After lunch, Lin Li and the others chatted for a long time, seeing that the time was about the same, before they began to return to the Youku headquarters building.

The eighteen sponsors were also seated at the moment, and many people from advertising agencies were also on standby, most of them looked quite confident, but when Lin Li and the others came in, their eyes became vigilant.

They didn't know where the group of people in the Forest Creek Advertising Building had gone, in short, the conference room of the Forest Creek Advertising Building had been empty, no one saw them discussing the content of the copy, everyone was very puzzled, and they were a little unpredictable about these young people from Yanda.

This time, it was still the last to enter the Tus-Company, and He Maozhong and Xiao Miao were chatting, with smiles on their faces, and they didn't seem to be worried.

This is also normal, people have done millions or even tens of millions of advertisements in Tus-Company, and these hundreds of thousands of advertising copywriters naturally don't pay much attention to it.

The time was about to reach three o'clock in the afternoon, Qiu Tian took the hand card and walked on the stage.

"Okay, everyone is here, presumably they have all prepared their respective copywriting, and our time is up, so let's start our show today!"

"Let's go back and forth, the first one is Weijing paper towels, the advertising fee is 38,000, and there is only one bidder, Chuangmei Advertising Company, then please Chuangmei Advertising Company show your copywriting."

After Qiu Tian finished speaking, the big screen showed the copywriting written by Chuangmei's advertisement.

The large screen directly displays the computer screen of Chuangmei Advertising Company, and the screen displays the copywriting of Chuangmei Advertising Company.

Copywriting: She comes from nature, and she cleans up tissues.

Qiu Tian read this copy, and then said: "Well, it is very consistent with the requirements of the copywriting of Weijing paper towels to show natural freshness, I don't know if the boss of Weijing paper towel company is satisfied?" ”

The CEO of Weijing Tissue Company, who was sitting in the back seat of the audience, picked up the topic, tasted it, and said, "I think it's okay." ”

Buying a copywriter for more than 30,000 yuan is not a loss for them, and the copywriting is not bad, at least qualified.

If you don't choose Weijing paper towels, you will add 50% of the advertising fee in the next issue, and you will basically not be able to enter this show, the show is so popular, and the cost of sponsors will definitely rise, so for them, copywriting is almost fine.

After the boss of Weijing Tissue agreed, several people from Chuangmei Advertising cheered, they are also a newly founded advertising company, although the advertising fee of Weijing Tissue is not much, but it is also obtained.

"Okay, congratulations to everyone who created the beauty of advertising, and thank you for the strong support of Weijing tissues, let's continue, the following is the SNG massager, and there are three advertising companies bidding for ......"

There are more than a dozen sponsors, some have one or two bids, and many have seven or eight bids, and the copywriting of these people is generally not bad, at least the direction required by the sponsors is still very accurate.

But it's just good, really good, only one or two, amazing copywriting, not a single one appears.

More than a dozen sponsors were not satisfied with the final copy, and the other sponsors finally chose their own copy.

And this beauty advertisement actually hit three yuan in a row!

Their strategy is to find sponsors with low advertising costs and high requirements, and they have nothing to do with each time, so they won the copywriters of the three companies.

It also makes a lot of people in advertising agencies regret not adopting the same strategy as them.

After more than a dozen announcements, it took more than an hour to finally reach the sixth.

"Next is the dynamic gym, the copywriting cost is 74,000 yuan, which requires highlighting the benefits of fitness, and the copywriting is catchy, so that people are willing to enter the store after reading the copywriting. The requirements are very straightforward, we look at the advertising companies that want to bid for the next bid, there are four in total, Forest Creek Advertising Building, Meijia Advertising Company, Aoxing Advertising Building, and Fenghui Media Advertising Company. Let's take a look at the copywriting given by these four advertising agencies. ”

After Qiu Tian finished speaking, the copywriting of these four advertising companies was displayed on the big screen.

Qiu Tian read them one by one, and Boss Ye, who was sitting in the dynamic gym under the field, followed Qiu Tian to read the four copywriters.

"Mega Advertising Agency Copywriting: Dynamic Gym, Be Bold to Create Yourself!"

Boss Ye said: "This is not catchy enough. ”

"Let's take a look at the copywriting of Aoxing Advertising Building: Beautiful life, love for a healthy life."

Boss Ye silently recited it in his heart and said, "This is okay." ”

"Let's read it all and compare it, the copywriting given by Fenghui Media Advertising Company is: God creates life, and movement creates body!"

Boss Ye felt that this copywriting was not good enough, but he didn't say it, just smiled and nodded.

"Then there is the copywriting of our advertising building in the forest creek." When it came to the advertising building in the forest stream, Qiu Tian's voice obviously became a little softer, and he read: "Walk into the dynamic, walk out of the sexy." ”

Boss Ye's eyes lit up, and he read it out: "Walk into the dynamic, get out of the sexy ......"

All the people in the advertising company were also a little surprised when they saw this copy of the advertising building in the forest creek, they didn't expect Lin Li and others to discuss the copywriting at noon, how did this copywriting come out so good? !

This copy not only mentions the name of the gym dynamically, but also captures the most important psychology of customers, that is, they want to be beautiful and sexy!

The customers that the gym wants to attract are actually not those fitness experts, because those people will definitely get fit, what a gym wants is to pull those potential users who are still hesitant into the gym, which is why the dynamic gym will write "make people want to enter the gym" into the copywriting requirements.

The copywriting of the other three, everyone has read the most, even if you can praise it, it is difficult to have the urge to go in, but this copywriting of the Linxi Advertising Building is likely to make those who are hesitant to approach the gym!

The people from Tus-Advertising looked at the copy and also looked at each other.

"That's a good copy."

"Well, in such a short period of time, I'm afraid we may not be able to write better."

"This out of sexy, pun intended, can be understood as walking out of this dynamic gym, the body becomes sexy, can also be understood to be only when you walk into the dynamic gym to have a sexy body, other gyms can't."

…………

Even the people from Tus-Advertising Agency were full of praise, which made He Maozhong a little upset, and said to the group of people behind: "Okay, stop talking!" ”

Those people seemed to be a little angry when they saw He Maozhong, and they all shut up and didn't dare to say any more.

Qiu Tian doesn't understand advertising and doesn't think as much as other advertising people, but in her heart, she also thinks that the copywriting of the advertising building in the forest creek is the best, but the decision is still on Boss Ye of the dynamic gym.

"Okay, Boss Ye, the copywriting of the four advertising buildings has been given, do you have anything you like?"

Boss Ye said without hesitation: "It's the last one, the copywriter of the advertising building in the forest creek." ”

Qiu Tian was stunned for a moment and asked, "Is this going to be settled?" ”

"It's set!"

Many people in the audience applauded, and the people in the advertising building in the forest creek hugged each other excitedly, they looked at Lin Li who was standing in front of us, and they were completely relieved under shame.

Lin Li's copywriting, in half a day, it is completely impossible for them to write better, and sure enough, An Xiaoxi is right, I believe that Lin Li can do it.

"Okay, then we congratulate the guests of the Forest Creek Advertising Building, I want to ask Boss Xiaye, why did you choose their copywriting?"

Boss Ye said: "I don't know what advertising, I know what we need, among these four copywriting, obviously this copywriting of the advertising building in the forest creek is what I want, and it's good to remember the meaning!" ”

After Boss Ye finished speaking, Qiu Tian said: "Well, thank you Boss Ye for your support of our show, let's look at the next sponsor." ”

"Fifth place, home real estate, copywriting costs: 76,000 yuan, copywriting requirements: literary and warm, so that people want to have a home after reading it. Let's take a look at the bidding advertising companies, a total of five, Forest Creek Advertising Building, Luo Ming Advertising Company, Feixin Media, Tengwei Advertising, Donghui Advertising Company. ”

"Today's scene is Mr. Yang of the home property, we welcome."

A middle-aged man stood up at the scene, and everyone applauded.

Qiu Tian said to Mr. Yang: "Mr. Yang, let's take a look at the copywriting of each family one by one." ”

Mr. Yang nodded and sat down.

Qiu Tian's first point was Feixin Media's copywriting, which was displayed on the big screen, and Feixinmedia's copywriting turned out to be a long copy.

Advertising slogans, in order to make it easier to remember, are mostly one sentence, but home real estate copywriting requires that it be literary and artistic, so this Feixin Media wrote a long copy, so as to show that it is different and appears literary and artistic.

This copywriting is similar to writing an essay for an exam, you have to hold on to the topic, but if you want the examiner to give you a high score, you have to come up with something different from others.

After Qiu Tian finished reading the copywriting of Fei New Media, he looked at Mr. Yang, he smiled and nodded, without commenting.

On this occasion, everyone knows that although Mr. Yang said this kind of thing, although he didn't say anything bad, he definitely meant to take a second look.

Qiu Tian continued to read the copywriting of the next few companies, and Mr. Yang treated him the same, just smiled and nodded, and did not comment.

"Okay, let's take a final look at the copywriting of the advertising building in the forest creek."

As soon as Qiu Tian's voice fell, the copywriting of the advertising building in the forest creek was displayed on the big screen.

Don't let this city leave your youth behind, but not your people.

When they saw this sentence on the big screen, everyone on and off the stage couldn't help but take a breath.

After seeing it, Mr. Yang, who had always been elegant in the audience, shouted: "Okay! This is good! ”

The other sponsors also nodded and said, "This copy is absolutely amazing!" ”

"Oh, why didn't you choose us for this forest creek advertising building, how good it would be to give us some copywriters like this!"

"It's worth the money!"

…………

The sponsors praised one after another, and the advertising people present naturally admired the copy.

"This forest creek advertising building is worthy of Yan Da, we can't write this copywriting."

"Yes, the power of this text is so strong!"

"Next time, we must not collide with the advertising building in the forest creek, at their level, we will die if we meet!"

"I don't think Tus-Advertising can write such an excellent copy in such a short period of time."

"Definitely not, look at them, their faces are green!"

…………

At this time, the people of Tus-Advertising Company looked at the copywriting of the advertising building in the forest creek, and their faces were indeed not good, but He Maozhong did not let them comment, so no one spoke at that time.

Even Xiao Miao was a little cramped with them.

An Xiaoxi read the advertising slogan, gently pushed his elbow down Lin Li's arm, and said, "Your copywriting is too good!" That's amazing! ”

"Yes, I can't think of such a literary copywriter even if I am killed."

"After reading this copy, I immediately wanted to buy a house in this city!"

"Wake up, you don't have any money!"

"Haha, it's okay, there are forests, we are not afraid that there will be no business in the future, let's buy a big villa when the time comes!"

…………

Qiu Tian read this short sentence, and felt a little sour in his heart, buying a house is not a trivial matter, it is unlikely to be like going to the gym, a copy may trigger a consumption impulse.

But the copywriting of the advertising building in the forest creek, even if there is no way for people to buy a house immediately, it will definitely make people's hearts tremble, remember this copywriting.

Qiu Tian looked at Mr. Yang of Anju Real Estate and asked, "Mr. Yang, have you made a decision now?" ”

Mr. Yang said: "Of course, it's just the copywriting of the forest creek advertising building!" ”

Mr. Yang is still very happy in his heart, just this copywriting, let alone 76,000, even 176,000 is worth it!

"Okay, congratulations again to the Forest Creek Advertising Building, so far, you have successfully bid for two orders."

The sponsors applauded, and the people from the advertising agency applauded perfunctorily, but they were still more worried, because they thought that they were inspired, and they were just here to compete for the second, but now it seems that they can only compete for the third!

"Alright, let's move on ......"

Next, it's the turn of the sponsors to bid for by Tus-Advertising.

The fourth-highest advertising fee of 80,000 yuan and the second-highest advertising fee of 88,000 yuan were won by Tus-Company, but the copywriting of Tus-Company is not bad, far less brilliant than the two copywriters of the Linxi Advertising Building.

"Okay, all the audience friends, now there is the last sponsor's copywriting that has not yet been revealed, which is our Nanshan Insurance! At the end of this round, our ranking for today will be out. ”

Qiu Tian has no information at hand, so he naturally doesn't know the current result, and only after the last sponsor copywriting is settled, the program team will make statistics.

But Qiu Tian's words still aroused the curiosity of some people, especially the advertising companies that won several copywriters.

"What's the situation now, what are we in line?"

"We now spend 120,000 3 on advertising, I don't know how much."

"It should be the first advertising building in the forest creek now, right?"

"No, the first should be Tus-Advertising."

"Oh yes, enlightenment seems to be higher."

"Haha, the two of them are still bidding together in the end, wait to see who can win this copy, who will be the winner."

"Junfeng Advertising and Zhengyi Advertising have also won another sponsor in front of them, and if they win this copywriting praised by Nanshan Insurance, they can also surpass and become the first."

…………

Tus-Advertising Company went down to two cities in a row, which made the people in the forest creek advertising building also a little nervous, they all knew that in the last round of four advertising buildings, whoever won the copywriting of Nanshan Insurance would be able to get the first place in this issue!

The people from the four advertising companies are very nervous, especially the people from Junfeng Advertising Agency and Zhengyi Advertising Agency, they feel that if they really defeat the Forest Creek Advertising Building and Tus, even if it is only one issue, it will be a great affirmation!

Even a character like He Maozhong seems a little uncalm at this time.

Although An Xiaoxi was much better than the people behind her, Lin Li could see that she was also a little nervous.

Only Lin Li is relatively calm.

"Let's take a look at the No. 1 Nanshan Insurance copywriting bidding company, there are four in total, Tus-Advertising Company, Forest Creek Advertising Building, Junfeng Advertising Company, Zhengyi Advertising Company, so let's take a look at Mr. Cui of Nanshan Insurance, you come to pick, which one to see first?"

The treatment of the person who ranked first in advertising money was naturally different, so the program team decided to let the representative of Nanshan Insurance choose it by himself.

Mr. Cui, who sat down in the middle of the audience, picked up the microphone, looked at the four advertising companies, and said, "Then Zhengyi advertising company." ”

"Okay, let's take a look at the copywriting given by Zhengyi Advertising Company this time."

The big screen shows the copywriting of Zhengyi Advertising Company: insurance can hesitate, and risk never exercises.

Mr. Cui nodded and said, "It's okay, let's take a look at Tus-Advertising Company." ”

When the people from Zhengyi Advertising Company heard Mr. Cui say this, they were a little frustrated, knowing that they had little chance.

"Okay, let's take a look at the copywriting prepared by Tus-Advertising Agency this time."

The big screen shows: If you don't have money to buy insurance, do you have money to get sick?

Mr. Cui nodded and said, "It is worthy of being a benchmark in the industry, this copywriting is okay!" ”

After hearing this, the people from other advertising agencies also nodded.

This is a rhetorical question, ordinary people will think about this answer in their hearts when they see such copywriting, and this answer is naturally negative, unless they are rich and rich, ordinary people really can't afford to get sick.

After this answer is negative, everyone will naturally realize the importance of insurance.

In comparison, buying insurance seems to be more affordable.

When everyone heard that Mr. Cui was so sure of the copywriting of the Tus-Advertising Company, they all knew that the Tus-Advertising Company was probably stable this time!

Qiu Tian was naturally biased, she said: "Mr. Cui, we still have two more, and we will make a decision after reading it." ”

Mr. Cui nodded and said, "Then let's take a look at the copywriting of Junfeng Advertising Company." ”

"Okay, let's take a look at the copywriting of Junfeng Advertising Company this time."

The big screen shows that you can never run away from the risk, but you can afford insurance.

Mr. Cui didn't nod this time, this copywriting is similar to Zhengyi Advertising Company, and it is almost the same as insurance copywriting in the industry, all of them are talking about insurance and risk, maybe this kind of copywriting is not bad at first, but the customer has seen too much, and he doesn't feel it, and even has a feeling of being threatened.

Mr. Cui didn't comment, smiled, and said, "Look at the advertising building in the forest stream." ”

For the copywriting of the Linjian Xiaoxi Advertising Building, Mr. Cui still has a trace of expectations, but because of the copywriting of Tus-Advertising Company, he feels that the copywriting of the Linjian Xiaoxi Advertising Building is difficult to surpass.

Qiu Tian was also full of expectations, and said: "Let's take a look at the copywriting of the Linxi Advertising Building this time. ”

Everyone at the scene was very curious, wanting to see whether the big brother like Tus-Company taught the little brother of the Linjian Creek Advertising Building to be a person, or whether the Linjian Creek Advertising Building lifted the big brother's table!

Five big words were displayed on the big screen: It's dangerous, there is Nanshan!

…………

n.