trace of fairy spirit, her face was filled with a youthful smile, and she was generous.

After Qiu Tian came to the stage, he first glanced at Lin Li, then looked around the audience, and said: "Hello everyone, welcome to the exclusive production of Youku Video, the first variety show in China for the purpose of producing advertisements and advertising for sponsors, "I am an advertising man"! ”

The audience applauded.

"The first episode of the program has been broadcast, I think everyone knows that after the program is broadcast, the advertisement produced by the advertising building in the forest creek in our program has become popular on the Internet, which can be regarded as a good start, I believe that our programs and advertisements will be more exciting in the future!"

"Okay, the last issue is just a self-introduction of each advertising agency, so from today onwards, you are going to start fighting, please cheer up. So...... Let me announce the schedule of today's event. ”

"Today's issue is a copywriting topic, copywriting is the most basic skill of an advertising person, but countless advertising people, a lifetime can not write a successful copy, today the eighteen sponsors, are to solicit copywriting, later we will announce each sponsor's copywriting requirements and advertising costs, all advertising companies can choose three sponsors, provide your copywriting."

"At three o'clock in the afternoon, we will show all the bidders' advertising copy one by one, if there are more competing advertising companies, then the sponsor will finally decide which copy to use, and the winning advertising company will get the sponsor's advertising fee, a total of three periods, the lowest advertising fee of the 10 advertising companies, will be regrettably out!"

"If a sponsor's advertising requirements are too demanding, or the price is too low, resulting in no advertising company bidding, or there is an advertising company bidding, and the sponsor is not satisfied and cannot reach a deal, the next sponsor must increase the advertising fee by at least 50%, and need to compare the price with the sponsor who wants to enter the next episode, so that the top 18 sponsors can continue to solicit advertisements in this program."

"Do you understand the rules?" Qiu Tian asked.

"Clear!" Many people in the audience said cooperatively.

The rules of this show were also said before signing contracts with everyone, and everyone naturally knew it.

But at that time, the sponsors didn't take this show seriously, they all knew that this kind of variety show in the workplace was not popular, and there would not be too many sponsors for programs that were not popular, plus this show would require eighteen sponsors, and when the time came, I was afraid that the program team would not find sponsors and asked them to stay, as for increasing advertising fees, it was almost impossible.

It's just that they didn't expect that the first episode of the show "I Am an Advertising Man" exploded!

Because Lin Li's last issue of "I Speak for Myself" exploded, this show is now extremely popular on demand, which makes more rich brands focus on this show, if they don't get the right advertisement in this issue, even if the next issue adds 50% of the advertising fee, it may not be able to squeeze in.

But this show is so popular now, and it is also a huge publicity opportunity for small brands like them, and they are really reluctant to leave.

There are even a few companies with good strength that have made up their minds that even if there is a suitable advertisement today, they will not ask for it, and they will have to wait for the next issue to be exposed again, even if they add 50% of the advertising fee.

Sponsors have their ideas, and advertising agencies naturally have their calculations.

Everyone knew the rules before that, so many advertising companies had a meeting to discuss it before the show started.

Eighteen sponsors, the economic strength is uneven, the advertising fee must be high and low, because the advertising fee can be divided if they win the bid, and it will also affect their subsequent promotion, so the sponsor with high advertising fee will definitely be popular.

But the problem is that there are many sponsors with high advertising costs, whether they have the confidence to win, and the advertising companies with confidence will choose the sponsors with high advertising costs, and if they are not confident, for the sake of safety, they still have to choose sponsors with lower advertising costs.

After all, less is better than nothing.

"Okay, now that everyone is clear, let's take a look at the copywriting that the sponsors are asking for today."

After Qiu Tian finished speaking, the big screen showed it.

1. Nanshan Insurance, advertising fee: 100,000 yuan.

Copywriting requirements: concise, easy to remember, refreshing.

2. Dolly electric toothbrush, advertising cost 88,000.

Copywriting requirements: Highlight product performance.

3. Lazy self-heating hot pot, advertising cost 85,000.

Copywriting Requirements: None.

…………

Qiu Tian let everyone look at it for a while, and then said: "Ladies and gentlemen of advertising companies, you discuss which three copywriters you want to bid for, and after five minutes, you will give your choice." ”

Several people from the forest creek all came around, but they didn't look at An Xiaoxi, but at Lin Li, because even An Xiaoxi was looking at Lin Li.

"Lin Li, which one do you think is better?"

Lin Li smiled: "The first, the fifth, the sixth." ”

Lin Li is nothing else, but he just has a matching copywriter.

Other people originally wanted to choose the first one, because there was a lot of advertising money, but they were a little unconfident, after all, Nanshan Insurance had the highest advertising fee, and there must be a lot of people competing for it.

But now that Lin Li had spoken, they immediately had confidence.

"Okay, just choose this, 100,000, even if it is half with the program group, we can get 50,000, just a piece of copy, it's okay."

"Why, don't you choose the second and third, so that the advertising cost is the most!" Some people are a little unwilling.

Lin Li said: "Don't be greedy, you can win the bid for the advertising fee, and what we want now is to advertise our own advertising building, the copywriting we write must be amazing, so that everyone not only remembers the advertisement, but also remembers our advertising building, not amazing enough, even if the second or third is taken, it is not interesting." ”

An Xiaoxi nodded and said, "Just listen to Lin Li." ”

Seeing that Lin Li was so confident, everyone naturally had no objections.

After a few people decided, people from other advertising companies also settled down one after another, Qiu Tian quickly said: "When the time comes, please press the copy you want to bid on your guest seats, and vote according to the sponsor's serial number displayed on the big screen, and those who do not press it will be regarded as abstaining!" Okay, please start pressing the key, count dozens of ......"

After Qiu Tian counted down to ten, he shouted to stop, and then the bidding of each copywriter was displayed on the big screen.

The first, Nanshan Insurance, bidders: Forest Creek Advertising Building, Tus-Advertising Company, Junfeng Advertising Company, Zhengyi Advertising Company.

A total of four bidders for Nanshan Insurance, 18 advertising companies can choose three sponsors to bid for copywriting, on average, a sponsor will have three advertising companies to grab, and this Nanshan Insurance is higher than the average.

These four are obviously the kind that are very confident in their own strength.

There are more bidders for the second Dolly electric toothbrush, there are five in total, and there are only two for the third lazy self-heating hot pot, because they write that there is no requirement for copywriting, which often makes advertising companies confused and dare not answer.

The copywriting advertisements received by the Linxi Advertising Building are: Nanshan Insurance, Home Real Estate, and Dynamic Gym.

The advertising expenses of these three companies are 100,000, 76,000, and 74,000 respectively!

That's a total of 250,000!

And Lin Li is most concerned about Tus-Advertising Company, which selects the first, second and fourth sponsors.

The advertising expenses of their three sponsors are 100,000, 88,000, and 80,000, for a total of 268,000!

Looking at the amount of money, the Tus advertising company is higher than the combined advertising fee of the three companies they selected, but the two of them bid for Nanshan Insurance at the same time, and this Nanshan Insurance is where the two of them compete.

Lin Li looked at the Tus Company, and the people over there were also looking at them, especially He Maozhong, who still had a sense of domineering in his eyes.

Lin Li thought to himself that he must be sure to win himself.

"Okay, everyone has also seen their own and all the opponents' bidding, let's give you some time, please give your best level, write the copy you think the sponsors want to see, we'll see you in the afternoon!"

General advertising copywriting is less than 20 words, writing this kind of thing, when it is fast, it may be dozens of pieces a day, but when it is slow, it can't write a single piece in ten days and half a month.

The program team gave all advertising agencies half a day to write three articles, and considering that this was done as a team, the time was not too tight.

After Qiu Tian finished speaking, almost all the advertising companies withdrew, and they wanted to discuss copywriting, so they naturally had to find a secluded place, and the program team arranged a separate meeting room for each of their companies.

Seeing them leaving, Lin Li said to An Xiaoxi and them, "Let's go too." ”

An Xiaoxi and the others followed Lin Li out of the recording hall, but they found that Lin Li was not going in the direction of the conference room of the program group, An Xiaoxi said: "Lin Li, you are wrong!" ”

Lin Li smiled: "It's not wrong. ”

"The conference room is over here." An Xiaoxi pointed to the corridor on the other side and said.

"I'm not going to the conference room." Lin Li said, "Aren't you going out here?" ”

An Xiaoxi was stunned, and the others were also a little curious: "Go out?" What are you going out for? ”

"Go out for a walk, then find a place to eat, take a lunch break, and then you can come back."

An Xiaoxi: "......"

Someone couldn't help but smile and asked, "Lin Li, is this self-defeating?" ”

Everyone also laughed, although they were not as familiar with Lin Li as An Xiaoxi, they also knew that Lin Li was not such a person, but Lin Li's behavior was too strange to them, so they had to ask.

Before Lin Li could speak, An Xiaoxi said as if he understood something: "Lin Li is confident, right?" ”

Lin Li smiled and said, "Believe me, follow me!" ”

As a result, all the people in the advertising building in the forest creek walked out with Lin Li, and the people from other advertising companies looked at them in puzzlement, not knowing what this group of people was doing.

Naturally, the people in the program team will not stop them, for directors like Tao Yufeng, who often do shows, it is actually a good thing to have one or two teams and individuals with outstanding personalities in the show, otherwise everyone will follow the rules, and the show will not look good.

Because there was a cameraman, it was too conspicuous to walk on the road, and Lin Li was in the team, An Xiaoxi was afraid that Lin Li would be discovered, so they didn't walk outside for a while, so they went directly to Anjia Hotel for dinner.

"Lin Li, do you know that after the first episode of our advertising building was broadcast, advertisers came to talk to us about cooperation." During the dinner, An Xiaoxi said to Lin Li.

"That's good." Lin Li said, "Have you finished talking?" ”

"It's still talking, if there is no problem, it will be negotiated at the end of the month, although the money will definitely not be much, but after all, it is about to open!"

Several other people were also excited, raising their glasses and toasting with drinks instead of wine.

"A cup of salute to Lin Li, it's all Lin Li's propaganda, and people know about us!"

"Yes, if it weren't for the last episode of the show that stood up for us and made such wonderful advertisements, we don't know when we would receive the advertisements!"

Everyone toasted Lin Li one after another, and some people asked Lin Li curiously: "Lin Li, how did you write your copywriting in the afternoon, let's listen to it!" ”

"yes, I'm curious, too."

"Let's talk about it."

Everyone was begging Lin Li to say it, Lin Li also felt it, in addition to being curious, they were actually a little worried, after all, Lin Li didn't have time to think carefully at all, and after reading the sponsor's copywriting requirements, he came out, and the copywriting written like this was not good enough, at least it was difficult to compare with other advertising companies.

Although they didn't say it, they were still a little worried in their hearts, they felt that they were studying this major, and there was great strength in numbers, and after Lin Li said it, maybe there would be a better plan.

At this time, An Xiaoxi spoke again.

"Okay, I don't know about you yet, I just don't worry, I said what are you worried about, although Lin Li is not our major, but look at the last time, give us a year, can you make an advertisement of that quality?"

An Xiaoxi has almost blindly trusted Lin Li, everyone was silent when she asked, although they are students of Yan University, they have always been full of confidence in their majors, but they really dare not say that they can make Lin Li's level of advertising last time.

Lin Li was not angry, knowing that they had a strong affection for him, but he had not yet established incomparable trust, and it was normal for them to be worried.

Lin Li smiled: "Actually, it's nothing, since everyone wants to know, I'll talk about it." ”

After listening to An Xiaoxi's question, everyone was naturally embarrassed to let Lin Li say it again, and the two people near Lin Li hurriedly pulled Lin Li and said, "Needless to say, we believe you!" ”

"Yes, we believe you!"

Regardless of whether they were embarrassed or really believed in themselves, in short, they all let Lin Li not have to say it, so Lin Li smiled and didn't continue.

Lin Li believes that after this time, they will definitely trust themselves incomparably!